
Yuval Noah Harari: ‘How Do We Share the Planet With This New Superintelligence?'
Israeli historian and philosopher Yuval Noah Harari's book Sapiens became an international bestseller by presenting a view of history driven by the fictions created by mankind. His later work Homo Deus then depicted the a future for mankind brought about by the emergence of superintelligence. His latest book, Nexus: A Brief History of Information Networks From the Stone Age to AI , is a warning against the unparalleled threat of AI.
A rising trend of techno-fascism driven by populism and artificial intelligence has been visible since the US presidential election in November. Nexus , which was published just a few months earlier, is a timely explainer of the potential consequences of AI on democracy and totalitarianism. In the book, Harari does not just sound the alarm on singularity—the hypothetical future point at which technology, particularly AI, moves beyond human control and advances irreversibly on its own—but also on AI's foreignness.
This interview was conducted by Michiaki Matsushima, editor in chief of WIRED Japan, and was also recorded for 'The Big Interview' YouTube series for the Japanese edition of WIRED, scheduled to be released in April 2025. The interview has been edited for clarity and length. Photograph: Shintaro Yoshimatsu
WIRED: In the late '90s, when the internet began to spread, there was a discourse that this would bring about world peace. It was thought that with more information reaching more people, everyone would know the truth, mutual understanding would be born, and humanity would become wiser. WIRED, which has been a voice of change and hope in the digital age, was part of that thinking at the time. In your new book, Nexus , you write that such a view of information is too naive. Can you explain this?
YUVAL NOAH HARARI: Information is not the same as truth. Most information is not an accurate representation of reality. The main role information plays is to connect many things, to connect people. Sometimes people are connected by truth, but often it is easier to use fiction or illusion.
The same is true of the natural world. Most of the information that exists in nature is not meant to tell the truth. We are told that the basic information underlying life is DNA, but is DNA true? No. DNA connects many cells together to make a body, but it does not tell us the truth about anything. Similarly, the Bible, one of the most important texts in human history, has connected millions of people together, but not necessarily by telling them the truth.
When information is in a complete free market, the vast majority of information becomes fiction, illusion, or lies. This is because there are three main difficulties with truth.
First of all, telling the truth is costly. On the other hand, creating fiction is inexpensive. If you want to write a truthful account of history, economics, physics, et cetera, you need to invest time, effort, and money in gathering evidence and fact-checking. With fiction, however, you can simply write whatever you want.
Second, truth is often complex, because reality itself is complex. Fiction, on the other hand, can be as simple as you want it to be.
And finally, truth is often painful and unpleasant. Fiction, on the other hand, can be made as pleasant and appealing as possible.
Thus, in a completely free information market, truth would be overwhelmed and buried by the sheer volume of fiction and illusion. If we want to get to the truth, we must make a special effort to repeatedly try to uncover the facts. This is exactly what has happened with the spread of the internet. The internet was a completely free marketplace of information. Therefore, the expectation that the internet would spread facts and truths, and spread understanding and consensus among people, quickly proved to be naive.
Yuval Noah Harari is a research fellow at the Center for the Study of Survival Risk at the University of Cambridge. Photograph: Shintaro Yoshimatsu
In a recent interview with The New Yorker, Bill Gates said, 'I always thought that digital technology empowers people, but social networking is something completely different. We were slow to realize that. And AI is something completely different as well.' If AI is unprecedented, what, if anything, can we learn from the past?
There are many things we can learn from history. First, knowing history helps us understand what new things AI has brought. Without knowing the history, we cannot properly understand the novelty of the current situation. And the most important point about AI is that it is an agent, not just a tool.
Some people often equate the AI revolution with the printing revolution, the invention of the written word, or the emergence of mass media such as radio and television, but this is a misunderstanding. All previous information technologies were mere tools in the hands of humans. Even when the printing press was invented, it was still humans who wrote the text and decided which books to print. The printing press itself cannot write anything, nor can it choose which books to print.
AI, however, is fundamentally different: It is an agent; it can write its own books and decide which ideas to disseminate. It can even create entirely new ideas on its own, something that has never been done before in history. We humans have never faced a superintelligent agent before.
Of course, there have been actors in the past. Animals are one example. However, humans are more intelligent than animals, especially in the area of connection, in which they are overwhelmingly superior. In fact, the greatest strength of Homo sapiens is not its individual capabilities. On an individual level, I am not stronger than a chimpanzee, an elephant, or a lion. If a small group, say 10 humans and 10 chimpanzees, were to fight, the chimpanzees would probably win. Photograph: Shintaro Yoshimatsu
So why do humans dominate the planet? It is because humans can create networks of thousands, millions, and even billions of people who do not know each other personally but can cooperate effectively on a huge scale. Ten chimpanzees can cooperate closely with each other, but 1,000 chimpanzees cannot. Humans, on the other hand, can cooperate not with 1,000 individuals, but with a million or even a hundred million.
The reason why human beings are able to cooperate on such a large scale is because we can create and share stories. All large-scale cooperation is based on a common story. Religion is the most obvious example, but financial and economic stories are also good examples. Money is perhaps the most successful story in history. Money is just a story. The bills and coins themselves have no objective value, but we believe in the same story about money that connects us and allows us to cooperate. This ability has given humans an advantage over chimpanzees, horses, and elephants. These animals cannot create a story like money.
But AI can. For the first time in history, we share the planet with beings that can create and network stories better than we can. The biggest question facing humanity today is: How do we share the planet with this new superintelligence? Photograph: Shintaro Yoshimatsu
How should we think about this new era of superintelligence?
I think the basic attitude toward the AI revolution is to avoid extremes. At one end of the spectrum is the fear that AI will come along and destroy us all, and at the other end is optimism that AI will improve health care, improve education, and create a better world.
What we need is a middle path. First and foremost, we need to understand the scale of this change. Compared to the AI revolution we are facing now, all previous revolutions in history will pale in comparison. This is because throughout history, when humans invented something, it was always they who made the decisions about how to use it to create a new society, a new economic system, or a new political system. Photograph: Shintaro Yoshimatsu
Consider, for example, the Industrial Revolution of the 19th century. At that time, people invented steam engines, railroads, and steamships. Although this revolution transformed the productive capacity of economies, military capabilities, and geopolitical situations, and brought about major changes throughout the world, it was ultimately people who decided how to create industrial societies.
As a concrete example, in the 1850s, the US commodore Matthew C. Perry came to Japan on a steamship and forced Japan to accept US trade terms. As a result, Japan decided: Let's industrialize like the US. At that time, there was a big debate in Japan over whether to industrialize or not, but the debate was only between people. The steam engine itself did not make any decision.
