Latest news with #Material
Martechvibe
11 hours ago
- Business
- Martechvibe
Material Partners with Optimizely
In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers. Material , a growth strategy company providing consumer data and insights, brand and product innovation, has announced a partnership with digital experience platform provider Optimizely . As a Silver Partner, Material leverages Optimizely's solutions to drive client success and fuel customer-centric growth for brands. Material puts industry-leading expertise in behavioural insights, data science and marketing technology to work to help clients get more from their customer data, strengthen engagement and realise greater impact throughout their digital ecosystems. In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers. 'Our partnership with Optimizely allows Material to deliver truly personalised experiences in all channels,' said Dan Persson, Vice President of Technology. 'We're deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences.' Optimizely's Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including content management, content marketing, commerce, data and personalisation tools and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite. 'Optimizely is thrilled to initiate our relationship with a first-class partner like Material,' said Jessica Dannemann, Chief Partner Officer at Optimizely. 'The Material team has already proven to be a valued partner by helping growing companies deliver the industry's best end-to-end digital experiences with the Optimizely product portfolio. We look forward to seeing what our customers can achieve with Optimizely and Material at their side.' ALSO READ: Optimizely Expands Partnership with Google Cloud The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. 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VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. 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Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
a day ago
- Business
- Business Wire
Material Announces Strategic Partnership with Optimizely
NEW YORK--(BUSINESS WIRE)-- Material, a growth strategy company providing consumer data and insights, brand and product innovation, is pleased to announce a strategic partnership with leading digital experience platform provider Optimizely. As a Silver Partner, Material leverages Optimizely's cutting-edge solutions to drive client success and fuel customer-centric growth for the world's largest and most recognizable brands. Material puts industry-leading expertise in behavioral insights, data science and marketing technology to work to help clients get more from their customer data, strengthen engagement and realize greater impact throughout their digital ecosystems. In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalized moments that matter to customers. "Our partnership with Optimizely allows Material to deliver truly personalized experiences in all channels," said Dan Persson, Vice President of Technology. "We're deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences." Optimizely's Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including industry-leading content management, content marketing, commerce, data and personalization tools and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite. A commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Optimizely found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 million net present value (NPV). Optimizely also generated $1.1 million in savings due to increased developer productivity as a result of deploying the company's DXP. 'Optimizely is thrilled to initiate our relationship with a first-class partner like Material,' said Jessica Dannemann, Chief Partner Officer at Optimizely. 'The Material team has already proven to be a valued partner by helping growing companies deliver the industry's best end-to-end digital experiences with the Optimizely product portfolio. We look forward to seeing what our customers can achieve with Optimizely and Material at their side.' About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at About Material Built around a powerful research and data analytics core, Material helps clients achieve ambitious growth through insight-driven brand strategy, customer experience, product design and development. Material has a fifty-year history helping world-class companies accelerate and dominate in their respective industries. We do this through proprietary behavioral science approaches that unlock a deep understanding of the drivers of customer demand, combined with advanced data, analytics and AI that allow us to predict and influence demand curves and accelerate growth. In addition to serving the corporate market, Material has helped some of the world's most celebrated cultural icons extend their personal brands into new product lines and the most influential brands globally generate new pathways to expanding their impact. Learn more at
News18
30-05-2025
- Health
- News18
83 Percent Of Indian Consumers Read Nutrition Labels Before Buying Snacks: Study
Last Updated: More than 60 per cent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study. A recent global study commissioned by Wonderful Pistachios, in collaboration with the research consultancy Material, has found that 83 per cent of Indian consumers read nutrition labels before buying snacks. The study observed that Millennials and Gen X are inclining towards conscious eating. More than 60 percent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study. The study, which surveyed 2,415 consumers across six cities, is a part of a global survey covering over 12,400 respondents across 10 countries. It also discovered that 58 per cent of urban Indian consumers choose snacks based on nutrition rather than taste, which is higher than the global average of 52 per cent. The research also showed a rising preference for healthy, protein-rich, and plant-based diets. According to the study, 86 per cent of people are looking for foods high in protein, and 69 per cent of them think plant-based proteins are just as effective as those from meat, which is far higher than the global average of 55 per cent. The study further revealed that one of the primary factors influencing these decisions is the desire for natural, heart-healthy snacks that provide energy and protein instead of just satisfying cravings. Particularly, nuts have been increasingly popular, as 86 per cent of Indians have bought them in the last six months, as compared to 79 per cent globally. He further said, 'This shift underscores the role foods like California pistachios can play in supporting healthier lifestyles through simple, wholesome snacking options." First Published: May 30, 2025, 16:42 IST
