Cadbury fans ‘disgusted' as chocolate pack shrinks

Western Telegraph

11-06-2025

The product in question is the Dairy Milk Little Bars multipacks which are now being sold as packs of four instead of packs of six.
A pack of four chocolate bars costs £1.40 on Tesco's website despite a pack of six of the same chocolate bar costing the same price last month, reports The Sun.
Cadbury fans 'disgusted' at chocolate bar 'shrinkflation'
Taking to the review section on the Tesco website, one customer said: 'Advertised as new, only thing new is you get 4 instead of 6!! For the same price. Disgusting!'
Another commented: 'Stop reducing how much is in the packet and charging the same price!!!'
A third noticed the difference in pack size: 'Taken 2 bars out. STILL SAME PRICE. Were 6 now 4. Disgraceful.'
Someone else shared: 'Was a six pack now a four pack for the same price, a third less chocolate, unacceptable shrinkflation'.
The Sun explained that another pack of Cadbury chocolate bars – Freddos – had reduced from five bars to four as well as Cadbury Dairy Milk multipacks which went from nine bars to seven.
Lib Dems call for customers to be told about 'shrinkflation'
The Liberal Democrats want government legislation amended to legally require large supermarkets to inform shoppers when the quantity of goods within a pre-packaged product has decreased thereby increasing the price per unit of measurement.
Discontinued UK sweets/chocolates
Details of the changes would need to be attached or placed alongside the product for a 60-day period, according to the amendment tabled to the Product Regulation and Metrology Bill.
Supermarkets would be forced to tell their customers if they want them to 'pay more for less' under the proposals designed to tackle 'shrinkflation'.
Digestive biscuits, butter, crisps and chocolate bars were among the items found to have decreased in size while their unit cost increased, according to 2024 research by Compare the Market.
Cadbury told The Sun: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business.
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'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.
'Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Little Bars multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.'
Newsquest has approached Cadbury for comment.