Guardian Donates Over 40 Million Baths To Underprivileged Children In Five Countries
guardian Malaysia marketing director Anna Ng said the regional initiative reflects the company's commitment to making personal hygiene a basic right for every child, regardless of their background.
She said the programme was launched in response to concerns about hygiene levels among children following the COVID-19 pandemic, as rising living costs have led many families to cut back on personal care essentials.
'Our mission is simple but powerful – to ensure every child has access to a clean bath. This not only builds self-confidence but also supports their mental well-being and school participation,' she said in a statement today.
While the 40 million baths were a collective achievement across guardian's five regional markets, Anna noted that Malaysia continues to play a leading role through impactful local efforts, particularly the 'Together, Caring for Children's Hygiene and Health' campaign.
The campaign includes interactive hygiene workshops in schools to equip students with knowledge and tools to care for themselves.
It is also supported by guardian customers, with 15 sen from every purchase of a one-litre Guardian bath care product donated to the campaign, turning daily purchases into meaningful contributions.
'guardian has been part of the Malaysian community for 57 years. Our brand promise, #MYWellbeingMatters, reflects our long-standing commitment to supporting the well-being of Malaysians,' she added.
As part of its ongoing community outreach, guardian Malaysia also provides emergency aid during crises.
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