China speed: How Chinese companies accelerate product development and enable faster time-to-market
Audio Interview
, Mr. Hofmann discusses these questions:
Why is 'China Speed' an even more pressing issue for Western automotive companies compared to five years ago?What are key differences in automotive product development processes between Chinese and Western (European/NA) OEMs?Are there any 'quick wins' Western automotive companies can try to incorporate into their product development process? How does the corporate culture within Chinese automotive companies enable faster time-to-market processes? What is the outlook for Western companies facing this challenge?
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