Up to 75% discount: Sharjah Summer Promotions to begin on July 1
Running over two months, the Sharjah Summer Promotions 2025 programme includes an extensive lineup of promotional events, with a strong focus on large-scale discounts, reaching up to 75 per cent across a broad selection of products and top local and global brands.
The Sharjah Chamber of Commerce and Industry (SCCI), in cooperation with the Sharjah Commerce and Tourism Development Authority (SCTDA), on Monday announced its launch.
Sharjah Summer Promotions will introduce a smart application enabling users to participate in electronic raffle draws.
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This year's promotions include prizes and raffle draws, with shopping vouchers for both retail customers and hotel guests, in addition to gold bars. Participating malls, central markets, and retail outlets across Sharjah have also allocated a wide selection of premium prizes, gifts and giveaways to enhance the overall shopping experience.
The programme also encompasses various entertainment events, retail offers, and hotel deals, with over 35 hotel packages provided by 23 hotel establishments. These packages include discounted rates on accommodation, dining, and beverages. Additionally, guests can enjoy complimentary tickets to popular tourist destinations in Sharjah, along with free credit for use at various hotel facilities.
This year, Sharjah Summer Promotions is introducing 'Shamsa', a newly launched mascot character designed to enhance the campaign's appeal to families and children.
As the official promotional icon, Shamsa represents a renewed focus on interactive and family-oriented entertainment, reinforcing Sharjah's strategic positioning as a leading commercial, tourism, and family-friendly destination.
An interactive children's festival titled 'Shamsa Entertainment City' will also be organised at Expo Centre Sharjah from July 15 to August 15.
The festival is designed to offer an enjoyable experience for both children and their families, featuring a blend of games, recreational activities, and entertainment events.
'Sharjah Summer Promotions' features over 75 summer offerings including entertainment events, educational workshops, summer camps, and a wide range of family-friendly experiences. The schedule also includes weekly children's workshops and recreational events, in addition to marine activities hosted in the city of Khorfakkan.
These are organised in collaboration with the Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Authority, Environment and Protected Areas Authority, Sharjah Art Foundation, Sharjah International Marine Sports Club, and commercial shopping centres.
The announcement was made during a press conference held on Monday at the Sharjah Chamber's headquarters. The event was attended by Abdallah Sultan Al Owais, chairman of SCCI; Khalid Jasim Al Midfa, Chairman of SCTDA; and Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq).
Also present were Mohammed Ahmed Amin Al Awadi, Director-General of SCCI; Jamal Bouzanjal, General Coordinator of Sharjah Shopping Promotions; Abdullah Al Baloushi, Head of SCCI's Shopping Malls Sector Business Group; and Fadi Musharafieh, Head of SCCI's Hotel Sector Business Group, as well as several representatives from partner organisations and government bodies in the emirate.
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