Sojern and PubMatic join forces to power next-gen travel advertising solutions
Creating personalised, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.
'It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients,' said Josh Beckwith, Vice President, Global Corporate Sales at Sojern.
'This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients' preferred supply path.'
The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveller insights directly within PubMatic's curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance.
'Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety,' said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. 'Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is better transparency, more control, and stronger performance across the board.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
27 minutes ago
- Zawya
YBUOJ Responds to BaFin Announcement, Reaffirms Compliance Credentials and Global Regulatory Commitment
COLORADO, USA - Media OutReach Newswire - 28 July 2025 - YBUOJ has issued an official response to a recent notice from the Federal Financial Supervisory Authority of Germany (BaFin), which alleged that the platform was offering crypto asset services in Germany without the necessary authorization. In its statement, YBUOJ firmly reaffirmed its commitment to regulatory compliance, emphasizing that it operates under a robust legal framework and actively seeks licenses across global jurisdictions. YBUOJ currently holds a U.S. Money Services Business (MSB) license issued by the Financial Crimes Enforcement Network (FinCEN) and is also registered with the U.S. Securities and Exchange Commission (SEC). These federal-level credentials confirm the lawful status and adherence of YBUOJ to high compliance standards. YBUOJ emphasizes that its possession of an MSB license and SEC registration signifies its adherence to strict compliance standards, with trading activities subject to oversight by authoritative regulators. This indicates that YBUOJ operates not only legally and compliantly in the U.S. market, but also meets high standards in terms of operational transparency and security. The BaFin announcement to jurisdictional differences in how licensing of foreign entities is interpreted. YBUOJ clarified that it is headquartered in the United States and does not maintain a legal entity in Germany. As such, it is regulated under U.S. law and aligned with internationally recognized compliance norms. The notice, YBUOJ suggested, likely stems from a regulatory communication gap rather than a breach of German financial law. Drawing a broader parallel, YBUOJ pointed to similar cases involving major exchanges like Binance, which faces varying degrees of regulatory acceptance across markets despite holding valid licenses elsewhere. Such discrepancies are common in the fragmented global crypto regulatory landscape. In its response, YBUOJ reaffirmed its commitment to compliance and welcomed regulatory guidance. It pledged full cooperation with German authorities to clarify the facts, stressing that the notice of BaFin relates only to licensing declarations and does not affect operations or asset security. YBUOJ clarified that the announcement of BaFin was a routine consumer advisory, not a penalty, and urged rational interpretation. European users can continue accessing the platform and trading as usual. YBUOJ will use this opportunity to enhance communication with regulators in Germany and other regions, maintaining its commitment to compliant, reliable global digital asset services. Hashtag: #YBUOJ The issuer is solely responsible for the content of this announcement. YBUOJ Digital Trade Limited
The National
an hour ago
- The National
Federal Reserve meeting: If not now, then when?
The Federal Reserve enters this week facing relentless pressure from the White House, mixed economic data and continued uncertainty. Yet, in the face of it all, the US central bank is expected to hold rates steady once more. The meeting comes less than a week after President Donald Trump's tour of the Fed headquarters, where he and Federal Reserve Chair Jerome Powell publicly bickered over the renovation project's costs. But with Mr Trump on holiday in Scotland, focus now shifts towards the Fed's interest rates. Mr Powell had acknowledged the bank would have cut rates by now were it not for Mr Trump's tariffs, which have put the global economy on edge since his announcement on April 2. The President's harsher 'reciprocal tariffs' are due to take effect on Friday. Meanwhile, recent data shows that other charges are beginning to be passed on to consumers. The Labour Department's Consumer Price Index (CPI) report showed that inflation rose to 2.7 per cent annually in June. Everyday goods such as toys, household appliances and clothing also saw price increases. Citing uncertainty surrounding tariffs and the current inflation level above its 2 per cent target, most Fed officials are signalling they will keep their target range level for a fifth consecutive meeting at 4.25 to 4.50 per cent. The UAE Central Bank, which mirrors Fed decisions due to the dollar peg, would also be expected to hold rates at 4.4 per cent following the US central bank's announcement. Path forward According to the Fed's projections from June, it still expects to cut rates twice this year to bring its target level to around 3.9 per cent. But with the central bank likely to hold interest rates at this meeting and only three left on the calendar this year, the window to cut is closing. 'We're simply taking some time,' Mr Powell said during a panel discussion in Portugal at the start of July. Mr Powell has practised extreme caution towards cutting rates this year, afraid that moving too soon or too quickly could lead to a renewed spike in prices not long after the most recent inflationary surge, with CPI inflation peaking at 9.1 per cent in 2022. 