This time, however, in building a new society based on AI, humans are not the only ones making decisions. AI itself may have the power to come up with new ideas and make decisions.
What if AI had its own money, made its own decisions about how to spend it, and even started investing it in the stock market? In that scenario, to understand what is happening in the financial system, we would need to understand not only what humans are thinking, but also what AI is thinking. Furthermore, AI has the potential to generate ideas that are completely incomprehensible to us. Photograph: Shintaro Yoshimatsu
I would like to clarify what you think about the singularity, because I often see you spoken of as being 'anti-singularity.' However, in your new book, you point out that AI is more creative than humans and that it is also superior to humans in terms of emotional intelligence.
I was particularly struck by your statement that the root of all these revolutions is the computer itself, of which the internet and AI are only derivatives. WIRED just published a series on quantum computers, so to take this as an example: If we are given a quantum leap in computing power in the future, do you think that a singularity, a reordering of the world order by superintelligence, is inevitable?
That depends on how you define singularity. As I understand it, singularity is the point at which we no longer understand what is happening out there. It is the point at which our imagination and understanding cannot keep up. And we may be very close to that point.
Even without a quantum computer or fully-fledged artificial general intelligence—that is, AI that can rival the capabilities of a human—the level of AI that exists today may be enough to cause it. People often think of the AI revolution in terms of one giant AI coming along and creating new inventions and changes, but we should rather think in terms of networks. What would happen if millions or tens of millions of advanced AIs were networked together to bring about major changes in economics, military, culture, and politics? The network will create a completely different world that we will never understand. For me, singularity is precisely that point—the point at which our ability to understand the world, and even our own lives, will be overwhelmed.
If you ask me if I am for or against singularity, first and foremost I would say that I am just trying to get a clear understanding of what is going on right now. People often want to immediately judge things as good or bad, but the first thing to do is to take a closer look at the situation. Looking back over the past 30 years, technology has done some very good things and some very bad things. It has not been a clear-cut 'just good' or 'just bad' thing. This will probably be the same in the future.
The one obvious difference in the future, however, is that when we no longer understand the world, we will no longer control our future. We will then be in the same position as animals. We will be like the horse or the elephant that does not understand what is happening in the world. Horses and elephants cannot understand that human political and financial systems control their destiny. The same thing can happen to us humans. Photograph: Shintaro Yoshimatsu
You've said, 'Everyone talks about the 'post-truth' era, but was there ever a 'truth' era in history?' Could you explain what you mean by this?
We used to understand the world a little better, because it was humans who managed the world, and it was a network of humans. Of course, it was always difficult to understand how the whole network worked, but at least as a human being myself, I could understand kings, emperors, and high priests. They were human beings just like me. When the king made a decision, I could understand it to some extent, because all the members of the information network were human beings. But now that AI is becoming a major member of the information network, it is becoming increasingly difficult to understand the important decisions that shape our world.
Perhaps the most important example is finance. Throughout history, humans have invented increasingly sophisticated financial mechanisms. Money is one such example, as are stocks and bonds. Interest is another financial invention. But what is the purpose of inventing these financial mechanisms? It is not the same as inventing the wheel or the automobile, nor is it the same as developing a new kind of rice that can be eaten.
The purpose of inventing finance, then, is to create trust and connection between people. Money enables cooperation between you and me. You grow rice and I pay you. Then you give me the rice and I can eat it. Even though we do not know each other personally, we both trust money. Good money builds trust between people.
Finance has built a network of trust and cooperation that connects millions of people. And until now, it was still possible for humans to understand this financial network. This is because all financial mechanisms needed to be humanly understandable. It makes no sense to invent a financial mechanism that humans cannot understand, because it cannot create trust.
But AI may invent entirely new financial mechanisms that are far more complex than interest, bonds, or stocks. They will be mathematically extremely complex and incomprehensible to humans. AI itself, on the other hand, can understand them. The result will be a financial network where AIs trust each other and communicate with each other, and humans will not understand what is happening. We will lose control of the financial system at this point, and everything that depends on it. Photograph: Shintaro Yoshimatsu
So AI can build networks of trust that we can't understand. Such incomprehensible things are known as 'hyperobjects.' For example, global climate change is something that humans cannot fully grasp the mechanisms or full picture of, but we know it will have a tremendous impact and that we therefore must confront and adapt to it. AI is another hyperobject that humanity will have to deal with in this century. In your book, you cite human flexibility as one of the things needed to deal with big challenges. But what does it actually mean for humanity to deal with hyperobjects?
Ideally, we would trust AI to help us deal with these hyperobjects—realities that are so complex that they are beyond our comprehension. But perhaps the biggest question in the development of AI is: How do we make AI, which can be more intelligent than humans, trustworthy? We do not have the answer to that question.
I believe the biggest paradox in the AI revolution is the paradox of trust—that is, that we are now rushing to develop superintelligent AI that we do not fully trust. We understand that there are many risks. Rationally, it would be wise to slow down the pace of development, invest more in safety, and create safety mechanisms first to make sure that superintelligent AIs do not escape our control or behave in ways that are harmful to humans.
However, the opposite is actually happening today. We are in the midst of an accelerating AI race. Various companies and nations are racing at breakneck speed to develop more powerful AIs. Meanwhile, little investment has been made to ensure that AI is secure.
Ask the entrepreneurs, businesspeople, and government leaders who are leading this AI revolution, 'Why the rush?' and nearly all of them answer: 'We know it's risky, for sure. We know it's dangerous. We understand that it would be wiser to go slower and invest in safety. But we cannot trust our human competitors. If other companies and countries accelerate their development of AI while we are trying to slow it down and make it safer, they will develop superintelligence first and dominate the world. So we have no choice but to move forward as fast as possible to stay ahead of the unreliable competition.' Photograph: Shintaro Yoshimatsu
But then I asked those responsible for AI a second question: 'Do you think we can trust the superintelligence you are developing?' Their the answer was: 'Yes.' This is almost insane. People who don't even trust other humans somehow think they can trust this alien AI.
We have thousands of years of experience with humans. We understand human psychology and politics. We understand the human desire for power, but we also have some understanding of how to limit that power and build trust among humans. In fact, over the past few thousand years, humans have developed quite a lot of trust. 100,000 years ago, humans lived in small groups of a few dozen people and could not trust outsiders. Today, however, we have huge nations, trade networks that extend around the world, and hundreds of millions, even billions, of people who trust each other to some extent.