Yahoo
26-05-2025
- Business
- Yahoo
MarketsandMarkets' 360Quadrants Recognizes Top Startups and SMEs in the Material Informatics Quadrant Report 2025
DELRAY BEACH, Fla., May 22, 2025 /PRNewswire/ -- 360Quadrants has released its latest Material Informatics Startups/SMEs Companies Assessment, 2025, recognizing key players, including both global giants and emerging innovators, for their excellence in market presence, product innovation, and business strategy. The report highlights Innophore, NobleAI, Intellegens, and ExoMatter GmbH among the top companies actively shaping the future of the Material Informatics Companies. The evaluation leverages 360Quadrants' proprietary methodology to map competitive positioning across 7,000+ micro markets within 10+ industries, enabling decision-makers to make strategic, data-backed vendor choices. Company Highlights in the Material Informatics Startups/SMEs Companies Assessment: NobleAI is a software company focused on developing scalable AI technologies tailored for science and R&D applications. Its solutions enable leading research and development organizations to accelerate innovation, allowing them to create breakthrough products significantly faster and at a fraction of the traditional cost—up to 10 times lower. NobleAI's platform supports a wide range of industries, including advanced materials, chemistry, energy, semiconductors, aerospace, and electronics. Intellegens Limited develops AI-driven software solutions to support innovation in materials science, chemicals, drug discovery, and manufacturing. Specializing in handling sparse and noisy real-world data, the company applies advanced machine learning to accelerate industrial R&D and optimize production processes. Its solutions are used across diverse sectors, including formulation design, battery development, life sciences, and process optimization. ExoMatter GmbH is a specialist in AI-powered materials research and development, supporting innovation across a wide range of industries. The company primarily serves the chemical, renewable energy, and high-tech manufacturing sectors, helping organizations discover and develop optimized, sustainable materials for diverse applications. At the core of its offering is the Exometer platform, which leverages artificial intelligence to autonomously search, analyze, and tailor results from a comprehensive global materials database. This database is curated by scientific experts and integrates the latest advancements in materials science from around the world, enabling researchers to access high-quality, cutting-edge data with ease. Explore full quadrant report and see how companies are positioned in the Material Informatics Startups/SMEs Companies Assessment market- Evaluation Criteria The vendor evaluation was conducted on over 50 companies, of which the top 8 were categorized and recognized as quadrant leaders. Factors such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Material Informatics Startup/SMEs Companies Assessment quadrant. The top criteria for product footprint evaluation included Material Type (Elements, Chemicals, and other materials) and Industries (chemicals & pharmaceuticals, materials science, manufacturing, food science, energy, and other industries). 360 Quadrants Scoring Methodology 360 Quadrants employs a comprehensive and transparent scoring methodology to evaluate companies. It identifies relevant evaluation criteria, collects and validates data from multiple sources, and employs an algorithm that considers parameter weights to generate scores. Normalization ensures fair comparisons, and the aggregated scores categorize solutions into quadrants such as Progressive, Responsive, Dynamic, and Starting Blocks Companies. This unbiased approach equips users with accurate information, empowering them to make well-informed decisions and select solutions that best suit their needs and objectives. Download Free Sample @ About 360Quadrants 360Quadrants, a specialized division of MarketsandMarkets™, delivers comprehensive quadrant analyses for various emerging technologies and markets, including start-ups. Our evaluation methodology hinges on two critical parameters: market presence and product footprint. This approach facilitates a graphical representation of competitive positioning across four key categories: leaders, contenders, innovators, and emerging companies. In addition, we meticulously classify start-ups into progressive companies, responsive companies, dynamic companies, and starting blocks. Our expertise equips organizations with insights into market leaders across over 6000 micro markets, enabling a detailed comparison of vendor capabilities and performance. At 360Quadrants, we ensure that each quadrant adheres to the highest standards, empowering our clients to navigate complex market dynamics precisely and confidently. 360Quadrants has also launched quadrants in fields like- Hardware Security Modules Startups/SMEs Companies Assessment, 2025, and Crystal Oscillator Startups/SMEs Companies Assessment, 2025. About MarketsandMarkets MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management. We leverage a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that will replace existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines: TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To learn more, visit or follow us on Twitter , LinkedIn and Facebook . Contact:Ms. Sipti Banga,630 Dundee Road, Suite 430Northbrook, IL 60062USA: +1-888-600-6441Email: Logo: View original content to download multimedia: SOURCE MarketsandMarkets
