
Claude AI Given 1000 to Start a Business (No Humans Needed)
Wes Roth provides more insights into the highs and lows of Claude's entrepreneurial experiment, offering a glimpse into the potential—and pitfalls—of autonomous AI in business. You'll discover how Claude excelled at tasks like tailoring inventory to customer preferences and resisting external manipulation, yet faltered in areas like financial management and long-term strategy. By unpacking these successes and failures, we'll explore what this experiment reveals about the current state of AI and its readiness to tackle the complexities of real-world commerce. As you read, consider this: is the promise of AI-driven businesses worth the risks, or are we still a long way from handing over the keys? AI-Driven Business Experiment Strengths of Claude AI in Business Operations
The experiment highlighted several notable strengths of Claude AI, showcasing its potential as a tool for business management: Supplier Identification and Inventory Stocking: Claude demonstrated an ability to identify suppliers and stock the vending machine with products tailored to customer preferences. This adaptability to consumer demand underscored its potential to streamline supply chain management and optimize inventory.
Claude demonstrated an ability to identify suppliers and stock the vending machine with products tailored to customer preferences. This adaptability to consumer demand underscored its potential to streamline supply chain management and optimize inventory. Strategic Adaptability: The AI adjusted its business strategies based on customer feedback, introducing creative initiatives such as specialty product categories and concierge services. These actions highlighted its capacity for strategic thinking and responsiveness to market needs.
The AI adjusted its business strategies based on customer feedback, introducing creative initiatives such as specialty product categories and concierge services. These actions highlighted its capacity for strategic thinking and responsiveness to market needs. Operational Integrity: Unlike many AI systems that can be manipulated or 'jailbroken,' Claude maintained its programmed objectives and resisted external attempts to alter its behavior. This resilience is a critical factor in building trust in autonomous systems.
These strengths suggest that AI could play a significant role in areas requiring adaptability, creativity, and responsiveness, particularly in dynamic business environments. Limitations and Failures
Despite its promising capabilities, Claude AI encountered several challenges that exposed its current limitations: Hallucination of Details: On multiple occasions, Claude fabricated information, such as creating fake accounts or inventing conversations. These inaccuracies undermined its reliability and raised concerns about its decision-making processes.
On multiple occasions, Claude fabricated information, such as creating fake accounts or inventing conversations. These inaccuracies undermined its reliability and raised concerns about its decision-making processes. Poor Financial Management: The AI frequently priced items below cost and, in some instances, gave away products for free. This lack of financial discipline revealed a critical flaw in its ability to prioritize profitability and sustain long-term operations.
The AI frequently priced items below cost and, in some instances, gave away products for free. This lack of financial discipline revealed a critical flaw in its ability to prioritize profitability and sustain long-term operations. Inconsistent Long-Term Performance: Claude struggled with tasks requiring long-term memory and context retention. Its tendency to prioritize customer satisfaction often came at the expense of the business's financial health, highlighting a gap in its ability to balance competing priorities.
These shortcomings emphasize the need for further refinement of AI systems before they can be entrusted with fully autonomous business operations. Claude AI Given $1,000 to Start a Business
Watch this video on YouTube.
Below are more guides on AI Business from our extensive range of articles. Key Insights from the Experiment
The experiment with Claude AI provided valuable insights into the current state of AI in business management, offering lessons for future development: Potential for Innovation: Claude's ability to adapt and innovate demonstrated that AI could contribute meaningfully to business operations, particularly in areas requiring creativity and responsiveness to customer needs.
Claude's ability to adapt and innovate demonstrated that AI could contribute meaningfully to business operations, particularly in areas requiring creativity and responsiveness to customer needs. Reliability Challenges: The AI's tendency to hallucinate and its poor financial decision-making highlighted the importance of implementing robust safeguards and refining its decision-making algorithms.
The AI's tendency to hallucinate and its poor financial decision-making highlighted the importance of implementing robust safeguards and refining its decision-making algorithms. Context Retention Issues: The experiment revealed significant challenges in long-term memory and continuity, limiting the AI's ability to handle complex, ongoing tasks effectively.
Addressing these issues will require developers to focus on improving the reliability, financial acumen, and contextual understanding of AI systems to ensure their effectiveness in real-world applications. Future Implications of AI in Business
As AI technology continues to evolve, its role in business management is expected to expand significantly. Over the next five years, AI-driven businesses could become more prevalent, with models capable of handling increasingly complex operations. This progression could lead to several fantastic outcomes: New Business Models: AI may enable the development of innovative business approaches, creating opportunities for entirely new industries centered around AI capabilities.