We know that AI is a doer, that it makes its own decisions, creates new ideas, sets new goals, creates tricks and lies that humans do not understand, and may pursue alien goals beyond our comprehension. We have many reasons to be suspicious of AI. We have no experience with AI, and we do not know how to trust it.
I think it is a huge mistake for people to assume that they can trust AI when they do not trust each other. The safest way to develop superintelligence is to first strengthen trust between humans, and then cooperate with each other to develop superintelligence in a safe manner. But what we are doing now is exactly the opposite. Instead, all efforts are being directed toward developing a superintelligence.
Some WIRED readers with a libertarian mindset may have more faith in superintelligence than in humans, because humans have been fighting each other for most of our history. You say that we now have large networks of trust, such as nations and large corporations, but how successful are we at building such networks, and will they continue to fail?
It depends on the standard of expectations we have. If we look back and compare humanity today to 100,000 years ago, when we were hunter-gatherers living in small herds of a few dozen people, we have built an astonishingly large network of trust. We have a system in which hundreds of millions of people cooperate with each other on a daily basis.
Libertarians often take these mechanisms for granted and refuse to consider where they come from. For example, you have electricity and drinking water in your home. When you go to the bathroom and flush the water, the sewage goes into a huge sewage system. That system is created and maintained by the state. But in the libertarian mindset, it is easy to take for granted that you just use the toilet and flush the water and no one needs to maintain it. But of course, someone needs to.
There really is no such thing as a perfect free market. In addition to competition, there always needs to be some sort of system of trust. Certain things can be successfully created by competition in a free market, however, there are some services and necessities that cannot be sustained by market competition alone. Justice is one example.
Imagine a perfect free market. Suppose I enter into a business contract with you, and I break that contract. So we go to court and ask the judge to make a decision. But what if I had bribed the judge? Suddenly you can't trust the free market. You would not tolerate the judge taking the side of the person who paid the most bribes. If justice were to be traded in a completely free market, justice itself would collapse and people would no longer trust each other. The trust to honor contracts and promises would disappear, and there would be no system to enforce them.
Therefore, any competition always requires some structure of trust. In my book, I use the example of the World Cup of soccer. You have teams from different countries competing against each other, but in order for competition to take place, there must first be agreement on a common set of rules. If Japan had its own rules and Germany had another set of rules, there would be no competition. In other words, even competition requires a foundation of common trust and agreement. Otherwise, order itself will collapse. Photograph: Shintaro Yoshimatsu
In Nexus , you note that the mass media made mass democracy possible—in other words, that information technology and the development of democratic institutions are correlated. If so, in addition to the negative possibilities of populism and totalitarianism, what opportunities for positive change in democracies are possible?
In social media, for example, fake news, disinformation, and conspiracy theories are deliberately spread to destroy trust among people. But algorithms are not necessarily the spreaders of fake news and conspiracy theories. Many have achieved this simply because they were designed to do so.
The purpose the algorithms of Facebook, YouTube, and TikTok is to maximize user engagement. The easiest way to do this, it was discovered after much trial and error, was to spread information that fueled people's anger, hatred, and desire. This is because when people are angry, they are more inclined to pursue the information and spread it to others, resulting in increased engagement.
But what if we gave the algorithm a different purpose? For example, if you give it a purpose such as increasing trust among people or increasing truthfulness, the algorithm will never spread fake news. On the contrary, it will help build a better society, a better democratic society.
Another important point is that democracy should be a dialogue between human beings. In order to have a dialogue, you need to know and trust that you are dealing with a human being. But with social media and the internet, it is increasingly difficult to know whether the information you are reading is really written and disseminated by humans or just bots. This destroys trust between humans and makes democracy very difficult.
To address this, we could have regulations and laws prohibiting bots and AI from pretending to be human. I don't think AI itself should be banned at all; AI and bots are welcome to interact with us, but only if they make it clear that they are AI and not human. When we see information on Twitter, we need to know whether it is being spread by a human or a bot.
Some people may say, 'Isn't that a violation of freedom of expression?' But bots do not have freedom of expression. While I firmly oppose censorship of human expression, this does not protect the expression of bots. Photograph: Shintaro Yoshimatsu
Will we become smarter or reach better conclusions by discussing topics with artificial intelligence in the near future? Will we see the kind of creativity that humans can't even conceive of, as in the case of AlphaGo, which you also describe in your new book, in classroom discussions, for example?
Of course it can happen. On the one hand, AI can be very creative and come up with ideas that we would never have thought of. But at the same time, AI can also manipulate us by feeding us vast amounts of junk and misleading information.
The key point is that we humans are stakeholders in society. As I mentioned earlier with the example of the sewage system, we have a body. If the sewage system collapses, we become sick, spreading diseases such as dysentery and cholera, and in the worst case, we die. But that is not a threat at all to AI, which does not care if the sewage system collapses, because it will not get sick or die. When human citizens debate, for example, whether to allocate money to a government agency to manage a sewage system, there is an obvious vested interest. So while AI can come up with some very novel and imaginative ideas for sewage systems, we must always remember that AI is not human or even organic to begin with.
It is easy to forget that we have bodies, especially when we are discussing cyberspace. What makes AI different from humans is not only that its imagination and way of thinking, which are alien, but also that its body itself is completely different from ours. Ultimately, AI is also a physical being; it does not exist in some purely mental space, but in a network of computers and servers. Photograph: Shintaro Yoshimatsu
What is the most important thing to consider when thinking about the future?
I think there are two important issues. One is the issue of trust, which has been the subject of much discussion up to this point. We are now in a situation where trust between human beings is at stake. This is the greatest danger. If we can strengthen trust between humans, we will be better able to cope with the AI revolution.
The second is the threat of being completely manipulated or misdirected by AI. In the early internet days, the primary metaphor for technology was the Web. The World Wide Web was envisioned as a spiderweb-like network connecting people to each other.
Today, however, the primary metaphor is the cocoon. People are increasingly living in individual cocoons of information. People are bombarded with so much information that they are blind to the reality around them. People are trapped in different information cocoons. For the first time in history, a nonhuman entity, an AI, is able to create such a cocoon of information.
Throughout history, people have lived in a human cultural cocoon. Poetry, legends, myths, theater, architecture, tools, cuisine, ideology, money, and all the other cultural products that have shaped our world have all come from the human mind. In the future, however, many of these cultural products will come from nonhuman intelligence. Our poems, videos, ideologies, and money will come from nonhuman intelligence. We may be trapped in such an alien world, out of touch with reality. This is a fear that humans have held deep in their hearts for thousands of years. Now, more than ever, this fear has become real and dangerous.
