Apple targets spring 2026 for release of delayed upgrade of Siri AI

Business Standard

13-06-2025

Apple Inc. has set an internal release target of spring 2026 for its delayed upgrade of Siri, marking a key step in its artificial intelligence turnaround effort.
The company's Siri team is aiming to bring the revamped voice assistant to market as part of an iOS 26.4 software update, according to people with knowledge of the matter. The long-promised changes will allow Siri to tap into consumers' personal data and on-screen activities in order to better fulfill queries.
Apple's '.4' updates — known as 'E' on the company's internal software development schedule — are typically released in March. That was the case with iOS 18.4 this year and iOS 17.4 in 2024. But an exact date hasn't been set internally for the software, beyond a spring time frame, said the people, who asked not to be identified because the work is private.
Apple, in response to a request for comment, said it hasn't announced exact timing for the new Siri features. It reiterated earlier statements that the upgrades are planned for the 'coming year.'
The timeline could still shift depending on whether new snags emerge. If the next several weeks of development work proves promising, the company could consider giving a preview of the features when it launches the next iPhones in the fall, one of the people said, though no final decisions have been made.
The upgrade has been a long time coming. Apple originally introduced the next-generation Siri features at its Worldwide Developers Conference in June of last year. The idea was to modernize the voice assistant — first introduced in 2011 — which hasn't kept pace with chatbots and other AI tools.
The technology in the works also includes a system called App Intents that allows Siri to more precisely control applications and in-app actions across Apple devices.
If the latest release timing sticks, Apple will have gone nearly two years between announcing the new Siri and delivering it to customers. It's been an especially high-profile delay because the capabilities were part of the iPhone 16 marketing last year — despite the new Siri not being close to ready.
Internally, Apple's AI and marketing teams have pointed fingers at each other. The engineering side has blamed marketing for overhyping features, while marketing maintains it operated on timelines provided to them by the company's AI teams, according to people with knowledge of the matter.
There also remains a debate over how much AI functionality Apple should be building itself and how much it should push off to partners like OpenAI. And the company has held internal discussions about buying smaller AI-related startups.
Within Apple, the original goal was to have the Siri features ready in the fall of 2024, alongside the new iPhone. The target then shifted to spring 2025. The company had privately expected a rollout as part of iOS 18.4, before moving the target again to May with iOS 18.5.
By March, the company postponed the features indefinitely, saying at the time they wouldn't arrive until sometime in the coming year. The delays stemmed from engineering snags that kept the technology from working properly a third of the time, Bloomberg News reported earlier this year.
A key technical challenge: Siri's brain was essentially split in half for iOS 18. Apple used an existing system for common tasks, such as setting timers and making calls, and a newer-generation platform for upgraded Siri features. Combining the two architectures led to bugs, necessitating Siri to be rebuilt entirely.
The issues set off a firestorm within Apple, leading to the company's senior vice president of AI, John Giannandrea, being stripped of all consumer-facing product oversight. That included his management of Siri and Apple's secretive robotics unit.
At the company's latest developer event this week, Giannandrea kept a low profile. It was a shift from the previous year, when he spoke in a number of press interviews about the Apple Intelligence platform and the company's AI work.
He's also become less influential internally, according to people with knowledge of the matter. Some executives believe he should be squarely focused on underlying AI research, which is seen as his strength. He continues to oversee development of large language models — the basis of generative AI — and testing of AI technology.
Engineering for the voice assistant was taken over by Vision Pro headset creator Mike Rockwell and software engineering chief Craig Federighi. Both executives played key roles in the company's latest software announcements at WWDC. Rockwell is now leading work on Siri LLM, the internal name for the new underlying system to power the service and enable the delayed features.
While Apple announced a sweeping design overhaul for all of its platforms this week, it didn't introduce major in-house AI features beyond opening its large language models to developers and adding live translation to calls and text messages. It also didn't introduce or demonstrate Siri features, though Federighi did address the delay.
'This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year,' he said at the beginning of the roughly 90-minute presentation.
Federighi and other executives also sought to downplay the company's struggles in AI, saying that the postponed Siri features were just a part of a broader push and that success in AI will be determined over the next several years.
The reality, though, is that the delays have already had repercussions. The technology was part of a planned smart home hub that has now been pushed back as well, keeping Apple from moving into a new product category, Bloomberg has reported.
The home hub is a screen-based device that can be affixed to walls or placed on a desk. The operating system for the product relies heavily on the new Siri features — and the software delays forced Apple to indefinitely postpone a hardware release that had been set for March.
The larger concern is how Apple's still-nascent push into AI will affect future hardware categories. The company wants to launch smart glasses next year featuring AI-enhanced cameras that can scan the surrounding environment. But as of now, it's still reliant on OpenAI and Alphabet Inc.'s Google for image analysis.
For further in the future, the company has been working on an even more ambitious Siri revamp. This would turn the assistant into an always-on device copilot that's more conversational. Apple also has teams exploring a chatbot-like app dubbed Knowledge that can tap into the open web.
The chatbot project is being led by Robby Walker. He previously ran the team developing Siri, until it was removed from his responsibilities during the shake-up earlier this year. That has spurred concerns within the company over whether his team is up to the latest challenge, Bloomberg has reported.