AI may enable the development of innovative business approaches, creating opportunities for entirely new industries centered around AI capabilities. Economic Impacts: The rise of AI in business could lead to both job displacement and the creation of new, AI-centric roles, reshaping the global workforce and economic landscape.
The rise of AI in business could lead to both job displacement and the creation of new, AI-centric roles, reshaping the global workforce and economic landscape. Ethical Considerations: Balancing AI efficiency with human employment and making sure ethical design will be critical to minimizing societal disruptions and fostering trust in AI systems.
While the potential benefits of AI in business are substantial, these advancements must be approached with caution. Making sure that AI systems align with ethical and practical considerations will be essential to their successful integration into society. Reflections on Claude AI's Experiment
The experiment with Claude AI underscores both the promise and the limitations of using AI for autonomous business management. On one hand, the AI demonstrated adaptability, creativity, and resistance to manipulation—qualities that could make it a valuable asset in certain business contexts. On the other hand, its shortcomings in decision-making, financial management, and long-term task execution reveal the need for significant advancements in AI development.
For AI to succeed in autonomous business roles, developers must prioritize improvements in training, fine-tuning, and ethical design. Enhancing reliability, profitability, and context retention will be critical to addressing the current gaps in AI capabilities.
As AI continues to advance, its role in business operations will undoubtedly expand. However, achieving a balance between innovation and practicality will be key to unlocking its full potential while mitigating risks. The experiment with Claude serves as a reminder of the challenges that lie ahead and the importance of thoughtful, deliberate progress in the field of AI-driven business solutions.
Media Credit: Wes Roth Filed Under: AI, Top News
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The Independent
32 minutes ago
- The Independent
Best mattress deals in the Amazon Prime Day 2025 sale, according to an editor
It's official, Amazon Prime Day 2025 has landed. So if you need to upgrade your worn-out mattress, now's your chance to do it for less because I've found the best mattress deals in the summer sale event. I've covered the sales event for nearly a decade, and while the shopping bonanza delivers a huge range of bargains on everything from beauty and air fryers to Apple products and laptops, mattresses are where you'll find some of the best deals going. As The Independent 's resident sleep expert, I've been busy tracking mattress prices ahead of Amazon Prime Day to make sure every deal here is a genuine one and, better still, many of the models on offer are ones I've personally tried and tested. So, having assessed everything from comfort and support to breathability and how well it stands up to real-life use (read: pets, children and the occasional tea-spillage), you can rest assured that these mattresses are worth your money. This year, deals are dropping from top-rated and IndyBest-approved brands like Nectar and Silentnight, with some of my favourite mattresses plummeting to the lowest prices I've ever seen. So, what are you waiting for? Your best night's sleep could be just one click away. Why you can trust IndyBest to find the best mattress deals this Amazon Prime Day The IndyBest team of shopping experts and I have been covering Amazon Prime Day for many years. We track the price of mattresses year-round and know how to spot a good deal from a bad one. Plus, we only recommend discounts on products we've either tested or that are made by brands we trust. In terms of mattresses, I've been researching the best mattress brands and testing a whole host of different options in my guide to the best, so I'm personally recommending the ones that I think are actually worth your money. Best Amazon Prime Day mattress deals: One of my favourite budget mattresses is currently reduced by more than 25 per cent in the double size, thanks to Amazon. While the mattress didn't quite qualify for my most recent review of the best mattresses, I have in the past tested it and was impressed with its breathability and support, so it's still one to consider, especially now that it's on sale. You get a lot of bang for your buck with the octasmart mattress, with the firm and supportive design not compromising on any comfort. If you're after a king-size mattress, this is one of the best deals right now. I've reviewed plenty of Nectar models over the years, from the premier to the hybrid mattress. This model is made from memory foam and has a quilted cooling cover that's perfect for the ongoing heatwave. The brand claims that it moulds to the contours of your body for a supportive night's sleep, and our tester agreed. Katie found that the mattress is 'both comfy and supportive, and it is exceptional at ensuring you don't disturb your partner.' You can save nearly £100 on the essential hybrid model. Boasting a medium-firm design that's great for those who sleep on their back or side and a quilted cooling cover, the mattress is made from both springs and memory foam. The latter works to isolate your movement during the night and provide support. This hybrid mattress earned a spot in my review of the best mattresses for 2025. In the guide, I said: 'It challenges the brands at the top end of the market at a much lower price.' Despite being lightweight, comfort is not compromised. 