Morocco Becomes Africa's First Left-Hand Drive Market to Launch Nissan Magnite
Rabat – Morocco has become the first left-hand drive market in Africa, and one of the first in the world, to welcome the new Nissan Magnite. The compact SUV was first launched in 2020.
The Nissan Magnite will be available in Morocco in four versions. These include the 1.0T VISIA with a manual transmission, the 1.0T ACENTA, available in both manual and CVT automatic transmissions, and the 1.0T TEKNA with CVT automatic transmission.
This range, the company says, allows Moroccan customers to choose between affordability, performance, and advanced driving technology.
Jordi Vila, President of Nissan Africa, said he is confident the Magnite will be a success in Morocco. 'Morocco is a strategic gateway to North Africa for Nissan,' he said.
'We are proud to make Morocco the first left-hand drive market in Africa to receive the Magnite,' Vila said, adding that this launch shows Morocco's importance to the company's brand and confirms its commitment to Moroccan drivers.
According to Ramy Mohareb, Nissan Africa's Communications and PR Director, 'This is more than just a car launch. It's a regional event that highlights how important this step is for both the model and our brand.'
The launch included a press trip along Morocco's Mediterranean and Atlantic coasts, a gala. A public car display will follow at one of Casablanca's busiest shopping malls in July.
Yassine Benmassi, General Manager of SMVN, the exclusive importer of Nissan in Morocco, said they are excited to bring the new Magnite to the Moroccan market. He said it is a dynamic market with a young, urban population looking for smart mobility solutions.
'I have no doubt that a new generation of Moroccan drivers will fall in love with this car. It's made to help you drive your own way, with great safety and the latest technology,' Vila added. Tags: AfricaMoroccoNissan
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