A New Chapter: Egyptian Jewellery Maison Azza Fahmy Expands Its Legacy In London
A Maison known for its unapologetic jewellery designs that blend homages to history with modern design, Azza Famy has officially cemented its presence in London with its reimagined space.
Though the brand is no stranger to British shores, having opened its first temporary boutique in the area back in 2018, this new chapter marks a new significant beginning as it launches a more immersive store which showcases the latest collections and features interiors that beautifully nod back to its Egyptian roots.
Founded by Azza Fahmy in 1969, the jewellery house has undoubtedly come a long way to showcase its timeless craftsmanship and finesse.
With the reimagined location, the brand's creative director and youngest daughter of Azza, Amina Ghali, invites visitors into a space filled with the nation's rich tapestry, from thoughtful decor that evokes the spirit of Egypt to artisanal handcrafts. Photo: @azzafahmy Instagram
At the Burlington Arcade boutique store, visitors will find its signature lines, from Ottoman-inspired pieces to exquisite high jewellery designs.
Carving out a space for Egyptian luxury, the upgraded location was designed by London-based Universal Design Studio. Every corner of the store offers onlookers and customers a true journey through Egypt's most famed jewellery house, from its beginning in 1975 to its modern face.
Announcing their latest move, the jewellery brand took to Instagram and wrote, 'Burlington Arcade has been our home in London—a space where we shared our story and welcomed our community.'
Adding, 'Today, we open our flagship boutique just a few steps away [from the old store, 27]. It's been thoughtfully designed to celebrate Azza Fahmy's enduring love for culture and craftsmanship.'
The brand concluded, saying,' A place to discover, connect, and be inspired, 58–59 Burlington Arcade is where we bring a piece of Egypt to London.'
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