
Hamdan Bin Mohammed Smart University Explores Academic and Research Cooperation with Port Said University and the British University in Egypt
During his meeting with Prof. Dr. Sherif Saleh, President of Port Said University, both parties reviewed potential areas of academic collaboration and the development of joint programs that respond to national development priorities. The meeting featured a rich exchange of perspectives on aligning academic outcomes with market demands. H.E. Dr. Mansoor Al Awar praised Port Said University's advanced model, especially its effective partnership with the private sector in managing its university hospital, describing it as an 'inspiring experience.' For his part, Prof. Dr. Sherif Saleh expressed his appreciation for the upcoming collaboration with HBMSU, commending its pioneering role in smart education and academic innovation.
During his visit to the British University in Egypt, H.E. Dr. Mansoor Al Awar met with Prof. Dr. Mohamed Lotfy, President of BUE, where they discussed prospects for academic cooperation and knowledge exchange between the two institutions. The HBMSU delegation was introduced to BUE's academic framework and institutional values, which are rooted in excellence and innovation. The visit also included an overview of the university's sustainability initiatives, the Student Union experience, Digital Curriculum development, the Financial Lab, and internship and student exchange programs — all of which reflect the university's commitment to providing its students with a world-class educational experience. The delegation also toured the university's advanced facilities, gaining insight into the modern infrastructure supporting its academic mission.
These efforts reflect HBMSU's strong commitment to advancing smart learning across the Arab region and strengthening partnerships with distinguished universities to develop flexible and innovative educational models that meet the needs of development and the labour market, while empowering a new generation capable of leading positive change in their communities.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Sharjah 24
36 minutes ago
- Sharjah 24
EPA secures Observer Status at WIPO's 66th General Assembly
The meetings saw participation from representatives of member states and intellectual property organisations worldwide. This recognition enables the Emirates Publishers Association to participate in the meetings of WIPO's member state assemblies, as well as the unions it oversees. Additionally, it provides the Association with the opportunity to participate in relevant committees, working groups, and subsidiary bodies, enabling it to actively contribute to global discussions and the development of policies related to publishing and intellectual property rights. Joining WIPO as an Observer marks a turning point for the Emirates Publishers Association and for Arab publishing as a whole In her comments on this achievement, Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association, said: 'Joining WIPO as an Observer marks a turning point for the Emirates Publishers Association and for Arab publishing as a whole. It ensures that the voices of our publishers and creators are heard in the global conversations on intellectual property and it reinforces our commitment to protecting creative rights while promoting access, innovation, and cultural diversity.' A significant milestone in its journey to empower publishers on the global stage His Excellency Rashid Al Kous, Executive Director of the Emirates Publishers Association, expressed his pride in the accreditation, emphasising that the Association's observer status with the World Intellectual Property Organisation (WIPO) marks a significant milestone in its journey to empower publishers on the global stage and further solidify the UAE's position as a regional hub for publishing and creativity. He added: 'The observer status will help us strengthen copyright protection and open new opportunities for local publishers to expand their scope for collaboration and knowledge exchange. We are committed to amplifying the UAE's voice on all issues related to the publishing industry and intellectual property rights, contributing to the development of these frameworks both regionally and globally, with a focus on fostering the future of creativity and content production.' This achievement represents a significant milestone in the Emirates Publishers Association's ongoing efforts to advocate for the publishing sector both locally and regionally. It underscores the association's commitment to providing professional support to UAE-based publishing houses in various Arab and international cultural forums. This recognition also coincides with the Association's ongoing efforts to refine the publishing framework within the UAE, enhance governing laws, and broaden legal protections for creative content. With a membership of over 360 UAE-based publishing houses, the Association works tirelessly to advance the publishing profession, promote a culture of reading, and support initiatives that encourage literacy and broaden access to knowledge. By joining WIPO, the Association takes an important step towards expanding its global influence and actively contributing to the development of a sustainable future for the creative sector in both the UAE and the broader Arab world.


