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2 Fresh Collabs From Jordan x Téla D'Amore & 3sixteen x Saucony Serve Bold Colours & Custom Vibes

2 Fresh Collabs From Jordan x Téla D'Amore & 3sixteen x Saucony Serve Bold Colours & Custom Vibes

Hype Malaysia5 days ago
July's looking good for sneaker fans. Two standout collabs just dropped – one from Téla D'Amore and Jordan Brand, and another from 3sixteen and Saucony.
Whether you're into bold style or natural vibes, these kicks bring something fresh to the table.
Téla D'Amore x Jordan Flight Court 'The World Is Your Court'
Téla D'Amore, co-founder of Who Decides War, is back in the spotlight with her second collaboration with Jordan Brand. Titled 'The World Is Your Court', the collection travels through global style capitals – New York City, Paris, and Tokyo – bringing together skate, street, and high-fashion influences.
This women's-exclusive drop celebrates creative ambition and fearless self-expression.
The Jordan Flight Court returns in a new 'Coconut Milk/Varsity Red/Muslin' colourway. The sneaker features a soft nubuck upper with suede accents and visible stitching in areas that naturally crease.
A hidden Who Decides War logo sits beneath a wear-away heel layer, while the red Jumpman branding adds a standout detail. Every design choice reflects thoughtful craftsmanship and durability.
The heel has a hidden logo that shows over time, adding a cool detail as you wear it.
Every part of the design is made to look good and feel great.
The Téla D'Amore x Jordan Flight Court 'The World Is Your Court' sneaker launches on 11th July, priced at $US115 (~RM550). The full collection will be available via Nike SNKRS and selected Nike stores.
3sixteen x Saucony Peregrine 15 'Gesso'
New York-based label 3sixteen partners with Saucony to rework the Peregrine 15 trail shoe under the concept of 'Gesso'. The name comes from the artist's base coat — a material used to prepare canvases for painting.
This collaboration follows the same idea, creating a strong foundation for creative freedom and self-expression.
The collection features four unique colourways: 'Indigo,' 'Sunflower,' 'Granite,' and 'Rubia.' Each pair is naturally dyed using techniques developed with Green Matters Natural Dye Company. 'Indigo' uses GOTS-certified indigo, while 'Sunflower' is dyed with weld flowers.
'Granite' blends cutch, iron and chestnut, and 'Rubia' is made with madder root and chestnut. These materials react differently to the dyeing process, creating subtle variations in every pair.
Each sneaker is made to reflect the wearer's environment and lifestyle. Over time, the natural dyes will shift in tone, giving every pair a unique aged finish.
The collection also invites wearers to further customise their sneakers using natural methods like plant dyes or even coffee staining – adding a layer of personal storytelling to each design.
The 3sixteen x Saucony Peregrine 15 'Gesso' sneakers retail for US$190 (~RM890) exclusively at 3sixteen's New York and Los Angeles flagship stores and online. The 'Blank Canvas' edition is set to drop on 17th July, while the 'Granite' and 'Rubia' versions will arrive later this month.
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2 Fresh Collabs From Jordan x Téla D'Amore & 3sixteen x Saucony Serve Bold Colours & Custom Vibes
2 Fresh Collabs From Jordan x Téla D'Amore & 3sixteen x Saucony Serve Bold Colours & Custom Vibes

