More projects to diversify tourism
These initiatives, coordinated with the governors' offices across Oman's various governorates, fall under the broader framework of the comprehensive tourism development plan. They aim to strengthen tourism infrastructure and expand the range of experiences available to visitors.
The ministry highlighted some of the most prominent projects, including the Recreational Slides Project, Al Ashkhara Gateway Project, Recreational Fishing Project, Mountain Slopes Project, Aromatic Tourism Experiences Project, Falaj Experience Activation Project, Adventure Tourism Initiatives and the Great Oman Journey Experience Project.
Fakhriya al Ghassani, Director of the Product and Tourism Experiences Development Department at the Ministry of Heritage and Tourism, stated that these projects align with the objectives outlined in the comprehensive tourism development plan. They seek to enhance the quality of tourism offerings, boost competitiveness and provide unique opportunities and experiences across various destinations, she explained.
She added that these efforts support increasing the contribution of non-oil sectors to the GDP, attract local and foreign investments to Oman and offer exceptional experiences for domestic, regional and international tourists while appealing to diverse demographic groups.
'Omani Cuisine and Culinary Arts Tourism" programme includes multiple initiatives such as documenting Omani cuisine and developing dedicated culinary tourism routes. These routes feature visits to traditional kitchens and restaurants serving authentic recipes, elevating Omani gastronomy as a key element of the tourism experience.
She affirmed that the ministry continues to promote cultural tourism as a cornerstone for diversifying the tourism product and reinforcing national identity. The ministry launched the 'Omani Cuisine and Culinary Arts Tourism" programme, which includes multiple initiatives such as documenting Omani cuisine and developing dedicated culinary tourism routes. These routes feature visits to traditional kitchens and restaurants serving authentic recipes, elevating Omani gastronomy as a key element of the tourism experience.
Al Ghassani lauded the pivotal role of Omani museums in showcasing history, culture and living heritage. The ministry, she said, is enhancing museum content through interactive digital displays, allowing visitors to engage deeply with Oman's rich civilisation. Museums serve as both educational and tourism institutions, blending physical exhibits with modern technology to present historical narratives in an engaging manner.
She noted that statistics indicate significant growth in heritage site visitors. For instance, Al Dakhiliyah Governorate — home to landmarks such as Nizwa Fort and Jibreen Castle — welcomed over 415,000 visitors in 2024, marking a 32% increase compared to the previous year. This surge, she explained, is attributed to the development of heritage neighbourhoods, improved services and diversified tourism experiences. — ONA
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Observer
3 hours ago
- Observer
‘Frankincense priest' shares Oman's sacred scent
AmidST the frankincense hills and coastal breezes of Salalah, an Austrian Catholic priest has discovered more than just a destination — he has found a sacred Mario Brandstätter, parish priest from Hartberg in the Styrian region of Austria, calls Salalah his 'fragrance city', a place where the sacred scent of frankincense has shaped both his spirit and scholarship.'It was like meeting an old friend', says Fr Mario, recalling the first time he touched the resin from the Boswellia sacra trees in Salalah during his visit in February 2024. 'After decades of working with incense in Europe, finally being able to smell, touch and taste the raw resin in its homeland was a heavenly experience'.So deep is his passion for frankincense that fellow clergy in Austria affectionately call him 'the incense freak'. But for Fr Mario, this isn't just a hobby — it's a lifelong calling rooted in faith, culture and his maiden trip to Oman, Fr Mario was overwhelmed by the dramatic contrast of Dhofar's landscapes — the endless desert sands, the tranquil sea and the lush hills scented with ancient resin. Fr Mario Brandstätter visits Salalah souq for frankincense 'The perfume puff from Omani dishdashas intrigued me instantly', he said. 'Then the incense souk hit me like an olfactory explosion'.His travels included sacred spots such as the tombs of Prophet Job or Prophet Saleh, but it was the warmth of Omani hospitality that etched itself deepest in memory. 'I felt safer in Salalah than in many parts of Europe', he Mario is no stranger to spreading the scent of Oman far beyond its shores. Back in Austria, he runs a museum in his rectory called 'The World of Scents', offering lectures, tastings and incense-burning workshops.'As a trained merchant and priest, I advise monasteries and parishes on incense use', he said. 'There is a spiritual and emotional response in people when they inhale high-quality frankincense. It crosses all boundaries — cultural, religious and even scientific'.He also held a talk titled 'The Frankincense Priest in the Land of Frankincense' to inspire Austrians to join his return trip to Salalah in February 2026, a journey already fully booked in partnership with Gruber Reisen, an Austrian travel agency and tour operator; and 'Your Salalah Tour'. Fr Mario Brandstätter at Wadi Dawkah heritage site 'Our tours cross borders and connect cultures — and the common thread is frankincense', said Uta Ohme, his German collaborator and Rashid from Your Salalah Tour. 'Fr Mario brings deep knowledge and immense passion for the incense traditions and we deeply value his bridge-building efforts between Europe and Oman'.In a world often divided, Fr Mario sees incense as a bridge — not just between continents, but between people. 