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Why is Google buying out its employees?

Why is Google buying out its employees?

The Hindua day ago

The story so far: Google has taken action to reduce its workforce across departments, by using a mix of strategies. These measures involve announcing a voluntary exit programme for several teams based in the U.S., and mandating a hybrid work schedule for remote workers who live within 50 miles of an approved office. Other employees have also reportedly been affected by layoffs.
What is Google's employee buyout programme?
According to an internal memo shared by Business Insider, the Senior Vice President of Core Systems at Google, Jen Fitzpatrick, said the company was offering a Voluntary Exit Program (VEP) for Core Googlers in the U.S. This means that eligible Google employees, called Googlers, will be allowed to resign and also receive severance pay.
'The Voluntary Exit Program may be a fit Core Googlers who aren't feeling excited about and aligned with Core's mission and goals, or those who are having difficulty meeting the demands of their role,' said Fitzpatrick.
The buyout option was offered to employees in Google's Knowledge & Information and central engineering teams. Those in the marketing, research, and communications teams could also avail the option, per CNBC.
This is not the first time Google has offered a voluntary exit to workers; the company had proposed buyouts to eligible U.S.-based employees in its People Operations department and its Platforms and Devices group, per media reports.
Employee buyouts are a less drastic way for companies to reduce their headcount, although the exact number of departing employees is hard to predict. Because employees choose to leave, this strategy triggers less bad press than a mass layoff. It further reduces the risk of fired employees legally challenging their termination. In the case of large layoffs, U.S. companies may have to provide advance notice to the relevant labour regulators.
As noted by Fitzpatrick, employee buyouts can help filter out workers who are only keeping their jobs for financial reasons and would prefer to go elsewhere with a safety net in the form of severance pay.
In early 2023, when Google announced it was cutting around 12,000 jobs or about 6% of its workforce, it faced significant backlash.
Since then, Google has carried out smaller layoff rounds across its voice assistant units, hardware teams (Pixel/Nest/Fitbit) advertising sales team, and its AR team. Earlier this week, the live layoffs tracker Layoffs.fyi claimed that 75 Google employees were to be laid off, citing a report by The Information.
How does this impact engineers in the K&I team?
Employees in K&I, who work on Google Search, Ads, Geo, and Commerce products, were offered employee buyouts, according to the Business Insider report.
Google is investing heavily in Generative AI and rapidly infusing its offerings with AI features so that it can better compete with rivals such as OpenAI. Google's Knowledge & Information team further launched AI Overviews, Circle to Search, video understanding, 'shop what you see' in Lens, and improvements to Search functionality, according to Alphabet CEO Sundar Pichai.
However, the tech giant is facing antitrust lawsuits over its growing dominance in market sectors such as search and ad networks. Google's potential antitrust issues in the AI market have also been flagged by the U.S. Department of Justice (DOJ).
What is Google's new remote work policy?
In addition to the employee buyouts across several divisions, Google confirmed that multiple teams were asking remote employees to transition to a hybrid work schedule where they would spend three days in office. This can also serve to trigger employee resignations, with labour advocates sometimes terming this strategy as 'backdoor layoffs.'
The internal memo sent to Core Googlers cited reasons such as 'connection, collaboration, and moving quickly to innovate together,' for bringing more employees back to the office.
However, Fitzpatrick claimed that the company's intention was not to reduce the number of Core Googlers, and that it was aimed instead at internal mobility and creating growth opportunities.
Which other companies are reducing their headcount?
Apart from Google, other major tech companies that let go of employees in recent weeks include Intel and Microsoft.
Intel is planning to shut down its small automotive business and cut most workers there, according to a report from the Oregon Live/The Oregonian. Another report from the outlet cited an internal memo to claim that Intel is planning to lay off about 15% to 20% of its factory workers.
Meanwhile, Microsoft is planning major cuts in its gaming division Xbox, according to Bloomberg. Early this month, the company confirmed it would cut about 305 jobs. This came even after Microsoft laid off around 6,000 employees in May, or about 3% of its global workforce.
What other challenges is Google facing?
In the coming months, U.S. Judge Amit Mehta is expected to consider proposed remedies by the U.S. DOJ and Google itself to curb Google's status as an illegal monopoly in some search markets. The DOJ has favoured measures such as the forced divestment of Chrome and the formation of a Technical Committee to oversee Google's legal compliance. The tech giant naturally supports more lenient measures that do not significantly damage its lucrative business or its top position in the search market.
It remains to be seen whether Judge Mehta's ruling will vindicate the DOJ or Google. But as Google's AI competitors floor the accelerator, the Big Tech giant is still trying to move forward, albeit with a leaner workforce.

