Latest news with #DigitalSilk
Globe and Mail
a day ago
- Business
- Globe and Mail
Digital Silk Releases Report on Customer Loyalty Trends
New York, New York--(Newsfile Corp. - June 27, 2025) - Digital Silk, an award-winning digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released a new data-driven report highlighting the current state of customer loyalty. Based on aggregated insights from over 30 sources, the report outlines key statistics U.S. brands can potentially use to inform customer retention strategies. Customer Loyalty Trends Reveal U.S. Brands May Be Underestimating Retention Opportunities, According to Latest Digital Silk Insights To view an enhanced version of this graphic, please visit: According to the report, 65% of a company's revenue may come from existing customers, yet 44% of businesses focus more on acquisition than retention. Meanwhile, 77% of consumers report staying loyal to specific brands for ten years or more, suggesting a long-term engagement potential that may be undervalued by marketing teams. The Growing Impact of Emotional Loyalty and Rewards Programs The report also shows that emotional connections and personalised experiences continue to play a critical role in brand loyalty. In fact, 76% of customers say they'd remain loyal to a brand that understands them on a personal level. Data also suggests that loyalty programs remain a powerful tool. Nearly 84% of U.S. consumers are more likely to stay with a brand that offers a loyalty program, and 66% of shoppers say earning rewards affects their purchasing behaviour. "Loyalty is no longer just transactional. Brands that align their values with those of their customers and offer relevant, data-backed incentives are the ones more likely to retain long-term relationships," says Gabriel Shaoolian, CEO at Digital Silk. "These insights help businesses re-evaluate how they approach engagement beyond the initial sale." Highlights from the Full Report The full article, Customer Loyalty Statistics: Trends Driving Brand Retention in 2025, features over 50 updated data points from leading sources. Among the key takeaways: 65% of a company's revenue may stem from repeat customers 77% of consumers have remained loyal to certain brands for over a decade 84% prefer brands that offer loyalty programs 70% of emotionally engaged consumers spend up to 2x more on their preferred brands 86% of buyers say personalization influences purchasing decisions These findings suggest that strategic customer engagement can potentially impact profitability and long-term brand success. Why This Matters for U.S. Brands in 2025 As customer acquisition costs continue to rise, businesses across sectors are revisiting how loyalty strategies influence lifetime customer value. Digital Silk's research points to a clear opportunity for companies to assess whether their current approach to retention is aligned with consumer expectations and behaviours. About Digital Silk Digital Silk is a full-service New York branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and digital marketing services that help improve visibility.
Yahoo
2 days ago
- Business
- Yahoo
Digital Silk Announces Article: Buy Now, Pay Later Usage Rises Sharply in U.S. as Digital Retailers Optimise for Gen Z Spending Behaviours
Miami, Florida--(Newsfile Corp. - June 27, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces new research on the rapid growth and shifting usage patterns of Buy Now, Pay Later (BNPL) services in the United States. Buy Now, Pay Later Usage Rises Sharply in U.S. as Digital Retailers Optimise for Gen Z Spending Behaviours To view an enhanced version of this graphic, please visit: Recent data compiled by Digital Silk shows that 60% of U.S. consumers have used BNPL options, up from 38% in 2021. This spike is largely attributed to Gen Z and Millennial shoppers who are using these flexible payment solutions to manage everyday purchases, with 70% of Gen Z adults reportedly relying on BNPL to cover basic needs such as groceries and utilities. The growth of BNPL is particularly noteworthy among younger age groups. In 2023 alone, 48% of Gen Z and 47% of Millennials reported using BNPL, compared to just 23% of Baby Boomers. As inflation continues to impact household budgets, brands are rethinking their checkout and financing strategies to meet evolving consumer preferences. The Digital Checkout is Becoming a Key Differentiator "Digital-first brands are increasingly adapting their user journeys to include flexible payment options that may help reduce cart abandonment