Latest news with #GuiveBalooch
The Irish Sun
2 days ago
- Business
- The Irish Sun
L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
THE beauty industry probably isn't the first thing that springs to mind when you think of technology. However, with groundbreaking skincare ingredients, cutting-edge hair tools and innovative formulas, the beauty industry is home to some of the world's most exciting technology. Over the past few years, we've seen beauty brands roll out hundreds of exciting innovations, like AI-powered foundation and refillable perfume. Recently, beauty giant And with new professional-grade skincare devices, free-to-use skincare apps, and sustainable initiatives all on the horizon, the future of beauty is looking bright. "There are many mysteries in beauty that need to be solved - people get frustrated when they don't know if something is right for them, so there is often a lot of guesswork, and I think technology will help us solve that," says Guive Balooch, L'Oréal's global managing director of augmented beauty and open innovation. READ MORE IN BEAUTY One of the ways L'Oréal is addressing this is by rolling out AI-powered apps, like "For the last thousand years, beauty has been chemistry-based, all about topicals and serums - but we are at an incredible moment where technology is moving beauty from products to services and experiences," says Guive. So, just what is on the agenda for the future of beauty? Here's a sneak peek... Noli app 7 Discover a new skincare routine Credit: L'OREAL What is it? Most read in Fabulous Got beauty product fatigue? Try Noli - a new platform that's designed to make beauty shopping simpler. The free tool scans your face, asks you some questions about your everyday routine, skin type, and skin goals, then creates a detailed report of compatible products for you. For each product recommendation, it gives you a compatibility score, meaning you can see exactly how suitable a product is for you. These recommendations can then be shopped on the platform and delivered to your door. It also has a hair function, meaning you can shop for your new favourite shampoo, too. When will it drop? It's free and out now - discover it on the Osmobloom 7 L'Oréal is using the new Osmobloom technology Credit: L'OREAL What is it? Previously, turning plants into perfume has been a time- and energy-consuming process using heat, alcohol, and solvents to extract perfume oils. Osmobloom is a new technology that turns plants and flowers into perfume oil without using any of the above. This technology took over nine years to develop, and uses a pressurised cylinder to extract the scent from plants - it's also compatible with flowers like lily of the valley, which was previously impossible to extract into perfume oil. When will it drop? The tech has already been used for the tuberose notes in Airlight Pro 7 Expect to see this hairdryer in UK salons soon Credit: L'OREAL What is it? There's been much chatter about this hairdryer over the past year - but we're finally seeing it launch. Designed in collaboration with Rather than simply blowing heat on your hair, it uses infrared light, which directly tackles water molecules, resulting in faster, damage-free styling. The hairdryer also connects to an app, allowing your stylist to programme the perfect blow-dry for you, addressing your hair needs and concerns. When will it drop? It's already being rolled out in France and USA - so keep your eye peeled for it in salons in the UK. Spotscan+ Coach app 7 Elevate your skincare game Credit: L'OREAL What is it? Getting into the habit of a skincare routine can be tricky, but it doesn't have to be - L'Oréal's La Roche-Posay has updated its Spot Scan app, which helps users create and stick to an effective skincare routine. Primarily targeted at those with acne-prone skin, the app provides a 21-day and three-month coaching challenge for learning about your skin through various modules. The app also features advice guides from dermatologists and nutritionists, plus a wellbeing section, in partnership with When will it drop? Spotscan+ Coach is free to download from the Cell Bioprint 7 This device analyses your skin in less than a minute Credit: L'OREAL What is it? Walk into most skincare stores these days, and you'll find a skin-scanning tool, but this one is designed to analyse your current and future skin health in under 30 seconds. After submitting a skin cell sample, the machine analyses your pores, barrier function and texture, providing you with a detailed report that will help inform your skincare routine. It uses your skin's biomarkers to calculate future skin concerns before they are visible on your skin - like a fortune-teller for your complexion. When will it drop? Expect to see these machines rolled out in stores from early 2026. Lancôme Nano-resurfacer 7 Achieve salon-worthy results at home Credit: L'OREAL What is it? The Nano-resurfacer bridges the gap between in-salon treatments and at-home skincare. Designed to plump and smooth your complexion, the handheld tool features 400 ultra-precise nano-tips for resurfacing the skin without pain or even a tingle. With similar results to micro-needling, it promises to reduce fine lines by 56% after just one use. When will it drop ? The tool will launch in Autumn 2025 in the UK - look out for it in YSL Hyper Look Studio 7 Try on viral looks instantly Credit: L'OREAL What is it? Sifting through the massive number