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New Google Pixel 10 Teaser Not So Subtly Jabs Apple For Siri Delay

New Google Pixel 10 Teaser Not So Subtly Jabs Apple For Siri Delay

Forbes11 hours ago
A new teaser for Google's upcoming Pixel 10 phone series is less than subtle in taking a dig at competitor Apple for delaying Siri AI upgrades for the iPhone 16.
'If you buy a phone because of a new feature that's coming soon but it's coming soon for a full year, you could change your definition of 'soon,' or you could just change your phone,' a male voice intones in the ad, posted Monday on YouTube and across social media. As a shiny Pixel phone rotates on screen, the words 'Ask more of your phone' appear — it's all set to an instrumental version of Dr. Dre's 'The Next Episode.'
At last June's WWDC, Apple announced an enhanced Siri as part of its Apple Intelligence suite of tools that leverage AI for higher productivity and creativity. The enhanced Siri, part of the iOS 18 reveal, is designed to take action within and across your apps and use its knowledge of your emails, texts, photos and other information to assist in a more personalized way. While that Siri was originally expected in April, Apple announced in March that the feature would not arrive until later.
'It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year,' read a statement from Apple.
Apple did not immediately respond to a request for comment on the new Google ad, which is titled 'Soon' and lasts 30 seconds. But amused fans of both Android and iOS had plenty to say. 'Daaaaang taking shots at Apple,' Facebook user Ruben Moreno wrote. Wrote Facebook user Ferdaus Hasan Emon, 'Savage.'
Facebook user Arafat Hossain meanwhile, referenced Google's ironic use of a Dr. Dre song in the ad — Apple acquired Beats by Dr. Dre more than a decade ago. 'You troll yourself by music,' Hossain wrote.
In the lead-up to the Google Pixel 10 launch at the Aug. 20 Made By Google event, the search giant has been busy trying to draw new customers into the Pixel ecosystem — and make sure existing users stay loyal to their Pixels. In the last couple of weeks, the company has announced discounts on the Pixel 8 Pro and Pixel 9. Earlier, it offered a free year of Google AI Pro to Pixel 9 Pro owners.
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I biked 12 miles with the Apple Watch 10 vs Samsung Galaxy Watch 8, and there's a clear winner
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The Apple Watch Series 10 is the best smartwatch for iPhone users in 2025, and also one of my favorite smartwatches ever. The Samsung Galaxy Watch 8 is similarly one of the best smartwatches for Android, especially if you're after useful Gemini AI features. But which one is the best for biking? To find out, I biked 12 miles wearing the Apple Watch Series 10 on my left wrist and the Samsung Galaxy Watch 8 Classic on my right wrist to determine which of these two popular smartwatches is the more competent fitness tracker. As a control, I ran Strava on my handlebar-mounted iPhone 12 Mini. I also set a course for a familiar route, one I've recorded with Strava multiple times prior. Each smartwatch is packed to the gills with fitness tracking and wellness monitoring tech, including built-in GPS, altimeters, heart rate sensors, body temp sensors, and more. You also get a wide variety of fitness tracking modes. In fact, either can autodetect basic workouts like walks, runs, swims, and bike rides without user input. However, for this test, I manually started the tracking app on both to ensure the best results possible. So, which smartwatch, the Apple Watch Series 10 or Samsung Galaxy Watch 8 Classic, proved to be more accurate when it comes to tracking a roughly 12-mile bike ride through a mix of forested and urban areas? Read on. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. The Galaxy Watch 8 is the world's only wearable device with the brilliant Gemini AI voice assistant app built right in. In fact, you can customize a button to open it with ease. The Classic model also features a nifty rotating bezel for navigation. You additionally get best-in-class sleep tracking insight and loads of fitness and wellness tools. Apple's newest device is the brand's thinnest and lightest, while boasting the largest display to date. Sleek and comfortable on the wrist, the Series 10 is a supremely well-rounded smartwatch with more wellness monitoring, fitness tracking, smart, and safety features than you'll know what to do with. The Apple Watch Series 10 and Samsung Galaxy Watch 8 are fairly evenly matched spec-wise across the board. They each represent the non-tough-built, i.e., non-Ultra, flagship models in either brand's respective lineups. While the Apple Watch Series 10 comes in two sizes (42mm and 46mm), the Galaxy Watch 8 comes in three: 41mm, 44mm, and the 46mm "Classic" edition with rotating bezel. For this test, I used the larger Apple Watch and the Galaxy Watch 8 Classic. Comfort-wise, the Series 10 felt a lot better on my wrist throughout my ride than the larger/heavier Samsung. The Galaxy Watch 8's larger case size does allow for a multi-band GPS antenna, compared to a single-band antenna in the Series 10. With my bike route winding through a mix of heavily wooded and densely urban portions of Seattle, Washington, I fully expected the Samsung watch to slightly outperform the Apple Watch regarding distance and elevation tracking data. However, the previous time I pitted the Apple Watch 10 vs the Galaxy Watch 8 in a 5,000-step walk test, the Apple Watch came out on top despite its single-band GPS. Did Apple have a repeat upset win here? Check the results for yourself below. Apple Watch Series 10 Samsung Galaxy Watch 8 Strava Distance 11.66 miles 11.73 miles 11.79 miles Elevation gain 735 feet 639 feet 665 feet Average speed (moving) 11.3 mph 12.3 mph 12.2 mph Max speed 20.5 mph 23.8 mph 25.4 mph Average heart rate 165 bpm 166 bpm n/a Max heart rate 178 bpm 180 bpm n/a Calories burned 652 calories 621 calories n/a Battery drain 16% 10% n/a According to Strava, during my one-hour bike ride, I covered nearly twelve miles in distance and gained 660+ feet in elevation. 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However, the Apple Watch Series 10 used a bit more battery to track my excursion compared to the Galaxy Watch 8. Interestingly, in my previous test between these two, it was the Samsung that exhausted more battery. Cupertino may've taken the crown in the first showdown between these two fitness-tracking wearables, but in this bout, it's Mountain View coming out on top with the more accurate workout tracking data. That said, having extensively tested both of these devices, either is a great choice to help you keep tabs on your workout journey. We may be splitting hairs with the results here, but I'd trust either to accurately track my progress over time. In fact, the Galaxy Watch 8's new Running Coach feature and Apple's new Workout Buddy tool both promise personalized, real-time AI coaching. Stay tuned for more in-depth reporting on both, along with a deep dive comparison of these two watches. Which smartwatches or fitness trackers should I test next in a head-to-head competition? And what workout should I do? Let me know in the comments below.

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