For example, Buddhism speaks of the concept of māyā—illusion, hallucination. With the advent of AI, it may be even more difficult to escape from this world of illusion than before. AI is capable of flooding us with new illusions, illusions that do not even originate in the human intellect or imagination. We will find it very difficult to even comprehend the illusions. Photograph: Shintaro Yoshimatsu
You mention 'self-correcting mechanisms' as an important function in maintaining democracy. I think this is also an important function to get out of the cocoon and in contact with reality. On the other hand, in your book, you write that the performance of the human race since the Industrial Revolution should be graded as 'C minus,' or just barely acceptable. If that is the case, then surely we cannot expect much from the human race in the coming AI revolution?
When a new technology appears, it is not necessarily bad in itself, but people do not yet know how to use it beneficially. The reason why they don't know is that we don't have a model for it.
When the Industrial Revolution took place in the 19th century, no one had a model for how to build a 'good industrial society' or how to use technologies such as steam engines, railroads, and telegraphs for the benefit of humanity. Therefore, people experimented in various ways. Some of these experiments, such as the creation of modern imperialism and totalitarian states, had disastrous results.
This is not to say that AI itself is bad or harmful. The real problem is that we do not have a historical model for building an AI society. Therefore, we will have to repeat experiments. Moreover, AI itself will now make its own decisions and conduct its own experiments. And some of these experiments may have terrible results.
That is why we need a self-correcting mechanism—a mechanism that can detect and correct errors before something fatal happens. But this is not something that can be tested in a laboratory before introducing AI technology to the world. It is impossible to simulate history in a laboratory.
For example, let's consider the railroad being invented.
In a laboratory, people were able to see if steam engines would explode due to a malfunction. But no one could simulate the changes they would bring to the economic and political situation when the rail network spread out over tens of thousands of kilometers.
The same is true of AI. No matter how many times we experiment with AI in the laboratory, it will be impossible to predict what will happen when millions of superintelligences are unleashed on the real world and begin to change the economic, political, and social landscape. Almost certainly, there will be major mistakes. That is why we should proceed more carefully and more slowly. We must allow ourselves time to adapt, time to discover, and correct our mistakes.
This story originally appeared on WIRED Japan and has been translated from Japanese.
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It's also got the same relentless popups, settings on by default and occasionally sticky connections. If it gets hung up at 95 percent, just wait — it's still working. The Surfshark Android app, available through the Google Play Store, is ready after you simply download and login. It doesn't reinvent the wheel, but Surfshark's design language turns out to be very easy to compress into mobile — except that it's dark-mode by default, while all the other three are light. I found everything I needed within moments. Android even removes almost all the full-screen stop-everything notifications. One thing to be aware of: when you start up the Android app, the VPN is visible, but the landing page includes all the features of Surfshark One. To get the VPN-only front page, click the arrow across from "VPN" at the top of the screen. That said, you can do almost everything you need to do no matter which page you're on. It's unusual to see a big difference between a VPN's apps on the two mobile platforms, but Surfshark switches up its design from Android to iOS. Everything now lives in four tabs on the bottom of the window. The settings tab is great, largely because it looks like how preferences do on Mac and Windows. The main VPN window is a bit jankier. It works fine, but in order to make the server list constantly visible (unnecessary IMO), it relegates the actual VPN connection to a floating box that looks like an afterthought. It even includes a button to open the server list that's already open. I freely admit this is just a personal complaint, but it still baffles me. Surfshark's browser extensions for Firefox and Chromium are almost clones of its desktop apps, with a few differences. The Alert tab tells you if the site you're on has suffered a security breach recently. CleanWeb 2.0 is the main reason to add Surfshark to your browser; it's a much stronger blocker that even works on some video insert ads. All VPNs add to your web browser's workload, so it's normal to see speeds drop. The best VPNs manage to keep the drops as small as possible. I used to see how quickly my download speeds declined at six of Surfshark's server locations — that's a measure of how fast a browser can load web pages, buffer videos and download large files. I also looked for latency, which affects real-time communication with another server (important for gamers) and upload speed, which affects how quickly your device can send data (important for torrenting). My results are in the table. Server location Latency (ms) Increase factor Download speed (Mbps) Percentage drop Upload speed (Mbps) Percentage drop Portland, U.S.A. (unprotected) 18 — 58.27 — 5.88 — Bend, U.S.A. (fastest) 30 1.7x 55.35 5.0 5.56 5.4 Montreal, Canada 164 9.1x 56.47 3.1 5.58 5.1 Bogota, Columbia 281 15.6x 55.01 5.6 5.58 5.1 Johannesburg, South Africa 605 33.6x 51.87 11.0 5.62 4.4 Dubai, U.A.E. 534 29.7x 54.53 6.4 5.74 2.4 Jakarta, Indonesia 449 24.9x 57.55 1.2 5.92 -0.7 Average 344 19.1x 55.13 5.4 5.67 3.6 In terms of download and upload speeds, Surfshark is the fastest VPN I've tested so far, beating out ExpressVPN, Proton VPN and NordVPN — and none of those are exactly sluggish. If you look at the Indonesia row, you'll see I actually got a higher upload speed than I did without the VPN active. That probably has more to do with natural fluctuations from my ISP than anything Surfshark did, but it still indicates how little this VPN weighs down your browsing. Latency is more of a mixed bag. Jumps in ping time are expected across long distances, but I also saw a fairly large jump on a server in the same state as me. Surfshark may not be ideal for fast-paced online games, but its speeds are just about perfect for any other task. To determine whether Surfshark can keep you safe, I'll be looking at three factors: whether it uses secure and up-to-date VPN protocols, whether any of those protocols leak your IP address and whether encryption is being applied to all data packets. The first is a matter of researching the technology, but I've run practical tests for the other two. Surfshark uses the VPN protocols WireGuard, OpenVPN (over TCP or UDP) and IKEv2. All of these are field-tested protocols that rely on uncracked encryption and proven authentication methods. There's no proprietary protocol with shady source code, nor any outdated legacy options that might pose a risk if you pick them. My only complaint is that OpenVPN isn't available on Mac. Each of these protocols does the same thing: establish communication between your device, VPN servers and the internet. They handle the steps differently, but the average user is only likely to see small differences. If one protocol isn't working, you can switch to another — or just pick the automatic protocol selection option, which worked fine during my tests. If you want to pick for yourself, use the table below for reference. Protocol Use case Available on Other notes WireGuard Generally provides the best speeds All platforms Saves static IP addresses, but Surfshark masks these with dynamic IPs for users OpenVPN over TCP When the other protocols have dropped your connection All platforms except macOS and iOS Automatic obfuscation OpenVPN over UDP When you need speed more than stability (and WireGuard isn't working) All platforms except macOS and iOS Automatic obfuscation IKEv2 On mobile, as it's good at reconnecting when moving between Wi-Fi and data All platforms except Windows Not open source Next, I picked five of the servers I didn't use for the speed test and checked all of them for three different kinds of leaks using Surfshark has its own DNS servers, so DNS leaks are unlikely — those usually come from a VPN using public servers to resolve DNS requests. As expected, DNS requests didn't reveal my IP address in any of the tests. There's more potential for IPv6 leaks, as Surfshark doesn't support IPv6. It recommends turning it off instead, and has guides on doing that. To fully put Surfshark through its paces, though, I ran my tests with IPv6 still active on my computer. On all five servers, the IPv6 test could not run. This indicates that Surfshark actively blocks IPv6, which (until more of the internet starts running on the new protocol) is a fine way to prevent IPv6 leaks. The leak testing tool also checks for WebRTC leaks, so I ran each test with a Google Meet call active, but that didn't leak either. In short, Surfshark didn't spring a leak no matter how many times I poked it. I'm prepared to call it watertight. To be absolutely sure I was recommending a safe VPN, I used WireShark (no relation) and HTTP Forever to see whether its encryption works. From examining the data stream before and after connecting to a Surfshark server, it's clear that encryption is truly being applied. Take a look for yourself — the fact that you can't get any information from the screenshot means the VPN protocol is working. Surfshark is part of a suite of security products — a lot like its sister brand NordVPN, but with the offerings per tier a little more coherent. It comes in three subscription types, each of which is available at three durations. The table below shows the whole range of costs. Note that the 24-month plans are introductory only. You can only renew for one month or 12 months. The prices below also factor in extra months you'll get when you sign up for the first time, which aren't available in renewals. Plan One month 12 months 24 months Surfshark Starter $15.45 $48.75 ($3.19/month with 3 extra months) $53.73 ($1.99/month with 3 extra months) Surfshark One $17.95 $50.85 ($3.39/month with 3 extra months) $67.23 ($2.49/month with 3 extra months) Surfshark One+ $20.65 $91.35 ($6.09/month with 3 extra months) $107.73 ($3.99/month with 3 extra months) Surfshark's price drops steeply from its shortest to its longest subscriptions. $15.45 is way overpriced (even for a service we quite like), but $1.99 per month is about the least you'll pay for any VPN worth recommending. The jump from Starter (which only includes the VPN service) to One (which includes everything else except Incogni) is also tiny on the 12-month plan — only an extra $0.20. Surfshark is almost certainly doing this to juice active user numbers — but that doesn't mean you can't take advantage of it. To our mind, the 12-month subscription to Surfshark One is extremely good value, provided you already know you want Surfshark VPN. Every plan comes with a 30-day money-back guarantee. At any point before 30 days have elapsed, you can start a live chat conversation to get your money back. This is only allowed once every six months. You can also get a free trial for seven days by installing the Surfshark app from the Apple or Android app store, creating an account, then choosing the plan that includes the 7-day free trial. However, since you have to enter a payment method for this — and it's not accessible on Windows — the 30-day period is generally more convenient. Here's what you can get from Surfshark aside from its VPN service. In order to keep our focus on the VPN, we didn't have time to rigorously test all these, but we've included the basic information to help you make your decision. Alternative ID is included along with VPN service in a Surfshark Starter plan. It consists of two features: masked email generator and personal detail generator. Masked email generator gives you a random email address that sends all messages along to your real inbox. Since it auto-forwards everything, an email mask isn't for reducing spam. Instead, it lets you keep your real email address secret when signing up for online services — since providing your actual address runs the risk of leaking it. For an extra $2.89 per month, you can also get an alternative phone number that works similarly. Personal detail generator creates fake names, addresses and birthdays you can use to sign up for any websites you're uncertain about. Be sure to use it along with the VPN, or your IP address will reveal the actual details. It also might be helpful for randomly generating your next RPG character. Surfshark Antivirus is included in Surfshark One and One+ subscriptions. It can scan files as you download them and can also scan your whole system for malware, checking against a list of unwanted programs it claims to update every three hours. AV-Test gave it a perfect score in protection. A top score (6 out of 6) means Surfshark Antivirus caught 100 percent of malware thrown at it, both known threats and zero-day attacks. It also got a perfect usability score for totally avoiding false positives, and a 5.5 out of 6 on performance — it had nearly no impact on downloading apps or copying files, but slowed down popular websites by around 30 percent on average. Surfshark Alert, which is also part of Surfshark One and One+, scans the information released in data breaches to see if any of your important data has been compromised. It can check for email addresses, usernames, passwords, credit card numbers and government IDs. It can also warn you when malware on your computer is capable of stealing your data. You can get access to Surfshark Search, a search engine akin to Google, with a One or One+ subscription. It offers a number of benefits over Google, including being totally ad-free (a perk of being subsidized by subscription). You can also change the region from which you get results. Surfshark claims that all results are totally organic, with no trackers or learning from logged searches. Incogni, an automated data removal service, is the one feature restricted to Surfshark One+ plans. It searches data brokerages to see if they have any of your information, then contacts them for you to request they purge the data. Brokers don't have to honor all deletion requests, but it never hurts to try. Incogni keeps searching as long as your subscription is active, so it can automatically send multiple requests to the same broker if necessary. Several VPNs now provide their users with Saily eSIM discounts, which can be used to get regular phone service in foreign countries. Surfshark grants various discounts through the coupon code surfshark5, which appears to be usable even without a Surfshark account. Surfshark's privacy policy shows us its outward attitude toward user privacy. While it's possible for a VPN provider to lie outright in its posted policy, they prefer not to for liability reasons. An unreliable service will instead use loopholes, vagueries and incomplete statements to make privacy promises it doesn't plan on keeping. By contrast, a VPN service worth your money will be as specific as possible about any exceptions to its no-logs policy. I read Surfshark's entire privacy policy to see which type of VPN it is — no small feat, as it's well over 5,000 words long. The page includes summaries, but they're pared down a little too far to be useful, so it's into the full text I go. Surfshark is based in the Netherlands, which makes it subject to the European Union's General Data Protection Regulation (GDPR). That's good news, since GDPR does not permit any company to retain data without justifying it. The Netherlands is likely part of the Nine Eyes intelligence-sharing agreement, but agencies can't spy on a VPN's users unless that VPN is already saving activity logs — and if it is, it's got much bigger problems than where it's based. Surfshark's entire server network runs on RAM-only infrastructure, so any saved activity is erased at regular intervals. Even better, the policy is clear that your activity on any server is deleted within 15 minutes. If we take Surfshark at its word, there's very little reason to worry about servers being seized or searched. That means the only risk is that Surfshark itself might take advantage of its access to your information. It does, unfortunately, claim the right to view information gathered by third-party trackers, such as the cookies used by social media sites to track ad performance. But none of those trackers are watching what you do when you use the VPN, nor digging into your actual browsing activity — which, as we've seen, doesn't exist after 15 minutes. Although we can't conclusively verify any VPN's privacy policy, since that involves the logically impossible feat of proving a negative, we can get very close by checking independent