logo
Vibha Thusu transitions to lead the MarCom for IA eCommerce Program at Schneider Electric

Vibha Thusu transitions to lead the MarCom for IA eCommerce Program at Schneider Electric

Zawya04-03-2025
Dubai, U.A.E. – As digital transformation accelerates in industrial automation, Vibha Thusu has stepped into a new role as Industrial Automation (IA) eCommerce Program Leader – Marketing & Communications at Schneider Electric. With over 20 years of experience in strategic communications, brand management, and global marketing, she is set to drive strategic communications, and growth initiatives for IA eCommerce.
A Schneider Electric veteran of 16 years, Vibha over the last 5 years led global marketing, communications, and e-com for an independent brand under the SE umbrella, where she played a key role in shaping brand positioning and market expansion. In her new capacity, she will also oversee internal communications for IA – Distribution & eCommerce LOB, ensuring cohesive engagement and animation across teams, stakeholders, and internal communities.
Throughout her career, Vibha has held marcom roles spanning MEA, SEA, Greater India, CEE, and CIS regions, with expertise in strategic communications, field marketing, corporate communications, retail marketing, digital marketing, and e-commerce. She is known for her ability to leverage omnichannel strategies, enhance customer experiences, and build scalable marketing ecosystems to drive business growth.
Beyond her corporate leadership, she is a member of the CMO Council Network and a recognized speaker and panelist on D&I, purpose-driven marketing, MarTech, and engagement strategies. She is also passionate about developing future-ready marketing teams and leading communications for change management and transformation projects.
For more information, please contact tanu@hopefounderz.com
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Schneider Electric launches Lauritz Knudsen in Saudi Arabia to support the Kingdom's energy and digital transformation
Schneider Electric launches Lauritz Knudsen in Saudi Arabia to support the Kingdom's energy and digital transformation

Zawya

time3 days ago

  • Zawya

Schneider Electric launches Lauritz Knudsen in Saudi Arabia to support the Kingdom's energy and digital transformation

Schneider Electric, the global leader in the digital transformation of energy management and automation, has officially launched Lauritz Knudsen—its flagship brand in low-voltage electrical distribution and automation solutions—in the Saudi Arabian market. This launch marks the next phase in the strategic brand transition following Schneider Electric's acquisition of L&T Switchgear in 2020, underlining the company's continued commitment to innovation and market expansion in the region. The announcement was made during an exclusive event held in Riyadh, which welcomed over 150 guests, including representatives from major industrial stakeholders, strategic partners, and members of the media. The ceremony was attended by Mohamed Shaheen, CEO of Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain, Golsa Fouladinejad, Vice President of Strategy at Schneider Electric, Middle East and Africa, alongside members of the regional leadership team. Lauritz Knudsen's entry into the Kingdom reflects Schneider Electric's unwavering commitment to advancing Saudi Arabia's digital and energy transformation in alignment with Vision 2030. As the Kingdom accelerates its transition toward a digital and low-carbon economy, Lauritz Knudsen is uniquely positioned to deliver state-of-the-art electrical distribution and automation solutions that empower critical infrastructure, industries, buildings, and homes, enhancing energy efficiency, ensuring operational reliability, and improving safety and sustainability standards. 'Saudi Arabia is undergoing a remarkable transformation—driven by Vision 2030—towards becoming a digitally enabled, sustainable economy,' said Mohamed Shaheen, CEO of Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain. 'At Schneider Electric, we are proud to play a role in this journey, and the launch of Lauritz Knudsen represents a new chapter in our mission to bring innovative, energy-efficient solutions to the Kingdom. Leveraging their technological expertise, and groundbreaking approaches, the Lauritz Knudsen team is poised to drive continuous innovation and deliver substantial contributions within this dynamic and diverse market.' Schneider Electric already has a strong local footprint in the Kingdom, including its Dammam manufacturing facility spanning 7,000 square meters, dedicated to producing Lauritz Knudsen low-voltage panels and related solutions. This local production capacity ensures proximity to customers and rapid response to market needs, reinforcing the Company's long-standing commitment to localizing innovation in Saudi Arabia. 'Lauritz Knudsen is built on a legacy of engineering excellence and innovation,' said Naresh Kumar, Senior Vice President of Lauritz Knudsen. 'Today, we are excited to bring that legacy to Saudi Arabia through Schneider Electric. Our mission is to empower our partners and customers with safe, reliable, and efficient electrical distribution solutions, combining global technology leadership with deep market understanding. We look forward to supporting the Kingdom's infrastructure ambitions with our future-ready product portfolio.' Founded on a legacy of more than seven decades, Lauritz Knudsen—formerly known as L&T Switchgear—is recognized as one of the most trusted names in electrical distribution and automation solutions. With a manufacturing base of 2.1 million square feet in India and over 30 branch offices, the brand powers critical infrastructure in sectors including energy, water, airports, manufacturing, smart buildings, and healthcare. The Kingdom's dual transformation—toward digitalization and renewable energy—places a premium on technologies that are agile, efficient, and future-ready. As Saudi Arabia moves to generate 50% of its power from renewable sources by 2030 and achieve net-zero emissions by 2060, electrical infrastructure plays a critical enabling role. Lauritz Knudsen is poised to support this evolution through solutions that contribute to energy resilience and sustainable development. This launch reaffirms Schneider Electric's long-standing commitment to the Kingdom and builds on over four decades of successful partnership and collaboration across the public and private sectors. About Schneider Electric Schneider's purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On. Our mission is to be your digital partner for Sustainability and Efficiency. We are a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes. Anchored by our deep domain expertise, we provide integrated end-to-end lifecycle AI enabled Industrial IoT solutions with connected products, automation, software and services, delivering digital twins to enable profitable growth for our customers. We are a people company with an ecosystem of 150,000 colleagues and more than a million partners operating in over 100 countries to ensure proximity to our customers and stakeholders. We embrace diversity and inclusion in everything we do, guided by our meaningful purpose of a sustainable future for all. Discover Life Is On Follow us on:

Enova and Schneider Electric join forces to advance energy solutions in the Gulf
Enova and Schneider Electric join forces to advance energy solutions in the Gulf

Zawya

time3 days ago

  • Zawya

Enova and Schneider Electric join forces to advance energy solutions in the Gulf

Collaboration is aimed at empowering organizations to meet evolving sustainability goals Enova – a premier provider of integrated energy and multi-technical solutions and a Majid Al Futtaim and Veolia joint venture has entered a strategic collaboration with Schneider Electric, a global leader in the digital transformation of energy management and automation. This collaboration brings to the fore Schneider Electric technologies — including microgrids, photovoltaic (PV) systems, and electric vehicle (EV) charging infrastructure — with Enova's deep expertise in energy efficiency strategies and advanced asset management systems. As the region intensifies efforts to decarbonize its economy and transition toward cleaner and more resilient energy systems, the collaboration will focus on driving impactful outcomes in energy efficiency and emissions reduction. Renaud Capris, Chief Executive Officer of Enova, commented, 'As we accelerate our progress towards a sustainable energy future in the Gulf, our collaboration with Schneider Electric enables us to integrate advanced technologies and energy efficient solutions and to optimize our service portfolio and enhance value for our clients. Since its establishment in 2002 as a joint venture between Majid Al Futtaim and Veolia, Enova has enabled clients across the region to achieve more than AED 530 million in total energy cost savings and reduce carbon emissions by over 580,000 tons. Capris added, 'Together, we are uniquely positioned to enable our clients across diverse sectors optimize their energy use and decarbonize operations in alignment with Enova stakeholders' environmental objectives – including Veolia's GreenUp strategic program – while making a meaningful contribution to the region's environmental goals.' Amel Chadli, President of Gulf Countries at Schneider Electric, said: "As the region places greater urgency on decarbonizing its economy and building more resilient energy systems, it has become increasingly important for businesses, of various sectors, to optimize energy consumption, maintain a healthy and productive environment, and update aging facilities.' She added: 'Our collaboration with Enova builds on our commitment to set a new standard for decarbonization in the region through the convergence of technology and expertise. Our shared goal is to support organizations in driving meaningful transformation through sustainability, innovation, and operational resilience." The collaboration will drive the adoption of smart technologies and support the integration of renewable energy into core business operations. The initiative empowers businesses to contribute meaningfully towards regional goals to scale clean energy and efficiency, through Schneider Electric's EcoFit and EcoCare programs, aimed at modernizing aging systems and ensuring circularity. By integrating Schneider Electric's connected technologies with Enova's on-the-ground capabilities in asset management and technical operations, the two companies will deliver future-ready solutions that respond to clients' evolving sustainability requirements. -Ends- About Schneider Electric Schneider's purpose is to create Impact by empowering all to make the most of our energy and resources, bridging progress and sustainability. At Schneider, we call this Life Is On. Our mission is to be the trusted partner in Sustainability and Efficiency. We are a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes. Anchored by our deep domain expertise, we provide integrated end-to-end lifecycle AI enabled Industrial IoT solutions with connected products, automation, software and services, delivering digital twins to enable profitable growth for our customers. We are a people company with an ecosystem of 150,000 colleagues and more than a million partners operating in over 100 countries to ensure proximity to our customers and stakeholders. We embrace diversity and inclusion in everything we do, guided by our meaningful purpose of a sustainable future for more information please visit: Discover Life Is On Discover EcoStruxure About Enova Enova is the regional leader in integrated energy and multi-technical services, offering comprehensive and performance-based Energy and Facilities Management solutions to its clients to help achieve their financial, operational, and environmental targets. With more than 5,700 highly trained and multi-skilled employees, Enova serves a wide portfolio of clients in the public, residential, commercial, industrial, and healthcare sectors across the region. Enova was created in 2002 as a joint venture between Majid Al Futtaim and Veolia. Majid Al Futtaim is the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia. Veolia is a global leader in optimised resource management; designing and providing water, waste, and energy management solutions which contribute to the sustainable development of communities and industries. Please follow us on: For more information, please visit About Veolia Veolia's ambition is to become the benchmark company for ecological transformation. With nearly 218,000 employees on five continents, the Group designs and deploys useful, practical solutions for managing water, waste and energy that help to radically change the world. Through its three complementary activities, Veolia contributes to developing access to resources, preserving available resources and renewing them. In 2023, the Veolia group served 113 million people with drinking water and 103 million with wastewater services, produced 42 terawatt-hours of energy and recovered 63 million metric tons of waste. Veolia Environnement (Paris Euronext: VIE) generated consolidated sales of €45.3 billion in 2023. About Majid Al Futtaim Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group started from one man's vision to transform the face of shopping, entertainment, and leisure to 'create great moments for everyone, every day'. It has since grown into one of the region's most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region. Majid Al Futtaim owns and operates 29 shopping malls, 7 hotels and four mixed-use communities, welcoming more than 600 million customers through its doors every year. Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including four indoor ski locations in Dubai, Abu Dhabi, Cairo and Oman as well as family entertainment centers Magic Planet and Little Explorers. It is the proud owner of the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman with the iconic City Centre shopping malls rounding out its portfolio across the region. The Group partners with world-class fashion, home, speciality retail and beauty brands, including lululemon, LEGO, Crate and Barrel, Shiseido, with over 70 stores and 20 digital platforms across the GCC. It also owns and operates THAT Concept Store, a multi-brand retail destination and app. Majid Al Futtaim is also the exclusive franchisee for Carrefour across markets in the Middle East, Africa and Asia, serving 770,000 customers daily. These offerings are powered by the UAE's fastest growing loyalty programme SHARE, which offers customers a more personalised and data driven experience. The developer of choice for the region, Majid Al Futtaim is the creator of mixed-use communities including Tilal Al Ghaf in Dubai and Al Mouj in Muscat. Majid Al Futtaim has continued to set the standard for sustainable growth through its Dare Today, Change Tomorrow sustainability strategy. The Group is committed to becoming Net Positive in water and carbon by 2040. Please follow us on: For media inquiries contact: Mohammed Abdulla (mabdulla@ and Hanzla Wajid (hwajid@