'The mattress combines memory foam and reinforced edge pocket springs to provide incredible support while feeling soft and comfy.' Best of all, it's an absolute steal at full price – but it's now even cheaper for Amazon Prime Day. While it's not one we've tested, the brand comes IndyBest-approved (we're big fans of its duvets and cooling pillows) and we have trialled a similar model, which was awarded an impressive 4.5 stars out of five – so you can rest assured that you're in safe hands. The brand states is particularly suitable for those needing extra support, as well as front or back sleepers. If you've had your eye on a new mattress for your little one, now could be the time to invest. This exact model was chosen as the best mattress for children in our round-up, so you know you're making a savvy purchase, and there's currently 30 per cent off. Our tester said the mattress had been designed with 'thoughtful construction' and praised the combination of a cushioned top layer and pocket springs for providing 'ample support for growing bodies'. 'It's pretty hard to go wrong with the Stompa S flex airflow pocket sprung mattress – it's durable, comfortable, supportive and specifically designed for kids,' they said. Another entry from Silentnight, there's almost 30 per cent off this king-size mattress. We've seen it drop even more in price, so we'll be keeping a close eye on further discounts when Prime Day arrives. The brand states that this model is extra firm and offers prime spinal support for those who suffer from aches and pains. Plus, it's finished with a thick layer of soft, supportive fillings for extra comfort. It's hypoallergenic too, which keeps the mattress naturally dust mite free. Again, the team or I haven't tested this exact model, but Silentnight is a trusted sleep brand that I'm sure won't disappoint. If the heatwave is disrupting your sleep, a cooling mattress topper could help make your nights more comfortable. This Slumberdown topper was named our best mattress topper for hot sleepers, with our reviewer praising its cooling abilities. They found that, 'On particularly humid nights, it efficiently wicked away moisture, ensuring we remained dry and fresh'. You can usually find this mattress topper reduced on Amazon, so you won't need to rush to add it to your basket. We'll let you know if the price drops when Prime Day lands. This mattress topper has been around for a couple of years and often drops in price on Amazon. Our reviewer, Zoe, found that it added 'an extra level of cosiness and comfort' to her bed, and she 'never overheated' thanks to its mesh material. If this sounds like the right topper for you, we'll make sure to tell you if Amazon slashes the price even further when the Prime Day sale starts next week. When is Amazon Prime Day 2025? Amazon has confirmed that its next Prime Day event will take place from Tuesday 8 July to Friday 11 July. The two-day sales event has been extended to four days, giving you even more time to shop the best deals. What is Amazon Prime Day? Amazon Prime Day is a four-day sales event held exclusively for Prime members. Discounts are offered on a range of products across various categories, and you can expect to see top brands like Apple get involved, too. While the main event takes place in July, Amazon hosts similar sales throughout the year, including Prime Big Deal Days and Spring Deal Days. Do you need to be a Prime member? In short, yes. Amazon's Prime Day discounts are only available to Prime members, so you'll need to sign up for membership if you don't have one already in order to take advantage of the sale. A Prime membership costs £8.99 a month, or £95 if you pay annually. Or, if you're between 18 to 22-years-old, you can get it for half the standard price. It comes with heaps of other perks too, including unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals. If you're not a current member, you can also sign up for a free 30-day trial, which will give you full access to all the Prime member benefits. Plus, you can cancel at any time during your trial to avoid being charged when it expires. However, it's worth noting that the free trial is only available to new customers or those who haven't been a Prime member in the last 12 months.