'This 4,000-year-old Egyptian saying I came across in Salalah sums it up: 'No day is beautiful without a pleasant fragrance'', he advising churches on the right incense to helping individuals craft rituals for special moments, his work goes beyond religion — it's about wellness, culture and connection.'The wisdom of burning frankincense for body, mind and soul is being rediscovered even by modern medicine', he explains. 'What was once misunderstood is now being revered again — and Oman sits at the heart of that rebirth'. Inspired by the sacred scent trails of Salalah, Fr Mario Brandstätter established the 'World of Scents' museum within his Austrian parish — a heartfelt tribute to Oman's rich frankincense heritage. Deeply moved by the essence of Dhofar, he transformed his lifelong passion into a curated space that brings the soul of Salalah to Europe The perfume puff from Omani dishdashas intrigued me instantly and the the incense souk hit me like an olfactory explosion Fr Mario Brandstätter Parish priest from Austria
Observer
a day ago
- Observer
‘Osara' a coastal tourist destination for khareef
The 'Osara' tourism project, situated on Raysut Beach in Salalah, stands out as a prominent tourist and entertainment destination accompanying Khareef Dhofar Season 2025. This Omani youth-led initiative was launched in 2022. This year, 'Osara' has undergone new developmental works across several of its facilities, including a redesigned waterfront to enhance the visitor experience. This involved expanding sea-view areas, creating open seating arrangements, and adding restaurants and cafes that offer direct beach views. 'Osara' a coastal tourist destination for khareef Majid bin Samhan al Mashali, one of the project's founders, said: 'Since the project's inception, we have been keen to introduce innovative ideas that align with visitors' aspirations. We continuously strive to develop various 'Osara' facilities to enhance the quality of the tourism experience.' He noted the addition of a new area for electric games this year within the adventure zone, providing a safe and enjoyable environment for children and their families. In addition to the waterfront and games area, the site features a traditional market showcasing Omani handicrafts and traditional products for which Dhofar Governorate is renowned. Various retail outlets are also distributed throughout the venue, contributing to the support of productive families and local brands. 'Osara' a coastal tourist destination for khareef 'Osara' also includes a theatre that hosts cultural and entertainment events targeting various age groups, alongside tranquil beachside seating areas that combine recreation and relaxation. It is worth mentioning that the 'Osara' project boasts an eco-friendly character, having been constructed using recycled wood, making it a model for sustainable tourism. 'Osara' receives support from Dhofar Municipality, the Small and Medium Enterprises Development Authority 'Riyada' and Salalah Port, as part of efforts to back youth initiatives and empower local entrepreneurs to contribute to boosting tourism activity during the khareef season. — ONA
Observer
2 days ago
- Observer
Tickmill partners with ProTrade Investments to expand its presence in Oman
Muscat - Tickmill has announced the expansion of its services in Oman, in collaboration with its strategic partner, ProTrade Investments. This expansion marks a significant milestone in Tickmill's commitment to strengthening its presence in the Middle East and providing tailored financial services to traders across the Arab world. The new operation in Muscat will serve as a regional hub, offering localized support, education, and expertise to clients in Oman and surrounding markets. The partnership with ProTrade Investments, a leading financial services provider in the Arab world with over nine years of experience, brings together two companies that share a vision for accessible, client-first trading services. Known for its exceptional 24/7 customer support and a humane approach to financial services, ProTrade is led by Ahmed Al-Moussawi, a seasoned expert in international financial markets. The headquarters at PoTrade's new office in Muscat, located on the first floor of Office 1991, Al Ghubrah Street, will officially open its doors on July 25, 2025.'The expansion of our services into Oman represents more than just geographical growth,' said Sudhanshu Agarwal, CEO of Tickmill. 'It is a testament to our long-term commitment to the Arab world and our strategic vision to empower local traders with world-class tools, education, and support. Partnering with ProTrade Investments enables us to combine global expertise with expert local insight.'Ahmed Al-Moussawi, CEO and founder of ProTrade added, 'We are proud to join forces with Tickmill to offer Omani traders a new level of professionalism and transparency. Our new joint operation in Muscat will serve as a vital resource for anyone seeking reliable, regulated access to global financial markets.'Tickmill, founded in 2014, is recognized globally for its transparency, innovation, and high standards of client fund protection. The company operates under the oversight of several prestigious regulators, including the UK's Financial Conduct Authority (FCA), CySEC in Cyprus, and the FSA in Seychelles. It is also recognized by the Dubai Financial Services Authority (DFSA) as a Representative Office. Backed by a team of seasoned traders with experience dating back to the 1980s, Tickmill continues to build trust with clients worldwide. The official opening on July 24 will include a launch event featuring leadership from both companies, special guests, and key members of the local trading community. For more information about Tickmill and its services, please visit
