Aamir Khan Calls Multiplexes ‘Elite' Amid Sitaare Zameen Par YouTube Release: ‘You Can't Afford It'
Aamir Khan has sparked a conversation around cinema affordability ahead of the YouTube release of his much-anticipated film Sitaare Zameen Par. In a recent interview with ANI, the actor-producer expressed concern over the rising cost of moviegoing and shared his vision to make films more accessible to the masses through his official YouTube channel.
Comparing modern multiplexes to luxury hotels, Aamir said, 'Multiplexes started in 2005-06. The investment in them was very high, so the prices of tickets and eatables also increased. Just like when you go to a five-star hotel, the same things that you'd get elsewhere for a much lower price cost a lot more there because it offers many more facilities and a five-star environment." He added, 'Similarly, multiplexes have now become quite elite. Unless you have a certain level of economic earnings, you simply can't afford to go there."
To combat this growing exclusivity, Aamir Khan is taking matters into his own hands with his digital platform, Aamir Khan Talkies. Through a pay-per-view model, he hopes to democratize cinema by allowing creators to offer content at much lower prices. 'The model I have created solves this problem. The people who cannot afford that posh environment, I am trying to reach them. With this, everyone can enjoy cinema," he explained.
The upcoming release of Sitaare Zameen Par on his YouTube channel marks the beginning of this venture. Viewers will be able to watch films for as low as Rs 25 or Rs 50, with the pricing model set by the creators themselves. Aamir emphasized that this approach is not limited to feature films alone; web series and short-form content will also be part of the platform's offerings.
The move has been widely praised by fans for its inclusivity and the way it empowers filmmakers while making quality cinema affordable for all. Sitaare Zameen Par will premiere on August 1, with more titles from Aamir's past and future productions to follow.
First Published:
July 31, 2025, 04:05 IST
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