audits. Third-party auditors can verify a VPN's public statements through a combination of interviews, document review and directly tinkering with the infrastructure. Surfshark passed its most recent audit in June 2025, which — at time of writing — leaves very little room for interference. Deloitte, the audit firm, concluded that "the configuration of IT systems and management of the supporting IT operations is properly prepared, in all material respects in accordance with the Surfshark's description set out in the Appendix I." I checked that description and found that it matches up to Surfshark's public privacy policy. So, as much as we can say that any VPN is private, Surfshark is private. It may not stop all personalized ads, but it will at least keep your personal information secret. If you mainly need a VPN for streaming, this is the section for you. Here, I test whether Surfshark can change your location convincingly enough for you to see content from other countries, without getting caught and blocked by streaming platforms. The procedure is simple: I pick five test locations, connect to three different servers in each and load Netflix. If I get in cleanly without error messages, and actually see different shows than I would without a VPN, I'll know Surfshark convincingly changed my location. (As a reminder, when unblocking with any VPN, always make sure you're logged into your streaming account first.) Server Location Unblocked Netflix? Changed content? Canada 3/3 3/3 Ireland 3/3 3/3 Colombia 3/3 3/3 South Africa 3/3 3/3 Japan 2/3 2/3 Surfshark performed extremely well in this test, not only unblocking every location at least twice but also maintaining fast enough speeds to keep the videos from stuttering. The only failure was that one server in Japan got spied out as a VPN and blocked. However, simply disconnecting and reconnecting was enough to get me over the hurdle. Any failure to change virtual location counts against a VPN, but even the best services can't keep their servers off 100 percent of blocklists. NordVPN, another top-five VPN, scored the same 14/15. As far as I'm concerned, that's a passing grade for streaming — but if it's a dealbreaker for you, remember ExpressVPN and Proton VPN both have perfect scores. Surfshark has a total of 100 server locations in 141 countries. Of those locations, 47 are virtual and 92 are physical. A virtual VPN server gives you an apparent digital location different from where it's really located. There's little security tradeoff, but speeds may vary depending on how far you are from the server's actual position. The one count against Surfshark here is that it doesn't clarify where its virtual servers are really located, so using them is a speed crapshoot. The table below shows the proportions of server locations in each region, so you can decide whether Surfshark is likely to be useful for where you are. You can find a full list on Surfshark's website, though only the apps show which servers are actually virtual. Region Countries with servers Total server locations Virtual server locations North America 8 32 5 South America 10 10 6 Europe 46 58 13 Africa 6 6 4 Middle East 3 3 1 Asia 25 26 18 Oceania 2 6 0 Total 100 141 47 (33%) These numbers are interesting in a few ways. First, Surfshark's server network is only about one-third virtual, the lowest proportion of any major VPN I've reviewed so far. There's also no continent without a single physical server. This makes Surfshark a very good choice to guarantee usable internet speeds while globetrotting. As usual, servers are mostly in Europe and North America, although there's a fair amount of Asia represented by the virtual locations. Surfshark is newer than most of its competitors, so it's impressive that it's built such an extensive network in half the time. The table reveals a VPN service that's interested in expanding, but won't do so at the expense of establishing quality locations that actually work. Surfshark sets itself apart from the VPN pack with several features, some visible to the user and some working behind the scenes. Mostly, its features are familiar concepts implemented well, rather than outright innovations like NordVPN's Meshnet — but there's a lot of possibility for exciting new directions. Surfshark has two technological innovations under the hood that make its VPN relatively unique. The first is Nexus, which has been active since 2022. Nexus connects all Surfshark's servers together into a tighter network than most VPNs use. All its servers are nodes in a web of interconnected paths, a lot like the Tor network, except proprietary to one company. When you choose a server location, you're only selecting the last node in a sequence. Surfshark software selects the entry point and the path to your chosen exit. This gives every user more options for a working connection path, and allows Surfshark to regularly rotate your apparent IP address so activity on one masked identity can't trace back to you. It's also what makes it possible to pick the two steps in a double-hop connection (see "Dynamic MultiHop" below). Everlink is a newer technology that Surfshark calls a "self-healing VPN infrastructure." Any time you're connected to Surfshark through the WireGuard protocol, you're also connected to Everlink — a parallel infrastructure that watches your VPN connection. If it ever drops, Everlink instantly reconnects you to another server nearby, theoretically so fast you won't notice the outage. This is basically one step up from a kill switch. Instead of cutting off your connection, Everlink switches it to the next server instead. This makes it difficult to test — the way to check a kill switch is to simulate a server drop by cutting off your own internet connection, which makes Everlink's function impossible. However, I can at least say I'm cautiously excited about Everlink's potential power to negate server drops. One thing you'll regularly hear about Surfshark is that it puts no limits on how many devices can connect through your account. In theory, one subscription is enough for you, your household and any friends that want to borrow it. In practice, though, "unlimited" is a stretch. A support article acknowledges that some people may abuse the privilege by reselling access, or by masking illegal botnet activity behind hundreds of Surfshark connections. The article doesn't explicitly say Surfshark will limit or ban abusers, but questions to the support team revealed that an account could be locked if an automated system detects fraud. If you use a high number of simultaneous connections, even legitimately, you could be flagged — though you may be able to unlock your account by telling customer service what happened. Bypasser lets you split your internet connection so certain apps or websites go through the VPN while others remain outside. This gets you better speeds on sites and apps that don't involve any sensitive information. Also, whenever a service requires your real IP address, you can keep using the VPN for everything else. Torrenting is a classic use case — you can keep BitTorrent protected in the background while you do something innocuous without VPN protection, improving speeds for both processes. Bypasser split tunneling is available on all of Surfshark's desktop and mobile clients, though iOS users can only split by website, not by app. Windows and Android users can also choose between two forms of split: "Bypass VPN," which keeps all listed sites and apps outside the VPN tunnel, and "Route via VPN," in which only the listed sites and apps stay within the VPN tunnel. Many VPNs have a double-hop option, which routes connections through two VPN servers to keep you protected in case one breaks. However, most of them restrict you to set paths of two servers. Surfshark is the only VPN that lets you choose both steps, thanks to Nexus pre-establishing paths between all the servers. For the best performance, I recommend picking an entry node near your real location, then choosing your exit node based on what you need to unblock. If you aren't unblocking anything in particular, your best bet is to simply choose two nodes in your own country. VPN obfuscation refers to VPNs hiding the fact that they're VPNs at all — so not only is your IP address not your real one, but it doesn't appear to have been changed. Surfshark's obfuscation is called Camouflage Mode. As long as you're connected via OpenVPN, it's active automatically. So, if you suspect an outside firewall is preventing you from getting online while running Surfshark, switching to OpenVPN might solve the problem. NoBorders is