Yahoo
22-05-2025
- Business
- Yahoo
MarketsandMarkets' 360Quadrants Recognizes Top Startups and SMEs in the Material Informatics Quadrant Report 2025
DELRAY BEACH, Fla., May 22, 2025 /PRNewswire/ -- 360Quadrants has released its latest Material Informatics Startups/SMEs Companies Assessment, 2025, recognizing key players, including both global giants and emerging innovators, for their excellence in market presence, product innovation, and business strategy. The report highlights Innophore, NobleAI, Intellegens, and ExoMatter GmbH among the top companies actively shaping the future of the Material Informatics Companies. The evaluation leverages 360Quadrants' proprietary methodology to map competitive positioning across 7,000+ micro markets within 10+ industries, enabling decision-makers to make strategic, data-backed vendor choices. Company Highlights in the Material Informatics Startups/SMEs Companies Assessment: NobleAI is a software company focused on developing scalable AI technologies tailored for science and R&D applications. Its solutions enable leading research and development organizations to accelerate innovation, allowing them to create breakthrough products significantly faster and at a fraction of the traditional cost—up to 10 times lower. NobleAI's platform supports a wide range of industries, including advanced materials, chemistry, energy, semiconductors, aerospace, and electronics. Intellegens Limited develops AI-driven software solutions to support innovation in materials science, chemicals, drug discovery, and manufacturing. Specializing in handling sparse and noisy real-world data, the company applies advanced machine learning to accelerate industrial R&D and optimize production processes. Its solutions are used across diverse sectors, including formulation design, battery development, life sciences, and process optimization. ExoMatter GmbH is a specialist in AI-powered materials research and development, supporting innovation across a wide range of industries. The company primarily serves the chemical, renewable energy, and high-tech manufacturing sectors, helping organizations discover and develop optimized, sustainable materials for diverse applications. At the core of its offering is the Exometer platform, which leverages artificial intelligence to autonomously search, analyze, and tailor results from a comprehensive global materials database. This database is curated by scientific experts and integrates the latest advancements in materials science from around the world, enabling researchers to access high-quality, cutting-edge data with ease. Explore full quadrant report and see how companies are positioned in the Material Informatics Startups/SMEs Companies Assessment market- Evaluation Criteria The vendor evaluation was conducted on over 50 companies, of which the top 8 were categorized and recognized as quadrant leaders. Factors such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Material Informatics Startup/SMEs Companies Assessment quadrant. The top criteria for product footprint evaluation included Material Type (Elements, Chemicals, and other materials) and Industries (chemicals & pharmaceuticals, materials science, manufacturing, food science, energy, and other industries). 360 Quadrants Scoring Methodology 360 Quadrants employs a comprehensive and transparent scoring methodology to evaluate companies. It identifies relevant evaluation criteria, collects and validates data from multiple sources, and employs an algorithm that considers parameter weights to generate scores. Normalization ensures fair comparisons, and the aggregated scores categorize solutions into quadrants such as Progressive, Responsive, Dynamic, and Starting Blocks Companies. This unbiased approach equips users with accurate information, empowering them to make well-informed decisions and select solutions that best suit their needs and objectives. Download Free Sample @ About 360Quadrants 360Quadrants, a specialized division of MarketsandMarkets™, delivers comprehensive quadrant analyses for various emerging technologies and markets, including start-ups. Our evaluation methodology hinges on two critical parameters: market presence and product footprint. This approach facilitates a graphical representation of competitive positioning across four key categories: leaders, contenders, innovators, and emerging companies. In addition, we meticulously classify start-ups into progressive companies, responsive companies, dynamic companies, and starting blocks. Our expertise equips organizations with insights into market leaders across over 6000 micro markets, enabling a detailed comparison of vendor capabilities and performance. At 360Quadrants, we ensure that each quadrant adheres to the highest standards, empowering our clients to navigate complex market dynamics precisely and confidently. 360Quadrants has also launched quadrants in fields like- Hardware Security Modules Startups/SMEs Companies Assessment, 2025, and Crystal Oscillator Startups/SMEs Companies Assessment, 2025. About MarketsandMarkets MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management. We leverage a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that will replace existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines: TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To learn more, visit or follow us on Twitter , LinkedIn and Facebook . Contact:Ms. Sipti Banga,630 Dundee Road, Suite 430Northbrook, IL 60062USA: +1-888-600-6441Email: Logo: View original content to download multimedia: SOURCE MarketsandMarkets
