The must-have ASDA George dress for summer that will set you back less than £40
A black and white dress from Asda has been deemed the go-to look for summer after being dubbed 'flattering on all body types' and 'effortless, stylish and seriously versatile' by top stylists.
George at Asda's black and white shell print maxi dress is a perfect day-to-night dress - and it only costs £38.
With a shell pattern, the look is extremely of the moment with high end brands like Mint Velvet and Anthropologie currently stocking very similar designs but at far steeper prices.
Mint Velvet's cotton, V-neck dress features frilly shoulders and a cinched waist band with added brown accents but costs £150.
However, for those who want to join the shell trend there is a much cheaper and arguably more stylish option on the rails in Asda.
The open back dress dress from George handily features adjustable buckle straps and has two side slip pockets making the look not only chic but also practical.
Suitable for day and night, the bargain summer staple is made of breathable cotton meaning it is ideal for sunny getaways and hot days in the city.
The dress can be easily styled down for more casual outings by matching it with a pair of leather sandals or a pair of Mary Jane flats.
Helen Flanagan heaped praise on the dress when she recently teamed up with the affordable brand for a promotional Instagram post.
The actress was impressed by the bargain piece as her friend tried it on and twirled around to show off the flowing skirt.
Standing up to get a close up view of the item, Helen felt the material and said: 'Babe, I love this. And, it's such good quality as well isn't it?'
The friend agreed with Helen and added: 'I just can't believe it's from George.'
Though George is not widely considered the go-to place for fashionistas it is an open secret among those in the fashion world that the supermarket regularly stocks affordable season must-haves.
Asda outperforms other supermarket clothing ranges in the UK for good reason and now, more celebrities and influencers are starting to uncover hidden gems at the fashion label.
UK personal stylist and fashion expert Lisa Talbot is also a fan of George's summer collection.
Lisa said: 'The George at Asda summer dress collection is a brilliant blend of style, practicality and affordability, perfect for navigating a UK heatwave and then packing for your holiday.'
Speaking specifically about the must-have frock Lisa added: 'This monochrome printed maxi dress from George at Asda is the ideal warm weather hero, it's effortless, stylish and seriously versatile.
'The fitted bodice and full skirt create a flattering silhouette for all body shapes, and the statement straps add a contemporary edge.
'Throw it on with sandals for day, or add a wedge and earrings for dinner al fresco & at this price point, it's a wardrobe win."
The popularity of George could be set to sky rocket too with the opening of their first 'concept store' at Crown Point Retail Park in Leeds a few months ago.
The new shop opened on 10 May to huge fanfare as the newly-wed Spice Girl, and Leeds native, Mel B turned up to support the venture.
As well as clothing the store also stocks homewares including the popular 'At Home with Stacey Solomon' collection.
However, the focus of the new concept store is certainly fashion with George's spring/summer collection, which is fronted by 1980s supermodel Yasmin Le Bon, taking centre stage.
Shell Print Open Back Buckle Strap Maxi Dress
£38 Shop
George at Asda are currently stocking a stunning black and white shell print dress which is a dupe for Mint Velvet dress which costs over three times as much
Discussing her involvement with the affordable brand, Yasmin said: 'Fashion should be for everyone. George is a success story to be proud of.
'I am passionate about clothes that can lift your spirits, and having fun with fashion should be for everyone. Wearing something you love can bring joy and a pop of colour can brighten your day. It's a privilege to be a part of this celebration!
'Shoppers want that high-end fashion feel without it having to cost the earth. George takes trends and makes them work in the real world.
'Mixing high-end luxury and high-street fashion isn't new, but it keeps getting better. There is something for everyone at George.'
Liz Evans, Chief Commercial Officer of George and Retail Stores, added: 'We 're incredibly excited to have Yasmin Le Bon as the face of our summer fashion collection.
'Yasmin's timeless appeal resonates across generations, making her the perfect ambassador to represent our vibrant, inclusive, and fashion-forward pieces this season.
