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News18
4 days ago
- Entertainment
- News18
Yere Yere Paisa 3 Pulled From Theatres For Saiyaara, MNS Leader Ameya Khopkar Threatens Protest
MNS's Ameya Khopkar slams multiplexes for replacing Yere Yere Paisa 3 with Saiyaara. Warns of protests over injustice to Marathi films. A new storm is brewing in the Indian film industry as Ameya Khopkar, President of the Maharashtra Navnirman Sena's (MNS) film wing, has accused multiplex owners of deliberately removing Marathi film Yere Yere Paisa 3 from screens to make way for the Bollywood big-banner release Saiyaara. Khopkar voiced his displeasure after his film was reportedly pulled from several theatres across Maharashtra just a week after its July 18 release, despite garnering a positive audience response. The decision, he claims, was made to accommodate Saiyaara, a Hindi-language film backed by Yash Raj Films and starring Ahaan Panday and Aneet Padda. 'Our film Yere Yere Paisa 3 was screened in Maharashtra on July 18. The audience gave a great response. On that day, a Hindi film named Saiyaara, by Yash Raj Films, was also released," Khopkar said in a public statement. He alleged that theatres like Plaza Cinema in Dadar completely replaced his film with Saiyaara, allotting all four shows to the Bollywood title. 'Even in the heart of Mumbai, there is no place for Marathi films," he added, calling the trend deeply discouraging for regional cinema. मराठीसाठी मल्टिप्लेक्सच्या काचा फुटणार ?...(Amey Khopkar, Ye Re Ye Re Paisa 3, Marathi Movie, Multiplexes, Marathi artists, Marathi, Comedy-drama, Sanjay Jadhav, Maharashtra) #ameykhopkar #yereyerepaisa3 #marathimovie #comedydrama #movie #maharashtra #viralkarbhar — Viral Karbhar (@ViralKarbhar) July 26, 2025 Khopkar further issued a stern warning, stating that while he refrains from protest this time, future sidelining of Marathi films won't be tolerated. 'I am quiet now, I am not protesting now, because I don't want to protest for my films. But in the future, when any other Marathi film faces problems, I will break the glasses of multiplex," he said. पनवेल महानगर क्षेत्रात "ये रे ये रे पैसा ३" हा मराठी चित्रपट उतरवुन जर "साईयारा" हा हिंदी चित्रपट दाखवायला जाल तर स्क्रीनवर चित्र दिसणार नाही.. सरळ नारळचं दिसेल… @PicturesPVR @MirajCinemas सकाळी आम्ही थिएटरवर पोहोचायच्या आत बदल झालेले पाहीजेत.. — Yogesh J Chile (योगेश चिले) (@chileyog) July 25, 2025 The controversy has swiftly gained traction, drawing support from multiple political quarters. Shiv Sena (UBT) MP Sanjay Raut expressed solidarity with Khopkar, posting on X (formerly Twitter), 'To accommodate Saiyaara, Yere Yere Paisa 3 has been sidelined. This has become routine. The fight for Marathi must intensify." मराठी साठी सगळे एकत्र येत आहेत,लढत येत आहेत तरीही प्रश्न काही संपत नाहीत,संयारा या हिंदी चित्रपटास थिएटर मिळावे म्हणून- 'येरे येरे पैसा ३"या मराठी चित्रपटास उतरवण्यात आले,हे नेहमीचेच झाले आहे,मराठीचा लढा अधिक तीव्र करावा लागेल,मराठीचे खरे मारेकरी वेगळेच आहेत जय महाराष्ट्र! — Sanjay Raut (@rautsanjay61) July 25, 2025 In response, members of the cinema wing of the Eknath Shinde-led Shiv Sena staged a protest outside a PVR multiplex in Bandra, urging enforcement of Maharashtra's screen quota for regional cinema. Meanwhile, the numbers show a stark contrast: Yere Yere Paisa 3, despite being backed by Dharma Productions and helmed by director Sanjay S. Jadhav, has earned ₹78 lakh, while Saiyaara has amassed over ₹190 crore at the Indian box office. Produced by Sudhir Kolte, Onkar Sushama Mane, Amey and Swati Khopkar, and others, Yere Yere Paisa 3 brings back the popular franchise with hopes of boosting Marathi commercial cinema. But the current controversy has reignited larger debates over screen space allocation, regional film representation, and Bollywood's dominance in multiplex chains. First Published: July 26, 2025, 14:08 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Indian Express
4 days ago
- Entertainment
- Indian Express
Marathi film removed to ‘make way for Saiyaara': MNS leader alleges discrimination, warns of protest
