
EMV investment workshop focuses on driving sustainable economic growth, job creation
The workshop brought together representatives from government institutions, the private sector and civil society to review the progress achieved in the investment sector and identify priorities for the next phase of the EMV.
The investment engine is a 'strategic and pivotal' pillar in supporting and achieving the objectives of the EMV by focusing its efforts on attracting local and foreign investments, improving the business environment and developing policies to accelerate the pace of benefiting from investments.
It also contributes to creating an attractive investment environment in the Kingdom, which stimulates economic growth and opens wider horizons for providing job opportunities and developing productive sectors.
Participants discussed Jordan's advantages, including its strategic geographical location as a gateway between Europe, Asia and Africa, bilateral investment agreements and free trade agreements (FTAs) with major markets such as the EU, the US, Arab Gulf states, Agadir and Singapore.
They also pointed to providing competitive incentives in development zones, free zones, and special economic zones, as well as promising sectors with significant investment potential, such as digital economy, green hydrogen, logistics, gas, mining, industry and life sciences.
The strengths of Jordan is also represented in the political stability that encourages investment, and having a young, educated, and tech-savvy workforce, in addition to enjoying the freedom to transfer capital and withdraw profits, especially that the Jordanian dinar is pegged to the US dollar.
Key goals of the EMV include attracting investments worth JD41 billion (JD18 billion foreign direct investments, JD12 billion of domestic direct investment, and JD11 billion of government direct investment) by 2033.
Other objectives are related to creating economic and employment opportunities to absorb more than one million young men and women in the labour market, and supporting development goals.
The EMV also outlines efforts to support establishing Jordan's position as a regional centre of excellence for effective and sustainable investment, as well as enhancing Jordan's competitiveness in attracting foreign direct investment in priority sectors, such as ICT, green energy, pharmaceutical industries, tourism and logistics.
The most prominent initiatives of the investment engine in the first phase include improving Jordan's rank in international indicators and reports, creating and developing new and innovative financing partnership models with the private sector, improving the investment environment in the Kingdom and developing its components.
More initiatives pertain to development of an effective strategy to communicate with local and international investors, and launch an integrated promotional campaign programme, attracting and stimulating local and foreign investments, developing a comprehensive investor database, and establishing a system for managing integrated investor relations.
Most prominent achievements for the investment engine for the first phase include boosting the legislative and regulatory framework that attracts investment, developing digital infrastructure and improving government services for investors, and effective promotion of quality investment opportunities.
More achievements include improving investor experience and enhance post-establishment services, and boosting local and regional partnerships to implement quality projects, providing incentives and reducing investment costs, in addition to financial stimulus and revitalisation of international cooperation.
Despite this progress, attendees of the workshop noted that challenges remain.
Partner and General Manager of Abu-Haltam Group for Investments Iyad Abu Haltam said that the EMV has more than 350 initiatives throughout its 10-year span, noting that the progress rate in the implementation over the past three years varies between different sectors.
He added: 'The progress in some sectors was less than 30 per cent, some achieved around 60 per cent, while others made a progress of 10 to 15 per cent.'
The main reasons behind slow progress can be attributed to the turbulence in the region including the war on Gaza and the turbulence in the supply chain through Bab Al Mandeb Strait, Abu Haltam noted.
He pointed: "We should have a proper and structured way of the dialogue between the private and the public sectors regarding any newly introduced laws or bylaws."
Managing Partner of SME Investment Fund Jameel Anz said in terms of challenges: "The entire domain is challenged by a lot of factors, whether it's financing, access to finance, access to capital, access to resources, the geopolitical environment."
Anz added: "SMEs do face, but sometimes at a larger scale, a higher tendency to break because of their size. At the same time, SMEs do face a challenge when it comes to corporate governance because all of these companies are friends and family based, so corporate governance is an issue."
He said: "Sustainability and continuity of the companies is also an issue. So part of helping promote and sustain these companies is to help them with access to finance, help them with capacity building, moving them out of the friends and family [atmosphere] into a more corporate structure."
