CashKaro's new ad film destroys the coin myth in ‘GOATies' style
CashKaro
, India's cashback and coupons platform, has released a new digital campaign
#CoinsVSCashback
, with a quirky spoof on India's cult-favorite reality show,
Roadies
.
CashKaro's latest ad film, titled '
GOATies
', throws viewers into a hilariously dramatic audition where a goat tries to prove it deserves the title of 'Ultimate GOAT of Cashback' — only to be schooled on the absurdity of collecting useless
coins
versus earning real cashback.
As the ad opens, a spirited goat walks into a dramatic Roadies-style interview room — known for its pressure-cooker atmosphere — ready to prove its mettle, but instead of impressing the interrogator, the goat gets mocked for hoarding coins that promise a lot but rarely deliver any real value.
The dramatic representation is filled with hilarious, quirky comments and digs at
coin systems
with hidden conditions, expiry limits, and minimal real-world benefit. The interrogator then delivers the knockout truth: Real cashback is the kind you can transfer to your bank account — the kind that only CashKaro truly delivers.
The film closes with a punchy call to action: "Change the habit of direct online shopping — pehle CashKaro, phir shop karo."
'GOATies' is the latest installment under CashKaro's #CoinsVSCashback campaign, following the whimsical Ghibli-style animated film and the viral Latent-inspired ad film. All these films drive home one truth: 'Coins voins are all bakwaas — real cashback is with CashKaro.'
Swati Bhargava
, co-founder of CashKaro and
EarnKaro
, said, 'With #CoinsVSCashback, we're not just talking about the problem — we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it.'
Ishan Agarwal, director – brand and creatives, CashKaro, added, 'By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback — and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose — to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign reinforces CashKaro's identity as the true GOAT of Cashback.'
Conceptualised, scripted and produced entirely by CashKaro's in-house brand and creatives team, the film continues the brand's streak of content that blends pop culture with purpose — always staying witty, self-aware and laser-focused on delivering value to Indian shoppers.
Watch the video here:
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