Aquazzura to debut inaugural eyewear collection in June
The eyewear collection will mark a smart new chapter in the house's aesthetic of blending smart Italian sophistication with top-rate craftsmanship.
The goal: to reimagine sunglasses as objets d'art, infusing each pair with vibrant elegance and the spirit of escapism at the heart of the brand. The eyewear collection will be available exclusively in Aquazzura boutiques and on Aquazzura.com starting in June.
Three distinct styles anchor the collection, each a tribute to feminine individuality. Like the Palm Beach, defined in a release as 'a poetic homage to retro glamour and the sun-drenched allure of Italian summer. Rimless, profiled with elongated floral contours and made in translucent nylon and acetate, they echo the crystal chandeliers and handblown bottles of the 1950s and 1960s.'
While the Bella plays on retro glamour with oversized, Seventies-inflected aviator shapes in matte or translucent acetate—spanning black, light gray, and honey—it is combined with a striking 3D-effect crocodile motif tracing the upper rim and bridge, evoking Aquazzura's expert mastery of diverse materials. The Riviera, meanwhile, is cat-eyed and softly contoured, inspired by Murano glass and finished with metal detailing embedded within the arms.
All three models are linked by a core signature: a wrought wire shaped like a palm, tipped delicately at the top, encased within the acetate arms. Prices range from €395 for the Bella shades to €550 for the Palm Beach style.
'Eyewear feels like a natural extension for Aquazzura, as we have always been a brand deeply connected to the sea and sunny destinations. I discovered an exceptional boutique factory in the Veneto region that handcrafts each pair with intricate details, making the sunglasses sophisticated, modern, and beautiful,' said creative director Edgardo Osorio, who founded the label in 2012.
News of the eyewear launch comes one month after the Florence-based house's latest brand extension—a bar inside the Hotel de Russie in Rome.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
10 hours ago
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
Fashion Network
10 hours ago
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
Fashion Network
11 hours ago
- Fashion Network
Lululemon opens first Italy store in Milan
Lululemon announced on Friday the opening of its first store in Italy, with the Canadian activewear brand opting for the fashion capital of Milan to make its debut in the Italian market. Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf. The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern. The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release. The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland. As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026. Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.
