Demand for Purpose-Driven Branding Increases as Gen Z Enters Decision-Making Roles
Miami, Florida--(Newsfile Corp. - June 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces an increase in demand for purpose-driven branding as Gen Z professionals transition into key decision-making roles across U.S. organizations.
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10732/256194_6a1f777c84bebb14_001full.jpg
According to McKinsey & Company, nearly 70% of Gen Z respondents say that a brand's social and ethical values influence their purchasing decisions. As this generation increasingly fills roles in procurement, marketing, and leadership, purpose-driven branding is gaining traction not only in B2C sectors, but also within B2B partnerships.
"We're seeing a measurable shift in branding priorities from aesthetics and features to values and accountability," said Courtney Bozigian, Brand Strategist at Digital Silk. "Gen Z is steering organizations toward brands that align with social impact, transparency, and long-term value."
Values Now Shape Visibility and Trust
Gen Z's digital fluency and social consciousness are reshaping how brands present themselves. Companies that once highlighted technical advantages are now building brand equity through community support, sustainability initiatives, and clear purpose statements. This evolution is influencing how organizations are evaluated for partnerships, contracts, and consumer loyalty.
75% of Gen Z individuals will research a brand's stance on social issues before supporting it (Deloitte)
U.S. Gen Z workforce participation is projected to surpass 30% by 2030 (U.S. Bureau of Labor Statistics)
Purpose-driven brands may command greater loyalty, with nearly 60% of Gen Z preferring to pay more for brands that align with their values (IBM Institute for Business Value)
How Brands Are Responding
Digital Silk supports organizations across sectors in adapting brand messaging, visual identity, and web presence to reflect mission-driven positioning. Digital Silk has seen increased interest from industries including tech, wellness, and finance aiming to increase the company's branding to resonate with the evolving professional landscape.
Digital Silk offers:
Purpose-aligned brand strategy and messaging frameworks
Mission-centric visual identity and design systems
Custom web platforms highlighting sustainability, DEI, and impact reporting
"We're working with brands to realign their voice and visuals—not as a marketing trend, but as a strategic foundation for long-term relevance," said Courtney Bozigian, Brand Strategist at Digital Silk
About Digital Silk
Digital Silk is an award-winning Miami branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and visibility through digital marketing services.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
an hour ago
- Globe and Mail
2 Top Buffett Stocks to Buy and Hold for the Long Haul
Warren Buffett, chairman and CEO of Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) has been managing investments for his company for roughly 60 years. For much of that time, he largely avoided trading in technology stocks, once stating: Technology is based on change; and change is really the enemy of the investor. Change is more rapid and unpredictable in technology relative to the broader economy. To me, all technology sectors look like 7-foot hurdles. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More » But there are always exceptions to the rule, and Berkshire Hathaway started buying Apple (NASDAQ: AAPL) stock in 2016 and invested in Amazon (NASDAQ: AMZN) beginning in 2019. These are two of the world's largest tech companies. Let's take a look at Buffett's seeming contradiction and maybe also determine whether these two blue chip stocks might fit into your portfolio. Amazon invests in innovation to prolong its strong growth Berkshire's stake in Amazon is a relatively small position in its nearly $285 billion stock portfolio (about 0.8%), valued at approximately $2.2 billion. It's likely that it was initially purchased in 2019 by one of Buffett's lieutenants. Nonetheless, Buffett has previously joked that he was "an idiot for not buying" the stock sooner. Amazon's stock price has struggled of late, down about 1% so far in 2025 as it ramps up its capital expenditures to keep up in the artificial intelligence (AI) arms race. Amazon CFO Brian Olsavsky said capital expenditures could exceed $100 billion in 2025, driven by investments in data centers, chips, and AI infrastructure. That expense is up significantly from $48.1 billion in 2023 and $77.7 billion in 2024, reflecting the importance management puts on AI. While the return on investment for AI may take a few years to materialize, Amazon continues to deliver results now. In Q1 2025, Amazon generated $155.7 billion in revenue, a 9% year-over-year increase. As for profitability, one metric Buffett prefers is operating earnings, a measure of a company's direct profits from its core operations that exclude volatile unrealized capital gains and losses resulting from its investments. Amazon delivered $18.4 billion in operating earnings for the quarter, representing year-over-year growth of 20.3%. One area where Amazon's AI return on investment is already showing up is in its Amazon Web Services (AWS) division. Specifically, management projected a $117 billion annual revenue run rate for AWS in 2025, with its Q1 increasing 17% year over year to $29.3 billion. CEO Andy Jassy underscored the growth on the company's most recent earnings call, saying: "Before this generation of AI, we thought AWS had the chance to ultimately be a multi $100 billion revenue run rate business. We now think it could be even larger." Data by YCharts. Beyond its earnings growth, the balance sheet is in tremendous shape, with $41.2 billion in net cash. And as for Amazon's valuation, its stock looks undervalued compared to its historical averages. Specifically, Amazon stock trades at 34 times trailing earnings, close to a five-year low and well below its five-year median of 65 times trailing earnings. Put it all together, and Amazon is the rare company that isn't afraid to invest in innovation to prolong its growth phase. It can afford to do so with a strong cash position and consistent earnings growth, making it a perfect buy-and-hold candidate for your portfolio. 