The Independent
an hour ago
- The Independent
I'm a beauty writer – these are the best deals on skincare, make-up and more this Amazon Prime Day 2025
Discounts are dropping and skincare savings are rife – that's right, the Amazon Prime Day sale is here and with it comes the best beauty deals. If you've been thinking about a cosmetics change-up, now's your chance to do away with worn-out make-up brushes and dried-out mascaras. Amazon has put on a feast of beauty reductions for 2025, and I'm already seeing top-tier discounts across Korean skincare, ghd hair straighteners and more. Whether you're on a strict budget or in the mood to splurge, you can rest assured that your favourite high-end and affordable beauty brands have joined in on the deals. Think: Elemis, CeraVe and Color Wow, to name just a few. As IndyBest's resident beauty writer, I've been busy scouring Amazon for the very best discounts. I'm looking for trending products, tried and tested icons and killer deals – there'll be no 10 per cent let downs here. Scroll on for my top picks. As seasoned shopping experts here at the IndyBest, we certainly know a thing or two about what makes a good deal. We've been writing about sales – Amazon Prime Day included – for years, and can spot a great discount. My experience as a beauty expert (having tried and tested myriad products) means I can help you make informed decisions about the products you're considering snapping up in the sale. If you're on the lookout for a new blusher, hair oil or LED face mask, you know where to turn. The Elemis pro-collagen cleansing balm is about as luxurious as make-up removal gets, using a unique blend of algae and essential oils to restore and deeply nourish skin. Its heavenly scent offers a spa experience at home. Skincare expert Louise Whitbread has used it for years, and when reviewing it, she found it 'a swift and efficacious way to remove make-up.' With 30 per cent off for Amazon Prime Day, now's a better time than ever to give your end-of-day cleanse an upgrade. I'm adding it to my basket now. A great multi-purpose pick, Olaplex's no 6 formula works instantly. What's more, it can be applied to wet or dry hair and, as global IndyBest editor Eva Waite-Taylor noted in her review, 'it's a really great leave-in repairing treatment that made our locks feel a lot healthier and more manageable.' Reduced by more than £10 today, it's an easy solution for high-gloss, hydrated hair. Maybelline's sky high lash sensational mascara is one of my favourite budget-friendly mascaras. But I'm not the only one to love it. In her review, IndyBest assistant editor Sarah Jones found that her 'eyelashes instantly looked lengthened and lifted, and most impressively, stayed that way all day.' This isn't the lowest-ever price it's been, but there's more than 40 per cent off. A non-negotiable step in my haircare regimen, Color Wow's dream coat anti-frizz treatment is a reliable way to keep my hair looking sleek, smooth and static-free. In my review, I loved that the formula kept my hair straight and added some serious shine and gloss, even after a day in the rain. A real handbag essential, I take my original eight hour cream everywhere with me, and use it for everything, be it dry cuticles or chapped lips. The balm smells like the inside of a luxury spa, and the texture is somewhere between a petroleum jelly and a thick cleansing balm, coming together to feel deeply nourishing. If there's one product worth your money this Amazon Prime Day, it's this. The best budget face SPF just got even cheaper thanks to the discount. The perfect pocket-sized sun cream is a great option for on-the-go application this summer. Our IndyBest tester trusted this SPF wholeheartedly as it protects from both UVB, UVA and long UVA rays. As for the 'lightweight lotion' formula, it 'instantly absorbs into the skin, while hyaluronic acid and vitamin E give that hit of hydration', she found. Urban Decay all nighter make-up setting spray: Was £29.50, now £19.50, Setting spray is a must-have in the summer heat. But with so many options available, knowing where to start can be overwhelming. In her guide to the best setting sprays, Helen Wilson-Beevers loved that this all-nighter mist ensured her 'make-up was sealed and secure from morning until evening,' and you can now save £10. If you like a year-round bronze, you're in luck: Tan-Luxe's face drops are reduced by 42 per cent for Amazon Prime Day. In her review, tanning expert Daisy Lester found these drops are the best for a deep tan and commended their skincare benefits, describing how they work 'to strengthen the skin barrier, improve elasticity and firmness, and hydrate and soothe.' Loved by the likes of Hailey Bieber and Victoria Beckham, this accessibly priced nourishing moisturiser is quite the skincare celebrity itself. It's thick and perfect for dry or rough patches and, our tester found in her pregnancy-safe skincare buys review, that Weleda skin food had 'helped