Thailand crowned world's third most fun nation

Time Out

4 days ago

Good news, fun-seekers! Earlier this year, Thailand snagged the seventh spot for happiest countries in the world, according to an IPSOS survey. And it seems that joy is contagious, especially among the younger generation who truly embody happiness in every step. So it's no shocker that the Land of Smiles was recently crowned the third most fun nation globally in U.S. News & World Report's 2024 rankings!
This impressive ranking falls under the 'Adventure' category of their 'best countries' report. Based on a global survey of 17,000 people (from business leaders to influencers and the general public) conducted between March and May 2024, Thailand scored a whopping 91.3 in the 'fun' subcategory. What's more, it was the only Asian country to crack the top 10. With its legendary full moon parties, epic street food and endless postcard-perfect beaches, it's not hard to see why.
Whether you're a first-timer or a seasoned Thailand explorer, the kingdom's magic truly lies in its captivating contrasts. Picture this: ancient temples just steps from pulsing all-night clubs (Khaosan Road, we're looking at you!), classical dance performances sharing the stage with modern Thai remixes, and street vendors grilling up fresh squid right next to stalls selling traditional herbal elixirs.
But here's the kicker: Thailand's idea of fun isn't static anymore – it's evolving fast, and Gen Z is leading the charge. Take Bangkok, for instance. Today's youth are transforming the capital into a playground for creative expression. We're talking Gen Z-only club nights popping up in Thonglor, emerging talents showcasing their skills in Siam Square, and the Red Building Vintage Market becoming a Sunday ritual for thrift lovers and DIY stylists hunting for that perfect Y2K fit.
Further south, Ko Phangan's Full Moon Party still reigns supreme with its barefoot dancing, glow-in-the-dark body paint and dazzling fire shows lighting up the shore. But the next generation is adding their own spin, remixing the experience with eco-conscious raves and wellness retreats that come with a side of sustainability.
Up in Chiang Mai, the vibe is a little more laid-back but no less dynamic. Digital natives and creatives are flocking to craft cafes that double as zine libraries, joining hands-on art workshops and exploring the hill towns by motorbike. And over on the Andaman coast, it's not just about lounging beachside anymore. Young Thais are now kayaking through ancient mangrove forests, diving into coral conservation projects, and documenting every thrilling moment for their Instagram and YouTube followers.
The country's rising status also reflects a shift in how younger generations define fun. While the party scene is alive and well, there's also a growing emphasis on lifestyle and self-expression. This is especially true among Gen Z Thais – many of whom grew up in smaller towns before moving to cities like Big Mango to study or work. For them, fun means freedom, discovery and belonging, not escapism. It's about wearing what you want, dancing how you feel, and finding spaces that feel like home, even if just for one night.