Latest news with #MangoStylist
Fibre2Fashion
2 days ago
- Business
- Fibre2Fashion
Spain's Mango strengthens digital strategy with new AI stylist
Spanish fast-fashion retailer Mango has launched Mango Stylist, a pioneering virtual assistant powered by generative artificial intelligence (AI), aimed at offering customers a more personalised, intuitive, and engaging online shopping experience. Initially available for the Woman line in Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria, Turkiye, and the US, the tool delivers tailored product suggestions, complete outfit ideas, and trend insights through a conversational interface on Mango's e-commerce platform and Instagram account. Spanish fashion retailer Mango has launched Mango Stylist, a generative AI-powered virtual assistant for its Woman line, available in Europe and US. Accessible via its e-commerce site and Instagram, the tool offers personalised styling and trend insights. Integrated with Mango's Iris assistant, it supports pre- and post-purchase queries. The launch aligns with Mango's 2024â€'2026 strategy. 'This innovative tool is the result of close collaboration across our IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service teams and it is part of our Strategic Plan 2024–2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence and operational excellence,' Mango said in a LinkedIn post. Mango Stylist is fully integrated with the company's existing after-sales assistant, Iris. Fibre2Fashion News Desk (SG)
Fashion Network
2 days ago
- Business
- Fashion Network
AI expands in fashion as H&M and Mango launch digital-first initiatives
Fashion brands have been exploring artificial intelligence for years, especially in logistics and sales forecasting. Now, AI is stepping into the spotlight for consumers. H&M and Mango are among the latest to unveil new tech-driven initiatives that bring AI directly into the customer experience. H&M will launch a new visual campaign on July 2 featuring 'digital twins' of real models. The Swedish fashion brand will place these virtual avatars in stylized settings that reflect major fashion capitals around the world. The avatars will return later this year—especially during the back-to-school season—appearing digitally in visuals for additional cities. 'We're exploring new technologies like generative AI to enhance creativity and reinvent how we present and promote fashion. This technology allows us to strengthen our vision and discover new ways to connect with our customers,' said Jörgen Andersson, creative director at H&M. By using virtual versions of contracted top models, H&M reduces the need for travel and cuts the costs linked to traditional photo shoots. To ensure transparency, the brand clearly marks campaign visuals with a 'digital twin' label, which appears in the bottom-right corner of each image to indicate the use of AI. Mango is taking a different approach, focusing its latest AI initiative on customer service. The Spanish fashion chain introduced Mango Stylist, a digital shopping assistant integrated into its e-commerce site. Based on user requests, the tool recommends individual products or full outfits. Designed to adapt to each shopper's preferences, the chatbot also highlights current fashion trends and suggests styling combinations. The service is currently available in about 10 markets, including France, Spain, Italy, Germany, the United Kingdom, and the United States. For now, it remains limited to Mango's womenswear line and is accessible via the brand's e-commerce chat and Instagram account. Mango developed this style assistant as part of its broader Iris initiative—its post-sale virtual assistant. Together, these tools support the full customer journey, from inspiration to order tracking. Internally, Mango already operates more than 15 AI-powered platforms. These tools assist at key stages across the value chain, including pricing strategies, print and design development, and in-store visual merchandising.
Fashion Network
2 days ago
- Business
- Fashion Network
Mango boosts AI offer with new Mango Stylist personalisation tool
Mango has dived deeper into artificial intelligence with Mango Stylist, its new AI-powered fashion assistant. It's part of the retailer's aim to boost personalisation of the online shopping experience. The 'pioneering conversational tool' recommends products 'according to the user's tastes, provides styling inspiration, and shows the latest fashion trends,' we're told. It's available for the Woman line only at present, in nine markets, in Europe (Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey) and the US. Mango Stylist uses 'innovative algorithms to understand the context and personal tastes of each user, offering them product recommendations tailored to their preferences. It also gives them the opportunity to explore the latest trends and discover Mango product combinations and complete looks through chat in its e-commerce and the brand's Instagram account'. The company said that the development of this tool is part of its 'Strategic Plan 2024-2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence, and operational excellence'. This tech helps it focus on 'hybrid experiences that combine traditional browsing with natural conversations supported by artificial intelligence. Customers can interact with fashion in a new and natural way, making every purchase an inspiring experience'. And the tool also integrates with the after-sales virtual assistant Iris — already active in several markets — to 'consolidate the vision of a single conversational point of contact for customers. This makes it possible to resolve queries both before and after purchase, from the search for inspiration to querying the status of an order'. Overall since 2018, the Spanish giant has developed more than 15 machine-learning platforms (MLE) that apply AI at different points in its value chain, such as pricing, design and customer service, among other areas. Development of this particular tech has been possible thanks to the collaboration of different multi-disciplinary teams at the business, including IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service. Mango said the launch reinforces its position as 'one of the first companies in the sector to integrate a conversational assistant based on generative AI that combines stylistic advice with customer service, and marks a new step towards a more personalised and efficient shopping experience'.