Zebra Technologies and Clearview launch Industrial Automation Centre of Excellence
Zebra Technologies and Clearview launch Industrial Automation Centre of Excellence

Tahawul Tech

time5 days ago

  • Tahawul Tech

Zebra Technologies and Clearview launch Industrial Automation Centre of Excellence

New resource provides innovative training for machine builders, systems integrators, and customers. Zebra Technologies Corporation, a global leader in digitising and automating frontline workflows, today announced the launch of the Industrial Automation Centre of Excellence by Zebra and Clearview, a Zebra industrial automation distributor. Situated in the UK's thriving innovation district of Oxfordshire, the centre will be a resource offering relevant services, training, advisory, and practical demonstrations for manufacturing and logistics organisations and machine vision specialists across the EMEA region. The centre will support end users, machine builders, and systems integrators looking for machine vision, 3D, and AI solutions needed to secure greater asset visibility and support intelligently automated operations. 'Automotive, electric battery, electronics and semiconductor manufacturers and logistics organisations face new quality, compliance and safety challenges, requiring frontline engineers, machine builders and systems integrators to think and act in new ways,' said Donato Montanari, Vice President and General Manager, Machine Vision, Zebra Technologies. 'A professional network is essential to help industry stakeholders explore how technologies like AI and 3D can work in tandem to meet operational goals and support future-ready growth.' Fifty-four percent of European manufacturers expect AI to drive growth by 2029, according to Zebra's Manufacturing Vision Study. However, 84% say they are struggling to keep up with the pace of new technology, with quality management issues like real-time visibility, keeping up with new standards and regulations, integrating data and maintaining traceability among their top quality management issues. Training and upskilling courses will cover machine vision fundamentals and more advanced approaches for application and vertical-specific use cases, as nearly three-quarters of manufacturing leaders (71%) plan to reskill their workers to enhance data and technology usage skills. With the centre's problem-solving focus, Zebra customers and their machine vision specialists can bring in their own machine vision proof-of-concept applications and receive a highly valuable, independent specialist feasibility report and recommendation. The centre also aims to be a place of networking and confidence-building by sharing expertise, thought leadership, and events to connect organisations and machine vision specialists. New relationships will be forged at a time when new thinking and collaboration are needed, and businesses look to turn technology investments into value drivers. 'This is an important step forward for the machine vision industry and the customers we support, bridging the gap between the technology and user knowledge, and helping to create the best solutions available,' said Allan Anderson, Managing Director and Founder, Clearview, which has offices in England, France, Spain, and Germany. 'We are on a mission to democratise machine vision, and with our team of certified machine vision professionals, training courses, engineering services, and state-of-the-art HQ and centre of excellence, we can help customers create great vision systems.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store