Spain's Mango strengthens digital strategy with new AI stylist
Initially available for the Woman line in Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria, Turkiye, and the US, the tool delivers tailored product suggestions, complete outfit ideas, and trend insights through a conversational interface on Mango's e-commerce platform and Instagram account.
Spanish fashion retailer Mango has launched Mango Stylist, a generative AI-powered virtual assistant for its Woman line, available in Europe and US. Accessible via its e-commerce site and Instagram, the tool offers personalised styling and trend insights. Integrated with Mango's Iris assistant, it supports pre- and post-purchase queries. The launch aligns with Mango's 2024â€'2026 strategy.
'This innovative tool is the result of close collaboration across our IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service teams and it is part of our Strategic Plan 2024–2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence and operational excellence,' Mango said in a LinkedIn post.
Mango Stylist is fully integrated with the company's existing after-sales assistant, Iris.
Fibre2Fashion News Desk (SG)
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
31 minutes ago
- Time of India
Microsoft closes its Pakistan office after 25 years
Karachi: Tech giant Microsoft has announced to shut down its limited operations in Pakistan as part of its global strategy to reduce workforce, which various stakeholders termed on Friday as a "troubling sign" for the country's economy. Microsoft, while closing its office in Pakistan on Thursday after 25 years, cited global restructuring and a shift to a cloud-based, partner-led model. The move came as the tech giant cut roughly 9,100 jobs worldwide (or about 4 per cent of its workforce) in its largest layoff round since 2023. Jawwad Rehman, former founding Country Manager of Microsoft Pakistan , urged the government and IT minister to engage with the tech giants with a bold KPI (Key Performance Indicators) driven plan. He said the exit reflected the current business climate. "Even global giants like Microsoft find it unsustainable to stay," he posted on LinkedIn. Former Pakistan president Arif Alvi, in a post on X, also expressed concern over Microsoft shutting down operations. "It is a troubling sign for our economic future," he wrote. He claimed Microsoft once considered Pakistan for expansion, but that instability led the company to choose Vietnam instead by late 2022. "The opportunity was lost," he wrote. Jawwad explained that Microsoft didn't operate a full commercial base in Pakistan, relying instead on liaison offices focused on enterprise, education, and government clients. Over recent years, much of that work had already shifted to local partners, while licensing and contracts were managed from its European hub in Ireland.
The Hindu
41 minutes ago
- The Hindu
Microsoft closes its Pakistan office after 25 years
Tech giant Microsoft has announced it will shut down its limited operations in Pakistan as part of its global strategy to reduce its workforce, which various stakeholders termed on Friday as a 'troubling sign' for the country's economy. Microsoft, while closing its office in Pakistan on Thursday after 25 years, cited global restructuring and a shift to a cloud-based, partner-led model. The move came as the tech giant cut roughly 9,100 jobs worldwide (or about 4 per cent of its workforce) in its largest layoff round since 2023. Jawwad Rehman, former founding Country Manager of Microsoft Pakistan, urged the government and IT minister to engage with the tech giants with a bold KPI (Key Performance Indicators) driven plan. He said the exit reflected the current business climate. 'Even global giants like Microsoft find it unsustainable to stay,' he posted on LinkedIn. Former Pakistan president Arif Alvi, in a post on X, also expressed concern over Microsoft shutting down operations. 'It is a troubling sign for our economic future,' he wrote. He claimed Microsoft once considered Pakistan for expansion, but that instability led the company to choose Vietnam instead by late 2022. 'The opportunity was lost,' he wrote. Jawwad explained that Microsoft didn't operate a full commercial base in Pakistan, relying instead on liaison offices focused on enterprise, education, and government clients. Over recent years, much of that work had already shifted to local partners, while licensing and contracts were managed from its European hub in Ireland.
Fibre2Fashion
an hour ago
- Fibre2Fashion
Crossbred wools lead gains in steady Australian wool auctions
This week's Australian wool auctions saw minimal movement in the Eastern Market Indicator (EMI), though wide price fluctuations occurred across wool types. Despite a stronger Australian dollar against the US dollar, the EMI rose 1.3 per cent in USD terms—potentially reflecting underlying demand. Exporter sentiment remained subdued pre-sale, with limited reports of new business. This cautious tone translated into softer prices for a large share of Merino offerings, the Australian Wool Innovation (AWI) said in its commentary for week 1 of the current wool marketing season. Crossbred types were the clear highlight, appreciating by 15 to 25 Australian cents as demand surged. Mid-micron Merino wools declined around 15 cents, while finer-than-18-micron and broader-than-20-micron categories gained between 5 and 15 cents. Carding wools also rose by approximately 5 cents, the AWI commentary added. Australian wool market remained stable this week, with the Eastern Market Indicator showing minimal change, though it rose 1.3 per cent in USD terms. Exporter sentiment stayed subdued, impacting Merino prices. Crossbred wools stood out, gaining 15â€'25 cents, while carding and select Merino types saw modest increases. China's top makers led Merino buying. China's top makers led buying activity in the Merino segment, supported by a major trader, while traders dominated purchases in other wool types. Next week, approximately 29,000 bales are scheduled for auction across all selling centres. Fibre2Fashion News Desk (KD)
