Yere Yere Paisa 3 Pulled From Theatres For Saiyaara, MNS Leader Ameya Khopkar Threatens Protest
A new storm is brewing in the Indian film industry as Ameya Khopkar, President of the Maharashtra Navnirman Sena's (MNS) film wing, has accused multiplex owners of deliberately removing Marathi film Yere Yere Paisa 3 from screens to make way for the Bollywood big-banner release Saiyaara.
Khopkar voiced his displeasure after his film was reportedly pulled from several theatres across Maharashtra just a week after its July 18 release, despite garnering a positive audience response. The decision, he claims, was made to accommodate Saiyaara, a Hindi-language film backed by Yash Raj Films and starring Ahaan Panday and Aneet Padda.
'Our film Yere Yere Paisa 3 was screened in Maharashtra on July 18. The audience gave a great response. On that day, a Hindi film named Saiyaara, by Yash Raj Films, was also released," Khopkar said in a public statement. He alleged that theatres like Plaza Cinema in Dadar completely replaced his film with Saiyaara, allotting all four shows to the Bollywood title.
'Even in the heart of Mumbai, there is no place for Marathi films," he added, calling the trend deeply discouraging for regional cinema.
मराठीसाठी मल्टिप्लेक्सच्या काचा फुटणार ?...(Amey Khopkar, Ye Re Ye Re Paisa 3, Marathi Movie, Multiplexes, Marathi artists, Marathi, Comedy-drama, Sanjay Jadhav, Maharashtra) #ameykhopkar #yereyerepaisa3 #marathimovie #comedydrama #movie #maharashtra #viralkarbhar pic.twitter.com/5tP4f2rTlV
— Viral Karbhar (@ViralKarbhar) July 26, 2025
Khopkar further issued a stern warning, stating that while he refrains from protest this time, future sidelining of Marathi films won't be tolerated. 'I am quiet now, I am not protesting now, because I don't want to protest for my films. But in the future, when any other Marathi film faces problems, I will break the glasses of multiplex," he said.
पनवेल महानगर क्षेत्रात "ये रे ये रे पैसा ३" हा मराठी चित्रपट उतरवुन जर "साईयारा" हा हिंदी चित्रपट दाखवायला जाल तर स्क्रीनवर चित्र दिसणार नाही.. सरळ नारळचं दिसेल… @PicturesPVR @MirajCinemas सकाळी आम्ही थिएटरवर पोहोचायच्या आत बदल झालेले पाहीजेत.. pic.twitter.com/Fk0aOGynmz — Yogesh J Chile (योगेश चिले) (@chileyog) July 25, 2025
The controversy has swiftly gained traction, drawing support from multiple political quarters. Shiv Sena (UBT) MP Sanjay Raut expressed solidarity with Khopkar, posting on X (formerly Twitter), 'To accommodate Saiyaara, Yere Yere Paisa 3 has been sidelined. This has become routine. The fight for Marathi must intensify."
मराठी साठी सगळे एकत्र येत आहेत,लढत येत आहेत तरीही प्रश्न काही संपत नाहीत,संयारा या हिंदी चित्रपटास थिएटर मिळावे म्हणून- 'येरे येरे पैसा ३"या मराठी चित्रपटास उतरवण्यात आले,हे नेहमीचेच झाले आहे,मराठीचा लढा अधिक तीव्र करावा लागेल,मराठीचे खरे मारेकरी वेगळेच आहेत जय महाराष्ट्र! pic.twitter.com/mQlFvkGLsl — Sanjay Raut (@rautsanjay61) July 25, 2025
In response, members of the cinema wing of the Eknath Shinde-led Shiv Sena staged a protest outside a PVR multiplex in Bandra, urging enforcement of Maharashtra's screen quota for regional cinema.
Meanwhile, the numbers show a stark contrast: Yere Yere Paisa 3, despite being backed by Dharma Productions and helmed by director Sanjay S. Jadhav, has earned ₹78 lakh, while Saiyaara has amassed over ₹190 crore at the Indian box office.
Produced by Sudhir Kolte, Onkar Sushama Mane, Amey and Swati Khopkar, and others, Yere Yere Paisa 3 brings back the popular franchise with hopes of boosting Marathi commercial cinema. But the current controversy has reignited larger debates over screen space allocation, regional film representation, and Bollywood's dominance in multiplex chains.
First Published:
July 26, 2025, 14:08 IST
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