heal angry areas of dry, itchy and red skin,' as well as being, 'an intensive redeemer that's nourished and restored a healthy barrier at an affordable price.' And now, it's been made even more affordable thanks to Prime Day. Whether you're new to skincare or you've already perfected your 12-step routine, CeraVe's AM moisturiser is universally adored. When beauty editor Lucy Partington put it through its paces in her CeraVe review, she found that the lotion has 'broad-spectrum, SPF50 protection and it's lightweight, nourishing and undetectable under make-up.' Now at one of the lowest prices we've ever seen, this do-it-all hero has a 41 per cent discount. The Inkey List is one of my top affordable skincare brands and this product specifically is one I'm stocking up on in a bid to get a head start on the effects of ageing on my skin. When put to the test by our team, our reviewer found it 'gentle enough for those new to retinol,' and commented on how the formula was sensitive skin-approved. Shaving can be tricky, so epilating is the way to go, especially when you can save this much. Braun's silk-épil 9 was beauty editor Louise Whitbread 's IndyBest buy in her guide to the best epilators. She found that 'the epilator is flexible and can be tilted forward, backwards and side to side, which is especially handy when tackling your bikini line and the contours of the inner thigh.' Isle of Paradise self tanning face drops dark: Was £19.95, now £8.99, Beauty writers at IndyBest have waxed lyrical about Isle of Paradise's tanning products on more than one occasion. The range is a bestseller for a reason, so I'd recommend stocking up on any of your favourites this Prime Day. Reduced to less than half price, its face tanning drops can be mixed into your skincare or make-up, and contain coconut, chia seed and avocado oil for an extra hit of skin hydration. There is a modest – but very welcome – saving on our favourite body sunscreen. It's perfect. It doesn't pill, it absorbs quickly, and there's no white cast. It's very effective, and we found there's more than enough to last you for a ten-day holiday. Be it for under-the-skin spots or a blemish that's recently come to a head, COSRX's Korean skincare pimple patches are my go-to, even if they just stop me from picking my skin. Over the past few months, when I've used these salicylic acid-pumped patches, I've seen a noticeable difference in the state of the blemish overnight, with reduced redness and often the spot dissolved entirely. I can't recommend them enough, especially with 30 per cent off. If you've not yet tried CeraVe's hydrating cleanser, this 36 per cent reduction is the perfect opportunity. With ceramides and hyaluronic acid, this milky face wash cleanses without sensitivity thanks to its fragrance-free formula. Testing it in her guide to the best CeraVe products, beauty editor Lucy Partington was wowed at how it 'works to remove makeup and cleanses quickly and easily.' In fact, she loved it so much that she chose it as our best buy. As well as nourishing your hair, the Olaplex No.7 bonding oil provides heat protection up to 230C. Our tester saw 'a serious boost in shine' when adding a few drops to the Olaplex No.6 bond smoother and noticed that her hair took less time to dry. You can save 34 per cent on the hair oil,and you won't find it much cheaper elsewhere right now. We'll be keeping a close eye on further price drops from the haircare brand as we head closer to Prime Day. The Amazon Prime Day beauty deals are a rare chance to snap up your favourite brands – think Color Wow, Olaplex and CeraVe – for less. These reductions are solely for Prime members (though it's not too late to sign up). Amazon puts on a handful of other exclusive sales throughout the year, including the Spring Deal Days and Autumn's Big Deal Days, but the summer date is arguably its biggest hitter. Look out for 'lightning' deals, too; they're a great way to snap up an even better saving on popular products across skincare, grooming and more.


Daily Mail
an hour ago
- Daily Mail
The 55 best Amazon July Prime Day UK deals of 2025 according to our experts - including top offers on Apple, Shark and Amazon devices
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more The wait is officially over: Amazon Prime Day 2025 has kicked off, and the deals are rolling in fast. This year, Prime Day spans a full four days, the longest and biggest event yet, with millions of jaw-dropping discounts across nearly every category imaginable until Friday, July 11, at 11:59 pm. From Amazon devices, Shark vacuums and Apple AirPods to Ninja kitchen appliances, and more, top-rated products are up to 85 per cent off. Right now, score the Apple AirPods Pro 2 and the Amazon Fire TV Stick 4K at their lowest prices of the year during July's Prime Day event. New for this year, Amazon has introduced Today's Big Deals, featuring daily themes curated exclusively for Prime members, including limited-time 'New