Sales spike as weekend crowd responds to Marina Bay bazaar vendor's video
Hazel Chen, 28, who runs Kwazy Korndog with her husband Jay Lam, 30, told The New Paper that sales on Saturday and Sunday far exceeded previous days - thanks to the viral traction of her video and the media coverage that followed.
"I wouldn't want to share the exact amount but sales on Saturday was twice that of the previous Saturday (which was $560). On Sunday, we did close to $1,000, compared to $17 last Sunday," she said.
Ms Chen added that while it's unlikely they will break even on their $8,000 rental - about $500 a day - the response from the public has been encouraging.
"We are optimistic that the loss won't be $10,000 as I had feared, and it could be reduced to half, thanks to the support shown so far," she said.
She posted the 66-second video on July 31 after dismal takings in the early days of the fair. Sales had started at $560 on Day 1, but then plummeted - $17 on Day 2, $14 on Day 3, $21 on Day 4 and $32 on Day 5.
It has since been watched more than 730,000 times, garnering more than 26,000 likes.
"There was a rise in footfall, noticeably so on Saturday and Sunday. When asked why they came to the event, most said it was due to the articles and the video," said Ms Chen.
On Aug 2, she posted a follow-up clip thanking Singaporeans for their support , citing a "small increase" in footfall and praising netizens for showing the SG60 spirit.
"Many of you who personally came to buy from us yesterday, thank you so much. We are extremely touched by your gesture."
She added that several other vendors had approached them to express their thanks for highlighting the situation.
The couple had joined the fair hoping for strong crowds, especially over National Day weekend, given its central location and SG60 branding.
The New Paper understands that Ms Chen and other vendors are currently in discussions with the organiser, Singapore Night Bazaar, over possible rebates or rental discounts. No details have been confirmed.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Straits Times
an hour ago
- Straits Times
From libraries to living rooms: How reading habits take root in underserved S'pore children
Sign up now: Get ST's newsletters delivered to your inbox Non-profit group Heartland Literature held its first reading mentorship programme in 2024, a four-session programme where volunteers read with youth from Boys' Town to help cultivate a love for reading. SINGAPORE - When volunteer Gareth Ki first sat down to read with a restless young boy, he braced himself for a challenge. But after a few sessions – and excerpts of a Percy Jackson book – the boy became more cheerful and sociable. His transformation reflects the impact of a new reading mentorship programme by non-profit group Heartland Literature, part of a growing effort to expand access to books for underserved communities. The National Library Board (NLB) has also expanded its outreach. In August 2024, it launched kidsRead@Home, where volunteers visit children aged four to eight in public rental flats to read to them. Each child receives two books a year, and try their hand at Steam (science, technology, engineering, arts and mathematics) activities. So far, 44 children have joined the programme, with NLB aiming for 100 by the end of 2025. This builds on kidsRead, a nationwide initiative that began in 2004 and has since benefited nearly 80,000 children. It operates in pre-schools, primary schools and community spaces. Top stories Swipe. Select. Stay informed. Singapore Singapore launches review of economic strategy to stay ahead of global shifts Singapore A look at the five committees reviewing Singapore's economic strategy Opinion Keeping it alive: How Chinese opera in Singapore is adapting to the age of TikTok Life Glamping in Mandai: Is a luxury stay at Colugo Camp worth the $550 price tag? Sport World Aquatics C'ships in S'pore deemed a success by athletes, fans and officials Singapore Strong S'pore-Australia ties underpinned by bonds that are continually renewed: President Tharman World Trump says he will 'substantially' raise tariffs on India over Russian oil purchases Over 20 years, nearly 80,000 children have benefitted from kidsRead, a nationwide reading programme by the National Library Board. PHOTO: NATIONAL LIBRARY BOARD Seven-year-old Ernest Lim, a regular at kidsRead, now devours up to 10 books a day and creates his own comics. 'He reads a lot more,' said his father, Mr Lim Wen Jun, 42. 