and encourage repeat purchases," said Gabriel Shaoolian, CEO of Digital Silk. "This research shows how essential it is for retailers to prioritise payment UX to meet the behavioural expectations of Gen Z and Millennial consumers." Key Insights from the Report The BNPL market in the U.S. was valued at $5.8 billion in 2023 and is expected to grow to $9.2 billion by 2030, according to Grand View Research 85% of U.S. retailers now offer some form of BNPL option at checkout 57% of BNPL users said they would abandon a cart if a flexible payment option wasn't available Digital Silk's article, "Buy Now, Pay Later Statistics: 2024 Trends for U.S. Retailers", compiles and analyses the latest usage and market statistics to help businesses understand how BNPL may influence checkout experiences and customer retention in 2024 and beyond. Implications for U.S. Retailers Retailers exploring new ecommerce strategies may consider that BNPL integration has the potential to: Increase conversion rates by offering short-term, interest-free installments Attract younger, budget-conscious shoppers Help meet customer expectations for flexibility and transparency While BNPL options may offer advantages to both brands and consumers, the data suggests that businesses must evaluate risks carefully and ensure compliance with upcoming federal regulations on consumer credit practices. About Digital SilkDigital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and digital marketing services to help improve visibility. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit
Globe and Mail
4 days ago
- Business
- Globe and Mail
Digital Silk Breaks Down the Role of PPC Negative Keywords in Supporting U.S. Ad Budget Efficiency
Miami, Florida--(Newsfile Corp. - June 25, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new guide aimed at helping U.S. businesses improve the efficiency of their PPC advertising through the use of negative keywords. Digital Silk Breaks Down the Role of PPC Negative Keywords in Supporting U.S. Ad Budget Efficiency To view an enhanced version of this graphic, please visit: With U.S. digital ad spend projected to surpass $298 billion in 2025, according to Statista, marketers face growing pressure to ensure budgets are spent on high-intent traffic. Negative keywords-terms that prevent ads from showing in irrelevant searches-can help eliminate non-converting clicks. By refining the keyword targeting strategy, brands can potentially reduce wasted ad spend, increase click-through rates (CTR), and improve return on ad spend (ROAS) across search campaigns. Insight from Digital Silk's CMO "PPC campaigns without a strong negative keyword list can quickly become inefficient," said Jordan Park, CMO at Digital Silk. "We created this guide to help marketing teams identify blind spots in their targeting and increase the precision of their ad delivery." Types of Negative Keywords & Their Applications The article details the difference between broad match, phrase match, and exact match negative keywords, along with practical examples for each. It also outlines how to apply these filters across platforms like Google Ads to reduce visibility on non-relevant queries. Best Practices for Implementation Digital Silk outlines best practices for marketers to follow when building a negative keyword list: Use search term reports to uncover irrelevant or underperforming queries Segment negative keywords by campaign or ad group to avoid overblocking Continually review and optimise the list to adapt to evolving search behaviour This approach may support performance marketing teams in refining ad delivery and protecting budget allocations, especially in competitive sectors such as retail, SaaS, and B2B services. Relevance in 2025's Automated Ad Ecosystem As AI and machine learning continue to automate aspects of ad targeting, the manual oversight of keyword lists-including exclusions-remains essential. Improper keyword targeting can lead to ad fatigue, irrelevant impressions, and higher bounce rates. "In the current landscape, relevance drives results," added Jordan Park. "Negative keywords are a simple yet powerful lever for advertisers to pull-especially when aiming to increase performance without scaling budgets." The full article, "PPC Negative Keywords: What They Are & How to Use Them", is available now on the Digital Silk website. About Digital Silk Digital Silk is an award-winning Miami digital marketing agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and digital marketing services that help improve visibility.