'When you get through an inflation episode like that, by the skin of their teeth, they're going to be really careful about anything that looks inflationary from now on,' said Derek Tang, an economist at LHMeyer/Monetary Policy Analytics in Washington. Traders anticipate the Fed will resume cutting rates in September, before reductions in October and December, according to CME Group data. A deluge of economic data this week should also give Fed officials greater clarity on the direction of the economy. When you get through an inflation episode like that, by the skin of their teeth, they're going to be really careful about anything that looks inflationary from now on Derek Tang, economist at LHMeyer / Monetary Policy Analytics The Labour Department will provide fresh insight into the health of the labour market with the Job Openings and Labour Turnover Survey on Tuesday and the June unemployment report on Friday. The government will also report on second-quarter GDP hours before the Fed rate announcement. US economic activity contracted by 0.5 per cent in the first quarter, but economists note that was due to a surge of imports as business rushed to get ahead of tariffs. The Fed's preferred inflation metric – Personal Consumption Expenditures Price Index – for June is also due to be released on Thursday. Fed divisions Not everyone might be on board with the committee's decision this time. Public remarks indicate a growing division inside the rate-setting Federal Open Market Committee. Fed Governor Christopher Waller, who holds a permanent vote on the rate-setting committee, laid out his case for a quarter-point cut earlier this month. Speaking in New York, he said the Fed should not wait for further weakening in the labour market to act. 'With inflation near target and the upside risks to inflation limited, we should not wait until the labour market deteriorates before we cut the policy rate,' he said. US job growth was more solid than expected in June, although most of those gains occurred in the government sector. At the same time, the unemployment rate has remained steady around 4.1 per cent. Dissents among FOMC members are rare. Under Mr Powell's stewardship, only 3 per cent of dissents have come from a Fed governor. 'I'm sure it'll get a lot of attention,' said David Wilcox, senior fellow at the Peterson Institute for International Economics and director of US economic research at Bloomberg Economics. However, he argued such disagreements could guard against groupthink. Fed Vice Chair for Supervision Michelle Bowman could join Mr Waller's dissent after she voiced her own support for a rate cut this month. It would be the first time two Fed governors dissented on a rate move since 2002, when Alan Greenspan was in charge of the central bank. Mr Wilcox, a former staff member of the Federal Reserve Board, expects Mr Powell to acknowledge there could be a case to cut rates this week but that a majority of officials favour holding them steady. 'And he'll lay out the rationale for why that is,' he said. What will Trump say? Looming against this backdrop is Mr Trump, who softened his stance on Mr Powell last week after touring the Fed's headquarters. Those attacks have ranged from calling the Fed Chair a 'numbskull' to at times publicly considering whether he should fire him. But last week's tour offered some relief for Mr Powell after Mr Trump said he did not think the unprecedented move is necessary. 'I think we had a very good meeting on interest rates. And [Mr Powell] said to me … very strongly, the country is doing well,' Mr Trump told reporters after touring the Fed. 'I got that to mean that I think he's going to start recommending lower rates.' Mr Powell has sometimes cited the economy's strength as a reason not to move on rates. The President's holiday in Scotland could give the Federal Reserve some breathing room for now, although Mr Trump has proven he can dictate the news cycle and gyrate financial markets with a push of a button.
UAE Moments
3 hours ago
- UAE Moments
Daily Affirmation for July 28, 2025 to Kickstart Your Vibe
✨ Today's Affirmation: "I am safe, guided, and ready for the journey ahead—even if my heart needs a little extra time to catch up." ? Vibe Check: Feeling tense about a trip you didn't exactly choose? Whether it's for work, family, or something else, leaving your comfort zone can stir up all kinds of nerves. You're not alone. Today's energy invites you to make peace with the unknown. You don't have to be excited—just open. Let this chapter unfold gently, one breath at a time. ?♀️ Why This Works: When you're traveling under pressure, your nervous system can go into overdrive. This affirmation soothes the flight-or-fight response and helps you ground yourself in the fact that you're being taken care of, even in unfamiliar places. ? Your Mini Mission: Ease into emotional security with these travel-prep rituals: – Pack a comfort item (yes, even if it's just a hoodie that smells like home). – Jot down one good thing that might come out of this trip, no matter how small. – Practice a grounding breath: In for 4, hold for 4, out for 6. Repeat three times when you feel the stress sneak in. ? Power Up Playlist: Songs for traveling with courage, not fear: 'Unwritten' – Natasha Bedingfield 'Home' – Phillip Phillips 'Let Go' – Frou Frou 'Send Me On My Way' – Rusted Root 'Free' – Florence Arman ? Bonus Energy Tip: Carry a small piece of black tourmaline. It's a powerful protection stone—great for travel, grounding, and shielding you from unwanted vibes. Hold it whenever you feel unsettled and say: "I am protected in every place I go."
