Prada goes global on Mytheresa as e-commerce platform finalises YNAP deal
German luxury e-commerce platform Mytheresa is expanding the global distribution of Prada 's womenswear, menswear and lifestyle collections. Originally set to launch on 23 April 2022, the move is now officially being announced and implemented in April 2023.
Previously available only to European customers, Prada's collections on Mytheresa will now reach audiences in the United States, Canada, the Middle East and the Asia-Pacific region. The launch is being celebrated through a dedicated editorial campaign, photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
"We are very proud now to offer Prada's beautiful collections to our beloved customers worldwide," said Michael Kliger, CEO of Mytheresa. He added that the platform is "deeply grateful for the strong and fruitful partnership with Prada."
The announcement aligns with another major milestone for Mytheresa. Also on 23 April, the company finalised its acquisition of Italian-British online retail platform Yoox Net-a-Porter (YNAP) from Swiss luxury group Richemont. This acquisition marks a pivotal step in the evolution of LuxExperience B.V.—formerly MYT Netherlands Parent BV—renamed in January to integrate Mytheresa, Net-a-Porter, Mr Porter, Yoox and The Outnet under a unified operational structure. The strategic merger aims to strengthen the group's position as a global leader in multi-brand luxury e-commerce.
Mytheresa also reported strong financial performance in recent quarters. In the second quarter of the fiscal year, the platform recorded a 13.4% year-over-year increase in net sales. Growth in the United States led the results, rising 17.6% and bringing total net revenue to €223 million —up from €196.6 million in the same quarter the previous year.
At the close of fiscal year 2024, Mytheresa's total net sales rose by 9.8%, reaching €840.9 million. The results were driven by double-digit growth in the second half of the year.
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