The Wearing Of The Tartan: A Bold Blend Of Tradition And Modernity
The Whanganui Regional Museum is preparing to showcase a 1950s woollen day dress made from Wallace tartan.
The dress was donated to the museum by Jean Frank, a dedicated Wanganui Museum staff member from 1970 to 1988.
Pou Ārahi/Director, Dr Bronwyn Labrum, will host a fashion talk in the Museum at 12.15pm on Friday 4th July to present the outfit to the public.
Whanganui Regional Museum's popular Outfit of the Month series continues with the next fashion talk on Friday 4 July at 12:15pm, which takes a special look at a classic woollen dress with a stylish twist.
The featured outfit for July is a day dress made from Wallace tartan. An example of post-war fashion, the dress reflects the 1950s enthusiasm for structured silhouettes and statement patterns.
The Wallace tartan is arguably one of the most recognisable and striking of all Scottish tartans, associated with the famous Scottish patriot Sir William Wallace.
Tartan styles experienced a revival during the 1950s. Designers embraced tartan's strong visual appeal, pairing it with the era's fitted bodices and flared skirts to create garments that felt both traditional and modern. The crisp plaid and strong pattern would have made it a fashion-forward choice at that time. It reflected the post-war desire for elegant practicality with a splash of individuality, making it popular not just in the UK but in countries like New Zealand, where many families maintained strong ties to British and Scottish heritage.
Originally worn by Mrs. L.A. Sergeant (born Annie May Lowe in 1899), who later emigrated with her family from England to New Zealand, the dress was gifted to the Museum by her daughter, Jean Frank. Jean was a dedicated Wanganui Museum staff member from 1970 to 1988, holding roles that included Artist, Display Artist, and Senior Assistant.
The fashion talk will be presented by Pou Ārahi/Director, Dr Bronwyn Labrum. 'This dress is a stylish piece from the 1950s and a connection to the journeys of migration, memory, and family heritage,' says Labrum. 'Clothing like this speaks volumes about the era's fashion, but also the everyday lives of women who wore them.'
The dress will remain on display throughout August, following the free lunchtime talk. All are welcome to attend. Koha or donations are appreciated to support the Museum's ongoing work in preserving Whanganui's rich cultural history.
Founded in 1892, the Whanganui Regional Museum is internationally renowned for its Taonga Māori Collection. Located in Pukenamu Queen's Park, visitors can view the exceptional creations of tupuna (ancestors) of Whanganui tangata whenua (indigenous people) alongside a changing exhibition programme encompassing a world-class collection of natural and human history, with a regional emphasis. The ground level boutique museum store sells a range of local and Māori jewellery, books, cards, art, and other New Zealand-made gift items.
The Whanganui Regional Museum Trust is an independent legal entity that owns the collection and governs the development of the Museum on behalf of the Whanganui community.
Open to visitors daily from 10.00am to 4.30pm (except Christmas Day and Good Friday), entry to Whanganui Regional Museum is free. Connect with Whanganui Regional Museum at www.wrm.org.nz or on Facebook, and Instagram.
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