Campaign ME
an hour ago
- Campaign ME
Sharaf DG campaign goes ‘all-out' to thank customers and celebrate 20 years
Sharaf DG – one of the leading electronic retailers in the Middle East with presence in the UAE, Oman, Bahrain, Egypt and Saudi Arabia – has revealed an omnichannel marketing campaign to mark its 20th anniversary in the region. Through the campaign – which included everything from surprise mall activations, digital takeovers, newspaper ads, influencer-led social media buzz, bank collaborations, as well as exclusive online offers and subscription offers – the brand aimed to 'go all out' to thank its customers and reaffirm its future-forward focus in the region. The ambitious, emotion-first marketing campaign was launched across the UAE, Oman, Bahrain, Egypt, and for the first time in Saudi Arabia, signalling the brand's bold expansion plan in the region. View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) Keeping customer love at the heart of its celebrations, the Sharaf DG 360-degree campaign was designed to surprise, reward, and re-engage, no matter where or how customers chose to shop. The brand introduced DG Man, a mystery gift-bearer, who became one of the most talked-about parts of the mall activations. The disguised team member surprised unsuspecting mall-goers and even employees, with a choice between a mystery box and assured vouchers. What began as a marketing idea quickly turned into a social media moment. View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) To keep the energy high within stores, the Puzzle Pop activation invited spending customers to win on the spot, making winners out of everyday shoppers. Hero offers that delivered value included: 20x SHARE points at MAF Malls Free Yasmina AI speaker and a Yango Play subscription Free Smiles Unlimited subscriptions Bank collaborations across Emirates NBD, FAB, Dubai First, Al Hilal, and SIB Online exclusives such as AED 200 cash-back as well as scratch-and-win promotions View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) From print to platform takeovers In a strategic blend of traditional and digital media, Sharaf DG looked to take its campaign to every corner of the region. This strategy included a full-day takeover of Khaleej Times' website, driving millions of impressions and reinforcing the scale and impact of the celebration. Print was not left behind. A full-page newspaper advertisement ran in a key title, serving the 20th anniversary celebration and driving brand awareness in equal measure. Powering the reach: Influencers and regional nuance The campaign wasn't just broad, it was deeply local. In each market, messaging and tactics were adapted to suit the cultural tone and shopper behaviour. While the UAE leaned heavily on omnichannel experience, Egypt and Oman saw more tactical rollouts in partnership with local media. Meanwhile, a diverse array of influencers, spanning Emiratis, Arab expats, South Asians, and Gen Z communities rallied around the anniversary, documenting activations and sharing joyful moments on Instagram and TikTok. View this post on Instagram A post shared by B. KAR (@ Behind the scenes, BPG Group played a pivotal role in orchestrating media buying, facilitating exposure, and creating synergy between platforms. A Gulf News supplement further added editorial heft to the campaign, while bank partnerships ensured wider transactional engagement. While the campaign celebrated two decades of service, Sharaf DG told Campaign Middle East that it is far from done. 'The 20th anniversary campaign wasn't just a celebration, it was a statement. Through the rest of the year, customers can expect surprises, rewards and elevated shopping experiences designed to keep the spirit of the anniversary alive long after the candles have been blown out.' the brand shared in a written statement. 'This reaffirms our commitment to innovation, customer connection, and market leadership across the region.' The success of the 20th anniversary campaign is being measured through reach and engagement. CREDITS: Client and in-house delivery: Sharaf DG PR and media agency: BPG Group


Zawya
2 hours ago
- Zawya
Property Finder launches PF Market Pulse and reveals 72% of UAE home seekers and Sellers Plan to buy within six months
This new bi-monthly consumer sentiment survey captures real-time insights from active home buyers and sellers and reveals strong market momentum Reinforces Property Finder's position as the market leader not only in data and reach, but in understanding its audiences through real-time, intelligence-led insights. United Arab Emirates: Property Finder, MENA's leading property portal, has launched PF Market Pulse, a bi-monthly consumer sentiment survey that captures real-time insights into buyer and seller behaviour and market expectations across the UAE's property landscape. Property Finder leverages its position as the most visited and trusted real estate platform in the region to take the pulse of the market. Through targeted questions high-intent users provide valuable insights into their perceptions of the property landscape. Users actively browsing listings are first asked: 'Are you planning to buy a property in the next 6 months?' Those who respond positively are then presented with a follow-up multiple-choice question: 'How do you expect property prices to change in the next 6 months?' PF Market Pulse reveals a strong and steady appetite for property ownership in the region, reinforcing the momentum and confidence in the real estate market. Nearly three in four respondents (72%) in May indicated plans to purchase property within six months. This momentum continued into June, with 69% maintaining buying intent, signalling consistent underlying demand to buy. At the same time, expectations around pricing evolved. In May 2025, buyers were fairly divided: 37% believed prices would decrease, 34% expected increases, and 29% anticipated stability. By June, more buyers began to anticipate a cooling in the market, with 44% expecting a price drop, 30% expecting increases, and 26% expecting prices to remain stable. This shift suggests a growing perception that recent price surges may be easing, a sign of a more mature, considered view among home seekers and buyers as the market continues to evolve. With over 13,000 unique respondents participating in the inaugural survey period, the data offers unprecedented insight into the mindset of home seekers - buyers and sellers - who are actively tracking market trends, pricing cycles, and supply shifts. It also reinforces Property Finder's position as the market leader not only in data and reach, but in understanding its audience and shaping industry thought leadership through real-time,intelligence-led insights. Sevgi Gur, Chief Marketing Officer at Property Finder, notes: 'By launching PF Market Pulse, we're further strengthening our position as the region's leading property platform. Not just in reach and data, but in our ability to truly understand our audience and shape industry dialogue through intelligence-led insights. It directly supports our mission to change living for good in the region by equipping our users and partners with the clarity and confidence to make informed decisions. The results not only highlight a resilient appetite for home ownership in the UAE, but also reflect a more informed, confident buyer that's increasingly responsive to market signals.' About Property Finder Property Finder is a pioneering property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region's growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region. Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.