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Google's AI charge: How Sergey Brin is taking on the might of OpenAI
Google's AI charge: How Sergey Brin is taking on the might of OpenAI

Mint

time29 minutes ago

  • Mint

Google's AI charge: How Sergey Brin is taking on the might of OpenAI

New Delhi/Mountain View, California: In Mountain View, California, right next to Google's three million square-feet Googleplex headquarters, is a satellite office. While, from the outside, there's nothing seemingly special about it, the building currently houses an elite team of specialist engineers who have been tasked with only one thing: build the best foundational artificial intelligence (AI) model in the world. At the centre of its biggest room sits a man who many in Silicon Valley refer to as a living legend—Sergey Brin, Google's co-founder. Brin retired in December 2019 but returned to the company last year to lead a light brigade of over 300 engineers, all of whom are charging at OpenAI's GPT models, Google's primary rival in a high stakes battle. OpenAI's GPT models are disrupting the way people search, posing an existential threat to Alphabet Inc., Google's parent company. Brin is spearheading the development of Gemini, Google's suite of foundational AI models. Gemini's success, or failure, would impact two major areas within Alphabet—Search, and the nascent space of video generation. For one, Search currently accounts for 56% of Alphabet's annual revenue of $350 billion. Search is also a matter of personal pride for Brin and Larry Page, Google's second founder. Giving up its market dominance in Search means letting go of the duo's legacy—their entire life's work. Alongside Search, Brin was also concerned about Sora, OpenAI's video generation model. Last year, Google briefly showcased Veo, its video-generating foundational model. However, the market found Veo to be an effort from Google to catch-up with OpenAI. 'This prompted Brin's efforts to create Google Flow this year and launch the AI subscription plans—all a part of his efforts to show that Google, in fact, is still the behemoth as far as Big Tech is concerned," said a senior executive working on the integration of AI in Google's cloud offerings. He didn't want to be identified. At I/O 2025, an annual developer conference held in May this year, Google launched Flow, a video generation and editing platform that lets users create films with dialogue and background music, without needing any camera, audio and editing setup at all. A second executive, who also didn't want to be identified, said that much of Google's AI showcase at the conference was driven by what Brin's team has been up to. 'The core task that Brin is leading right now is to prove that Google is not following OpenAI's lead in AI—it is ready to lead innovation for others to follow. Last year, announcements that Google made were all either work in progress, or an iteration of what OpenAI had already showcased. This year, we've largely undone that," the executive, who works with Google's worldwide developer relations teams, said. A legacy at risk Much of Google's success, thus far, lies in the 'PageRank' algorithm that made Search the global behemoth that it is today. While the algorithm's patent is owned by Stanford University—Brin's alma mater—he, along with Page, were the ones who invented it. After failing to sell its algorithm to then-market leader Yahoo twice between 1998 and 2002, Google went on to lead the market globally. In 2021, Yahoo was sold to investment fund Apollo Global Management at $4.88 billion. Alphabet, in 2024, generated $350 billion in annual revenue. Page, to be sure, is no longer involved with Google's everyday operations, even though he retains a board seat. Instead, Page is focusing on a new AI venture, Dynatomics, which seeks to use generative AI to automate design-led manufacturing of products. In June 2017, a Stanford University research paper titled 'Attention is all you need', gave birth to the technology behind the transformer model, the fundamental architecture that underpins 'foundational' models. These models, trained on massive troves of data, today crossing trillions, aim to understand, think, calculate and feel like humans. This paper, and the study behind it, was funded by Google. But Google essentially squandered a technology that it believes it should rightfully lead. In November 2022, OpenAI—still not well-known back then—introduced ChatGPT, taking the world by storm and causing futurists to predict the doom of human jobs the way we know it today. Others predicted the nascent technology to have spurred into action an 'AI revolution', a seismic shift in the socio-economic balance akin to the industrial revolution of the 18th century. Alongside OpenAI's shortcut to global stardom, other big tech firms started cashing in on the AI overload. Microsoft was the first to pounce on the opportunity, investing nearly $14 billion in OpenAI and striking various forms of exclusive partnerships. Meta went the open-source way, appearing as a surprise early mover with its Llama family of foundational AI models. By December 2024, Amazon had announced its own family of 'Nova' foundational AI models, even though among Big Tech firms, its direct exposure to AI's algorithmic excellence was the least (Amazon earns its core revenue from e-commerce and cloud services). Apart from Google, only Apple has so far come off worse. The latter's implementation of AI is yet to see any response of enthusiasm from its customers—and analysts remain sceptical about its ability to keep up with the Big Tech fellows. Too big, too slow Analysts state that much of Google's sluggish start in generative AI is attributable to the company's way of functioning. Jayanth N. Kolla, cofounder and partner at consultancy firm Convergence Catalyst, said that at one point, there were concerns internally within senior Google staff that the company was becoming like IBM. 