Pallet Secures $27M Series B Led by General Catalyst to Scale AI Workforce for Logistics

Associated Press

27-05-2025

SAN FRANCISCO--(BUSINESS WIRE)--May 27, 2025--
Pallet, the company behind CoPallet, the AI workforce for logistics, today announced a $27 million Series B round led by General Catalyst, with continued support from Bain Capital Ventures, Activant Capital, and Bessemer Venture Partners, bringing total funding raised to $50 million. The raise comes amid surging demand from logistics operators under intense pressure to reduce costs as global tariffs and economic headwinds reshape supply chain economics.
Logistics is an $11 trillion industry, yet an estimated 10% of total spend still goes to manual administrative workflows. Data entry, email, and flipping between web portals are the norm to complete mission-critical workflows including taking orders, quoting, and tracking.
CoPallet is an AI workforce that completes these workflows 10x faster and at half the cost of traditional staffing. As tariffs and cost pressures mount, Pallet's AI workforce has become a high-leverage resource for operators seeking to preserve profits without sacrificing service quality.
'This wasn't a story about hype, it was a story about math,' said Pallet CEO and founder Sushanth Raman. 'Customers ran the numbers. A midsized carrier was able to reallocate 25 employees who were doing repetitive order entry, saving millions. With tariffs driving up costs across the board, the ROI was obvious and our biggest challenge became keeping up with demand.'
Pallet will use the funding to expand its product and engineering teams and scale its AI workforce to meet the needs of its rapidly growing customer base across freight brokers, 3rd party logistics providers, freight forwarders, carriers, and shippers.
'General Catalyst believes the next wave of iconic companies will come from applied AI — purpose-built systems that solve real, high-friction problems in massive industries,' said Marc Bhargava, Managing Director at General Catalyst. 'Pallet is doing exactly that for logistics, and we believe has the potential to be a multi-billion dollar opportunity.'
Dan Lewis (CPO at Microsoft, co-founder at Convoy), Amit Agarwal (former President at Datadog), Girish Rishi (former CEO at BlueYonder), Michael Capellas (former CEO at Compaq), Matt McKinney (CEO at Loop), and Aatish Nayak (Head of Product at Harvey) participated in this funding round.
To learn more, visit www.pallet.com.
About Pallet
Pallet makes supply chain operators more efficient. Our AI workforce, CoPallet, handles high-volume logistics workflows like order entry, portal updates, and quoting, all with human-level accuracy and oversight. CoPallet executes repetitive processes on top of existing systems at a fraction of the cost.
About General Catalyst
General Catalyst is a global investment and transformation company that partners with the world's most ambitious entrepreneurs to drive resilience and applied AI. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond. With offices in San Francisco, New York City, Boston, Berlin, Bangalore, and London, we have supported the growth of 800+ businesses, including Airbnb, Anduril, Applied Intuition, Commure, Glean, Guild, Gusto, Helsing, Hubspot, Kayak, Livongo, Mistral, Ramp, Samsara, Snap, Stripe, Sword, and Zepto.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250527164246/en/
CONTACT: Jason Feng
Pallet
[email protected]
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE ARTIFICIAL INTELLIGENCE DATA MANAGEMENT TECHNOLOGY SUPPLY CHAIN MANAGEMENT LOGISTICS/SUPPLY CHAIN MANAGEMENT TRANSPORT RETAIL
SOURCE: Pallet
Copyright Business Wire 2025.
PUB: 05/27/2025 09:15 AM/DISC: 05/27/2025 09:15 AM
http://www.businesswire.com/news/home/20250527164246/en