The DSP-Agnostic Approach That Gives AI Digital an Edge in Fragmented Media Buying
The digital advertising ecosystem has become fragmented. Major platforms like Google, Meta, and Amazon have built what industry insiders call "walled gardens", closed ecosystems where advertisers must play by the platform's rules, often with limited transparency into how their campaigns perform.
AI Digital 's response was to develop an "Open Garden" philosophy, a DSP-agnostic approach (demand-side platform) that allows advertisers to work across multiple platforms while maintaining central coordination. This neutrality is rare in an industry where many service providers are incentivized to push specific platforms.
"We designed our model to be agile and partnership-friendly," says Magli, CEO. "There are no rigid commitments, no minimum spend or lock-in periods, so teams can scale with us at their own pace." This flexibility has proven particularly valuable for small and medium-sized agencies that previously could not access premium programmatic inventory due to budget constraints. Human Intelligence, Enhanced by AI
As artificial intelligence (AI) has become a buzzword across industries, AI Digital's approach is unique for its emphasis on human expertise. With over 300 digital media professionals, including planners, optimizers, and strategists, the company iterates that technology should complement rather than replace human judgment.
Its slogan, "Built on human intelligence, enhanced by AI," Is the outlook. It is a stand that distinguishes it in a market where many competitors promote full automation as the ultimate goal.
The company's newest offering, the Elevate platform, launched in April 2025, symbolizes this balanced approach. Elevate provides AI-powered media planning that can generate complete campaign blueprints in as little as 30 seconds based on inputs like budget, target audience, geography, and campaign goals. Beyond Traditional Metrics
One of AI Digital 's most significant deviations from industry norms is its focus on business outcomes rather than traditional advertising metrics.
"Besides the traditional metrics like CPMs, impressions, CPCs, we provide business outcomes. For example, how the campaign affected your revenue," explains Stephen.
This switch from measuring impressions and clicks to tracking actual business impact represents a maturation in how digital advertising effectiveness is evaluated. By connecting advertising spend directly to revenue generation, AI Digital helps clients justify their marketing investments to finance departments and C-suite executives who care more about bottom-line results than awareness metrics. The Smart Supply Advantage
For enterprise clients with in-house marketing teams, AI Digital offers a service called Smart Supply, a highly optimized premium traffic for targeted campaigns.
"We provide these audiences to you in an ID format, in a code format. If you insert it within your campaign manager, it shows to them," Stephen explains. "We do not have any access to their campaign managers. We do not change anything, but we optimize the traffic on an ongoing basis."
This approach allows large agencies to maintain control of their campaigns while benefiting from AI Digital's expertise in audience targeting—a crucial capability as third-party cookies phase out and targeting becomes more challenging. Growing Against the Odds
AI Digital has established a niche in the industry. The company has expanded from approximately 100 employees in 2024 to over 300 today, with offices worldwide, though it remains primarily remote-first with headquarters in Miami.
April 2025 marked two significant milestones: the launch of the Elevate platform and the opening of the company's first Canadian office in Montréal, focusing particularly on the unique Québec market.
This growth comes despite, or perhaps because of, increasing challenges in the digital advertising landscape. As privacy regulations tighten and third-party cookies disappear, advertisers need partners who can navigate these changes while still delivering results. The Transparency Imperative
Perhaps the most consistent theme across AI Digital's offerings is transparency, which shows clients exactly how their advertising dollars are spent and what results they generate.
This transparency extends to the company's use of artificial intelligence. While many AI systems operate as "black boxes," making decisions that even their creators cannot fully explain, AI Digital has prioritized explainability in its Elevate platform.
The system provides clear rationales for its recommendations, projecting how changes might improve campaign performance. For example, rather than simply suggesting a budget reallocation, Elevate might explain that shifting 20 percent of spend from one channel to another could increase conversion rates by an estimated 15 percent.