another option for getting online with Surfshark under external restrictions, especially those imposed by entire governments (like the Great Firewall of China). If Surfshark detects restrictions on internet usage, NoBorders activates and switches you to a server well-placed to get around those restrictions — for example, an IP address from the next country over. The problem with NoBorders is that it's active by default, which may restrict you to certain servers when you don't need the help. I recommend switching NoBorders off in the settings for better performance. It may turn on again if it detects possible restrictions, so check the setting again if you find your speeds slower than usual. CleanWeb, Surfshark's ad blocker, is available in two forms. The basic version of CleanWeb, which blocks banner ads and trackers, comes with all Surfshark apps. CleanWeb 2.0 comes as a browser extension, which means it only works in-browser. However, it's a much stronger blocker, capable of cancelling video ads on streaming and YouTube. It also automatically rejects non-vital cookies on every site so you don't have to click the button — which I appreciated, as my ADHD brain is easily distracted by pop-ups. Surfshark gives you a list of static IP addresses at no extra charge, another rarity among leading VPNs. A static IP means you'll have the same address every time you connect to the VPN, so you won't look suspicious for regularly opening the same service with a different IP. Without this, you'll find yourself hitting CAPTCHAs more often. You can also keep your home device connected to a static IP server and use that to access your home network remotely. For an extra cost, Surfshark also offers dedicated IPs, which are the same as static IPs except you're the only person using them. Sometimes, a static IP can get blocked because of one bad user's behavior; a private dedicated IP removes that risk. A few other features are worth noting. Surfshark has a kill switch that cuts off your internet connection if your VPN server ever drops — this is largely obsolete with Everlink, but remains in the background as an extra precaution. You can set the VPN to connect automatically except on trusted networks, and can choose the location to which it auto-connects. If you need to briefly work without the VPN, you can pause Surfshark for five minutes, 30 minutes or two hours. Finally, Android users can have their VPN server override their GPS location, moving it to wherever their IP address is currently. You obviously don't want to use this while your phone is navigating you somewhere, but otherwise it's useful for privacy. Surfshark includes a few links to troubleshooting pages directly in the app, a tantalizingly unfinished feature. If you go to the settings tab and click Get Help and then Browse Guides, you'll see several links to FAQ articles about the version of the VPN client you're using. Clicking any link opens the page in your default browser. Jumping directly from the app to the relevant guide is really convenient, but if your problem isn't one of the five most common, you're out of luck — just click More Guides to go to the main support page. Once you're here, you'll find a helpful set of articles that make good design choices to put the average user at ease. "Getting started" includes setup guides for every Surfshark app, with abundant screenshots. Help articles are effectively written from the user's perspective. Instead of technical descriptions of problems, they start with topics like "I can't connect to Surfshark" or "I'm getting an error," then provide a sequence of DIY solutions. The only category without a clear direction is "Surfschool," which gathers a disparate bunch of feature explanations, advanced tips and basic VPN information under one heading. If you can't find what you need in the other sections, it may be easier to use the search bar instead of digging around in Surfschool. To reach live support, scroll to the bottom of the main support page, then click "Chat with us." A chat window will open in the corner of your screen. I used the live chat support to ask about receiving a link to the test account I used to write this review. As is now standard, I had to work my way past a chatbot first, but that didn't take too long. Once I reached a real person, they resolved my problem right away. The email ticket system is for difficult problems that can't be resolved in a single exchange, so I decided to test it with something a little more complicated. I asked about the status of IKEv2, which Surfshark promised to eliminate in 2022 but has only removed from Windows (this is in fact what they promised to do, but I wasn't aware of that yet). I heard back about 22 hours later with a speedy and applicable answer: a representative said that "currently, Surfshark does not have plans to remove IKEv2 from all operating systems." See the next section for details about that risk. Surfshark was founded in 2018, making it a relative newcomer to the security scene, and the VPN was its first product. Alert and Search debuted in 2019, while Antivirus and Incogni joined them in 2021. For the first two years of its existence, Surfshark was part of the Tesonet group, a Lithuanian startup incubator that also helped launch NordVPN (see "Connection to NordVPN" below). Its youth may be why there are few serious blemishes on Surfshark's record. Like Proton VPN, which is just a year older, it simply hasn't had time to put a foot wrong yet. However, that doesn't mean it's inevitable that Surfshark will screw up at some point. So far, it appears to be learning from its predecessors and avoiding their mistakes. The only potential error I can point to hasn't compromised anyone yet, but may in the future. In 2022, Surfshark was one of several VPNs cited for relying on a trusted root certification authority — a verification method that, if compromised, could let an attacker sneak malware onto a user's device using Surfshark's ID badge. There's no record of the certificate actually being exploited, and Surfshark claimed it was necessary to enable the IKEv2 protocol. In response to the report, Surfshark deprecated IKEv2 from its Windows app, which was the only one that used trusted root CAs for IKEv2. It's still available on all OSes except Windows, but a Surfshark rep told me in an email that they don't use trusted root CAs on those platforms, so there's no risk. In 2022, Surfshark announced a merger with NordVPN, though both companies repeatedly stressed that nothing about either service would change. According to Surfshark's announcement at the time, "The idea behind the deal is to align on a tactical level in reaching mutual goals while keeping the autonomy of our operations." As of 2025, nothing seems especially merged about NordVPN and Surfshark. Publicly, they're still completely different brands with few mentions of the other on their respective websites. In an email, a Surfshark representative told me that "Surfshark and Nord Security operate as autonomous companies relying on separate infrastructures, different product development plans and separate customer bases." That said, it's worth noting that Surfshark and Nord have a shared lineage in Tesonet, the Lithuania-based tech incubator that, with Nord, shares Tom Okman and Eimantas Sabaliauskas as co-founders, and nurtured Surfshark for the first two years of its life. In the end, a Surfshark representative told Engadget that Surfshark currently "operates independently" of Tesonet. Be that as it may, the combination of Surfshark and NordVPN is yet another example an increasingly consolidated VPN industry, where competitors like Kape Technologies and Ziff Davis operate multiple digital service brands under one corporate roof. In a lot of ways, Surfshark works hard to earn your trust. Its reliance on brick-and-mortar servers testifies to that, as do its speeds, regular privacy audits and refusal to rest on its laurels. Nexus and Everlink may not be perfectly implicated, but they do have tangible results that indicate they're a lot more than just marketing gimmicks. Both are positive signs of a VPN provider genuinely trying to stand out in a crowded field. It's also a great sign that Surfshark responded to the trusted root CA risk with a targeted intervention. I wish they'd found a way to run IKEv2 on Windows without as much risk (other VPNs manage it), but I can't deny they seem serious about addressing potential issues before they become crises. It's nice that I can enthusiastically recommend Surfshark for its attention to security as well as its speeds and straightforward features.