"Solutions for SMEs are capacity building. Access to finance and corporate governance are others." Anz noted.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Al Bawaba
5 hours ago
- Al Bawaba
Orange Jordan and GIZ Launch a Specialized Program to Empower Startups with Financial Literacy
Orange Jordan has announced the launch of the "Finance Forward: Empowering Entrepreneurs Through Financial Literacy" program, in partnership with the GIZ. This initiative is part of the "Innovative Approaches for Financial Inclusion of Micro, Small, and Medium Enterprises (MSMEs) in Jordan" project, commissioned by the German Federal Ministry of Economic Cooperation and Development (BMZ). The program works to enhance the financial knowledge of entrepreneurs, startups, and MSMEs across Jordan. Targeting five key governorates-Amman, Zarqa, Irbid, Karak, and Aqaba. The program offers specialized training designed to equip participants with essential skills for effective and solid financial planning and informed program enhances participants' capabilities in financial management and business development, and informed decision-making to economically empower them and support the sustainable growth of their ventures. Its primary audience includes early-stage entrepreneurs, small and medium-sized enterprise (SME) owners, and youth professionals interested in launching their businesses. It also engages local business communities across Jordan is dedicated to supporting local entrepreneurs by providing essential financial knowledge and practical tools that foster sustainable growth. Through this program, as part of its broader strategy to drive innovation and nurture a knowledge-based economy, the company continues to equip students, youth, and entrepreneurs with the skills and expertise needed to succeed in today's business environment. Ulrich Haas, Project Commissioner of "Innovative Approaches for Financial Inclusion," highlighted the foundational role of financial literacy in achieving sustainable economic growth. He stated, 'Financial literacy is a cornerstone of sustainable economic development. Through our collaboration with Orange Jordan, we are proud to support entrepreneurs and small businesses across the Kingdom, equipping them with the knowledge and skills necessary to grow and create sustainable employment opportunities in Jordan.' Through this initiative, Orange Jordan continues to invest in communities by supporting aspiring entrepreneurs and driving sustainable business growth, further reinforced by its incubators and accelerators.


Al Bawaba
5 hours ago
- Al Bawaba
United Arab Bank Partners with Smarbl to Launch RegPRISM, a Cutting-Edge AI-Powered Compliance Platform
United Arab Bank (UAB) has announced a strategic partnership with Smarbl, a leading RegTech and AI innovator, to co-develop and launch RegPRISM, an advanced regulatory intelligence and compliance management strategic move underscores UAB's commitment to meeting high standards of regulatory compliance, enhancing operational efficiency, and securing its reputation as a technological pioneer in the financial to transform how financial institutions navigate regulatory obligations, RegPRISM leverages the power of artificial intelligence to provide real-time visibility into regulatory changes, enabling UAB to track, extract, interpret and manage actionable obligations efficiently and partnership brings together UAB's deep-rooted compliance expertise and commitment to digital transformation with Smarbl's cutting-edge AI capabilities, positioning both organizations at the forefront of compliance automation in the Middle on the partnership, Shirish Bhide, CEO of United Arab Bank said: 'At UAB, we are committed to building a future-ready bank that embraces innovation to meet evolving regulatory and customer expectations. RegPRISM is a game-changer in how we approach compliance, enabling us to proactively manage regulatory changes with speed, accuracy, and confidence. Our collaboration with Smarbl will accelerate the pace of investment in our growth strategy, with a focus on developing innovative products and services and enhancing customer experience, whilst upholding the highest standards of governance and setting new benchmarks for compliance in the UAE.'Commenting on the partnership, Ajay Raju, Co-Founder of Smarbl said: 'Partnering with UAB to launch RegPRISM marks a significant step toward a new standard of AI-driven compliance in the region. By aligning Smarbl's AI and cloud-native architecture with UAB's vision for digital-first governance, the platform translates regulatory change into instant, clear, actionable and workflow-ready intelligence—helping the bank safeguard customers, unlock operational capacity, and set a new compliance benchmark for the UAE. Together we're proving that compliance can be proactive, scalable, and a catalyst for better banking—not just a cost of doing business.'Commenting on the partnership, Zsombor Brommer, Chief Compliance Officer of United Arab Bank said: 'As regulatory frameworks continue to evolve rapidly, financial institutions face increasing pressure to adapt swiftly and effectively. Traditional manual approaches to compliance are resource-intensive and often result in inefficiencies and inconsistencies. UAB is addressing these challenges through RegPRISM, a unified AI-powered platform that continuously monitors regulatory developments, maintains a dynamic regulatory library, and transforms raw regulatory content into structured, contextual workflows.'Utilising advanced technology now plays a vital role in regulatory compliance by streamlining processes, enhancing data management, and improving compliance risk assessment. Collaboration with Smarbl allows UAB to navigate and adopt complex regulations more efficiently and effectively, while reinforcing our commitment to comply with all applicable laws and regulations. By automating end-to-end compliance processes, RegPRISM empowers institutions to mitigate risk, reduce compliance overheads, and stay confidently ahead of regulatory change.


