Latest news with #SwatiBhargava
Time of India
19-06-2025
- Business
- Time of India
GoatSwami exposes coin scams in CashKaro's latest ad film
CashKaro , India's real cashback platform , has turned up the volume on its viral #CoinsVSCashback campaign with yet another addition — a fiery spoof inspired by the drama and theatrics of Indian primetime debate shows. Titled ' GoatSwami ', the new ad film plunges viewers into the madness of a newsroom where loud anchors reign supreme and nobody is allowed to finish a sentence, especially not a coin-loving guest. In this hilariously dramatised setup, a goat appears on a heated debate show, proudly proclaiming himself the 'lord of cashback.' But before he can present his case, he's confronted by a fiery news anchor. As the debate heats up, the anchor demands proof of how much value the goat's coins actually deliver. Struggling to show anything substantial, the goat is caught off guard. Under pressure, he begins to falter and eventually admits that these flashy coins collected on popular shopping apps don't offer any real cashback or tangible value. The anchor then delivers the final blow — real cashback is the kind that gets transferred directly to your bank account. The ad wraps with CashKaro's now-signature appeal to the online shoppers, 'Direct Online Shopping ki Aadat Badlo, Pehle CashKaro, Phir ShopKaro' GoatSwami is the latest addition to CashKaro's creatively disruptive #CoinsVSCashback campaign — a satirical series that exposes the emptiness of coin-based reward systems and reveals how such platforms often make big promises but deliver little real value. Together, these ad films form a sharp, witty commentary on how today's consumers are being misled by exaggerated coin offers that expire, come with strings attached, or never truly pay off. In contrast, CashKaro offers a clear, transparent, and valuable alternative — real cashback that users can transfer directly to their bank accounts. Swati Bhargava , co-founder of CashKaro and EarnKaro, said, 'The best way to connect with Indian audiences today is through formats they love, whether that's anime-inspired storytelling or loud, dramatic news debates. GoatSwami leans into the high-energy world of modern media to make a clear point: coins that don't convert to cash are just distractions.' Ishan Agarwal , director – brand and creatives, CashKaro, added, 'We wanted to push the satire even further with GoatSwami. The format of heated TV debates is familiar, funny, and highly engaging, making it the perfect setting to challenge fake coin rewards head-on. This ad is outrageous by design, but its message is serious. Coins sound big in numbers, but they deliver little in value. Cashback, on the other hand, is direct, real, and empowering.' Conceptualised and produced entirely in-house by CashKaro's brand and creatives team, 'GoatSwami' continues the brand's streak of bold, culturally resonant content that's as entertaining as it is educational, shaking up online shopping habits one laugh, and truth bomb at a time. Watch the video here:
Time of India
23-05-2025
- Health
- Time of India
BREATHE, WALK, REPEAT: THE RISE OF WALKING YOGA
Are you bored of simply walking, or find it difficult to fit in a full yoga session? You can now combine the two by practising walking yoga instead. Swati Bhargava, a yoga enthusiast inspired by her mum to practise walking yoga, shares, 'She would go on her daily walks and combine them with light yoga asanas and stretches. I realised that this mix brought double the benefits. Her energy, flexibility, and consistency inspired me to try the same. Now, it's a part of my health routine.' Walking yoga is a gentle form of exercise that combines walking with mindfulness, breathing, and simple yoga movements. According to experts, you don't need to walk briskly or jog — the focus is mainly on your breathing technique. WHAT IS WALKING YOGA Mumbai-based yoga expert Gargi Parab explains, 'Walking yoga is practised while walking slowly. The attention should be on your breath, body posture, and surroundings. You should focus on your breathing as you take each step.' 'Unlike traditional yoga (practised on a mat) or regular walking (often done mindlessly), walking yoga blends slow walking with yoga awareness, posture alignment, and conscious breathing,' explains Kamya, a yoga expert, adding, 'It calms the mind, improves posture and balance, boosts flexibility and circulation.' Swati adds, 'I integrate simple stretches like side stretches, shoulder rolls, ankle rotations, and a few standing poses into my walks. Walking yoga has definitely improved both my stamina and flexibility. My body feels active and well-oxygenated.' WHO SHOULD TRY IT - Walking yoga is suitable for all age groups and can be practised either indoors or outdoors - People recovering from injury needing low-impact movement - Older adults or those with limited mobility or joint issues - Individuals looking to improve flexibility, posture, and breathing without intense workouts - 'Walking yoga involves gentle stretches, making it ideal for individuals with joint pain, physical limitations, or those who prefer to avoid intense workouts,' adds Savita Sawant, a yoga instructor BENEFITS - Improves flexibility and balance - Boosts circulation and lung capacity - Reduces stress and anxiety - Enhances posture and body awareness - Strengthens muscles TECHNIQUE FOR BEGINNERS - Start by standing still and taking deep breaths - Walk slowly, synchronising each step with your breath (inhale on the right foot, exhale on the left) - Pause to stretch — try a forward fold or a side bend - Resume walking, adding a simple affirmation such as 'I am calm' or 'I am strong" - Finish with Tree Pose and a few deep, calming breaths ( suggested by Kamya, a yoga expert ) INCORPORATING WALKING YOGA INTO YOUR DAILY ROUTINE - Walking yoga focuses on deep, slow breathing that is synced with your steps - A common method is to inhale over 3 to 4 steps, and exhale over the next 3 to 4 steps while walking - Start with a short and manageable distance, then increase gradually - Track your progress and set small, achievable walking goals - Choose nearby areas to walk – use the stairs instead of lifts, or walk during breaks at work - Include simple movements like forward