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Cadbury makes major change to Fudge bars – and customers are fuming
Cadbury makes major change to Fudge bars – and customers are fuming

The Irish Sun

time26-06-2025

  • Business
  • The Irish Sun

Cadbury makes major change to Fudge bars – and customers are fuming

CADBURY has made a major change to Fudge bars and customers are fuming. The chocolate giant has once again reduced the size of its Fudge mulitpack, with customers now getting four bars instead of five. 1 The popular snack has been reduced in size Packs of four are still being sold for £1.40, even though bigger packets were sold for the same price a few month prior Cadbury has faced backlash from customers, especially parents who put the treat in their children's lunch box. Leaving a review on Tesco's website, one angry parent branded it "shrinkflation in action". "Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4." They added: "The price hasn't changed though ." While another upset customer asked: "When will it stop? Not a happy customer! Same goes for fudge bars." And a third shopper said: "Same price, fewer bars. Not good." Cadbury told The Sun changes to product sizes is a "last resort" for the business, blaming "higher input costs" for the change. Most read in Money They said: "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges." It is not the first time Cadbury has reduced the size of its chocolate products. We've outdone ourselves with this one' say Cadbury Ireland as they reveal new limited edition bar 'coming soon Cadbury reduced packs of Freddos from five to four and Cadbury Dairy Milk multipacks were cut from nine bars to seven. More recently, the brand slashed the size of it's Dairy Milk Little Bars multipacks by a third. Packs of four are being sold for £1.40, even though packs of six cost the same last month. MORE CADBURY NEWS The confectionery giant has recently rolled out a number of new flavours for customers to enjoy. That includes new Cadbury Dairy Milk Summer Edition bars such as the Iced Latte flavour. The choc is w rapped in cold-activated packaging that transforms in the fridge. A new limited edition Twirl bar has also been rolled out across stores. Read more on the Irish Sun The Twirl White Dipped is coated in white chocolate and customers are saying it reminds them of the discontinued Flake Snow. How to save money on chocolate We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar. Consumer reporter Sam Walker reveals how to cut costs... Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars. Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere. Websites like let you compare prices on products across all the major chains to see if you're getting the best deal. Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced. They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged. Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar. So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.

Cadbury makes major change to Fudge bars – and customers are fuming
Cadbury makes major change to Fudge bars – and customers are fuming

Scottish Sun

time26-06-2025

  • Business
  • Scottish Sun

Cadbury makes major change to Fudge bars – and customers are fuming

Plus Cadbury tells us the reason for the change BITTER SWEET Cadbury makes major change to Fudge bars – and customers are fuming Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) CADBURY has made a major change to Fudge bars and customers are fuming. The chocolate giant has once again reduced the size of its Fudge mulitpack, with customers now getting four bars instead of five. Sign up for Scottish Sun newsletter Sign up 1 The popular snack has been reduced in size Packs of four are still being sold for £1.40, even though bigger packets were sold for the same price a few month prior Cadbury has faced backlash from customers, especially parents who put the treat in their children's lunch box. Leaving a review on Tesco's website, one angry parent branded it "shrinkflation in action". "Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4." They added: "The price hasn't changed though ." While another upset customer asked: "When will it stop? Not a happy customer! Same goes for fudge bars." And a third shopper said: "Same price, fewer bars. Not good." Cadbury told The Sun changes to product sizes is a "last resort" for the business, blaming "higher input costs" for the change. They said: "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges." It is not the first time Cadbury has reduced the size of its chocolate products. We've outdone ourselves with this one' say Cadbury Ireland as they reveal new limited edition bar 'coming soon Cadbury reduced packs of Freddos from five to four and Cadbury Dairy Milk multipacks were cut from nine bars to seven. More recently, the brand slashed the size of it's Dairy Milk Little Bars multipacks by a third. Packs of four are being sold for £1.40, even though packs of six cost the same last month. MORE CADBURY NEWS The confectionery giant has recently rolled out a number of new flavours for customers to enjoy. That includes new Cadbury Dairy Milk Summer Edition bars such as the Iced Latte flavour. The choc is wrapped in cold-activated packaging that transforms in the fridge. A new limited edition Twirl bar has also been rolled out across stores. The Twirl White Dipped is coated in white chocolate and customers are saying it reminds them of the discontinued Flake Snow.

Cadbury fans ‘disgusted' as chocolate pack shrinks
Cadbury fans ‘disgusted' as chocolate pack shrinks