Globe and Mail
4 days ago
- Business
- Globe and Mail
Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization
Miami, Florida--(Newsfile Corp. - June 25, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces a strategic shift among Miami web agencies toward Conversational SEO —a technique designed to help businesses improve visibility across emerging AI-driven search platforms such as Google's SGE and Bing Copilot. To view an enhanced version of this graphic, please visit: Miami Agencies Prioritize Conversational SEO to Improve AI Discoverability As AI search engines gain traction, SEO experts in Miami are adjusting their strategies to reflect how users naturally ask questions and seek information. This evolution, known as Conversational SEO, involves optimising content with question-based formats, structured data, and user-intent language to align with AI-powered responses. According to recent data from Statista, the U.S. market for AI search is projected to grow by 23.1% annually through 2030, with over 50% of digital searches now conducted using voice assistants or AI-enhanced search interfaces. This shift is prompting agencies to adopt new practices to keep clients visible across these platforms. "Conversational SEO is shaping how we structure content across all client industries," said Jordan Park, Chief Marketing Officer at Digital Silk. " We're seeing early results where reformatting into AI-friendly formats can potentially increase visibility across voice, zero-click, and AI-generated search experiences." Miami-based agencies are exploring Conversational SEO by: Restructuring blog content into FAQ-style layouts Using schema markup to guide AI indexing Targeting long-tail, question-based keywords Aligning metadata and internal links with conversational phrasing New SEO Direction May Impact How Brands Gain Visibility Online This growing focus on AI visibility is changing how success is measured. While traditional metrics like keyword ranking remain important, Miami SEO experts are beginning to track metrics such as snippet appearances, AI assistant citations, and zero-click performance. "We're seeing clients invest in optimising for Google's SGE and Bing's Copilot specifically," added Erasmus. "This may be a more decisive factor in performance over the next 12 months as more users shift to AI-powered search." Digital Silk is among the Miami-based agencies now training internal teams on AI content alignment and advising clients across healthcare, banking, and B2B industries to implement conversational frameworks. Key Takeaways AI search platforms like Google SGE and Bing Copilot are reshaping SEO. Miami agencies are implementing Conversational SEO to support visibility in voice-activated and AI-driven searches. Strategy shifts include FAQ content formats, structured markup, and question-based keyword planning. AI visibility metrics are becoming more relevant than traditional rankings. About Digital Silk Digital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support conversions and digital marketing services to help improve visibility and engagement.
Globe and Mail
20-06-2025
- Business
- Globe and Mail
Demand for Purpose-Driven Branding Increases as Gen Z Enters Decision-Making Roles
Miami, Florida--(Newsfile Corp. - June 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces an increase in demand for purpose-driven branding as Gen Z professionals transition into key decision-making roles across U.S. organizations. To view an enhanced version of this graphic, please visit: According to McKinsey & Company, nearly 70% of Gen Z respondents say that a brand's social and ethical values influence their purchasing decisions. As this generation increasingly fills roles in procurement, marketing, and leadership, purpose-driven branding is gaining traction not only in B2C sectors, but also within B2B partnerships. "We're seeing a measurable shift in branding priorities from aesthetics and features to values and accountability," said Courtney Bozigian, Brand Strategist at Digital Silk. "Gen Z is steering organizations toward brands that align with social impact, transparency, and long-term value." Values Now Shape Visibility and Trust Gen Z's digital fluency and social consciousness are reshaping how brands present themselves. Companies that once highlighted technical advantages are now building brand equity through community support, sustainability initiatives, and clear purpose statements. This evolution is influencing how organizations are evaluated for partnerships, contracts, and consumer loyalty. 75% of Gen Z individuals will research a brand's stance on social issues before supporting it (Deloitte) U.S. Gen Z workforce participation is projected to surpass 30% by 2030 (U.S. Bureau of Labor Statistics) Purpose-driven brands may command greater loyalty, with nearly 60% of Gen Z preferring to pay more for brands that align with their values (IBM Institute for Business Value) How Brands Are Responding Digital Silk supports organizations across sectors in adapting brand messaging, visual identity, and web presence to reflect mission-driven positioning. Digital Silk has seen increased interest from industries including tech, wellness, and finance aiming to increase the company's branding to resonate with the evolving professional landscape. Digital Silk offers: Purpose-aligned brand strategy and messaging frameworks Mission-centric visual identity and design systems Custom web platforms highlighting sustainability, DEI, and impact reporting "We're working with brands to realign their voice and visuals—not as a marketing trend, but as a strategic foundation for long-term relevance," said Courtney Bozigian, Brand Strategist at Digital Silk About Digital Silk Digital Silk is an award-winning Miami branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support engagement and visibility through digital marketing services.