2. Apple Berkshire Hathaway first bought Apple stock in 2016, and despite trimming the position beginning in 2024, it remains the company's largest holding by far (21.2% of the portfolio). At the end of Q1 2025, Berkshire still owned over 300 million shares, worth north of $60 billion. Buffett has previously noted Apple is a "better business than any other we own [outright]." In many ways, Apple checks every box for Buffett: iconic brand, loyal customers, and enormous cash generation. In its most recent quarter, its fiscal second quarter ended March 29, 2025, Apple generated $90.8 billion in revenue and $29.6 billion in operating income, year-over-year increases of 5% and 6%, respectively. Notably, revenue for the company's flagship product, the iPhone, only grew 2% year over year to $46.8 billion after the company faced a decline in the segment during its fiscal Q1 2025. While Apple isn't spending as much proportionately as its peers on AI, it isn't ignoring it either. The company developed Apple Intelligence, a free, built-in AI system for its products, which CEO Tim Cook said in a 2024 earnings call "will transform how users interact with technology." It could also boost its iPhone sales, considering the technology is only available on Apple's relatively newer hardware models, which may prompt more consumers to upgrade from their current devices. Apple hasn't broken out exact figures, but Cook recently noted that markets where the company rolled out Apple Intelligence saw "stronger" performance than those that hadn't. Data by YCharts. As investors wait to see demand for Apple Intelligence develop, Apple rewards shareholders through continued share repurchases and dividends. In just the past five years, Apple has reduced its share count by nearly 13%, and more recently announced a $100 billion addition to its share repurchasing program. Buffett has called buybacks a way to benefit all owners, provided they're done at attractive valuations. "The math isn't complicated: When the share count goes down, your interest in our many businesses goes up," he said in a 2022 letter to shareholders. "Every small bit helps if repurchases are made at value-accretive prices." Additionally, management has consistently paid and raised its dividend for 14 consecutive years. Today, the company pays a quarterly dividend of $0.26 per share, equating to an annual yield of 0.5%. Moreover, considering its payout ratio -- the percentage of earnings paid out as dividends -- is a lowly 16%, investors can reasonably expect annual dividend hikes for the foreseeable future. Data by YCharts. Finally, despite the stock's recent decline of roughly 18% in 2025, it trades at 31 times its trailing earnings, slightly above its five-year median of 29 times. While that may give some investors pause, Apple's track record of innovation, shareholder returns, and support from Warren Buffett make a compelling case. For long-term investors concerned about valuation, dollar-cost averaging offers a disciplined way to build a position in one of the most iconic public companies ever. Should you invest $1,000 in Amazon right now? Before you buy stock in Amazon, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $713,547!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $966,931!* Now, it's worth noting Stock Advisor 's total average return is1,062% — a market-crushing outperformance compared to177%for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of June 23, 2025
Globe and Mail
an hour ago
- Globe and Mail
Is Tesla Stock a Millionaire Maker?
Looking back at its history as a public company, Tesla (NASDAQ: TSLA) has generated serious wealth for investors. The auto industry disruptor has seen its shares skyrocket 20,290% since its initial public offering in June 2010 (as of June 25). Had you invested just $5,000 back then, there would be a $1 million balance in your portfolio right now. No one would argue with that kind of impressive past gain. But will the leading EV stock be a millionaire maker in the future? Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More » Assessing Tesla's true valuation Tesla might be the most closely watched business in the world, partly, because of how it disrupted the global car market. Investors also keep tabs on what CEO Elon Musk is doing, as well as his plans for the company (more on this below). However, investors shouldn't lose sight of what Tesla really is today, which is a challenged company that sells innovative and tech-enhanced EVs. In the first quarter, the business reported $14 billion of automotive revenue, 72% of the total. Total revenue was up just 0.9% in 2024, then it declined 9.2% in Q1 2025. Operating income in the first quarter tanked 66%, thanks to lower average selling prices, fewer deliveries, and higher expenses. To be fair, this is an extremely inventive company that's working at the cutting edge of exciting technologies. But someone viewing Tesla with a clear lens would see that this is a struggling business. Its core operations are under pressure, without a doubt. What valuation should Tesla trade at knowing the reality of the business today? Even with a more reasonable price-to-earnings ratio (P/E) of 50 (compared to its current P/E ratio of 179), which is what luxury automaker Ferrari trades for, the stock has 72% downside. That certainly doesn't give investors any reason to be bullish. The Musk premium Based on the current market cap of $1 trillion and P/E ratio of 179, Tesla is wildly overvalued. But the story stock has seemingly always traded at a steep valuation, as investors continue to bet on a future that sees the company realizing its potential as a dominant force in autonomous driving and robotics. The company has finally launched a robotaxi service in Austin, Texas. This was highly anticipated and something that Musk has talked about for years. However, I think it turned out to be a big nothing burger. There were no Cybercabs. Less than two dozen Model Ys were used instead. There were human supervisors in all the vehicles. And videos of the