of new make-up trends is hard enough, let alone trying to recreate them yourself - but YSL's Hyperlook Studio enables you to do exactly that. First, pick your favourite look from viral social media videos, then pose for the camera as the look is superimposed on your face. While some of the results can look a little funny (I learned that 'Sulfurous Honey' is not the look for me), it's a great way to see how a beauty trend, such as winged eyeliner, will look on you. Finally, the software shows you which YSL products you'll need to create the look - happy shopping! When will it drop? We'll see YSL Hyper Look Studio being rolled out in 13 countries in 2026, and should eventually see it in stores and at pop-ups, too. Top beauty trends for 2025 Hayley Walker, Beauty Expert at Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Scottish Sun
2 days ago
- Business
- Scottish Sun
L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
Find out the groundbreaking products coming to a beauty counter near you very soon FUTURE'S BRIGHT L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THE beauty industry probably isn't the first thing that springs to mind when you think of technology. However, with groundbreaking skincare ingredients, cutting-edge hair tools and innovative formulas, the beauty industry is home to some of the world's most exciting technology. Sign up for Scottish Sun newsletter Sign up Over the past few years, we've seen beauty brands roll out hundreds of exciting innovations, like AI-powered foundation and refillable perfume. Recently, beauty giant L'Oréal (the company behind brands like L'Oréal Paris, Lancôme, and La Roche-Posay) showcased its upcoming innovations at Vivatechology, Europe's largest tech event. And with new professional-grade skincare devices, free-to-use skincare apps, and sustainable initiatives all on the horizon, the future of beauty is looking bright. "There are many mysteries in beauty that need to be solved - people get frustrated when they don't know if something is right for them, so there is often a lot of guesswork, and I think technology will help us solve that," says Guive Balooch, L'Oréal's global managing director of augmented beauty and open innovation. One of the ways L'Oréal is addressing this is by rolling out AI-powered apps, like Noli and Spotscan+, to help guide consumers to the right products. "For the last thousand years, beauty has been chemistry-based, all about topicals and serums - but we are at an incredible moment where technology is moving beauty from products to services and experiences," says Guive. So, just what is on the agenda for the future of beauty? Here's a sneak peek... Noli app 7 Discover a new skincare routine Credit: L'OREAL What is it? Got beauty product fatigue? Try Noli - a new platform that's designed to make beauty shopping simpler. The free tool scans your face, asks you some questions about your everyday routine, skin type, and skin goals, then creates a detailed report of compatible products for you. For each product recommendation, it gives you a compatibility score, meaning you can see exactly how suitable a product is for you. These recommendations can then be shopped on the platform and delivered to your door. It also has a hair function, meaning you can shop for your new favourite shampoo, too. When will it drop? It's free and out now - discover it on the Noli website. Osmobloom 7 L'Oréal is using the new Osmobloom technology Credit: L'OREAL What is it? Previously, turning plants into perfume has been a time- and energy-consuming process using heat, alcohol, and solvents to extract perfume oils. Osmobloom is a new technology that turns plants and flowers into perfume oil without using any of the above. This technology took over nine years to develop, and uses a pressurised cylinder to extract the scent from plants - it's also compatible with flowers like lily of the valley, which was previously impossible to extract into perfume oil. When will it drop? The tech has already been used for the tuberose notes in Valentino Anatomy of Dreams collection - so we'll definitely see it used in upcoming fragrance launches. Airlight Pro 7 Expect to see this hairdryer in UK salons soon Credit: L'OREAL What is it? There's been much chatter about this hairdryer over the past year - but we're finally seeing it launch. Designed in collaboration with Zuvi - the geniuses behind the Zuvi Halo hairdryer - this innovative hairdryer dries hair 21% faster, without heat or damage. Rather than simply blowing heat on your hair, it uses infrared light, which directly tackles water molecules, resulting in faster, damage-free styling. The hairdryer also connects to an app, allowing your stylist to programme the perfect blow-dry for you, addressing your hair needs and concerns. When will it drop? It's already being rolled out in France and USA - so keep your eye peeled for it in salons in the UK. Spotscan+ Coach app 7 Elevate your skincare game Credit: L'OREAL What is it? Getting into the habit of a skincare routine can be tricky, but it doesn't have to be - L'Oréal's La Roche-Posay has updated its Spot Scan app, which helps users create and stick to an effective skincare routine. Primarily targeted at those with acne-prone skin, the app provides a 21-day and three-month coaching challenge for learning about your skin through various modules. The app also features advice guides from dermatologists and nutritionists, plus