Business Upturn
3 days ago
- Business Upturn
Hold Me Ltd. Signs Binding LOI to Acquire Synthetic Darwin LLC, Creator of Darwinslab Ecosystem – Self-Evolving AI Agents Platform — Eyes Strategic Web3 Expansion
Tel Aviv, Israel, July 24, 2025 (GLOBE NEWSWIRE) — Hold Me Ltd. (OTCID: HMELF), an Israeli tech company, today announced the signing of a binding Letter of Intent (LOI) to acquire Synthetic Darwin LLC, a U.S.-based AI research and development studio pioneering the next generation of self-evolving, autonomous AI agents – the DrwinsLab. Once fully operational, DarwinsLab's platform would aim to enable AI agents to independently design, test, and refine themselves through recursive self-improvement and genetic algorithms modeled on natural selection, according to Gabriel Fridman of Synthetic Darwin. These agents operate in complex, open-ended simulation environments where they iteratively optimize architectures, objectives, and performance – with no human-in-the-loop. The system represents a powerful step toward fully autonomous, generalizable AI with wide applicability in R&D, algorithmic trading, decentralized coordination, robotics, and AI governance. Under the LOI, Hold Me will acquire 100% of Synthetic Darwin in a share-based transaction, subject to definitive agreements and customary regulatory approvals. As part of the transaction strategy, Hold Me will raise growth capital, positioning the combined company at the intersection of AI, blockchain, and capital markets innovation – effectively making it the first publicly traded company operating an ecosystem powered by a Solana-based utility token. 'Synthetic Darwin will not just build models – they're aiming to build meta-models: agents that architect and evolve better agents,' said CEO of Hold Me Ltd. 'This is an inflection point in AI, and through this acquisition with a public company, we aim to bring this capability to scale – across sectors ranging from decentralized finance to defense autonomy.' The post-transaction vision includes deploying evolved AI agents in industrial and defense applications, financial services, healthcare , and on-chain governance environments, as well as integrating blockchain-based compute and reward layers for AI training economies. Menny Shalom, CEO of Hold Me, expects that this acquisition, would not only increase global visibility to the company but also provide access to institutional investors, enabling significant investment into compute, reinforcement environments, and cross-chain integrations. About Hold Me Ltd. Hold Me Ltd. (OTC: HMELF) is an Israeli-listed technology venture company focused on the convergence of artificial intelligence, decentralized systems, and digital infrastructure. About Synthetic Darwin LLC Synthetic Darwin LLC is a U.S.-based artificial intelligence company developing self-evolving AI systems through recursive improvement and genetic algorithms. Its autonomous agents are designed to autonomously explore, learn, and improve — unlocking new frontiers in self-directed machine intelligence. Forward-Looking Statements This press release contains 'forward-looking statements' within the meaning of the federal securities laws, including Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Hold Me's current expectations, estimates and projections about the expected date of closing of the proposed transaction and the potential benefits thereof, its business and industry, management's beliefs and certain assumptions made by the parties, all of which are subject to change. In this context, forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as 'expect,' 'anticipate,' 'intend,' 'plan,' 'believe,' 'could,' 'seek,' 'see,' 'will,' 'may,' 'would,' 'might,' 'potentially,' 'estimate,' 'continue,' 'expect,' 'target,' similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. All forward-looking statements by their nature address matters that involve risks and uncertainties, many of which are beyond our control, and are not guarantees of future results, such as statements about the consummation of the proposed transaction and the anticipated benefits thereof. These and other forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in such statements and, therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Important risk factors that may cause such a difference include but are not limited to: the completion of the proposed transaction on anticipated terms and timing; the occurrence of any event, change or other circumstances that could give rise to the termination of the agreement; and the failure to realize the anticipated benefits of the proposed transaction. 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American's CEO Says The Airline Won't Use AI to 'Bait and Switch' Ticket Shoppers
American Airlines wants you to know they aren't using AI in ways they say amount to "tricking" customers who are searching for tickets. CEO Robert Isom on a conference call Thursday said American Airlines Group (AAL) will use artificial intelligence to operate more efficiently and showcase amenities to customers. But "some of the things I've heard are just not good," he said in response to a question about using AI to help determine ticket pricing. 'Consumers need to know that they can trust American, okay? This is not about bait and switch. This is not about tricking,' Isom said, according to a transcript made available by AlphaSense. 'Others that talk about using AI in that way—I don't think it's appropriate.' Neither Isom nor the reporter who raised the question named Delta Air Lines (DAL), but the comparison seemed inescapable. Delta has said it would increasingly use AI to identify the highest prices it can charge without losing sales, according to President Glen Hauenstein, citing "amazingly favorable" results. The carrier plans to deploy technology offered by Israeli company Fetcherr on 20% of domestic flights by the end of the year, Hauenstein said this month. "There is no fare product Delta has ever used, is testing, or plans to use that targets customers with individualized offers based on personal information or otherwise.," Delta spokesman Andrew Post told Investopedia. "A variety of market forces drive the dynamic pricing model that's been used in the global industry for decades, with new tech simply streamlining this process." AI aside, the airlines are adopting similar strategies. American, like Delta, is prioritizing the higher income customers who tend to buy premium tickets amid sluggish main cabin sales. American plans to increase its premium capacity by 50% over the next five years and expand its international service, Isom said. Meanwhile, the carrier is reducing domestic capacity. American shares were recently down 8%, and have lost about one-third of their value so far this year. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data