This approach addresses what AI Digital calls "the biggest blind spot in advertising today", the fact that advertisers increasingly depend on AI-driven systems they don't understand.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Int'l Business Times
5 hours ago
- Int'l Business Times
Germany Warns Apple, Google on DeepSeek App Over Privacy Breaches Tied to China
Germany's top data protection office is raising the alarm over DeepSeek, a Chinese AI chatbot app, for allegedly breaking European privacy laws. On Friday, Berlin's data commissioner Meike Kamp urged Apple and Google to consider removing the app from their stores, accusing DeepSeek of unlawfully transferring German user data to China. "DeepSeek's transfer of user data to China is unlawful," Kamp said in a public statement, warning that Chinese authorities may have full access to user information once it reaches servers in China, EuroNews said. Kamp also noted that DeepSeek failed to prove that it provides the same level of data protection required under the European Union's General Data Protection Regulation (GDPR). GDPR rules strictly limit how companies move personal data outside the EU. Any transfer must have proper safeguards in place, such as legal agreements and data handling standards equal to Europe's. Kamp claims DeepSeek hasn't shown that it meets those requirements. DeepSeek Faces EU Scrutiny for Sending User Data to China The app, created by Chinese companies Hangzhou DeepSeek and Beijing DeepSeek, gained popularity for offering a cheaper AI chatbot alternative using fewer high-end chips. However, its growing presence in Europe has sparked privacy concerns. According to CNBC , Kamp's office notified Apple and Google and expects both tech giants to perform a "timely review" of whether the app should remain available. If both platforms remove it, the result could be a de facto ban across the entire European Union and potentially the UK as well. "It is certainly possible that this incident could lead to an EU-wide ban," said Matt Holman, an AI and data lawyer at Cripps, in an email. "But regulators across the EU would need to agree before making that move official." For now, Apple and Google have not publicly responded to the request. CNBC has reached out to both companies and DeepSeek's privacy team but has not received a reply. This is not DeepSeek's first clash with European regulators. Earlier this year, Italy ordered DeepSeek to block its app after the company refused to comply with an official data request. Ireland also launched a separate investigation into how the app processes user information. Originally published on
Int'l Business Times
2 days ago
- Int'l Business Times
The DSP-Agnostic Approach That Gives AI Digital an Edge in Fragmented Media Buying
The digital advertising ecosystem has become fragmented. Major platforms like Google, Meta, and Amazon have built what industry insiders call "walled gardens", closed ecosystems where advertisers must play by the platform's rules, often with limited transparency into how their campaigns perform. AI Digital 's response was to develop an "Open Garden" philosophy, a DSP-agnostic approach (demand-side platform) that allows advertisers to work across multiple platforms while maintaining central coordination. This neutrality is rare in an industry where many service providers are incentivized to push specific platforms. "We designed our model to be agile and partnership-friendly," says Magli, CEO. "There are no rigid commitments, no minimum spend or lock-in periods, so teams can scale with us at their own pace." This flexibility has proven particularly valuable for small and medium-sized agencies that previously could not access premium programmatic inventory due to budget constraints. Human Intelligence, Enhanced by AI As artificial intelligence (AI) has become a buzzword across industries, AI Digital's approach is unique for its emphasis on human expertise. With over 300 digital media professionals, including planners, optimizers, and strategists, the company iterates that technology should complement rather than replace human judgment. Its slogan, "Built on human intelligence, enhanced by AI," Is the outlook. It is a stand that distinguishes it in a market where many competitors promote full automation as the ultimate goal. The company's newest offering, the Elevate platform, launched in April 2025, symbolizes this balanced approach. Elevate provides AI-powered media planning that can generate complete campaign blueprints in as little as 30 seconds based on inputs like budget, target audience, geography, and campaign goals. Beyond Traditional Metrics One of AI Digital 's most significant deviations from industry norms is its focus on business outcomes rather than traditional advertising metrics. "Besides the traditional metrics like CPMs, impressions, CPCs, we provide