Maharashtra Navnirman Sena's (MNS's) film wing chief, Ameya Khopkar, on Friday lashed out at multiplex owners after his latest production, Yere Yere Paisa 3, was removed from several theatres just a week after release. Khopkar alleged discrimination against Marathi cinema in Maharashtra, and particularly Mumbai, and warned that if regional films continued to be sidelined, his protests would escalate. 'I should not have to agitate for my own film,' Khopkar said, addressing a press conference in Mumbai. 'But if multiplexes continue to suppress Marathi cinema, do not be surprised if glass panels are broken,' he added. The Sanjay Jadhav-directed Marathi film, Yere Yere Paisa 3, which released on July 18, was reportedly removed from several screens to make way for the Hindi film Saiyaara, which hit theatres the same day. The decision has triggered criticism from the Marathi film fraternity and political leaders. The development has also come at a time when the state has witnessed protests and incidents of violence over the Marathi language. Khopkar, a long-time advocate of regional representation in cinema halls, alleged a 'deliberate backlash' from multiplex owners. 'This is retaliation. Years ago, we fought for Marathi films to be screened in multiplexes. We succeeded. And now, they are hitting back,' he said. In a pointed reference to Plaza cinema in Dadar, Khopkar said that all four daily shows were allotted to Saiyaara, leaving no space for the Marathi release. 'Even in the heart of Mumbai, there is no place for Marathi films,' he said. Support for Khopkar came from across party lines. Shiv Sena (UBT) MP Sanjay Raut said in a post on X, 'To accommodate Saiyaara, Yere Yere Paisa 3 has been sidelined. This has become routine. The fight for Marathi must intensify.' The cinema wing of the Eknath Shinde-led Shiv Sena also staged a protest outside a PVR multiplex in Bandra, demanding that the rule mandating screening space for regional films be enforced. 'The state government must not remain a mute spectator,' Khopkar said. 'We are not going to the government with folded hands. It is the government's duty to ensure fair treatment for Marathi cinema.' Khopkar also expressed disappointment at the lack of support from within the Marathi film industry. 'I have stood by this industry, even faced legal action for it. But today, no one is speaking up,' he said. According to film trade sources, Yere Yere Paisa 3 opened to a decent response at the box office, but its shows were reduced in several multiplexes due to scheduling changes and screen availability.
India Today
4 days ago
- Entertainment
- India Today
Hindi-Marathi row hits cinemas as MNS protests fewer screens for regional film
A fresh row has erupted in Maharashtra between Hindi and Marathi cinema over the allocation of movie theatre controversy began when screenings of the Marathi film Yere Yere Paisa 3 were reportedly reduced across multiplexes to accommodate the Hindi blockbuster Saiyaara, which has already grossed over Rs 220 crore globally. The decision has drawn strong backlash from Marathi filmmakers and regional political parties, who see it as a blow to the state's cultural Khopkar, the chief of the Maharashtra Navnirman Sena (MNS) Cinema Wing and producer of Yere Yere Paisa 3, alleged that multiplexes were engaging in 'vindictive politics' by favouring Saiyaara over regional cinema. 'If my film isn't given screens, I will break the glasses of those theatres,' Khopkar warned, accusing cinema chains of ignoring the rule that mandates one screen in every multiplex for regional leader Sandeep Deshpande backed Khopkar's warning, reflecting the party's aggressive approach to protecting Marathi culture. Shiv Sena (UBT) MP Sanjay Raut also extended support to MNS, writing on X, 'To accommodate Saiyaara, Yere Yere Paisa 3 has been sidelined, a recurring issue. The fight for Marathi must intensify. Jai Maharashtra!'The ruling Shiv Sena faction, led by Eknath Shinde, also entered the fray. Its Cinema Wing President, Sushant Shelar, staged a protest outside a Bandra PVR multiplex, demanding strict implementation of the regional film screening Saiyaara's screen count has surged from 800 to 2,000, while Marathi films struggle to secure prime slots in theatres. BJP minister Nitesh Rane weighed in on the issue, urging Marathi filmmakers to approach the government rather than protest. 'Saiyaara is a hit. If your movie is good, it will get screens,' he controversy comes amid growing concerns about the marginalisation of the Marathi language and culture in Maharashtra. Just weeks earlier, Shiv Sena (UBT) chief Uddhav Thackeray and MNS chief Raj Thackeray joined forces to oppose what they termed the imposition of Hindi in state schools.- EndsMust Watch IN THIS STORY#Maharashtra
