logo
More projects to diversify tourism

More projects to diversify tourism

Observer10-06-2025
MUSCAT: The Ministry of Heritage and Tourism is implementing an ambitious plan in 2025 to diversify tourism sectors and enhance recreational offerings through a series of high-quality projects.
These initiatives, coordinated with the governors' offices across Oman's various governorates, fall under the broader framework of the comprehensive tourism development plan. They aim to strengthen tourism infrastructure and expand the range of experiences available to visitors.
The ministry highlighted some of the most prominent projects, including the Recreational Slides Project, Al Ashkhara Gateway Project, Recreational Fishing Project, Mountain Slopes Project, Aromatic Tourism Experiences Project, Falaj Experience Activation Project, Adventure Tourism Initiatives and the Great Oman Journey Experience Project.
Fakhriya al Ghassani, Director of the Product and Tourism Experiences Development Department at the Ministry of Heritage and Tourism, stated that these projects align with the objectives outlined in the comprehensive tourism development plan. They seek to enhance the quality of tourism offerings, boost competitiveness and provide unique opportunities and experiences across various destinations, she explained.
She added that these efforts support increasing the contribution of non-oil sectors to the GDP, attract local and foreign investments to Oman and offer exceptional experiences for domestic, regional and international tourists while appealing to diverse demographic groups.
'Omani Cuisine and Culinary Arts Tourism" programme includes multiple initiatives such as documenting Omani cuisine and developing dedicated culinary tourism routes. These routes feature visits to traditional kitchens and restaurants serving authentic recipes, elevating Omani gastronomy as a key element of the tourism experience.
She affirmed that the ministry continues to promote cultural tourism as a cornerstone for diversifying the tourism product and reinforcing national identity. The ministry launched the 'Omani Cuisine and Culinary Arts Tourism" programme, which includes multiple initiatives such as documenting Omani cuisine and developing dedicated culinary tourism routes. These routes feature visits to traditional kitchens and restaurants serving authentic recipes, elevating Omani gastronomy as a key element of the tourism experience.
Al Ghassani lauded the pivotal role of Omani museums in showcasing history, culture and living heritage. The ministry, she said, is enhancing museum content through interactive digital displays, allowing visitors to engage deeply with Oman's rich civilisation. Museums serve as both educational and tourism institutions, blending physical exhibits with modern technology to present historical narratives in an engaging manner.
She noted that statistics indicate significant growth in heritage site visitors. For instance, Al Dakhiliyah Governorate — home to landmarks such as Nizwa Fort and Jibreen Castle — welcomed over 415,000 visitors in 2024, marking a 32% increase compared to the previous year. This surge, she explained, is attributed to the development of heritage neighbourhoods, improved services and diversified tourism experiences. — ONA
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

‘Osara' a coastal tourist destination for khareef
‘Osara' a coastal tourist destination for khareef

Observer

time10 hours ago

  • Observer

‘Osara' a coastal tourist destination for khareef

The 'Osara' tourism project, situated on Raysut Beach in Salalah, stands out as a prominent tourist and entertainment destination accompanying Khareef Dhofar Season 2025. This Omani youth-led initiative was launched in 2022. This year, 'Osara' has undergone new developmental works across several of its facilities, including a redesigned waterfront to enhance the visitor experience. This involved expanding sea-view areas, creating open seating arrangements, and adding restaurants and cafes that offer direct beach views. 'Osara' a coastal tourist destination for khareef Majid bin Samhan al Mashali, one of the project's founders, said: 'Since the project's inception, we have been keen to introduce innovative ideas that align with visitors' aspirations. We continuously strive to develop various 'Osara' facilities to enhance the quality of the tourism experience.' He noted the addition of a new area for electric games this year within the adventure zone, providing a safe and enjoyable environment for children and their families. In addition to the waterfront and games area, the site features a traditional market showcasing Omani handicrafts and traditional products for which Dhofar Governorate is renowned. Various retail outlets are also distributed throughout the venue, contributing to the support of productive families and local brands. 'Osara' a coastal tourist destination for khareef 'Osara' also includes a theatre that hosts cultural and entertainment events targeting various age groups, alongside tranquil beachside seating areas that combine recreation and relaxation. It is worth mentioning that the 'Osara' project boasts an eco-friendly character, having been constructed using recycled wood, making it a model for sustainable tourism. 'Osara' receives support from Dhofar Municipality, the Small and Medium Enterprises Development Authority 'Riyada' and Salalah Port, as part of efforts to back youth initiatives and empower local entrepreneurs to contribute to boosting tourism activity during the khareef season. — ONA