'Too big for its own good, too complacent, and too slow to move on anything," he said. In 2023, Google shared an internal note following the hype and surge of ChatGPT and OpenAI, asking all its employees to use its internal generative AI platform as much as possible. 'The idea was to maximize the usage hours and mine as much data as possible to bring it up to a certain scale," said a third executive who is with Google's software engineering teams. 'Bard and PaLM (the precursors to Gemini), however, underperformed, which spurred Brin to start taking increasing interest in Google's AI progress," the executive added. Brin, who turns 52 this August, isn't being strictly shy about his role. At I/O 2025, he made a surprise appearance at a fireside chat with DeepMind chief and Nobel laureate Demis Hassabis. DeepMind, an AI research laboratory, is a subsidiary of Alphabet. Speaking about why he came out of retirement, Brin said, 'As a computer scientist, it's a very unique time in history. 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Beating OpenAI Insiders Mint spoke to said that over the past 12 months, Brin has a single-minded focus—beating OpenAI. A fourth executive working on product management at Google said that the transformer model 'should be rightfully our area of expertise and leadership." Since 2024, Brin has also been showing up personally at I/O—entering product demos without a prior warning to check on audience feedback. Executives and analysts believe that Brin's urgency lies in Google's own history. In turn, the executive's return has had a major role in shifting the company's focus—and channeling its focus. 'Sergey has been back since 2023. He's been at work every day focused on AI and Gemini. Another key player is Peter Danenberg who is the godfather of Gemini. In general, the existential threat from Microsoft and Open AI galvanized the entirety of Google to focus on AI," said Ray 'R' Wang, chief executive of US-based tech consulting firm Constellation Research. Busy Pichai Brin is bringing unfazed focus to Gemini, Search and Veo, as Sundar Pichai, the CEO of Google and Alphabet, has multiple areas to focus on—lawsuits, global businesses, government relations, cloud, Android and more, the first executive cited above said. 'In the long run, Google foresees its ability to use video generation as a platform to rope in advertisers worldwide, and eventually, establish market dominance in this field," he added. Pichai, for the longest term, has been viewed as a conservative leader, steering Google's ship with 'one eye on the rear-view mirror," said an analyst who didn't want to be identified. 'For Brin, that's too safe a stance at a time when Silicon Valley is going to war with each other over AI dominance. Plus, Pichai has too much to deal with. Brin's view is that AI today needs undivided attention and he's clearly right, as Google's spate of product launches and share price movement shows," the analyst added. 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Earlier this year, at an antitrust lawsuit in a US court, Google conceded that while its developer count is higher than OpenAI's, the latter is still outpacing Google in its monthly active users count. As per filings, OpenAI's ChatGPT platform had over 600 million monthly active users, to Gemini's 350 million. Gemini's numbers, though, are a huge improvement—a year ago, ChatGPT had 400 million monthly active users, in comparison to Gemini's 9 million. Some analysts do believe that the tide is turning. 'Google is clearly in the lead for AI right now. However, search and ads and mass personalization is about to become more targeted, more actionable, and more intelligent. AI native companies will disrupt existing companies, because intelligence (in business systems) is doubling every seven months—and these AI native companies deliver on exponential efficiency," Constellation's Wang said. 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Right now, we're launching products in very frequent intervals, and making technological progress at a rapid pace like never before," he said. Then, at a post-event chat, Pichai reiterated that Google is now making AI announcements to the world 'within an hour or two" of the DeepMind team showcasing the latest advancements in Gemini. 'In the end, agility and appeal to developers will play the biggest role," said Kashyap Kompella, founder of tech consultancy and research firm RPA2AI Research. 'There's no denying that its rivals are moving fast, and there are clear indications within the industry that Google's AI products are not the first choice for developers and end-users," he added. The hope is that Brin's startup-style approach, coupled with Google's inherent strength garnered over almost three decades, could be the company's trump card, says Thomas Reuner, principal analyst at UK-based tech consultancy firm PAC. 'Brin might help shore up Google's advertising business in the short term, but its biggest strategic assets are threefold: the vast data assets from the search business, data integration at scale and the unique IP of DeepMind," he said. 'Given the market noise around generative and agentic AI, these assets don't always make the headlines but provide the moat that so many startups are lacking," he added. Sitting in that satellite office in Mountain View, Brin may be hoping that this moat could firmly establish Gemini, akin to his PageRank moment 29 years ago.

From foreign universities to global impact: 10 Indians who studied abroad and made it big
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time2 hours ago

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Samsung Galaxy M36 5G sale date revealed: Launched with 6.7-inch AMOLED screen, 120Hz refresh rate, 5,000mAh battery, and more

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