a wellbeing section, in partnership with Calm, for finding moments of mindfulness throughout your day. When will it drop? Spotscan+ Coach is free to download from the App Store and Play Store now. Cell Bioprint 7 This device analyses your skin in less than a minute Credit: L'OREAL What is it? Walk into most skincare stores these days, and you'll find a skin-scanning tool, but this one is designed to analyse your current and future skin health in under 30 seconds. After submitting a skin cell sample, the machine analyses your pores, barrier function and texture, providing you with a detailed report that will help inform your skincare routine. It uses your skin's biomarkers to calculate future skin concerns before they are visible on your skin - like a fortune-teller for your complexion. When will it drop? Expect to see these machines rolled out in stores from early 2026. Lancôme Nano-resurfacer 7 Achieve salon-worthy results at home Credit: L'OREAL What is it? The Nano-resurfacer bridges the gap between in-salon treatments and at-home skincare. Designed to plump and smooth your complexion, the handheld tool features 400 ultra-precise nano-tips for resurfacing the skin without pain or even a tingle. With similar results to micro-needling, it promises to reduce fine lines by 56% after just one use. When will it drop? The tool will launch in Autumn 2025 in the UK - look out for it in Boots. YSL Hyper Look Studio 7 Try on viral looks instantly Credit: L'OREAL What is it? Sifting through the massive number of new make-up trends is hard enough, let alone trying to recreate them yourself - but YSL's Hyperlook Studio enables you to do exactly that. First, pick your favourite look from viral social media videos, then pose for the camera as the look is superimposed on your face. While some of the results can look a little funny (I learned that 'Sulfurous Honey' is not the look for me), it's a great way to see how a beauty trend, such as winged eyeliner, will look on you. Finally, the software shows you which YSL products you'll need to create the look - happy shopping! When will it drop? We'll see YSL Hyper Look Studio being rolled out in 13 countries in 2026, and should eventually see it in stores and at pop-ups, too.
The Sun
2 days ago
- Business
- The Sun
L'Oréal has just revealed what the future of beauty will look like – here's a sneak peek
THE beauty industry probably isn't the first thing that springs to mind when you think of technology. However, with groundbreaking skincare ingredients, cutting-edge hair tools and innovative formulas, the beauty industry is home to some of the world's most exciting technology. Over the past few years, we've seen beauty brands roll out hundreds of exciting innovations, like AI-powered foundation and refillable perfume. Recently, beauty giant L'Oréal (the company behind brands like L'Oréal Paris, Lancôme, and La Roche-Posay) showcased its upcoming innovations at Vivatechology, Europe's largest tech event. And with new professional-grade skincare devices, free-to-use skincare apps, and sustainable initiatives all on the horizon, the future of beauty is looking bright. "There are many mysteries in beauty that need to be solved - people get frustrated when they don't know if something is right for them, so there is often a lot of guesswork, and I think technology will help us solve that," says Guive Balooch, L'Oréal's global managing director of augmented beauty and open innovation. One of the ways L'Oréal is addressing this is by rolling out AI-powered apps, like Noli and Spotscan+, to help guide consumers to the right products. "For the last thousand years, beauty has been chemistry-based, all about topicals and serums - but we are at an incredible moment where technology is moving beauty from products to services and experiences," says Guive. So, just what is on the agenda for the future of beauty? Here's a sneak peek... Noli app What is it? Got beauty product fatigue? Try Noli - a new app that's designed to make beauty shopping simpler. The free app scans your face, asks you some questions about your everyday routine, skin type, and skin goals, then creates a detailed report of compatible products for you. For each product recommendation, it gives you a compatibility score, meaning you can see exactly how suitable a product is for you (though, FYI - it'll only suggest L'Oréal group products). It also has a hair function, meaning you can shop for your new favourite shampoo, too. When will it drop? It's free and out now - discover it on the Noli website. Osmobloom 8 What is it? Previously, turning plants into perfume has been a time- and energy-consuming process using heat, alcohol, and solvents to extract perfume oils. Osmobloom is a new technology that turns plants and flowers into perfume oil without using any of the above. This technology took over nine years to develop, and uses a pressurised cylinder to extract the scent from plants - it's also compatible with flowers like lily of the valley, which was previously impossible to extract into perfume oil. When will it drop? The tech has already been used for the tuberose notes in Valentino Anatomy of Dreams collection - so we'll definitely see it used in upcoming fragrance launches. Airlight Pro 8 What is it? There's been much chatter about this hairdryer over the past year - but we're finally seeing it launch. Designed in collaboration with Zuvi - the geniuses behind the