Deal Drop' deals launching at midnight every day throughout the shopping event. And if your not a member yet you can sign up for a free 30-day trial and start saving immediately - all Prime members get access to every single Prime Day offer, along with perks like fast and free delivery. How are we sourcing the best deals? Our team of shopping journalists has been bringing you the best deals from Amazon's shopping events for years. Amazon doesn't see our articles before they go live, and they can't pay for good reviews or placement. We write for you, not them. Not only do we track down the products you love among the millions on offer, but we also price-check every item to make sure you're getting the best deal - whether it's the lowest price, the best price, or a rare discount. Don't know where to start? We've has got your back. Here are the very best deals as they drop. The best Amazon July Prime Day 2025 deals Ring Battery Video Doorbell (2024 release) Amazon's Ring Battery Video Doorbell (2024 release) is its lowest-ever price for Prime Day, now half-price. With enhanced resolution, Head-To-Toe View, real-time alerts, and Colour Night Vision, you can view your doorstep clearly, even in low-light conditions. Plus, with the Quick Replies feature, you can conveniently answer the door when your hands are full. Upgrade your home security with this feature-packed video doorbell at an unbeatable price. £49.99 (save £49.99) Shop Shark FlexBreeze HydroGo Cordless Fan Put an end to sleepless nights and stuffy working from home days with the on-sale Shark FlexBreeze HydroGo Cordless Fan, now under £100 (23 per cent off) and selling fast. Take ultra-fine mist anywhere with quiet, powerful airflow that reaches up to 20 meters indoors or out. £99 (save £30) Shop Ninja CREAMi Ice Cream Maker & Frozen Dessert Maker with 3 Tubs NC300UK The 'brilliant' Ninja Ice Cream Maker is now £43.99 off on Amazon, and it's perfect for homemade treats all summer long. With seven preset programs and three tubs to make multiple flavours, it's your go-to for customised ice cream, sorbets, smoothies, and more. £156 (save £43,99) Shop Our Place Always Pan 2.0 Not to be missed this Amazon Prime Day is the sell-out Our Place Always Pan 2.0, on sale for under £100. An upgrade from the original Always Pan, it does the work of 10 traditional cookware pieces, saving you valuable time and space in your kitchen. Other upgraded features see improvements to its non-stick, and it can now be taken from the hob to the oven. £99 (save £26) Shop Shark Stratos Cordless Stick Vacuum Cleaner Pet Pro Calling all pet owners! The Shark Stratos Cordless Stick Vacuum Cleaner Pet Pro with Anti Hair Wrap Plus is now a massive 42 per cent off this Prime Day. With a DuoClean floorhead that glides from carpets to hard floors, and with two motorised brush-rolls in one floorhead, you'll be able to seamlessly suck up dust and dirt throughout your home. 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Featuring the blazing-fast M2 chip, a stunning Liquid Retina display, and support for Apple Pencil Pro and Magic Keyboard, it's perfect for everything from creative work to entertainment on the go. Whether you're editing 4K videos, multitasking with ease, or diving into immersive AR, the iPad 11-inch delivers desktop-level performance in a sleek, ultra-portable design. £284 (save £45) Shop Remington Shine Therapy Hair Straightener Get salon-worthy, sleek, and shiny hair with the Remington Shine Therapy Advanced Ceramic Hair Straighteners, now a bestselling item at a remarkable 71 per cent discount. Featuring advanced ceramic plates infused with nourishing Moroccan Argan Oil, these straighteners offer a cheap alternative to GHDs, delivering excellent results and receiving rave reviews from satisfied customers. £22.99 (save £57) Shop Maybelline New York Lash Sensational Sky High Mascara Beauty fans can now save on Amazon's top-selling mascara, a favourite among our editors, now available at a 45 per cent discount. The Maybelline Lash Sensational Sky High Mascara features a flexible brush designed to volumize and extend each lash from root to tip. This ultra-black formula is infused with bamboo extract to strengthen lashes and includes fibres to ensure long, full, flake-free, and smudge-free lashes. £7.19 (save £5.80) Shop Ninja Foodi StaySharp Knife Block with Integrated Sharpener, 5-Piece Knife Set Get the bestselling 5-piece Premium Kitchen Knife Set from Amazon Prime Day, now back on sale with 35 per cent off! This set includes a Chef Knife, Bread Knife, Slicing Knife, Utility Knife, and Paring Knife, all kept razor-sharp with the integrated StaySharp sharpener in the storage block. £109 (save £60) Shop Lenovo LOQ | 15.6 inch Full HD Gaming Laptop Unleash your gaming potential with the Lenovo LOQ 15.6" Full HD Gaming Laptop which is now a very enticing 19 per cent off. Powered by high-performance processors and cutting-edge graphics, it delivers smooth gameplay