Hyundai Canada EV Road Trip: An Electrifying Adventure to the Arctic Ocean
Along this journey, Patrick Nadeau will create VR content that will be offered at no cost to organizations fighting paediatric cancer, in connection with Hyundai Hope on Wheels
MARKHAM, ON , April 24, 2025 /CNW/ - Hyundai Auto Canada is proud to announce the launch of an unprecedented road trip, "The Hyundai Canada EV Road Trip," a bold project that will take a fully electric, 2025 Hyundai IONIQ 5 all the way to the shores of the Arctic Ocean, driving through five provinces and two territories across Canada .
On Thursday, April 24 th, the 100 percent electric, multiple award-winning IONIQ 5 will depart from Hyundai Canada's headquarters in Markham, Ontario , and make its way west across Canada and north to the shores of Arctic Ocean in the hamlet of Tuktoyaktuk , in the Northwest Territories . Along this journey, the vehicle will be covering over 15,000 kilometres of diverse landscapes and remote northern roads.
Behind the wheel of this exceptional expedition is Mr. Patrick Nadeau , an electric vehicle enthusiast who drove his own IONIQ 5 from Québec to Mexico in 2022. That journey captivated thousands of Canadians; generating support and intrigue from the EV community and was featured in numerous media outlets. By travelling over 15,000 kilometres without using a drop of fuel, Mr. Nadeau proved that long-distance electric travel is not only possible but also beneficial in many ways.
A technological and human mission
This project combines both technological ambition and human purpose. It aims to demonstrate that Hyundai's EV innovation through its Electric-Global Modular Platform (E-GMP) enables long-distance travel—even in remote areas—with a fully electric vehicle. The reliable performance of the IONIQ 5, combined with Canada's rapidly growing charging infrastructure, makes possible what many once thought unachievable - a journey to the heart of the Canadian Arctic with a fully electric vehicle.
Of course, a journey like this also has its challenges. As Patrick and his IONIQ 5 make their way north, access to EV charging stations will become increasingly difficult, just like the road conditions. Ferries schedules and availability are also hard to predict given the high flow of water in Spring. Hyundai Canada and Mr. Nadeau will share the realities of this road trip in multiple ways throughout.
Over the course of the approximate two-month journey spanning over 15,000 kilometres, Patrick Nadeau will produce exclusive content to be shared across Hyundai Canada's official social media channels. Canadians will be invited to follow the northern adventure through weekly updates, experiencing the challenges, discoveries, and unforgettable moments alongside him. A documentary-style travelogue is also planned to showcase the journey.
But the project doesn't end there. In partnership with Hyundai Hope on Wheels —a Canadian nonprofit organization committed to the fight against paediatric cancer—Patrick will also capture immersive virtual reality experiences along the way. These will be offered free of charge to multiple hospitals across the country, allowing young patients to virtually explore the Arctic from their rooms during treatment.
"This project is more than just a road trip. It's a statement of purpose. We believe in an electrified future that is accessible, reliable, and inspiring for all Canadians — from urban centres to the furthest reaches of the North," says Christine Smith , director of marketing at Hyundai Canada.
About the vehicle
To undertake this adventure, Patrick Nadeau will be driving a 2025 Hyundai IONIQ 5 Preferred with the Ultimate package. The sole alteration made to this cutting-edge electric vehicle is a vibrant, custom wrap designed to ensure high visibility for the project throughout this journey. For the rest, the IONIQ 5 remains identical to the model that Canadians can purchase at their local dealership.
"As the owner of an IONIQ 5 with over 150,000 kilometres on the odometer, I know the vehicle well enough to trust that no modifications are needed to reach my destination safely," said Patrick Nadeau . "Owning an EV is not the same as a gasoline vehicle, it requires more planning, which EV owners quickly accept and adapt to. The reward for some extra planning is worth it – the joy of instant torque, low cost of ownership, savings on charging versus gas, and a reduced carbon footprint all contribute to my reasons for going electric and for undertaking this epic adventure."