Zuvi Halo hairdryer - this innovative hairdryer dries hair 21% faster, without heat or damage. Rather than simply blowing heat on your hair, it uses infrared light, which directly tackles water molecules, resulting in faster, damage-free styling. The hairdryer also connects to an app, allowing your stylist to programme the perfect blow-dry for you, addressing your hair needs and concerns. When will it drop? It's already being rolled out in France and USA - so keep your eye peeled for it in salons in the UK. Spotscan+ Coach app What is it? Getting into the habit of a skincare routine can be tricky, but it doesn't have to be - L'Oréal's La Roche-Posay has updated its Spot Scan app, which helps users create and stick to an effective skincare routine. Primarily targeted at those with acne-prone skin, the app provides a 21-day and three-month coaching challenge for learning about your skin through various modules. The app also features advice guides from dermatologists and nutritionists, plus a wellbeing section, in partnership with Calm, for finding moments of mindfulness throughout your day. When will it drop? Spotscan+ Coach is free to download from the App Store and Play Store now. Cell Bioprint What is it? Walk into most skincare stores these days, and you'll find a skin-scanning tool, but this one is designed to analyse your current and future skin health in under 30 seconds. After submitting a skin cell sample, the machine analyses your pores, barrier function and texture, providing you with a detailed report that will help inform your skincare routine. It uses your skin's biomarkers to calculate future skin concerns before they are visible on your skin - like a fortune-teller for your complexion. When will it drop? Expect to see these machines rolled out in stores from early 2026. Lancôme Nano-resurfacer 8 What is it? The Nano-resurfacer bridges the gap between in-salon treatments and at-home skincare. Designed to plump and smooth your complexion, the handheld tool features 400 ultra-precise nano-tips for resurfacing the skin without pain or even a tingle. With similar results to micro-needling, it promises to reduce fine lines by 56% after just one use. When will it drop? The tool will launch in Autumn 2025 in the UK - look out for it in Boots. YSL Hyper Look Studio 8 What is it? Sifting through the massive number of new make-up trends is hard enough, let alone trying to recreate them yourself - but YSL's Hyperlook Studio enables you to do exactly that. First, pick your favourite look from viral social media videos, then pose for the camera as the look is superimposed on your face. While some of the results can look a little funny (I learned that 'Sulfurous Honey' is not the look for me), it's a great way to see how a beauty trend, such as winged eyeliner, will look on you. Finally, the software shows you which YSL products you'll need to create the look - happy shopping! When will it drop? We'll see YSL Hyper Look Studio being rolled out in 13 countries in 2026, and should eventually see it in stores and at pop-ups, too. Top beauty trends for 2025 Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025. Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Korea Herald
19-06-2025
- Business
- Korea Herald
L'Oréal Showcases New Frontiers of Beauty Powered by North Asia Open Innovation at Viva Tech
SHANGHAI, June 19, 2025 /PRNewswire/ -- On June 12, L'Oréal showcased its fast-evolving North Asia open innovation ecosystem at Viva Technology in Paris, through a dedicated forum themed "New Frontiers of Beauty Powered by North Asia Open Innovation." The event brought together top startups from China, Japan, and South Korea — standout performers from the L'Oréal Big Bang Beauty Tech Innovation Program (Big Bang)— alongside ecosystem partners from government, media, industrial parks and innovation hubs. This marks a key milestone as L'Oréal's regional collaboration model takes the global stage. The forum explored regional innovation trends and L'Oréal's beauty tech strategy, highlighting how the Big Bang program is helping scale cross-border partnerships. With winning startups now co-developing next-generation solutions with L'Oréal, the North Asia open innovation model is quickly growing from a regional catalyst into a global innovation accelerator. "L'Oréal is born from science, and to continue to push Beauty frontiers, we believe in the power of co-creation, collaboration and co-innovation with the external world," said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal Groupe."Big Bang is at the heart of our open innovation strategy in North Asia. It connects us with dynamic startups, fostering cross-industry collaboration and accelerating the development of disruptive solutions. The success of this model has inspired its expansion across other regions, amplifying our open innovation impact globally." A key highlight of the forum was a roundtable discussion that explored real-world applications of open innovation, regional strengths, and emerging trends shaping the future of beauty tech. The session featured three top-performing startups from L'Oréal's Big Bang program: "What I find particularly unique about the ecosystem in North Asia is the strong connection between innovation creation and its design for scaling. This interconnectedness is well demonstrated within this ecosystem. " said Guive Balooch, Global Managing Director, Augmented Beauty & Open Innovation