Central Pattana Partners UAE to Attract Elite Tourists
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: 'The Middle Eastern tourist segment represents a high-value and high-potential market for Thai tourism. In 2025, visitors from this group are expected to generate spending of up to 90,000–100,000 baht per trip. Our partnership with Fazaa Card marks a significant step forward for the Thai retail industry in advancing tourism, and reflects Central Pattana's ability to access the ecosystem of high-end international consumers—aligning with the Tourism Authority of Thailand's policy to attract 'quality shoppers'.
Major Fazaa Card members include high-ranking government officials, civil servants, investors, Golden Visa holders, and individuals with high purchasing power. To maximise the impact of this collaboration, we have adopted three strategic approaches:
Strategic Alliance with a National-Level CRM: We have formed a strategic alliance with Fazaa Card, the UAE's premium membership programme, which offers members exclusive privileges from over 7,200 leading brands across 92 countries. This alliance is a key strategy targeting affluent Middle Eastern travellers who enjoy premium lifestyles and prefer international travel. It enables precise access to an upper-tier customer base, enhances Thailand's positioning as a 'Global Elite Destination', and allows for the utilisation of Fazaa's robust CRM database to co-create targeted campaigns that stimulate spending and elevate the global profile of Thai brands. Previously, Central Pattana also partnered with Esaad Card, a UAE membership programme established by Dubai Police.
Curated Experiences for High-Spending Tourists: We have deeply engaged with the premium Middle Eastern tourist market by offering tailored privileges for Fazaa Card members, designed to provide superior experiences. The pilot programme was launched at three flagship shopping centres in top tourist destinations—centralwOrld, Central Village, and Central Phuket. Data shows that Middle Eastern travellers spend an average of 104,138 baht per trip and favour extended holidays of 10–12 days. The most popular activities among this group include shopping, beach tourism, and medical tourism, with Bangkok, Phuket, and Chonburi (Pattaya) being the top destinations.Privileges offered to Fazaa members include welcome packages with up to 40% discounts at leading retailers, exclusive lounge access at centralwOrld and Central Village, Aquaria Phuket tickets at Central Phuket, shuttle bus services between centralwOrld, Central Village, and Suvarnabhumi Airport, as well as free gifts and exclusive offers from Erb, Divana Signature Café, and Karmakamet.'
Expanding Global Partnerships for Thailand's Tourism Economy: Moving forward, we aim to strengthen our reputation as a Global Elite Destination, by creating a comprehensive tourism ecosystem that seamlessly connects with the world's leading partners, including WeChat Pay, Alipay, MasterCard, Trip.com, Klook, The Shilla, Lotte Duty Free, and Daimaru. This reflects the success of our ongoing strategy to build a collaborative network with world-class partners, with the goal of attracting quality tourists to Thailand and elevating Thai shopping centres as the first and only 'Global Destination' truly worth visiting.
Highlighting the potential of Thai shopping centres on the international stage
centralwOrld received two international honours at the International Business Magazine Awards in Dubai: 'Mall of the Year APAC 2024' and 'Most Family-Friendly Store APAC 2024'. These accolades reflect centralwOrld's strength as a global shopping destination that delivers exceptional retail experiences and continues to be a top choice for tourists worldwide.
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