Fashion Network
3 days ago
- Business
- Fashion Network
Mango boosts AI offer with new Mango Stylist personalisation tool
Mango has dived deeper into artificial intelligence with Mango Stylist, its new AI-powered fashion assistant. It's part of the retailer's aim to boost personalisation of the online shopping experience. The 'pioneering conversational tool' recommends products 'according to the user's tastes, provides styling inspiration, and shows the latest fashion trends,' we're told. It's available for the Woman line only at present, in nine markets, in Europe (Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey) and the US. Mango Stylist uses 'innovative algorithms to understand the context and personal tastes of each user, offering them product recommendations tailored to their preferences. It also gives them the opportunity to explore the latest trends and discover Mango product combinations and complete looks through chat in its e-commerce and the brand's Instagram account'. The company said that the development of this tool is part of its 'Strategic Plan 2024-2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence, and operational excellence'. This tech helps it focus on 'hybrid experiences that combine traditional browsing with natural conversations supported by artificial intelligence. Customers can interact with fashion in a new and natural way, making every purchase an inspiring experience'. And the tool also integrates with the after-sales virtual assistant Iris — already active in several markets — to 'consolidate the vision of a single conversational point of contact for customers. This makes it possible to resolve queries both before and after purchase, from the search for inspiration to querying the status of an order'. Overall since 2018, the Spanish giant has developed more than 15 machine-learning platforms (MLE) that apply AI at different points in its value chain, such as pricing, design and customer service, among other areas. Development of this particular tech has been possible thanks to the collaboration of different multi-disciplinary teams at the business, including IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service. Mango said the launch reinforces its position as 'one of the first companies in the sector to integrate a conversational assistant based on generative AI that combines stylistic advice with customer service, and marks a new step towards a more personalised and efficient shopping experience'.
Fashion Network
3 days ago
- Business
- Fashion Network
Mango boosts AI offer with new Mango Stylist personalisation tool
Mango has dived deeper into artificial intelligence with Mango Stylist, its new AI-powered fashion assistant. It's part of the retailer's aim to boost personalisation of the online shopping experience. The 'pioneering conversational tool' recommends products 'according to the user's tastes, provides styling inspiration, and shows the latest fashion trends,' we're told. It's available for the Woman line only at present, in nine markets, in Europe (Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey) and the US. Mango Stylist uses 'innovative algorithms to understand the context and personal tastes of each user, offering them product recommendations tailored to their preferences. It also gives them the opportunity to explore the latest trends and discover Mango product combinations and complete looks through chat in its e-commerce and the brand's Instagram account'. The company said that the development of this tool is part of its 'Strategic Plan 2024-2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence, and operational excellence'. This tech helps it focus on 'hybrid experiences that combine traditional browsing with natural conversations supported by artificial intelligence. Customers can interact with fashion in a new and natural way, making every purchase an inspiring experience'. And the tool also integrates with the after-sales virtual assistant Iris — already active in several markets — to 'consolidate the vision of a single conversational point of contact for customers. This makes it possible to resolve queries both before and after purchase, from the search for inspiration to querying the status of an order'. Overall since 2018, the Spanish giant has developed more than 15 machine-learning platforms (MLE) that apply AI at different points in its value chain, such as pricing, design and customer service, among other areas. Development of this particular tech has been possible thanks to the collaboration of different multi-disciplinary teams at the business, including IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service. Mango said the launch reinforces its position as 'one of the first companies in the sector to integrate a conversational assistant based on generative AI that combines stylistic advice with customer service, and marks a new step towards a more personalised and efficient shopping experience'.
