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Ranveer Singh's 'Dhurandhar' First Look Storms Past 100 Million Views And is all Tinseltown is talking about this week!
Aditya Dhar's Dhurandhar first look has exploded. Within days of launch, the high-stakes action thriller has amassed over 100 million views across platforms, making it one of the most explosive digital debuts in recent memory.
Led by Ranveer Singh in a fierce, almost unrecognizable avatar, and backed by Dhar's direction, Dhurandhar has taken the internet by storm. The first look delivers gritty action, haunting atmosphere, and an unforgettable line: 'Ghayal hoon, isliye ghatak hoon.' For Dhar, who famously gave the nation 'How's the josh?' in Uri, it's another mic-drop moment that proves his command over mass appeal.
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Audiences are talking nonstop. On X, users are praising the cast, the visuals, and the cut-to-music editing style. Comments range from 'Akshaye Khanna stole the show in two seconds' to 'Ranveer's rawness is insane' and 'This is how a first glimpse should feel - tight, stylish, and intriguing.' Reddit is equally lit, with breakdowns flooding channels from analysis to plot speculation. 'This looks like a true genre shift,' wrote one user, while another observed, 'Finally, violence that feels earned.' There's a whole dialogue going on about the possible real life instance this film could be inspired by.
Part of what's keeping Dhurandhar alive is its restraint. The first look doesn't spell out the plot and leaves room for interpretation. Add to that a powerhouse ensemble of Sanjay Dutt, R. Madhavan, Akshaye Khanna, Arjun Rampal, and Sara Arjun, plus a thunderous reimagining of the folk song Jogi, and you have a project that's firing the shots it needs to.
Presented by Jio Studios and produced by Aditya Dhar, Lokesh Dhar, and Jyoti Deshpande under B62 Studios, Dhurandhar is shaping up to be not just a film, but a cinematic statement. Dhar isn't chasing trends he's setting them. And judging by the response, the audience is more than ready to follow.

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Time of India
15 minutes ago
- Time of India
Not just a tease: The trailer is the movie's real first act
In many ways, trailers are sales pitches disguised as entertainment. The trailer of a film is just as important as the film itself. Maybe more. It's the first impression, a preview of trust, that can intrigue audiences or push them away. 'A trailer isn't just about drawing people in, it's about setting the emotional contract,' says director Shakun Batra , who admits the trailer of Gehraiyaan (2022) 'created a lot of hype but made the wrong promise' to the audience. Something similar happened with Celine Song's The Materialists, marketed as a fun rom-com but actually a thoughtful reflection on dating and self-worth. Meanwhile, when Kalki 2898 AD dropped multiple teasers, two trailers, and character promos, Reddit users were left wondering: 'What's left to watch?' So what makes for a good trailer — one that intrigues without misleading or spoiling? Filmmaker Hansal Mehta posed a timely question on X, 'Shouldn't a good trailer stir curiosity? Shouldn't compelling promo units and — most importantly — a good film or series be enough?' If a trailer is compelling but not truthful, it becomes a short-term win and a long-term mismatch – Shakun Batra, filmmaker In many ways, trailers are sales pitches disguised as entertainment. 'Trailers are one of the most important assets one can have for a movie,' says Chinni Nihalani, a trailer editor and founder of a promo company. He calls it a 'mini, sub-industry within the film industry.' There's even a dedicated award ceremony in the US called the 'Golden Trailer Awards'. In a world where audiences are drowning in content, trailers help decide what to watch. A 2023 report by Boston Consulting Group (BCG) and Meta revealed that viewers across OTT, TV, and theatres consider trailers and teasers their top reason for choosing content — ranking above reviews, promos, or star power. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Paul Gascoigne's Actual House Left Us With No Words - Take A Look Ohi Blog Undo Originally, trailers ran after the feature presentation - that's actually how they got the name "trailer." 'Sell the feeling, not the plot' Crafting a trailer is a "delicate dance", says Shakun. 