Carbide-free fruit of the season on your doorstep with MangoBaba app
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Lucknow: The MangoBaba app developed by a group of farmers in Malihabad is offering fresh and carbide-free Malihabadi Mangoes right at one's doorstep at an affordable rate. Former director of CISH Shailendra Rajan, the brainchild behind the app, said: "The mangoes delivered through the app are sourced directly from farmers who use techniques certified by the Central Institute for Subtropical Horticulture (CISH).
These techniques include bagging, scientific harvesting, pest control, pruning and a specially designed harvester that prevents bruising while plucking the fruit, minimising the chance of spoilage. These practices help produce naturally safe, high-quality mangoes." He said though the app was launched in 2020 during the pandemic it didn't get much traction.
"The app has evolved over the years with a better user interface, real-time tracking, and payment options, including COD (cash on delivery) and online payment.
The app features on Google Play Store. Though the app has no direct govt intervention or formal price regulation, transparency and fairness in pricing are maintained," Rajan said.
He said with India Post as the logistics partner, deliveries can be made to far-off places as well. Rajan said mangoes offered on this platform are sold at almost the same price as those in the market. However, the value addition lies in packaging; each order is provided in a box with a protective foam net, a feature rarely seen on other platforms.
"Mangoes are first properly graded and then priced accordingly. This ensures better quality control and more value to the customer. Every mango is traceable" he said.
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