'When he's supposed to do other activities, he chooses to read instead, but it's good news.' Ernest has three shelves of books at home, his favourite being the Young Scientists series. Nationwide initiative kidsRead, which began in 2004, operates at pre-schools, primary schools and community spaces. ST PHOTO: KELVIN CHNG But unlike Ernest, many children do not have access to books. A recent study in 2025 by NLB and the National Institute of Education found that most low-income families own fewer than 20 English books. Of the 37 families surveyed, 43 per cent never visit public libraries, citing time constraints, fear of damaging books, or unfamiliarity with borrowing rules. Associate Professor Loh Chin Ee, principal investigator of the study, said: 'A lack of familiarity with library procedures and resources was another potential gap.' To close this gap, NLB's mobile library Molly is visiting more primary schools with children on financial aid, and nursing homes. Mr Ki, 18, a student at SJI International, was a volunteer in Heartland Literature's reading initiative, which ran its first four-session cycle in 2024. This first run, which was done together with youth shelter Boys' Town, involved 13 participants. Volunteers guided the youth through reading excerpts of Percy Jackson in small groups. Non-profit group Heartland Literature held its first reading mentorship programme in 2024, where volunteers read with youth from Boys' Town to help cultivate a love for reading. PHOTO: HEARTLAND LITERATURE One boy was initially uninterested and hesitant to read aloud, often glossing over difficult words, said Mr Ki. But by the end of the programme, with help from Mr Ki, the boy's confidence had grown, and he could read complex sentences on his own. 'We are not only providing these kids with a space to freely express and enjoy, we are also providing them with tools to make their voices heard,' he said. Heartland Literature's founder David Ezra said the programme has since expanded into a public run at Bishan Public Library, which starts on Aug 10. Thirty children will be matched with reading mentors to read Harry Potter And The Philosopher's Stone. Participants include children from non-profit group New Life Stories, family service centres, and Ministry of Social and Family Development-appointed children's homes, said Mr Ezra. He hopes to bring the initiative to more public libraries and eventually serve 80 to 100 children. Mr Ezra recalls a child saying: 'I don't like reading, but I like reading with my reading mentor.' 'This showed how reading also became about forming and building relationships, and was not just an academic task,' he said, adding that many children went on to read books on their own.
CNA
8 hours ago
- CNA
Local antique stores see boost in sales of Singapore-related items
Some local antique stores have seen sales of Singapore-related items increase by up to 40 per cent this year, compared with last year. This is as the nation celebrates its 60th birthday. Their customers are also younger, as a new generation, spurred by social media, unpacks the nation's history through vintage items. In this lead-up to National Day, Muhammad Bahajjaj finds out the appeal of these items.
New Paper
9 hours ago
- New Paper
Sales spike as weekend crowd responds to Marina Bay bazaar vendor's video
Sales at a corndog stall at the Marina Bay National Day Festival Fair surged over the weekend, after its owner posted an impassioned plea on TikTok urging public support. Hazel Chen, 28, who runs Kwazy Korndog with her husband Jay Lam, 30, told The New Paper that sales on Saturday and Sunday far exceeded previous days - thanks to the viral traction of her video and the media coverage that followed. "I wouldn't want to share the exact amount but sales on Saturday was twice that of the previous Saturday (which was $560). On Sunday, we did close to $1,000, compared to $17 last Sunday," she said. Ms Chen added that while it's unlikely they will break even on their $8,000 rental - about $500 a day - the response from the public has been encouraging. "We are optimistic that the loss won't be $10,000 as I had feared, and it could be reduced to half, thanks to the support shown so far," she said. She posted the 66-second video on July 31 after dismal takings in the early days of the fair. Sales had started at $560 on Day 1, but then plummeted - $17 on Day 2, $14 on Day 3, $21 on Day 4 and $32 on Day 5. It has since been watched more than 730,000 times, garnering more than 26,000 likes. "There was a rise in footfall, noticeably so on Saturday and Sunday. When asked why they came to the event, most said it was due to the articles and the video," said Ms Chen. On Aug 2, she posted a follow-up clip thanking Singaporeans for their support , citing a "small increase" in footfall and praising netizens for showing the SG60 spirit. "Many of you who personally came to buy from us yesterday, thank you so much. We are extremely touched by your gesture." She added that several other vendors had approached them to express their thanks for highlighting the situation. The couple had joined the fair hoping for strong crowds, especially over National Day weekend, given its central location and SG60 branding. The New Paper understands that Ms Chen and other vendors are currently in discussions with the organiser, Singapore Night Bazaar, over possible rebates or rental discounts. No details have been confirmed.