bends, side bends, and arm stretches - While walking, focus on your breath and movements - Stay present by engaging your senses and observing your surroundings - Incorporate simple asanas such as: Tadasana (Mountain Pose), Trikonasana (Triangle Pose), Vrikshasana (Tree Pose), and Virabhadrasana (Warrior Pose) ( by Savita Sawant, a yoga instructor and Gargi Parab, a yoga expert ) At first, I felt self-conscious as others just walked normally. I love walking for its calm simplicity but wanted something more mindful. Traditional yoga is great, but not always practical daily. Walking yoga became the perfect balance — easy, flexible, and deeply grounding Swati Bhargava, a yoga enthusiast As a low-impact activity, walking yoga is suitable for all age groups and does not require any prior yoga experience. It helps improve flexibility, balance, concentration, and coordination while managing stress levels. Overall, it supports both physical and mental well-being Savita Sawant, a yoga instructor One step to a healthier you—join Times Health+ Yoga and feel the change
Time of India
14-05-2025
- Business
- Time of India
CashKaro's new ad film destroys the coin myth in ‘GOATies' style
HighlightsCashKaro launches a humorous digital campaign titled #CoinsVSCashback, featuring a spoof of the popular Indian reality show Roadies with an audition for a goat aiming to become the 'Ultimate GOAT of Cashback'. The ad film, 'GOATies', emphasizes the superiority of real cashback over useless coins, highlighting the limitations of coin systems through comedic interactions in a dramatic interview setting. Swati Bhargava, co-founder of CashKaro, states that the campaign not only addresses the issue of ineffective rewards but also challenges it by promoting the value of genuine cashback that can be transferred to bank accounts. CashKaro , India's cashback and coupons platform, has released a new digital campaign #CoinsVSCashback , with a quirky spoof on India's cult-favorite reality show, Roadies . CashKaro's latest ad film, titled ' GOATies ', throws viewers into a hilariously dramatic audition where a goat tries to prove it deserves the title of 'Ultimate GOAT of Cashback' — only to be schooled on the absurdity of collecting useless coins versus earning real cashback. As the ad opens, a spirited goat walks into a dramatic Roadies-style interview room — known for its pressure-cooker atmosphere — ready to prove its mettle, but instead of impressing the interrogator, the goat gets mocked for hoarding coins that promise a lot but rarely deliver any real value. The dramatic representation is filled with hilarious, quirky comments and digs at coin systems with hidden conditions, expiry limits, and minimal real-world benefit. The interrogator then delivers the knockout truth: Real cashback is the kind you can transfer to your bank account — the kind that only CashKaro truly delivers. The film closes with a punchy call to action: "Change the habit of direct online shopping — pehle CashKaro, phir shop karo." 'GOATies' is the latest installment under CashKaro's #CoinsVSCashback campaign, following the whimsical Ghibli-style animated film and the viral Latent-inspired ad film. All these films drive home one truth: 'Coins voins are all bakwaas — real cashback is with CashKaro.' Swati Bhargava , co-founder of CashKaro and EarnKaro , said, 'With #CoinsVSCashback, we're not just talking about the problem — we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it.' Ishan Agarwal, director – brand and creatives, CashKaro, added, 'By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback — and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose — to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign reinforces CashKaro's identity as the true GOAT of Cashback.' Conceptualised, scripted and produced entirely by CashKaro's in-house brand and creatives team, the film continues the brand's streak of content that blends pop culture with purpose — always staying witty, self-aware and laser-focused on delivering value to Indian shoppers. Watch the video here:
Time of India
30-04-2025
- Entertainment
- Time of India
Cashback brings Latent back in new ad
CashKaro , India's cashback and coupons platform, has rolled out a new digital ad film inspired by one of India's most controversial moments of recent pop culture — India's Got Latent show— but with a positive cashback-powered twist. This ad film is part of the digital campaign #CoinsVSCashback under which a Ghibli-style animated film, and the quirky 'The GOAT Talks' series have already been launched earlier this month. Tied together by the bold narrative that 'Coins Voins are all bakwaas, real cashback is with CashKaro' the campaign uses humour, animation and pop culture to spotlight the smarter way to save online. In its latest ad film, CashKaro delivers a sharp satirical take by recreating the flair of the viral reality talent show — but with a twist. Instead of showcasing just chaos, the film cleverly exposes the absurdity of gimmicky coin-based reward systems . Through punchy humour and sharp wordplay, the ad critiques the overhyped promise of coins that rarely translates into real value. In contrast, CashKaro champions a genuine and value-driven user proposition - real cashback that shoppers can directly transfer to their bank accounts — actual money, not digital tokens. The ad film effectively underlines the brand's commitment to transparent savings while poking fun at the cluttered, gamified distractions that dominate online shopping today. Swati Bhargava , co-founder of CashKaro and EarnKaro, said, 'With our digital campaign #CoinsVSCashback, we're calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. That's the value we've consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.' Ishan Agarwal, director – brand and creatives, CashKaro, said, 'The 'Latent' moment was the perfect canvas to deliver a humorous yet hard-hitting truth that 'cashback shouldn't be confusing or conditional' – in sync with the broader #CoinsVSCashback campaign narrative.' With this ad film, CashKaro continues its streak of hard-hitting, highly engaging content that doesn't shy away from controversy — all while staying true to its mission of making online shopping genuinely rewarding. Watch the video here:
