Actor Dhanush criticises AI-altered ending for re-release of hit film Raanjhanaa
Hindi-language romantic drama Raanjhanaa, called Ambikapathy in its Tamil-language title, has made headlines over its re-release 12 years after first hitting cinemas in 2013.
Eros Media World says the new version, which sees the film's original ending switched to a happier one, is a "lawful and creative reinterpretation, not a replacement", and that the change and use of artificial intelligence has been made clear to viewers.
The company says the alternate ending was "crafted under the direction of a human creative team using AI only as an assistive tool - not as an autonomous content generator".
In a statement sent to Sky News, group chief executive Pradeep Dwivedi said the studio wanted to offer "fresh dimensions for audiences" and never intended "to undermine the original essence" of the film.
However, the AI-assisted re-release has already drawn criticism from the film's director Aanand L Rai, and now its star Dhanush has released a statement to say the "AI-altered climax" had left him "completely disturbed".
"This alternate ending has stripped the film of its very soul, and the concerned parties went ahead with it despite my clear objection," Dhanush said in a message posted on X. "This is not the film I committed to 12 years ago."
Dhanush said the use of AI to alter films or other content "is a deeply concerning precedent for both art and artists" that "threatens the integrity of storytelling and the legacy of cinema".
He added: "I sincerely hope that stricter regulations are put in place to prevent such practices in the future."
Eros said Dhanush's "wonderful performance" in the role of Kundan had brought the character to life "in an unforgettable way". However, the studio said the actor's team had been aware of the plans before the re-release and that they had received "no formal objection".
"While we acknowledge and respect differing views on the use of AI in film, our aim has been to explore how technology can complement storytelling and offer fresh dimensions for audiences - never to undermine the original essence of a film," Mr Dwivedi said. "The original Raanjhanaa and Ambikapathy remains much loved and widely available, and the IP is fully preserved."
He added: "Just as storytelling evolves, so too does music - and with responsible use of AI, even the most iconic soundtracks are being respectfully reimagined as remixes to resonate with new generations while preserving their original soul.
"We deeply respect the creative community and remain committed to collaborating in ways that ensure mutual respect, innovation, and progress for the cinematic arts. As one of India's most storied film studios, Eros remains committed to celebrating Indian cinema, nurturing talent, and embracing technology responsibly."
Dhanush's comments come after statements posted by Rai, who has described the re-release as "a betrayal" to the original that has been "dressed up as innovation".
Writing on Instagram, he said: "This was never just a film to us. It was shaped by human hands, human flaws, and human feeling. What's now being circulated is not a tribute. It is a reckless takeover that strips the work of its intent, its context, and its soul."
Responding to the director's criticism, Mr Dwivedi reiterated that the re-release is "a respectful creative reinterpretation - clearly labelled and separate from the original version" and said such practices are "common in global cinema, and reflect our long-standing commitment to innovation, audience engagement, and cultural preservation".
He also highlighted an ongoing legal dispute between Eros and Colour Yellow Productions, the studio co-founded by Rai.
The re-release comes as artificial intelligence continues to cause concern among some in the creative industries. In June, video game actors in the US ended a strike after nearly a year of industrial action over the use of AI by game studios - an issue that was also part of the concerns raised by the Hollywood writers' and actors' strikes in 2023.
Earlier this year, Oscar-nominated film The Brutalist made headlines for using the technology to "refine" Hungarian accents.
It has also been used for de-aging stars such as Harrison Ford for the latest Indiana Jones film and Tom Hanks in the 2024 picture Here - and for helping to create "the last Beatles record" featuring John Lennon's vocals, released in 2023.
There is a "good side" to the technology but also a "scary side", Sir Paul McCartney has said, adding: "We will just have to see where that leads."
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