L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
Find out the groundbreaking products coming to a beauty counter near you very soon
FUTURE'S BRIGHT L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
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THE beauty industry probably isn't the first thing that springs to mind when you think of technology.
However, with groundbreaking skincare ingredients, cutting-edge hair tools and innovative formulas, the beauty industry is home to some of the world's most exciting technology.
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Over the past few years, we've seen beauty brands roll out hundreds of exciting innovations, like AI-powered foundation and refillable perfume.
Recently, beauty giant L'Oréal (the company behind brands like L'Oréal Paris, Lancôme, and La Roche-Posay) showcased its upcoming innovations at Vivatechology, Europe's largest tech event.
And with new professional-grade skincare devices, free-to-use skincare apps, and sustainable initiatives all on the horizon, the future of beauty is looking bright.
"There are many mysteries in beauty that need to be solved - people get frustrated when they don't know if something is right for them, so there is often a lot of guesswork, and I think technology will help us solve that," says Guive Balooch, L'Oréal's global managing director of augmented beauty and open innovation.
One of the ways L'Oréal is addressing this is by rolling out AI-powered apps, like Noli and Spotscan+, to help guide consumers to the right products.
"For the last thousand years, beauty has been chemistry-based, all about topicals and serums - but we are at an incredible moment where technology is moving beauty from products to services and experiences," says Guive.
So, just what is on the agenda for the future of beauty? Here's a sneak peek...
Noli app
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Discover a new skincare routine
Credit: L'OREAL
What is it?
Got beauty product fatigue? Try Noli - a new platform that's designed to make beauty shopping simpler.
The free tool scans your face, asks you some questions about your everyday routine, skin type, and skin goals, then creates a detailed report of compatible products for you.
For each product recommendation, it gives you a compatibility score, meaning you can see exactly how suitable a product is for you. These recommendations can then be shopped on the platform and delivered to your door.
It also has a hair function, meaning you can shop for your new favourite shampoo, too.
When will it drop?
It's free and out now - discover it on the Noli website.
Osmobloom
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L'Oréal is using the new Osmobloom technology
Credit: L'OREAL
What is it?
Previously, turning plants into perfume has been a time- and energy-consuming process using heat, alcohol, and solvents to extract perfume oils.
Osmobloom is a new technology that turns plants and flowers into perfume oil without using any of the above.
This technology took over nine years to develop, and uses a pressurised cylinder to extract the scent from plants - it's also compatible with flowers like lily of the valley, which was previously impossible to extract into perfume oil.
When will it drop?
The tech has already been used for the tuberose notes in Valentino Anatomy of Dreams collection - so we'll definitely see it used in upcoming fragrance launches.
Airlight Pro
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Expect to see this hairdryer in UK salons soon
Credit: L'OREAL
What is it?
There's been much chatter about this hairdryer over the past year - but we're finally seeing it launch.
Designed in collaboration with Zuvi - the geniuses behind the Zuvi Halo hairdryer - this innovative hairdryer dries hair 21% faster, without heat or damage.
Rather than simply blowing heat on your hair, it uses infrared light, which directly tackles water molecules, resulting in faster, damage-free styling.
The hairdryer also connects to an app, allowing your stylist to programme the perfect blow-dry for you, addressing your hair needs and concerns.
When will it drop?
It's already being rolled out in France and USA - so keep your eye peeled for it in salons in the UK.
Spotscan+ Coach app
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Elevate your skincare game
Credit: L'OREAL
What is it?
Getting into the habit of a skincare routine can be tricky, but it doesn't have to be - L'Oréal's La Roche-Posay has updated its Spot Scan app, which helps users create and stick to an effective skincare routine.
Primarily targeted at those with acne-prone skin, the app provides a 21-day and three-month coaching challenge for learning about your skin through various modules.
The app also features advice guides from dermatologists and nutritionists, plus a wellbeing section, in partnership with Calm, for finding moments of mindfulness throughout your day.
When will it drop?
Spotscan+ Coach is free to download from the App Store and Play Store now.
Cell Bioprint
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This device analyses your skin in less than a minute
Credit: L'OREAL
What is it?
Walk into most skincare stores these days, and you'll find a skin-scanning tool, but this one is designed to analyse your current and future skin health in under 30 seconds.
After submitting a skin cell sample, the machine analyses your pores, barrier function and texture, providing you with a detailed report that will help inform your skincare routine.
It uses your skin's biomarkers to calculate future skin concerns before they are visible on your skin - like a fortune-teller for your complexion.
When will it drop?
Expect to see these machines rolled out in stores from early 2026.
Lancôme Nano-resurfacer
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Achieve salon-worthy results at home
Credit: L'OREAL
What is it?
The Nano-resurfacer bridges the gap between in-salon treatments and at-home skincare.
Designed to plump and smooth your complexion, the handheld tool features 400 ultra-precise nano-tips for resurfacing the skin without pain or even a tingle.
With similar results to micro-needling, it promises to reduce fine lines by 56% after just one use.
When will it drop?
The tool will launch in Autumn 2025 in the UK - look out for it in Boots.
YSL Hyper Look Studio
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Try on viral looks instantly
Credit: L'OREAL
What is it?
Sifting through the massive number of new make-up trends is hard enough, let alone trying to recreate them yourself - but YSL's Hyperlook Studio enables you to do exactly that.
First, pick your favourite look from viral social media videos, then pose for the camera as the look is superimposed on your face.
While some of the results can look a little funny (I learned that 'Sulfurous Honey' is not the look for me), it's a great way to see how a beauty trend, such as winged eyeliner, will look on you.
Finally, the software shows you which YSL products you'll need to create the look - happy shopping!
When will it drop?
We'll see YSL Hyper Look Studio being rolled out in 13 countries in 2026, and should eventually see it in stores and at pop-ups, too.
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