and fast multitasking. Don't miss this chance to level up your setup at a serious discount. £599.99 (save £142.91) Shop Apple AirPods Pro (2nd generation) with MagSafe Case On the hunt for some new AirPods? These Apple AirPods Pro (2nd generation) with MagSafe Case are currently 22 per cent off for Prime Day. With a MagSafe charging case, Adaptive Transparency and Personalised Spatial Audio, they're a great pair for achieving fabulous sound quality for up to 30 hours of total listening per charge. £179 (save £50) Shop Andrex Ultimate Quilts Toilet Paper 24 Rolls Now 16 per cent off, it's a great time to stock up on household essentials like these Andrex super soft toilet rolls. Perfect for busy households, don't miss out on 24 rolls for under £13. £12.31 (save £45) Shop Apple AirTag Keep track of your luggage on any booked summer holidays with the Apple AirTag. A modern-day essential, this handy little device connect with the tap of a button with your Apple device. The innovative technology will guide you right back to your item, whether it's a suitcase, purse, keychain, or even the remote control that somehow always ends up lost. Never again! £28 (save £7) Shop John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack Looking to add thickness and body to fine hair? The John Frieda PROfiller+ Range is expertly formulated for thin, flat hair and it's on sale this Prime Day. Cleansing hair, it thickens hair strands overall by 200 per cent, leaving it looking fuller-bodied. The range also uses biotin to help reduce hair loss due to breakage. It's a winner for us. £16.74 (save £8.25) Shop Echo Pop with Alexa The Echo Spot, a sleek, smart alarm clock with Alexa and vibrant sound is perfect for fitting in to smaller rooms and is now hugely reduced in the Amazon Prime Day sale. This customisable smart clock lets you see the time, weather, and song titles while controlling your smart home devices and playing your favourite music. £20.99 (save £24) Shop Coca Cola Zero Sugar 24 x 330ml Cans You can score a mega 61 per cent off deal on the pack of 24 cans of Coca Cola Zero cans this Amazon Prime Day. Perfect for keeping your fridge stocked ahead of summer entertaining, it's a grocery deal not to be missed. £6.75 (save £10.75) Shop Ninja Double Stack XL Air Fryer, Black/Copper SL400UKCP Get Ninja's latest air fryer at 31 per cent off (that's its lowest price at Amazon thus far) and enjoy its extra-large 9.5L capacity, perfect for feeding eight people. Save space with its slimmer, stacked design and cook meals up to 55 per cent faster than fan ovens. £184.99 (save £85) Shop Calgon 4-in-1 Washing Machine Cleaner and Water Softener Tablets, 75 Count If the laundry bags are piling up summer holiday washes, then you might be using your washing machine a lot more. If that's the case, then this deal on the Calgon 3-in-1 washing machine tablets could keep your machine in check. £12.99 (save £15.01) Shop Ring Battery Video Doorbell Plus (Newest gen) Upgrade your home security with the Ring Video Doorbell Plus, now 38 per cent off, in this unmissable Prime Day Deal. Enjoy a crisp 1536p HD video so you know exactly what's going when your Video Doorbell is pressed while the head-to-toe view lets you see more of people and packages on your doorstep so you'll never miss a parcel. £79.99 (save £50) Shop FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes Now a massive 60 per cent off, it's a great time to stock up on your pets flea and tock treatment. A must for those with cats and ferrets, you can get six pipettes for under £20. £17.19 (save £25.80) Shop Amazon Kindle (16 GB) A Kindle is a very practical way to carry all your holiday reads in one super lightweight device. The lightest and most compact Kindle yet, it's now on sale this Amazon Prime. It also comes with a brighter front light at max setting, higher contrast ratio and faster page turns for an enhanced reading experience. Win-win. £74.99 (save £20) Shop Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV Experience immersive entertainment with the Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV, now at its lowest recorded price. Enjoy stunning visuals with Dolby Vision IQ and seamless voice control with Alexa, all while saving 39 per cent before this limited-time offer ends on July 17 at 11:59 PM - act quickly, as stock is limited to one per customer. £459.99 (save £290) Shop Tefal Comfort Max, Pan Set Use the Amazon Prime Day sale to upgrade your kitchenware with this unmissable deal on the Tefal Comfort Max Pan Set. These all feature the iconic Thermo-Signal technology, ensuring perfect cooking results. It also has a safe and durable non-stick coating, making cooking and cleaning effortless. £54.99 (save £25) Shop Echo Dot with Alexa The Echo Dot 5th generation is on sale for 44 per cent off in an early Amazon Prime Big Deals Day sale deal. Hailed as the best-sounding Echo Dot yet, users can expect an improved audio experience compared to any