The Hyundai IONIQ 5 has taken the automotive world by storm since its launch. It has won numerous prestigious awards such as World Car of the Year, World Electric Car of the Year and World Design of the Year in 2022. Closer to home, it was also crowned Utility Vehicle of the Year and Green Vehicle of the Year in 2023 by the members of the Automobile Journalists Association of Canada (AJAC). For 2025, the IONIQ 5 is refreshed with numerous enhancements, including an available 84 kWh battery that allows an official range of up to 504 kilometres.
To follow Patrick Nadeau's journey to the Arctic, please make sure to follow Hyundai Canada on Facebook, YouTube and Instagram. Media can also subscribe to Hyundai Canada's news alerts to get all the updates throughout this inspiring journey.
About Hyundai Auto Canada
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario , was the first subsidiary of Hyundai Motor Company outside of Korea. Hyundai offers Canadian consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Today, with over 250 dealerships across Canada , Hyundai is the official automotive partner of the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL®) in Canada . Hyundai has been recognized as one of the Top 50 Best Workplaces™ in Canada for the last five years by the Great Place to Work® Institute. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.
For more information about Mr. Nadeau's journey and to speak directly with him, please contact:
Jenn McCarthy
National Manager, Product and Brand PR
416-770-0842
jmccarthy@hyundaicanada.com
Frédéric Mercier
Manager of Public Relations, Brand and Product
514-703-6474
fmercier@hyundaicanada.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Winnipeg Free Press
24 minutes ago
- Winnipeg Free Press
Winnipeg students hope to develop Canada-EU AI literacy
A duo of local students has won a trip abroad to pitch diplomats on their made-in-Manitoba plan to bolster artificial intelligence literacy in Canada and the European Union. The University of Manitoba's Divya Sharma and Emily Katsman were named winners of the 2025 Schuman Challenge last week. 'It's a little bit surreal. I'm still taking it in,' said Katsman, noting the 20-somethings are the first Manitobans to enter the foreign policy competition put on by the EU Delegation to Canada. 'We are a province that has a lot of talent, but we sometimes get overlooked — especially when it comes to these high-level government and political competitions and policy settings.' The national contest calls on undergraduate students to brainstorm ways to strengthen the relationship between their home country and the EU. AI was the theme of this year's event, the third of its kind, which drew a total of 19 submissions from across the country. Sharma, 20, and Katsman, 21, were recognized for their proposal to create a Canada-EU roadmap for AI literacy in post-secondary education. 'By working together, Canada and the EU can create the shared infrastructure, standards, and trust needed to shape an AI-literate generation. One that will fuel future breakthroughs in health, climate, defence, and the digital economy,' they argued in a nine-page essay. 'From classrooms to NATO command centres, students in Canada and the EU must speak the same digital language.' Their recommendations to make that happen? Launch a joint AI literacy taskforce, standardized educator certification initiative and a research and student exchange program. 'AI is the future. There's no turning back,' Sharma said. Katsman echoed those comments. However, despite Canada's reputation as a world leader in AI research excellence, local universities have shied away from embracing the technology in classrooms due to plagiarism concerns, she noted. Their essay deemed this situation 'Canada's AI paradox,' and argued the lack of AI integration on post-secondary campuses is a major issue for the workforce and innovation at large. Canadian students are not being prepared to use AI tools effectively or responsibly — a stark contrast to what's happening in Estonia, they argued. Estonia's 'AI Leap' pilot aims to equip 20,000 high school students in northern Europe with lessons on how to use AI tools. A total of 3,000 teachers in that country are receiving training to leverage the technology for educational purposes this fall. Policymakers are working with Anthropic and OpenAI, alongside other partners, to create a related curriculum and workshops. Wednesdays Sent weekly from the heart of Turtle Island, an exploration of Indigenous voices, perspectives and experiences. Sharma and Katsman suggested Canada and the EU learn from Estonia and develop a roadmap accordingly. The U of M students are slated to visit Brussels in the fall to share their ideas with European leaders. Katsman said they are hopeful they will meet Kaja Kallas, who resigned as Estonia's prime minister last year to join the EU government. EU representatives visited Winnipeg in April on a 'Team Europe mission' to the Prairies. Maggie MacintoshEducation reporter Maggie Macintosh reports on education for the Free Press. Originally from Hamilton, Ont., she first reported for the Free Press in 2017. Read more about Maggie. Funding for the Free Press education reporter comes from the Government of Canada through the Local Journalism Initiative. Every piece of reporting Maggie produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press's tradition, since 1872, of producing reliable independent journalism. Read more about Free Press's history and mandate, and learn how our newsroom operates. Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber. Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
Canada News.Net
an hour ago
- Canada News.Net
Cocoa tariffs crush US firms, boost Canadian chocolate exports
LONDON/NEW YORK: U.S. President Donald Trump's tariffs are designed to strengthen domestic manufacturing. But in the chocolate industry, they're having the opposite effect, raising cocoa import costs and making U.S. production less competitive than factories in Canada and Mexico, industry executives and experts say. Thanks to the U.S.-Mexico-Canada Agreement (USMCA), chocolate exported to the U.S. from Canada and Mexico is tariff-free, regardless of where the cocoa is sourced. Meanwhile, U.S. manufacturers must now pay between 10 percent and 25 percent in tariffs on cocoa imports. Those rates could rise to 35 percent starting August 1. Canada has no tariffs on imported cocoa products like butter and powder, and Mexico grows its own beans, giving both countries a cost advantage over U.S.-based factories. Top U.S. chocolate producer Hershey, which has facilities in Canada and Mexico, estimated earlier that tariffs could cost it US$100 million in the second half of this year if they remain in place. The company recently introduced double-digit price hikes on products like Reese's cups, but said the increases were not related to tariffs. Smaller producers are also feeling the pressure. Taza Chocolate, based in Somerville, Massachusetts, had to pay over $24,000 in duties for a single container of cocoa from Haiti. Its next shipment from the Dominican Republic will cost more than $30,000 in tariffs. "For a company our size, that's our profit margin gone," said CEO Alex Whitmore. While he considered moving part of the production to Canada to benefit from USMCA, the investment was too risky in today's uncertain environment. "We're just hunkering down and hoping this will pass," he said. Customs data from Trade Data Monitor shows Canada's chocolate exports to the U.S. rose 10 percent in the first five months of this year. Industry insiders say Canadian and Mexican contract manufacturers are gaining market share, including multinationals like Barry Callebaut, which operates multiple facilities across North America. Barry Callebaut declined to comment, but CEO Peter Feld noted the company's presence in the U.S., Canada, and Mexico "allows us to navigate this environment." Contract chocolate makers supply raw chocolate to U.S. brands, which then add ingredients and market it as American-made. The timing is especially tough for U.S. chocolate makers. Cocoa prices have surged due to poor weather and disease in major producing countries like Ghana and the Ivory Coast. Cocoa accounts for 30 to 50 percent of a chocolate bar's total cost. Hershey said in May that it is lobbying the U.S. government for an exemption on cocoa imports. In Mexico, the chocolate association Aschoco Confimex said American companies have shown growing interest in outsourcing production south of the border. "The sentiment… and requests… to manufacture in Mexico is real and has been increasing," said director general Paolo Quadrini. The U.S. chocolate market is worth $25 to 30 billion. Imports from Canada and Mexico now make up roughly 12.5 percent of that total.
Toronto Star
3 hours ago
- Toronto Star
An open letter to Prime Minister Mark Carney from Canada's $7-billion cannabis industry
Despite our progress, writes Paul McCarthy, significant barriers still prevent the Canada's massive cannabis industry from reaching its full potential — barriers we urge Ottawa to address as part of building One Canadian economy. Jeff McIntosh / The Canadian Press file photo flag wire: false flag sponsored: false article_type: Opinion : sWebsitePrimaryPublication : publications/toronto_star bHasMigratedAvatar : false : Paul McCarthy is the president and CEO of the Cannabis Council of Canada. This letter is endorsed by more than 50 CEOs across Canada's legal cannabis sector. Full list of signatories available at Opinion articles are based on the author's interpretations and judgments of facts, data and events. More details