Hype Malaysia

time5 days ago

  • Hype Malaysia

2 Fresh Collabs From Jordan x Téla D'Amore & 3sixteen x Saucony Serve Bold Colours & Custom Vibes

July's looking good for sneaker fans. Two standout collabs just dropped – one from Téla D'Amore and Jordan Brand, and another from 3sixteen and Saucony. Whether you're into bold style or natural vibes, these kicks bring something fresh to the table. Téla D'Amore x Jordan Flight Court 'The World Is Your Court' Téla D'Amore, co-founder of Who Decides War, is back in the spotlight with her second collaboration with Jordan Brand. Titled 'The World Is Your Court', the collection travels through global style capitals – New York City, Paris, and Tokyo – bringing together skate, street, and high-fashion influences. This women's-exclusive drop celebrates creative ambition and fearless self-expression. The Jordan Flight Court returns in a new 'Coconut Milk/Varsity Red/Muslin' colourway. The sneaker features a soft nubuck upper with suede accents and visible stitching in areas that naturally crease. A hidden Who Decides War logo sits beneath a wear-away heel layer, while the red Jumpman branding adds a standout detail. Every design choice reflects thoughtful craftsmanship and durability. The heel has a hidden logo that shows over time, adding a cool detail as you wear it. Every part of the design is made to look good and feel great. The Téla D'Amore x Jordan Flight Court 'The World Is Your Court' sneaker launches on 11th July, priced at $US115 (~RM550). The full collection will be available via Nike SNKRS and selected Nike stores. 3sixteen x Saucony Peregrine 15 'Gesso' New York-based label 3sixteen partners with Saucony to rework the Peregrine 15 trail shoe under the concept of 'Gesso'. The name comes from the artist's base coat — a material used to prepare canvases for painting. This collaboration follows the same idea, creating a strong foundation for creative freedom and self-expression. The collection features four unique colourways: 'Indigo,' 'Sunflower,' 'Granite,' and 'Rubia.' Each pair is naturally dyed using techniques developed with Green Matters Natural Dye Company. 'Indigo' uses GOTS-certified indigo, while 'Sunflower' is dyed with weld flowers. 'Granite' blends cutch, iron and chestnut, and 'Rubia' is made with madder root and chestnut. These materials react differently to the dyeing process, creating subtle variations in every pair. Each sneaker is made to reflect the wearer's environment and lifestyle. Over time, the natural dyes will shift in tone, giving every pair a unique aged finish. The collection also invites wearers to further customise their sneakers using natural methods like plant dyes or even coffee staining – adding a layer of personal storytelling to each design. The 3sixteen x Saucony Peregrine 15 'Gesso' sneakers retail for US$190 (~RM890) exclusively at 3sixteen's New York and Los Angeles flagship stores and online. The 'Blank Canvas' edition is set to drop on 17th July, while the 'Granite' and 'Rubia' versions will arrive later this month.

2 New Drops From Saucony & New Balance Serve Scales, Camo & Epic Tech!
2 New Drops From Saucony & New Balance Serve Scales, Camo & Epic Tech!

Hype Malaysia

time04-07-2025

  • Hype Malaysia

2 New Drops From Saucony & New Balance Serve Scales, Camo & Epic Tech!

Fresh styles are landing, and these latest drops from Saucony and New Balance are turning heads for all the right reasons. With bold details, premium builds, and serious comfort, they're set to be solid picks for your next sneaker upgrade. Saucony Progrid Omni 9 'Glowaconstrictor' The Saucony ProGrid Omni 9 just got a venomous new makeover, and it's shedding all expectations. Dubbed the 'Glowaconstrictor,' this scaly stunner slithers in with an iridescent mesh upper, glossy green overlays, and sculptural golden trim that looks straight out of a snake charmer's treasure chest. Add in a matte black sockliner and you've got a silhouette that's both luxe and lethal. The design blends early 2010s running tech with modern reptilian glam. Saucony's signature Progrid cushioning ensures you're not just flexing looks, but feeling the support with every step. Dual-layered mesh and lace-lock hardware round out the build, reinforcing structure without sacrificing that futuristic edge. But the serpent doesn't stop at just one skin. To celebrate the Year of the Snake, Saucony is dropping a full 'Glowaconstrictor' pack in three wild colourways: green, blue and purple. Each one comes with that signature scaly texture and iridescent shimmer, ready to turn heads from the street to the track. Whether you're into bold colours or just love a statement sneaker, there's a snake to match your style. The Saucony ProGrid Omni 9 'Glowaconstrictor' Pack slithers onto shelves later this year, available at Saucony and select retailers nationwide. Stay tuned for the official drop date and pricing. New Balance 992 Made In USA 'Dark Camo' New Balance is turning heads with the upcoming 992 Made in USA 'Dark Camo.' This version of the classic sneaker features earthy tones and sleek textures, made with premium suede and mesh. It's subtle and bold at the same time, perfect for anyone who likes their style low-key with just the right amount of edge. Designed under the creative direction of Aimé Leon Dore's Teddy Santis, the sneaker is part of NB's coveted Made in USA line. It retains all the legacy details that made the 992 a cult favourite since its 2006 debut, including ABZORB SBS cushioning for next-level comfort, TS2 support for stability, and N-durance rubber outsoles built to last. In short, it's old-school tech wrapped in fresh-out-the-box luxury. As the 992 continues to enjoy a well-deserved resurgence, the 'Dark Camo' edition proves that New Balance knows how to do subtle statement pieces like no other. It's unisex, elevated, and effortlessly wearable, making it the perfect addition for sneakerheads and normcore icons alike. The New Balance 992 Made in USA 'Dark Camo' will be available later this year at New Balance stores and online. Official price and release date to be announced, so keep your eyes peeled for updates.

