How Much Are Justin Bieber and Hailey Bieber Worth? Inside the Couple's Fortune After the Model's Billion-Dollar Beauty Deal
The "Peaches" singer sold his 291-song catalog in December 2022
On May 28, Hailey announced that her skincare company, rhode, was acquired for $1 billionJustin Bieber and Hailey Bieber are on the rhode to the billionaire club!
Since they got married in September 2018, the Canadian singer and the model-turned-entrepreneur have built an empire together. The pair, who met in November 2009 at a Today show event, welcomed their first child, son Jack Blues, in August 2024 — all while continuing to reach new heights in their respective careers.
The couple had both built lucrative careers for themselves before they wed; Justin rose to fame as a teenage pop star, while Hailey, who is the daughter of Stephen and Kennya Baldwin, was a successful model.
But while Justin has long been in the spotlight, Hailey made headlines on May 28 when she announced that her beauty brand, rhode, was acquired by e.l.f. Beauty for $1 billion.
Following the announcement, a source told PEOPLE that the "Sorry" singer is "beyond proud," adding that he's "seen how hard she's worked from day one."
From Justin's artistic career to Hailey's business pursuits, here's everything to know about what makes up Justin and Hailey Bieber's worth.
Justin and Hailey's net worths have not been disclosed, though Forbes reported in September 2017 that Justin was earning $83.5 million at the time, with music as his primary source of income. However, since then, he has released two more studio albums — Changes and Justice — and made some business changes.
Meanwhile, Hailey has built a lucrative career for herself as a model turned entrepreneur.
The pair have both been part of a Forbes 30 Under 30 list; Hailey was recognized in 2023 for art and style, while Justin was named in 2017, per his Forbes profile.
Since beginning his career, Justin has released hundreds of songs and profited from several album and tour sales. After he released his fifth studio album, Changes, in early 2020, Universal Music reported that Justin had amassed over 60 million album equivalent sales worldwide.
Over the years, Justin has released six studio albums, including My World 2.0, Under the Mistletoe, Believe, Purpose, Changes and most recently, Justice, which opened with the equivalent of 154,000 sales in the United States, per The New York Times.
In June 2022, he canceled the second half of the U.S. leg of his Justice World Tour after revealing his Ramsay Hunt syndrome diagnosis, which The Hollywood Reporter claimed later led Justin to be millions in debt.
In response, a rep for Justin denied the allegations to PEOPLE in April 2025, saying, "This is just clickbait stupidity based on unnamed — and clearly ill-informed — 'sources,' disappointed that they no longer work with Justin."
In December 2022, the "Peaches" singer sold his 291-song catalog for a reported $200 million to Hipgnosis Songs Capital, giving up the rights to his six studio albums.
Most recently, a 2025 documentary titled TMZ Investigates: What Happened to Justin Bieber? claimed that he sold the collection because he was on the verge of "financial collapse."
TMZ executive producer Harvey Levin claimed the Grammy winner amassed between $500 million and $1 billion through the span of his career, but ultimately had to sell his catalog because "he was broke," implying that his debts occurred from his Justice tour cancellation.
A rep for Bieber had no comment when asked by PEOPLE.
In 2019, Justin and his former stylist Ryan Good co-founded fashion brand Drew House, which is a nod to the pop star's middle name. However, in April 2025, he announced in a since-deleted post on his Instagram Stories that he was severing ties with the business.
"I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life," he wrote. "If your [sic] rocking with me the human Justin Bieber don't waste ur money on Drew House."
Since then, he has been teasing the release of a potential next fashion endeavor, SKYLRK, which appears to offer a range of apparel and accessories, including hoodies, hats and sunglasses, per his Instagram. The brand has not yet announced a release date, though it does have an official (but post-less) Instagram account.
In April 2025, sources once close to Justin told PEOPLE that his former circle is "worried about him," claiming his businesses are being impacted by matters going on in his personal life.
"He is facing a lot of different demons right now," the source said. "He is making some really poor decisions lately, further impacting friendships, money, and business."
In 2022, Hailey launched her debut skincare brand, rhode, and announced on May 28 that it had been acquired by e.l.f. Beauty in a $1 billion deal.
In an Instagram post that day, Hailey opened up about the big business decision, saying, "I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode."
She added, "I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever."
Hailey also shared that she will transition into the role of chief creative officer and head of innovation at rhode, as well as strategic advisor to e.l.f. Beauty.
Per a press release, rhode was the No. 1 skincare brand in Earned Media Value in 2024, and reached $212 million in net sales in 12 months ending in March 2025.
While it has not been revealed how much she earned from her modeling career, Hailey spent years on the runway before diving into entrepreneurship.
Throughout her career, she modeled for major fashion houses across the globe, including Elie Saab, Off-White, Tory Burch, Zadig and Voltaire and Dolce & Gabbana, per her IMG Models profile. During a May 2022 conversation with Allure, she opened up about taking a step back from the industry after a "really bad experience with a casting director."
"I don't want to feel bad about myself in this space because I feel really good about the other work that I do," she said. "So why would I even put myself in a position to feel small?"
While she has shifted away from catwalks in recent years, Hailey has continued modeling for magazine covers and campaigns. Per her IMG profile, she has starred in dozens of campaigns, including for Tommy Hilfiger, L'Oréal, YSL Beauty, Victoria's Secret, Calvin Klein and Guess.
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