Western Telegraph

time11-06-2025

  • Business
  • Western Telegraph

Cadbury fans ‘disgusted' as chocolate pack shrinks

The product in question is the Dairy Milk Little Bars multipacks which are now being sold as packs of four instead of packs of six. A pack of four chocolate bars costs £1.40 on Tesco's website despite a pack of six of the same chocolate bar costing the same price last month, reports The Sun. Cadbury fans 'disgusted' at chocolate bar 'shrinkflation' Taking to the review section on the Tesco website, one customer said: 'Advertised as new, only thing new is you get 4 instead of 6!! For the same price. Disgusting!' Another commented: 'Stop reducing how much is in the packet and charging the same price!!!' A third noticed the difference in pack size: 'Taken 2 bars out. STILL SAME PRICE. Were 6 now 4. Disgraceful.' Someone else shared: 'Was a six pack now a four pack for the same price, a third less chocolate, unacceptable shrinkflation'. The Sun explained that another pack of Cadbury chocolate bars – Freddos – had reduced from five bars to four as well as Cadbury Dairy Milk multipacks which went from nine bars to seven. Lib Dems call for customers to be told about 'shrinkflation' The Liberal Democrats want government legislation amended to legally require large supermarkets to inform shoppers when the quantity of goods within a pre-packaged product has decreased thereby increasing the price per unit of measurement. Discontinued UK sweets/chocolates Details of the changes would need to be attached or placed alongside the product for a 60-day period, according to the amendment tabled to the Product Regulation and Metrology Bill. Supermarkets would be forced to tell their customers if they want them to 'pay more for less' under the proposals designed to tackle 'shrinkflation'. Digestive biscuits, butter, crisps and chocolate bars were among the items found to have decreased in size while their unit cost increased, according to 2024 research by Compare the Market. Cadbury told The Sun: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. Recommended reading: 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. 'Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. 'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Little Bars multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.' Newsquest has approached Cadbury for comment.

Cadbury fans ‘disgusted' as chocolate pack shrinks
Cadbury fans ‘disgusted' as chocolate pack shrinks

South Wales Argus

time10-06-2025

  • Business
  • South Wales Argus

Cadbury fans ‘disgusted' as chocolate pack shrinks

The product in question is the Dairy Milk Little Bars multipacks which are now being sold as packs of four instead of packs of six. A pack of four chocolate bars costs £1.40 on Tesco's website despite a pack of six of the same chocolate bar costing the same price last month, reports The Sun. Cadbury fans 'disgusted' at chocolate bar 'shrinkflation' Taking to the review section on the Tesco website, one customer said: 'Advertised as new, only thing new is you get 4 instead of 6!! For the same price. Disgusting!' Another commented: 'Stop reducing how much is in the packet and charging the same price!!!' A third noticed the difference in pack size: 'Taken 2 bars out. STILL SAME PRICE. Were 6 now 4. Disgraceful.' Someone else shared: 'Was a six pack now a four pack for the same price, a third less chocolate, unacceptable shrinkflation'. The Sun explained that another pack of Cadbury chocolate bars – Freddos – had reduced from five bars to four as well as Cadbury Dairy Milk multipacks which went from nine bars to seven. Lib Dems call for customers to be told about 'shrinkflation' The Liberal Democrats want government legislation amended to legally require large supermarkets to inform shoppers when the quantity of goods within a pre-packaged product has decreased thereby increasing the price per unit of measurement. Discontinued UK sweets/chocolates Details of the changes would need to be attached or placed alongside the product for a 60-day period, according to the amendment tabled to the Product Regulation and Metrology Bill. Supermarkets would be forced to tell their customers if they want them to 'pay more for less' under the proposals designed to tackle 'shrinkflation'. Digestive biscuits, butter, crisps and chocolate bars were among the items found to have decreased in size while their unit cost increased, according to 2024 research by Compare the Market. Cadbury told The Sun: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. Recommended reading: 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. 'Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. 'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Little Bars multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.' Newsquest has approached Cadbury for comment.

Cadbury fans ‘disgusted' as chocolate pack shrinks
Cadbury fans ‘disgusted' as chocolate pack shrinks

North Wales Chronicle

time08-06-2025

  • Business
  • North Wales Chronicle

Cadbury fans ‘disgusted' as chocolate pack shrinks

The product in question is the Dairy Milk Little Bars multipacks which are now being sold as packs of four instead of packs of six. A pack of four chocolate bars costs £1.40 on Tesco's website despite a pack of six of the same chocolate bar costing the same price last month, reports The Sun. Taking to the review section on the Tesco website, one customer said: 'Advertised as new, only thing new is you get 4 instead of 6!! For the same price. Disgusting!' Another commented: 'Stop reducing how much is in the packet and charging the same price!!!' A third noticed the difference in pack size: 'Taken 2 bars out. STILL SAME PRICE. Were 6 now 4. Disgraceful.' Someone else shared: 'Was a six pack now a four pack for the same price, a third less chocolate, unacceptable shrinkflation'. The Sun explained that another pack of Cadbury chocolate bars – Freddos – had reduced from five bars to four as well as Cadbury Dairy Milk multipacks which went from nine bars to seven. The Liberal Democrats want government legislation amended to legally require large supermarkets to inform shoppers when the quantity of goods within a pre-packaged product has decreased thereby increasing the price per unit of measurement. Details of the changes would need to be attached or placed alongside the product for a 60-day period, according to the amendment tabled to the Product Regulation and Metrology Bill. Supermarkets would be forced to tell their customers if they want them to 'pay more for less' under the proposals designed to tackle 'shrinkflation'. Digestive biscuits, butter, crisps and chocolate bars were among the items found to have decreased in size while their unit cost increased, according to 2024 research by Compare the Market. Cadbury told The Sun: 'We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business. Recommended reading: Cadbury shrinks size of Freddo chocolates while prices remain the same Cadbury to release new chocolate bar shoppers say is like discontinued favourite 'Best ever' discontinued Cadbury chocolate fans have 'waited for' spotted at B&M 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. 'Meanwhile, other costs like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges. 'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Little Bars multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.' Newsquest has approached Cadbury for comment.

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