'As proud members of the wider Asda family, we're thrilled to be celebrating our 60th birthday—and partnering with an icon like Yasmin, who is also celebrating her 60th year, makes this milestone even more meaningful.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Sun
22 minutes ago
- The Sun
Katie Price family panic about her weight loss as mum fears eating disorder and dad has bizarre theory about ‘thin' legs
KATIE Price has admitted her family are worried over her weight loss as her parents called her out about it. The mum-of-five, 47, was joined by her sister Sophie on the first episode of her new podcast, The Katie Price show. 3 3 As the podcast was wrapping up, the sister duo was joined by Sophie's dad and Katie stepdad Paul as talk soon turned to Katie's weight loss. On the episode, Katie, who recently showed off her newest surgery, asked her dad: 'What are you looking at?' to which he replied: 'Look how thin them legs are, terrible they are, my hand can go round them.' She replied: 'They're obsessed with my weight,' as Sophie chimed in: 'You are thin.' Katie was heard insisting: 'I am happy,' as her dad retorted: 'No it's not right, it's probably that vaping crap.' The reality star, who showed off a hilarious snap, continued: 'Mum said last night, you must be bulimic or something. I said… JJ do I throw my food up? No, I eat.' Sophie went on to reveal that their mum Amy called her to tell Katie she was worried about her weight loss. She revealed: 'Mum called me the other day and said I'm going to have a word with Kate because she's too thin. I think mum saw a picture on Instagram and she wasn't happy.' Katie responded: 'My legs do look thin, but I like it.' The I'm A Celebrity star's rapid weight loss has been a topic of discussion for a while now, with even her fans being worried about her. Earlier this week, the former glamour model posted a series of photos of recent family time she's spent with her parents, nieces and son Harvey, 23. Emotional Katie Price reveals Harvey was in tears on the phone after she dropped him off at new home "This week's family photo drop," Katie captioned the post on her official Facebook page. Katie also shared a photo posing with her two nieces where she was standing between them wearing a t-shirt and black leggings. "My beautiful nieces," she captioned the post, but many people were distracted by her very slim frame. "Katie, please gain some weight," commented one fan as another penned: 'Poor Katie.' A third worried follower asked: 'Is she okay?' She previously addressed her fans' worries with a video on Snapchat and said the concerns were 'driving her mad'. Katie admitted in the clip: "Yes I've lost weight. Yes that what I've wanted to do, I've wanted to lose weight. "Because the past three, four years ago when I broke my feet and I was in a wheelchair for 10 months because they said I'd never walk again, and obviously you put weight on being in a wheelchair. "And then I did all the IVF stuff, that also puts on weight. "So yeah I did put on weight and I hated it, I felt uncomfortable and it wasn't me." Continuing to address the backlash, she said: "Everyone is talking about it - it's driving me mad. "If you look at old old pictures of me in the Jordan days, I was always skinny. But today where i have lost weight, I feel, my butt looks like a deflated balloon." Katie Price's Surgery: A Timeline 1998 - Katie underwent her first breast augmentation taking her from a natural B cup to a C cup. She also had her first liposuction 1999 - Katie had two more boob jobs in the same year, one taking her from a C cup to a D cup, and then up to an F cup 2006 - Katie went under the knife to take her breasts up to a G cup 2007 - Katie had a rhinoplasty and veneers on her teeth 2008 - Katie stunned fans by reducing her breasts from an F cup to a C cup 2011 - Going back to an F cup, Katie also underwent body-contouring treatment and cheek and lip fillers 2014/5 - Following a nasty infection, Katie had her breast implants removed 2016 - Opting for bigger breasts yet again, Katie had another set of implants, along with implants, Botox and lip fillers 2017 - After a disastrous 'threading' facelift, Katie also had her veneers replaced. She also had her eighth boob job taking her to a GG cup 2018 - Katie went under the knife yet again for a facelift 2019 - After jetting to Turkey, Katie had a face, eye and eyelid lift, Brazilian bum lift and a tummy tuck 2020 - Katie has her 12th boob job in Belgium to correct botched surgery and a new set of veneers 2021 - In a complete body overhaul, she opts for eye and lip lifts, liposuction under her chin, fat injected into her bum and full body liposuction 2022 - Katie undergoes another brow and eye lift-and undergoes 'biggest ever' boob job in Belgium, her 16th in total 2023 - Opting for a second rhinoplasty, Katie also gets a lip lift at the same time as well as new lip filler throughout the year 2024 - Katie has her 17th boob job in Brussels after revealing she wanted to downsize. She performed at Dublin Pride just days later and surgeons warned the lack of recovery posed a risk of infection 3
Times
22 minutes ago
- Times
Jeremy Clarkson reveals his Diddly Squat Farm hit by TB outbreak
Bovine tuberculosis has been discovered at Diddly Squat Farm in Oxfordshire, Jeremy Clarkson has said. Clarkson, 65, said the tuberculosis (TB) was found in a cow pregnant with two calves. Infected animals are often destroyed to stop the disease spreading. The TV presenter wrote on X: 'Bad news from Diddly Squat. We've gone down with TB. Everyone here is absolutely devastated.' He added: 'The offending animal is pregnant with twins.' Jeremy Clarkson previously said badgers 'cause heartache' to farmers One fan asked whether Endgame, his prize-winning Aberdeen Angus bull, had been infected. Clarkson said Endgame's test was 'inconclusive', adding: 'I couldn't bear it if we lost him.' Clarkson had previously discussed the threat posed by bovine TB on his show Clarkson's Farm. In one scene, he was told the presence of badgers at Diddly Squat put his cattle at risk of contracting TB. One of the badgers on the farm had tested positive for the bacteria which causes the disease. He said: 'These are not nice animals. They cause heartache to people who've worked for generations to build up a farm.' Clarkson was reported to have been visited by police after claims by activists he had filled in badger setts at the farm. The presenter told officers that he had actually shot the animals legally under licence. In 2023 Clarkson's farm assistant, Kaleb Cooper, said that three of his own 21 dairy cows had contracted bovine TB. At the time, Cooper said: 'I don't really know how to describe the emotion. I know it's not all my cows, but it's hard. It's not good. 'Three reactors, so we've therefore got to test again in two months' time. That's three cows we've lost that are milking.'
Daily Mail
22 minutes ago
- Daily Mail
I've styled thousands of the over-60s and know every anti-ageing trick there is. These are the secret weapons that make outfits work... and you the envy of your friends, says JESSICA CARROLL
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more As a stylist, I regularly have women telling me that they struggle knowing how to dress as they get older and their bodies change. However, aging doesn't mean you should wave goodbye to showcasing your sense of style, or that you need to fade into the background.
