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China EV brands Zeekr, Neta inflated car sales to hit targets

China EV brands Zeekr, Neta inflated car sales to hit targets

Yahoo4 days ago
STORY: Chinese electric vehicle brands Zeekr and Neta inflated sales to hit aggressive targets.
That's according to documents reviewed by Reuters and interviews with dealers and buyers.
Documents from recent years show both companies arranged for cars to be insured before they were sold to buyers.
This enabled them to book sales early under Chinese industry car registration practices, so they could hit monthly and quarterly targets, sources said.
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Documents show Neta used this method for over 64,000 cars - more than half of vehicles sold from January 2023 to March 2024.
Meanwhile, premium EV brand Zeekr used the same method to book early sales in late 2024, Reuters interviewees said.
Vehicles booked as sold before reaching a buyer are called "zero-mileage used cars" in the Chinese auto industry.
The practice has emerged out of cutthroat competition for sales in the world's largest auto market.
The industry faces a moment of reckoning, with state media calling out the zero-mileage car practice.
Meanwhile, China's cabinet has pledged to regulate "irrational" competition.
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