'The key is to sell the feeling, not the plot,' he explains. A trailer, he believes, shouldn't just outline what happens, but convey what it feels like to live in that world. 'There's always pressure to give more so audiences know what they're walking into, but sometimes, giving more takes away the invitation to discover.' The process often begins with a film's rough cut. 'First, I watch it as an audience member and mark the hook — those standout shots and dialogues,' says Anoop Vilakkadan, a freelance trailer editor. For films without stars, longer cuts are preferred. 'There's no time cap — just whatever pulls people in,' adds Ravi Padda, who has cut trailers for Lagaan, Koi Mil Gaya, Dabangg, and more recently, Badass Ravikumar. After watching the trailer, the audience should understand what the film is about, what the conflict is, who the hero is and who the villain is. We generally follow a three-act structure –Anoop Vilakkadan, freelance trailer editor Chinni Nihalani, who's worked across Hindi and South Indian cinema, likens trailers to short films. 'There's a lot of basic writing that goes into it. Then there's editing, sound, music… It really takes all departments to put out an ad for a film. It is not a one-person job. It is a collaborative effort.' 'When big stars lead a film, the trailer doesn't need to reveal much' Aamir Khan didn't want Lagaan's trailer to reveal about the cricket match in the film and Farhan Akhtar also had specific instructions for the trailer of Shah Rukh Khan-led Don 2. The trailer for Lagaan had a very specific brief. " Aamir Khan didn't want a single shot suggesting there is a cricket match in the film. Let that be the twist for the viewers,' says Ravi Padda. The team signed an NDA and took three months to crack the trailer's first look. Sometimes, less is more. 'In Don 2, Don plans to rob a bank in the second act, but Farhan [Akhtar] didn't want that revealed. So we built intrigue around his jailbreak, showing everyone reacting like, 'What's he up to?' With a major star like SRK , we didn't need to show much — just build the mystery," recalls Chinni. When big stars lead a film, the trailer doesn't need to reveal much — just their presence and aura can do the heavy lifting. 'You have the liberty to conceal the plot and simply build the star,' says Chinni. But with smaller films or lesser-known faces, the story needs to be front and centre. 'For CA Topper, a Netflix film about an accountant-turned-gigolo, we had to spell out the plot to get people interested,' he adds. 'If you sell one experience and deliver another, people feel misled' Shakun believes a trailer sets an expectation. 'A great trailer shapes decisions—especially today, where attention is fractured. But it also has to speak to the soul of the project. If it's compelling but not truthful, it becomes a short-term win and a long-term mismatch.'If you sell one experience and deliver another, people feel misled.' Anoop recalls directors occasionally asking for a tone shift to appeal to a broader audience. 'Sometimes, a violent action drama is sold as a family film. It may even work—audiences get more than expected.' They should consider a trailer as important as the film. If you take your trailer lightly, you are taking your film lightly — Ravi Padda, visual promoter He adds that briefs are more common when directors reach out directly. 'They say things like: don't reveal the villain, don't show the cameo, or make it subtler than the film actually is.' Why do filmmakers need separate trailer editors? 'Because editors and directors are not able to detach themselves from the film,' says Ravi. 'An editor is very close to the film, and to promote it, you need an outside eye. Hence, it has become a specialised job.' How much is too much? From teasers and trailers to behind-the-scenes reels and music drops, movie marketing today is a full-blown blitz. But are audiences being overwhelmed? 'Sometimes it's not a creative call, it's business,' says Chinni. 'Music companies demand promo slots. If you have five songs and each gets a three-minute promo, plus a trailer and teaser, that's already 20 minutes of the film out there. It has to be done tactfully.' Shakun agrees that trailers now exist within a larger emotional campaign. 'You're not just selling a story — you're inviting people into its world through cast interviews, reels, BTS clips, and music teasers.'


News18
an hour ago
- News18
Rohit Shetty's Surprise Cameo In Son of Sardaar 2 Leads To Golmaal 5?