Wamda
6 hours ago
- Wamda
Olivery secures seed investment from Ibtikar Fund, Flat6Labs
Ramallah and Amman-based B2B SaaS startup Olivery has raised an undisclosed seed investment from Ibtikar Fund and Flat6Labs Mashreq Seed Fund to expand its logistics SaaS platform. Founded in 2020 by Ram Merei, Malak Duraidi, and Obada Abdelkareem, Olivery helps logistics providers and merchants automate order management, routing, driver tracking, COD reconciliation, and customer communications. Funding will support AI-powered features such as predictive routing and customer support while expanding regionally and improving onboarding operations. Press release: Ibtikar Fund and Flat6Labs Mashreq Seed Fund have announced a joint seed investment in Olivery, a fast-growing B2B SaaS company offering an end-to-end, low-code/no-code platform that enables logistics providers and merchants to fully digitise their delivery operations. Founded in 2020 by Ram Merei, Malak Duraidi, and Obada Abdelkareem, Olivery has grown from a lean startup into a regional player, serving over 200 active clients across nine countries. Its cloud-based platform consolidates every step of the delivery lifecycle—from order creation and driver tracking to automated routing, cash-on-delivery reconciliation, and customer notifications—into one intuitive dashboard. The platform empowers non-technical teams to easily configure workflows, reduce operational costs, accelerate delivery times, and improve customer satisfaction for couriers, retailers, and e-commerce brands alike. 'We are proud to back the Olivery team as they modernise logistics across our region,' said Habib Hazzan, Managing Partner at Ibtikar Fund. 'Their platform is not only scalable and robust—it's thoughtfully designed for the realities of local markets. We believe Olivery is well-positioned to become a key enabler of digital transformation in MENA's logistics sector.' Rasha Manna, General Manager of Flat6Labs Mashreq Seed Fund, said, "We are proud to be Olivery's first institutional investor and to have supported the founders from the very beginning of their journey. Over the course of our partnership, we have worked closely with the team and continue to be highly impressed by both their vision and their ability to execute. As we look ahead, we are excited to reinforce our commitment by participating in this follow-on investment as part of the current round led by Ibtikar to further fuel Olivery's growth and expansion across the MENA region in the next phase of their journey." The investment will fuel Olivery's product roadmap, including the launch of new AI-powered features for predictive routing, automated data entry, and proactive customer support. It will also support regional expansion efforts and strengthen customer success and onboarding operations. 'This investment is more than a financial milestone—it's a strategic partnership that empowers us to build the backbone of modern logistics infrastructure across the Middle East and North Africa,' said CEO Ram Merei. 'Together with Ibtikar and Flat6Labs, we're delivering technology that allows national couriers and independent merchants alike to operate with the speed, transparency, and reliability that modern commerce demands.' With e-commerce surging and cross-border trade intensifying across MENA, Olivery is positioning itself at the heart of a multi-billion-dollar opportunity to streamline last-mile, same-day, and reverse-logistics operations. Backed by investors with deep experience scaling high-growth technology ventures, the company is poised to lead the digital transformation of delivery in the region.