business outcomes. For example, how the campaign affected your revenue," explains Stephen. This switch from measuring impressions and clicks to tracking actual business impact represents a maturation in how digital advertising effectiveness is evaluated. By connecting advertising spend directly to revenue generation, AI Digital helps clients justify their marketing investments to finance departments and C-suite executives who care more about bottom-line results than awareness metrics. The Smart Supply Advantage For enterprise clients with in-house marketing teams, AI Digital offers a service called Smart Supply, a highly optimized premium traffic for targeted campaigns. "We provide these audiences to you in an ID format, in a code format. If you insert it within your campaign manager, it shows to them," Stephen explains. "We do not have any access to their campaign managers. We do not change anything, but we optimize the traffic on an ongoing basis." This approach allows large agencies to maintain control of their campaigns while benefiting from AI Digital's expertise in audience targeting—a crucial capability as third-party cookies phase out and targeting becomes more challenging. Growing Against the Odds AI Digital has established a niche in the industry. The company has expanded from approximately 100 employees in 2024 to over 300 today, with offices worldwide, though it remains primarily remote-first with headquarters in Miami. April 2025 marked two significant milestones: the launch of the Elevate platform and the opening of the company's first Canadian office in Montréal, focusing particularly on the unique Québec market. This growth comes despite, or perhaps because of, increasing challenges in the digital advertising landscape. As privacy regulations tighten and third-party cookies disappear, advertisers need partners who can navigate these changes while still delivering results. The Transparency Imperative Perhaps the most consistent theme across AI Digital's offerings is transparency, which shows clients exactly how their advertising dollars are spent and what results they generate. This transparency extends to the company's use of artificial intelligence. While many AI systems operate as "black boxes," making decisions that even their creators cannot fully explain, AI Digital has prioritized explainability in its Elevate platform. The system provides clear rationales for its recommendations, projecting how changes might improve campaign performance. For example, rather than simply suggesting a budget reallocation, Elevate might explain that shifting 20 percent of spend from one channel to another could increase conversion rates by an estimated 15 percent. This approach addresses what AI Digital calls "the biggest blind spot in advertising today", the fact that advertisers increasingly depend on AI-driven systems they don't understand.
Int'l Business Times
2 days ago
- Int'l Business Times
Tech Boom Powers US Stock Futures Ahead Of GDP Update
U.S. stock futures are surging as investors weigh the impact of tech earnings against upcoming economic data. According to Reuters, futures for the S&P 500 rose 0.4%, Nasdaq‑100 futures climbed 0.5%, and Dow futures ticked up 0.3% in early trading Thursday. This rally follows a truce in the Israel‑Iran conflict, which eased geopolitical tensions and lifted risk sentiment across markets, Investopedia reported. The strength of tech was front and center: Micron Technology's bullish revenue forecast—boosted by surging AI-driven data center demand—sent its shares up 1.3% pre-market, while Marvell and AMD also rallied around 2–3%. Notably, Nvidia hit a new all-time high, briefly becoming the world's most valuable company with a market capitalization of approximately $3.77 trillion. Microsoft, Nvidia's teammate in the AI arms race, similarly marked fresh peaks, underscoring the sector's leadership role. Economic data this morning painted a mixed picture: the Commerce Department confirmed a first-quarter GDP contraction of 0.5%, deeper than initially thought, attributed mainly to a surge in imports ahead of tariff hikes. However, jobless claims declined, hinting at a resilient labour market, as reported by Reuters. While markets digest this duality, Federal Reserve Chair Powell has urged patience on rate cuts—though President Trump is reportedly exploring a replacement before the term ends, adding political uncertainty. Nonetheless, futures now price in roughly 63 basis points of easing by year-end, with the first cut anticipated around September. Investors are now eyeing Friday's release of the Personal Consumption Expenditures report, the Fed's preferred inflation measure, for clues about monetary policy direction. In the meantime, tech earnings continue to steer the market, offering a cushion against macroeconomic ambiguity heading into the second half of 2025.