Tickmill partners with ProTrade Investments to expand its presence in Oman
Tickmill partners with ProTrade Investments to expand its presence in Oman

Observer

time19 hours ago

  • Observer

Tickmill partners with ProTrade Investments to expand its presence in Oman

Muscat - Tickmill has announced the expansion of its services in Oman, in collaboration with its strategic partner, ProTrade Investments. This expansion marks a significant milestone in Tickmill's commitment to strengthening its presence in the Middle East and providing tailored financial services to traders across the Arab world. The new operation in Muscat will serve as a regional hub, offering localized support, education, and expertise to clients in Oman and surrounding markets. The partnership with ProTrade Investments, a leading financial services provider in the Arab world with over nine years of experience, brings together two companies that share a vision for accessible, client-first trading services. Known for its exceptional 24/7 customer support and a humane approach to financial services, ProTrade is led by Ahmed Al-Moussawi, a seasoned expert in international financial markets. The headquarters at PoTrade's new office in Muscat, located on the first floor of Office 1991, Al Ghubrah Street, will officially open its doors on July 25, 2025.'The expansion of our services into Oman represents more than just geographical growth,' said Sudhanshu Agarwal, CEO of Tickmill. 'It is a testament to our long-term commitment to the Arab world and our strategic vision to empower local traders with world-class tools, education, and support. Partnering with ProTrade Investments enables us to combine global expertise with expert local insight.'Ahmed Al-Moussawi, CEO and founder of ProTrade added, 'We are proud to join forces with Tickmill to offer Omani traders a new level of professionalism and transparency. Our new joint operation in Muscat will serve as a vital resource for anyone seeking reliable, regulated access to global financial markets.'Tickmill, founded in 2014, is recognized globally for its transparency, innovation, and high standards of client fund protection. The company operates under the oversight of several prestigious regulators, including the UK's Financial Conduct Authority (FCA), CySEC in Cyprus, and the FSA in Seychelles. It is also recognized by the Dubai Financial Services Authority (DFSA) as a Representative Office. Backed by a team of seasoned traders with experience dating back to the 1980s, Tickmill continues to build trust with clients worldwide. The official opening on July 24 will include a launch event featuring leadership from both companies, special guests, and key members of the local trading community. For more information about Tickmill and its services, please visit

Ittin's "Nova" event blends tourism and culture, with youth-led creativity
Ittin's "Nova" event blends tourism and culture, with youth-led creativity

Muscat Daily

time21 hours ago

  • Muscat Daily

Ittin's "Nova" event blends tourism and culture, with youth-led creativity

Salalah – The Dhofar Khareef season continues to serve as a dynamic platform for empowering Omani youth, encouraging them to showcase their talents, strengthen their entrepreneurial skills, and engage with the freelance economy. One standout initiative this year is the 'Nova' event, held at the Ittin Plain in Salalah. Running through August 31, Nova has become a key tourist and entertainment attraction for the 2025 season, offering a variety of cultural and recreational experiences for visitors of all ages. Weam bint Bakhit al Kathiri, founder of the project, says that 'Nova' features a diverse mix of commercial and leisure activities. Among its highlights are an 8-meter-high 'Giant Moon' installation, an open-air theater, amusement rides, and a dedicated area for mobile food vendors. Co-founder Hamoud bin Ali Al Sulaimi noted that the concept of Nova is to create an integrated carnival that elevates Dhofar's appeal as a vibrant monsoon destination. The event showcases a mix of Omani and Arab brands and offers a platform for local entrepreneurs and productive families to present their goods to both domestic and international visitors. Ali bin Hassan al Balushi, owner of the 'Qand' project at Nova, emphasized the unique youth-driven approach to the event's planning and operations. 'The success of Nova reflects the dedication of young Omanis who independently organized and managed the event, helping attract large crowds this season,' he said. Al Balushi stressed the importance of continued financial and logistical support for youth-led initiatives like Nova, citing their value in enriching the tourism and economic landscape of the governorate. Youth entrepreneurship initiatives such as Nova not only enhance Dhofar's tourism offering during the monsoon season but also provide sustainable economic and social opportunities. These efforts demonstrate the increasing contribution of Omani youth to the tourism sector and reflect the broader development goals of the Sultanate of Oman under its national vision.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store