at L'Oréal Groupe." By merging these innovations with our beauty expertise, we can create significant disruptions in response to consumer demands for enhanced performance, not just in Asia but globally. " With initiatives like Big Bang serving as a conduit, the open innovation ecosystem in North Asia leverages the complementary strengths of China, Japan, and South Korea — from technology and industrial supply chains to market reach. By linking regional capabilities to global platforms such as Viva Tech, L'Oréal is transforming local innovation into a launchpad for global impact. During the event, L'Oréal ingeniously utilized advanced AI-generated virtual host technology fueled by the rapid growth of China's e-commerce, from sister company of the winner of 2023 Big Bang Tabcut. Successfully "exported" this technology from Chinese livestreaming room to a global stage. "Our North Asia Open innovation ecosystem originated with the Big Bang program pilot back in 2020. Now it has grown into a robust open innovation ecosystem, continuously powering beauty innovation," said Lan Zhenzhen, Chief CA&E Officer for L'Oréal North Asia and China. "The open innovation ecosystem that derived from Big Bang is now a strong engine that powers the new frontiers of beauty tech. We welcome more partners to join us and co-create the beauty that moves the world." For 115 years, L'Oréal, the world's leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L'Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L'Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. About L'Oréal North Asia Zone L'Oréal North Asia Zone was established in 2021 as L'Oréal Groupe regrouped the geographical scope of its zones to give greater coherence to consumer behaviors and to create synergy within the region. The North Asia Zone comprises of five geographically and culturally connected markets of Mainland China, Hong Kong Taiwan Region, Korea and Japan. Situated in the most beauty intense region with more than one-third of the world's total beauty consumers, L'Oréal North Asia shapes the future of beauty with its innovation centers in Shanghai, Tokyo and Seoul, while investing in beauty tech transformation as one of the three beauty tech hubs globally. Here, our mission is to strategize, create and activate a powerful ecosystem around the North Asia markets as a competitive edge to unleash sustainable growth for all and inspire the world. About L'Oréal China L'Oréal, the world's largest beauty company, entered Chinese mainland in 1997. L'Oréal China is headquartered in Shanghai and has five offices across the country. L'Oréal China currently has 32 brands and one R&I center in China, as well as two factories in Suzhou and Yichang, owning more than 15,000 employees. After 28 years of high-quality, steady and sustainable growth, China has become the second-largest market in the world, the headquarter of the North Asia "Beauty Triangle", and one of three Beauty Tech Hubs worldwide. As a benchmark foreign enterprise in China, L'Oréal has continuously increased its investments in innovation, society, people, and ecosystem. It also collaborates with partners to explore innovative models, set industry standards, and integrate resources, driving high-quality development of China's beauty industry. L'Oréal founded the Group's first venture capital firm of regional markets in China, "Shanghai Meicifang Investment Co., Ltd". L'Oréal Group's first self-build smart fulfillment center has been officially opened in Suzhou. Meanwhile, as one of the best corporate citizens in China, L'Oréal China has always implemented and kept the "L'Oréal for the Future Sustainable Development Commitment 2030" in mind. China is L'Oréal's first market to reach 100% renewable energies for its sites. L'Oréal China also actively contributes to the development of Chinese society through diverse CSR programs that empower women, youth, and vulnerable communities. Winner of L'Oréal BIG BANG 2023, invested by L'Oréal in 2025. Co-founded by multiple PhDs from Peking University (State Key Laboratory of Protein and Plant Gene Research) and Tsinghua University (Key Laboratory of Industrial Biocatalysis), Veminsyn is a biotechnology company rooted in synthetic biology and driven by cutting-edge scientific innovation. It utilizes AI and biotechnology to discover natural active ingredients, creating innovative raw materials that offer both excellent performance and environmental sustainability. Winner of L'Oréal BIG BANG 2024, collaborating with L'Oréal China on Ecommerce product page. TheSEA is a generative AI startup based in Tokyo, pioneering the world's first fully AI-driven visual generation technology. Their technology enhances creative production efficiency and enables commercial-scale visual mass production, while maintaining high-quality output through fine-grained AI control. From generating entire scenes to auto-completing finished visuals, its AI autopilot system is designed to meet the unique needs of the beauty industry. About Asleep Winner of L'Oréal BIG BANG 2024, collaborating with L'Oréal's brand LRP. Asleep Co., Ltd. is a sleep AI company, transforming sleep tracking into a non-wearable solution with cutting-edge sound-based AI, achieving 94% of the performance of hospital-grade polysomnography tests. Asleep Track is the world's first sleep tracking SaaS, seamlessly integrating advanced sleep tracking features into clients' apps.
