Apple Is Taking On ChatGPT AI Search With New ‘Answers' Team: What We Know
Apple's AI push is going to get fiercer and the new Answers team will be hoping to compete with the best in the market.
Apple is going to make some big moves in the AI arena to get started and the company is even ready to spend big on making it happen. However, new reports say Apple is working on its own ChatGPT search-like feature with the help of a new team.
The company has set up an internal team codenamed 'Answers, Knowledge and Information' (AKI) that is being entrusted with developing an AI-powered search platform.
As the name suggests, AKI will be using the web to crawl for responses and give answers to GK-based queries from the users. The Bloomberg report suggests this could be Apple's first real fist at making in-house AI chatbot.
Working For The Future
The AKI team, as given in the report, is going to help shape the AI infrastructure for search at Apple that will eventually offer its capabilities to Siri, Spotlight and even Safari, it adds.
The company has relied on external AI support to offer features to iPhone users but it seems Apple knows that a strong AI future is relying on in-house backend architecture that not only delivers quality but also ensures privacy of the users. Can the new team help Apple find the answers? We'll know soon.
We're hearing about the new AI search tool from Apple around the same time when the company is planning for some big moves in the market.
Tim Cook has been trying his best to internally keep the motivation going, and recently made a rousing speech in front of the employees, asking them to put most of their eggs in the AI basket. 'AI is one of the most profound technologies of our lifetime. And I think it will affect all devices in a significant way," he was quoted saying in the meeting by Bloomberg. The company has even considered buying Perplexity and others might feature on its list now.
Apple clearly has its work cut out to challenge OpenAI and Google, as the former is already close to releasing ChatGPT v5.0 in the market, which has Sam Altman scared about the power and future of the technology with its fast advancement and no oversight in place.
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First Published:
August 05, 2025, 07:34 IST
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