ZEBRA Launches THE LIP GLOSS - CLEAR, Continuing Its Mission to Deliver Elevated Non-Toxic Personal Care
'We deserve products that are both beautiful and biologically supportive,' said Thatcher. 'This gloss represents years of careful formulation, without shortcuts.'
Key Features of THE LIP GLOSS - CLEAR:
High-shine finish: Provides a clear, glossy look that enhances lips naturally
Hydrating formula: Lightweight and non-sticky, offering lasting moisture and comfort
Ingredient-conscious: Free from synthetic dyes, artificial fragrances, parabens, phthalates, and known endocrine disruptors
Clean beauty alternative: Designed for those seeking effective, elegant cosmetics without compromising on wellness values
THE LIP GLOSS - CLEAR builds on ZEBRA's rapid growth in the oral care category, where it became known for its hydroxyapatite-free formulas. While hydroxyapatite is often widely promoted as a 'safe fluoride alternative,' ZEBRA took a different approach based on emerging research on micro- and nano-sized particles and their potential to cross the blood-brain barrier and accumulate in the body's organs.
'At ZEBRA, we've never been afraid to challenge the norm if it means doing what's right,' said Thatcher. 'Our values are rooted in clarity, purpose, and honoring the body the way our Creator intended. We're here to create formulas that support wellness, not compromise it. That commitment continues with this gloss. Consumers are paying more attention than ever to what's in their products, and this launch reflects our promise to meet that demand with transparency, integrity, and intention, not trends.'Jenn Thatcher
As wellness-minded consumers increasingly seek transparency from personal care brands, ZEBRA's expansion into beauty reflects growing demand for clean, multi-category alternatives. The brand has cultivated a loyal following of mothers and health-conscious consumers – many inspired by Thatcher's 'MAHA Mom' (Make America Healthy Again) initiative – who prioritize products grounded in integrity, safety, and purpose.
To learn more about ZEBRA and THE LIP GLOSS - CLEAR, please visit https://www.yayzebra.com.
About ZEBRAZEBRA is a personal care brand founded by Jenn Thatcher, a mother, health advocate, and brand-building powerhouse, after her son's brain tumor diagnosis. Frustrated by mismarketing and misleading ingredient claims in the personal care industry, she built ZEBRA to be a brand that refuses to compromise. Known for its 'black and white' formulation philosophy, where every ingredient is intentional and nothing is hidden, ZEBRA continues to expand beyond oral care with clean, biologically considerate alternatives in beauty and beyond. Bold in its values and clear in its purpose, the company resonates with a growing audience of health-conscious consumers seeking personal care that supports long-term well-being.
CONTACT: Media Contact Company Name: ZEBRA Contact Person: Shanaea VanderPol Contact Number: 1-800-723-4205 Email: Press@yayzebra.com Country: United States Website: www.yayzebra.com Socials: @zebra.usa, @ZEBRA.yayzebraSign in to access your portfolio
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The Hill
13 hours ago
- The Hill
Coke with cane sugar may not be that big of a MAHA victory
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Health officials and GOP lawmakers have taken to conservative media in recent weeks to tout the commitments from food and beverage companies to remove synthetic dyes. According to the HHS, nearly 35 percent of the industry has made such a commitment. But there's been no force behind the companies' actions, which experts said is an issue. 'Simply switching from synthetic to natural colors will not make these products less likely to cause obesity,' said Jerold Mande, a former senior official during three administrations at the Food and Drug Administration (FDA), the Department of Agriculture and the Occupational Safety and Health Administration. Barry Popkin, a nutrition professor at the University of North Carolina Gillings School of Global Public Health, said Kennedy could make a major statement by banning all colors and dyes. It wouldn't directly make Americans healthy, but it would go a long way toward making ultra-processed food look less appealing. 'All this voluntary stuff only goes so far. It really does minimal impact,' Popkin said. 'Unless he goes to the FDA and has the FDA change a regulation … there's nothing.' Kennedy has also singled out the use of high-fructose corn syrup as a major contributor to diabetes and obesity. He has previously called it 'poison,' an epithet he repeated in late April when talking about sugar. When Steak 'n Shake said earlier this month it was going to sell Coca-Cola with real cane sugar, Kennedy praised the move. 'MAHA is winning,' Kennedy posted on X. But experts said there's no substantial difference in the benefits of using cane sugar as a substitute for high-fructose corn syrup. 'At the end of the day, a Coke is still a can of Coke. It's not a fruit or a vegetable, right? 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Miami Herald
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Pepsi copies Coca-Cola to win back health-conscious consumers
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USA Today
2 days ago
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RFK Jr. is waging a war against ultra-processed foods. Will almond milk be canceled?
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