This Summer, Celebrate Jaws And Shark Week With A Ferocious Wine
If you're excited about Shark Week or planning on celebrating the 50th anniversary of Jaws , there's a wine brand for that.
Juggernaut Wines launched in 2018 as a brand with bite with the Bogle Family Wine Collection. 'Each of the wines in the Juggernaut portfolio features a different alpha predator,' says Jody Bogle, vice president of consumer relations of the Bogle Family Wine Collection.
The Cabernet Sauvignon features a lion, the Pinot Noir has an osprey, the Sauvignon Blanc, and the Chardonnay, which made its debut in 2023, boasts a giant shark practically jumping out of the water and off the label. A bottle of the Chardonnay retails for $16.
'The shark was a fitting selection as they can often be found off the Sonoma Coast AVA, where the grapes for the wine are grown,' Bogle says.
It was also fitting, then, that Juggernaut joined in to help commemorate the 50th anniversary of Jaws . 'Jaws is an iconic summer film and with the 50th anniversary this year, we wanted to join in the celebrations,' Bogle says. 'We felt uniquely suited, since our Juggernaut Chardonnay features a great white shark on the label.'
Jaws is an iconic movie that became a cultural touchstone after it first aired in 1975. It marked a new style of Hollywood blockbuster, and it launched Stephen Spielberg's career.
To mark this milestone, Juggernaut worked with the Martha's Vineyard Chamber of Commerce, and the brand sponsored two of their marquee Jaws 50th anniversary events: JAWS: The Afterparty and JAWS in Concert. The afterparty, which was hosted by National Geographic, was the official party held after the screening of National Geographic's documentary, Jaws @ 50. 'We were the official wine sponsor, and we served wines by the glass,' she says.
The concert featured a special screening at the Winnetu Resort on Martha's Vineyard, with the Cape Code orchestra playing along to the movie score and even a surprise visit by actor Richard Dreyfuss. 'We had a dedicated Juggernaut wine bar with special tastings for VIP attendees, and we also served wines by the glass,' Bogle says.
Juggernaut also sponsored summer Jaws movie parties at the Alamo Drafhouse Cinema's 42 locations around the country, and the brand sponsored this year's summer parties at the Jane Pickens Theater in Newport Rhode Island, which hosts Jaws screenings annually.
'Juggernaut Wines grows grapes in extreme conditions to create wines of untamed character and unrestrained complexity,' Bogle says, noting that this matches the themes of the movie.
Though the celebration of Jaws started on June 20, the festivities continue all summer, Peacock also is streaming Jaws all summer.
A recent Gallup poll suggests that 78 percent of American adults have already viewed the film. It's not known how many of the remaining 22 percent of adults might watch this summer, nor how many others will re-watch it.
Besides Jaws , Shark Week starts this Sunday on Discovery Channel. Though Juggernaut isn't sponsoring this, its Chardonnay still would provide a perfect sipper for viewing shark-infested waters and adventures.
'Plus, popcorn and Chardonnay is a perfect pairing for movie night,' Bogle says.
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