Last Updated: Rohit Shetty's surprise cameo and a Golmaal 5 tease add spark to Ajay Devgn's latest comedy. Ajay Devgn's much-awaited comic entertainer Son Of Sardaar 2 hit theatres on August 1. The sequel comes 12 years after the first film and brings back the fun and energy of the original. While fans were excited for the film's humour and star cast, they were in for an extra treat: a surprise appearance by director Rohit Shetty. Shetty, known for his action-packed and comedy blockbusters, appears unexpectedly in the film, as per Bollywood Hungama. Viewers get a small clue before he shows up on screen, and the moment is said to be one of the film's highlights. What makes it even more interesting is that his cameo has a subtle link to the upcoming Golmaal 5, which he is directing. Ajay Devgn and Rohit Shetty have a long history of hit films together. From Zameen in 2003 to Singham Again in 2024, they have worked in 12 movies. Golmaal 5 will be their 13th. The buzz around it is likely to grow after Shetty's surprise entry in Son Of Sardaar 2. This strong partnership has produced fan favourites like Golmaal, Singham, Bol Bachchan and Sooryavanshi. Their consistent success has made them one of Bollywood's most loved actor-director duos. What's New in Part 2 Directed by Vijay Kumar Arora, Son Of Sardaar 2 also features Mrunal Thakur, Ravi Kishan, Neeru Bajwa, Deepak Dobriyal, Kubbra Sait and many others, including the late Mukul Dev. The film is backed by Devgn Films and Jio Studios. The original Son Of Sardaar (2012) starred Ajay, Sonakshi Sinha, Sanjay Dutt and Juhi Chawla. That film had a popular cameo by Salman Khan, which was revealed before its release. In contrast, Rohit Shetty's cameo in the sequel was kept under wraps. Box Office and Streaming Plans Son Of Sardaar 2 clashed at the box office with Dhadak 2. While the film has reportedly received mixed reactions, some viewers have appreciated its humour and performances, while others felt it didn't live up to expectations. The film was originally set to release on July 25 but was postponed by a week, reportedly due to the success of Saiyaara. After its theatrical run, Son Of Sardaar 2 will stream on Netflix. First Published: August 01, 2025, 17:38 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Hindustan Times
3 hours ago
- Hindustan Times
‘Mummy text with frosting': Delhi bakery takes cake instruction too literally, internet can't stop laughing
A cake message mistake by a bakery in Delhi has gone viral online, making people laugh across the internet. Delhi bakery's cake message blunder turned into a viral meme online.(@Kookie69420/Reddit) A Reddit user (@Kookie69420) recently shared her experience after ordering a chocolate truffle bento cake from a bakery in Delhi. In the order, she asked the bakery to write 'Happy Birthday Mummy' on the cake, and added a note saying: 'Text with frosting." However, what she received was not what she expected. The bakery printed the entire note on the cake, including the words 'Text with frosting.' A photo of the cake showed the message written exactly as typed in the order: 'Happy Birthday Mummy. Text with frosting.' 'Ordered this cake. 300 grams for a whopping ₹400, and this is what I got. Plus, the customer service is so bad,' the caption of the post reads. Along with picture of the cake, the woman also shared a screenshot of her conversation with the bakery, which refused to offer a refund or exchange. The Redditor posted a picture of the cake, and it quickly went viral. Many users found the situation hilarious and joked about how the bakery followed the instructions too well. Check out the post here: Screengrab from the Reddit post.(@Kookie69420/Reddit) Reddit users were quick to react to the post with laughter and disbelief. One of the users commented, 'Honestly, this would have made my birthday lmao I can understand your frustration though.' A second user commented, 'Tbh, just eat that part of the chocolate and call it a day. It's the gesture that matters to your mother.' "Lack of Basic IQ' another Reddit user commented." Reactions like 'You had one job' and 'This takes the cake!' flooded the comment section.