previous Echo Dot with Alexa, boasting double the bass with clearer vocals and vibrant sound in any room. It even comes with a temperature sensor and improved tap gestures. £30.99 (save £24) Shop Tapo Smart Plug Wi-Fi Outlet (4 Pack) Get the Tapo Smart Plug four-pack now for £15 off. Control your devices with ease using voice commands through Amazon Alexa or Google Assistant, and enjoy a hassle-free setup with no hub required. Plus, schedule and manage your electronics remotely using the free Tapo app for ultimate convenience. £24.99 (save £15) Shop Oral-B Pro Cross Action Electric Toothbrush Head (8 Pack) Upgrade your oral care routine with the Oral-B Pro Cross Action Electric Toothbrush Heads - a pack of 8 now at a fantastic 54 per cent off. Unleash the power of X-shaped bristles for up to 100 per cent more plaque removal, reaching places other brushes can't, while the innovative design turns brushing into a visual delight as the bristles change colour from green to yellow, reminding you when it's time to switch for continuous optimal cleaning. £16.70 (save £19.29) Shop CeraVe Hydrating Cleanser for Normal to Dry Skin, 236 ml CeraVe Hydrating Cleanser is a skincare staple loved by many for its nourishing formula that respects your skin's natural barrier, with essential ceramides and hydrating hyaluronic acid. At just £7.79, it's a steal, making it a smart choice for effective yet gentle cleansing that locks in moisture for 24-hour hydration. £7.97 (save £4.53) Shop Oatly Barista Oat Drink Long Life 6x1Litre A bestseller last Prime Day, Oatly is back on sale and a brilliant find for those who have swapped to oat milk. Now under £10 for six 1 litre bottles, it's a brilliant time to stock up and save on your weekly shop £9.69 (save £2.91) Shop Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+, 50ml The number one bestseller in beauty on Amazon, Garnier's Vitamin C Daily UV Brightening Fluid SPF50+ is now under £6, and shoppers say they wear 'this instead of makeup' in the heat. Lightweight, non-greasy and glow-boosting, it protects against sun damage while giving skin a radiant, even finish. £5.84 (save £7.15) Shop Slumberdown Cool Summer Nights 4.5 Tog Double Duvet Switching to a lighter duvet is a must for warmer nights, and the Slumberdown Cool Summer Nights 4.5 Tog Double Duvet is now just £17.90. Lightweight, breathable, and moisture-wicking, it's a popular pick for staying cool and comfortable on hot, sticky nights. £17.99 (save £7.09) Shop Russell Hobbs Supreme Steam Iron, 2400W, 23060 Every household needs a reliable iron, and this bestselling Russell Hobbs Supreme Steam is now just £14.92, down a whopping 70 per cent from £49.99. With a smooth-glide stainless steel soleplate, self-cleaning function, and powerful steam boost, it makes tackling wrinkles quick and effortless. £14.92 (save £26.07) Shop Gillette Venus ComfortGlide Women's Razor Spa Breeze, 1 Refill Razor Cartridges Don't forget to stock up your beauty cupboard this Prime Day - there's plenty of bargains to be found including the Venus ComfortGlide Blades that lathers and shaves in one stroke. £9.98 (save £3.51) Shop eufy L60 Robot Vacuum Cleaner This Prime Day deal, exclusive to Prime members, gets you a top-rated robot vacuum for just £159.99. With 5,000Pa suction, laser mapping, and smart app controls, it delivers powerful, customisable cleaning that handles crumbs, carpets, and no-go zones with ease. £159.99 (save £90) Shop PURINA ONE Chicken Dry Cat Food 6kg Usually £36, this massive bag of Purina ONE Adult Cat food is a great deal for those of us who own more than one cat or want to save on the weekly shop. Specifically formulated to meet the nutritional needs of adult cats, the biscuits will keep your furry friends healthy from the inside out. £23.89 (save £12.20) Shop Regina Blitz Household Towels – 12 Rolls Per Pack Excellent value under £20 for 12 rolls, this is a brilliant deal for busy families going into spring. The triple-layered, super-strong, super-sized sheets are brilliant for even the largest spills and are your ideal companion for everyday household cleaning. £17.79 (save £12.12) Shop Bed Head by TIGI | Recovery Shampoo and Conditioner Set, 750 ml ( Pack of 2) The number one bestselling Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set works together to hydrate and prevent split ends by deeply cleansing and moisturising frayed cuticles and parched tresses. The bestselling Shampoo & Conditioner Set is now a huge 62 per cent off - reduced to just £13.77 for huge 750ml bottles. £11.99 (save £19.51) Shop Honeywell TurboForce Power Fan Powerful, portable and lightweight, the Honeywell Turbo Fan features an adjustable tilting head that pivots 90 degrees for maximum airflow circulation of up to 32 feet, helping keep an entire room cool. The cooling desk fan from Honeywell has thousands of praised-filled reviews, with shoppers hailing it a 'powerful little fan' that 'will blow you away'. £15.99 (save £16.50) Shop