The latest Air Jordans? They're digital
The latest Air Jordans? They're digital

The Star

time10-06-2025

  • The Star

The latest Air Jordans? They're digital

In March, when Jordan Brand released the Air Jordan 4 Brick by Brick, a collaboration with the BMX athlete Nigel Sylvester, they sold out almost instantly, quickly doubled in value on the resale market and were championed by collectors as an early contender for sneaker of the year. But for some sneaker fans, the real fun began two months later, when the Brick by Brick became available in Fortnite – as a fully digital replica that could be purchased for 1,000 'V-Bucks,' the game's virtual currency, or about US$8.99 (RM38). Fortnite , the online multiplayer shooter by Epic Games, introduced Kicks, a vertical within its popular in-game marketplace dedicated to footwear, in November. Alongside a handful of quirky proprietary designs, the virtual shop sells shoes by Nike, Jordan Brand, Adidas, Vans and Crocs, which can be worn by player avatars and shown off during matches. For gamers – especially kids – these digital sneakers represent a form of creative self-expression. 'The younger generation sees what happens on the internet as no less important than the offline world,' Funs Jacobs, a technology and culture strategist, said. 'To older generations, it sounds insane, but it's a bit of an identity thing.' They're also a big business. Fortnite , a free-to-play game, has more than 500 million registered users and an average of over two million active players every day. Its US$5bil (RM21.18bil) in annual revenue comes almost entirely from the sale of virtual goods. Though Epic would not provide exact sales figures, a representative from the company said players had selected and applied Kicks to their avatars nearly seven billion times since November. Sneakers were first introduced to Fortnite as functions of other brand activations, such as the game's previous collaborations with the musician Travis Scott, an ambassador for Jordan Brand who has several popular models of Jordan sneakers. Kevin Durkin, the senior director of partnerships strategy for Epic Games, said that Kicks was an extension of that approach. 'Over the past few years, we've worked with many of these same brands and simultaneously outfitted musicians, athletes and celebrities with iconic footwear in-game,' he explained. 'It was a natural next step to empower players to choose this on their own.' Epic and its brand partners divide the revenue from in-game sneaker sales. But the sneaker companies have a more salient motivation. Consumers have been losing interest in sneakers, as the frenzy for retro shoes whipped up during the pandemic has gradually abated. Putting sneakers in virtual worlds is a way to drum up interest among younger consumers, who may be converted into ardent sneaker fans because they saw the shoes in their favourite game. 'Gaming has emerged as a pivotal touchpoint in reaching and influencing Gen Z and Gen Alpha,' said Thomas Wehner, the global head of Adidas Gaming, pointing out that Adidas was eager to 'authentically engage' with the 'vast community, creativity and cultural relevance' offered by a game like Fortnite . Younger audiences can be difficult for brands to reach through traditional media. Advertising in television, newspapers and magazines rarely reaches them, leading companies to look for opportunities across social media and video games for better reach. 'By partnering with Epic and Fortnite to launch Kicks, we're meeting the next generation of athletes where they are – in physical and virtual spaces,' said Nikhil Pandit, global director of gaming partnerships at Nike. The sneaker market is heavily nostalgia driven: Fans who grew up watching Michael Jordan in the '90s have spent billions collecting his classic shoes. According to Nike, selling shoes in Fortnite is partly about the long-term payoff – it wants to build future nostalgia among a new generation who may one day want to buy the real-life version of the shoes they once owned in the game. But brands are also helping to facilitate the sale of real sneakers to those invested in the digital ones. Recently, Nike began offering customers who purchased digital sneakers early access to highly coveted shoes via their proprietary app – making it easy for a virtual customer to be converted into another real-life sneakerhead. – ©2025 The New York Times Company This article originally appeared in The New York Times.

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