robotaxis in action showed numerous issues, spurring an investigation by the National Highway Traffic Safety Administration. At the same time, Alphabet 's Waymo is handling 250,000 trips per week in multiple cities. And an application is in place to start testing the service in New York City. Tesla appears to still have a long way to go. The company is also leveraging its AI capabilities to work on Optimus, a humanoid robot. Musk believes it will produce 1 million units annually by the end of this decade. Besides placing these machines in its factories, the goal is to sell them to other companies. If all goes according to plan, which is a very uncertain outcome, then Tesla could make its investors into millionaires down the road. The end markets for robotaxis and humanoid robots are estimated to be measured in the trillions of dollars. The company's ability to not only have these technologies achieve mass adoption, but to also capture a sizable chunk of the opportunity, could create a financial windfall. However, I think there's also a good chance that the business won't deliver up to its heightened expectations, a perspective that's supported by a history of constant delays. This is a stock that I'm still avoiding. Don't miss this second chance at a potentially lucrative opportunity Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this. On rare occasions, our expert team of analysts issues a 'Double Down' stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves: Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $409,114!* Apple: if you invested $1,000 when we doubled down in 2008, you'd have $38,173!* Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $713,547!* Right now, we're issuing 'Double Down' alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon. See the 3 stocks » *Stock Advisor returns as of June 23, 2025
Globe and Mail
an hour ago
- Globe and Mail
Should You Buy SoFi While It's Below $20?
SoFi Technologies (NASDAQ: SOFI) hasn't been an easy stock to own, with the price bouncing up and down. Case in point: Its 52-week high is 206% above its 52-week low. However, shares have soared 154% in the past 12 months (as of June 26). The market is warming up to this digital banking leader. This fintech stock is extremely volatile, which might continue to be the case. But shares still trade well below $20. Should investors add SoFi to their portfolios at these levels? Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue » SoFi continues to innovate SoFi has found tremendous success by focusing on providing a superior user experience to its customer base. This means leveraging data, technology, and the internet to make it extremely easy to manage one's finances. It helps that the business isn't bogged down by outdated infrastructure or physical bank branches. This makes it easy to put the customer first. With that in mind, SoFi has prioritized constantly innovating. For instance, in March 2023, the company introduced FDIC insurance on up to $2 million in deposits by partnering with other financial institutions. This is eight times the standard $250,000 that's typically insured. SoFi's deposit base soared from $1.2 billion at the end of the first quarter of 2022 to $27.3 billion now, a phenomenal growth rate. Recently, SoFi announced plans to tap the global remittance market. Later this year, customers will be able to use Zelle, ACH, stablecoins, or other methods to send money across borders. The business says that funds will be transferred via blockchain networks, and that the process will be cheaper and faster than the traditional systems widely used today. After shutting down the service in December 2023 to comply with regulations, SoFi is reintroducing cryptocurrency trading on its platform. And there are plans to seriously expand the offerings down the road. "Over time, SoFi intends to offer stablecoins and a wide range of other services, such as providing members the ability to borrow against their crypto assets, expanding payment options, and introducing new staking features, as well as blockchain and digital asset infrastructure capabilities for other companies offered by Galileo, SoFi's technology platform," the press release reads. These planned initiatives should keep the growth engine rumbling. SoFi has a history of strong customer and revenue gains. I see no reason why that won't continue in the years ahead. SoFi is poised to be a huge winner This stock has crushed the market in the past year, as momentum remains hot for SoFi among investors. But for those who have been on the sidelines, don't let that outperformance discourage you. I don't believe investors have missed the boat. Executives think the bottom line is on an impressive upward trajectory. SoFi reported a $0.10 adjusted earnings per share (EPS) loss in 2023, a major improvement from the year before. But by 2026, the leadership team predicts positive $0.68 (at the midpoint). In the years after that, the forecast is for annualized growth of between 20% and 25%. The combination of rapid revenue gains and a scalable business model makes it easy to be bullish. SoFi has exceeded Wall Street's EPS expectations in the last 11 straight quarters. Clearly, management has a history of under-promising and over-delivering. This gives me confidence that the company will hit its long-term profit targets, and maybe even surprise to the upside. As of June 26, the stock trades at a P/E ratio of 39.8. On the surface, this obviously doesn't look like a bargain deal. After all, the S&P 500 index is about 40% cheaper. However, if you believe, like I do, that profits will increase substantially in the years ahead, then SoFi looks like a no-brainer buy below $20 per share. Should you invest $1,000 in SoFi Technologies right now? Before you buy stock in SoFi Technologies, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and SoFi Technologies wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $713,547!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $966,931!* Now, it's worth noting Stock Advisor 's total average return is1,062% — a market-crushing outperformance compared to177%for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of June 23, 2025
