Ban on alcohol adverts considered by ministers sparking fury from industry who say it will be ‘hammer blow to firms'
A BAN on prime-time alcohol ads is being considered by ministers.
But NHS chiefs' call for minimum prices for booze looks to have been sunk.
Proposals for a ban on ads — such as David Beckham' s for Stella Artois — are in the draft of a ten-year health plan.
An industry source warned: 'This will be a hammer blow to firms and there will be knock-on effects for struggling pubs.
"Ministers must think of unintended consequences.'
Shadow Business Secretary Andrew Griffith said: 'This is nothing but nanny statism from an incompetent Labour government waging war on pubs.
'This would be the final nail in the coffin for many.'
The British Beer and Pub Association said: 'With over 80 per cent consuming alcohol within Government guidelines, any proposed measures must focus on helping the minority who drink at harmful levels.'
Another insider said: 'This could also have a major impact on sports like rugby league which has a partnership with a beer firm.
"This will go down like a dodgy meat pie.'
Last night, the Government said: 'The ten-year health plan will not include a ban on alcohol advertising.
"We are exploring options for partial restrictions to bring it closer in line with advertising of unhealthy food.'
David Beckham meets 'long-lost twin brother' Hollywood star in Super Bowl advert for Stella Artois
Junk food ads are to be banned between 5.30pm and 9pm from October.
Meanwhile, minimum pricing was suggested as a way to cut the estimated £20billion a year bill for alcohol harm, crime and disorder, in England alone.
But sources say it is now unlikely to be implemented.
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