105+ Best Prime Day Deals 2025, Per Vogue's Fashion & Beauty Editors

Vogue

2 days ago

It's the final countdown. As we kick off day three of Amazon Prime Week, we're in the home stretch. There's only two days left (today, July 10 and tomorrow July 11), to score big on the best Prime Day deals this week has to offer, and we've done the legwork to bring you what's still available—and worth a second look.
Save yourself from hours of scrolling, and go straight to the good stuff—with the best discounted products that our editors have handpicked for you. From the summer fashion deals you're looking to score to cult-favorite beauty buys to the trending bits and bobs, these are the best Amazon Prime Day finds that you can still get your hands on.
Vogue's Guide to the Best Prime Day Deals 2025
Do Prime Day deals change each day?
Good question! Yes they do.
Thankfully, if you haven't yet committed to anything, you'll still find plenty of dresses, activewear, swim, and accessories to outfit you for your upcoming summer vacation, or simply refresh your underpinnings drawer. On the beauty front, our editors outline the best skincare, makeup, and K-beauty goodies that are still in stock, plus the go-tos they use themselves. And don't miss those trending buys—everything from peel-off lip liners to the products and supplements you need to kickstart your summer regime—are featured here.
Why wait? Getting shopping the best of what's left this Prime Day 2025, all with the Vogue stamp of approval.
The Very Best Prime Day Deals 2025, by Category
Prime Day Editors' Picks
If you're wondering where to start on your Amazon Prime Day journey, Vogue's editor picks is a good place to begin. You'll find classic jeans and camisole packs alongside home necessities, like Boll & Branch's signature bedding set, to beauty picks galore—including those European pharmacy must-haves, sheet masks that actually provide results, and a non-sticky lip mask that lasts.
Levi's
94 baggy wide leg jean $80
$53
(34% off)
AMAZON
"I don't wear jeans often but when I do go for fits that are loose and relaxed. The inseam is quite long on these (I am 5'1), but I don't mind how they puddle over my flip-flops—it has the same devil-may-care energy as this old Getty image of Matthew McConaughey in a sarong, printed T-shirt, and flip-flops—iconic.' —Talia Abbas, associate shopping director
Associate shopping director Talia Abbas wears Levi's baggy wide-leg jeans.
Conçetta Ciarlo, Vogue beauty commerce writer, tries the Laneige Lip Sleeping Mask.
Laneige
Lip Sleeping Mask $24
$17
(29% off)
AMAZON
'What keeps Laneige's lip mask in my regular rotation is its whipped, non-sticky texture that lasts extra long,' says Conçetta Ciarlo, Vogue beauty commerce writer. 'Typically, I'm a total hater of products with strong fragrance, but this one has a pleasant, faint scent (my favorite is berry—there's something nostalgic about it, like your favorite childhood candy!). Aside from using it as a lip treatment, I also like to pop it on over my favorite liner for a juicy lip combo.'
Amazon Essentials
slim-fit camisole (pack of 4) $24
$18
(25% off)
AMAZON
'Investing in classics during sale season is my number one shopping rule, as I know these items will still live in my wardrobe for years to come. A four-pack of layerable camisoles are essential in the summer,' says executive shopping director, Libby Page.
Delsey Paris
Carrousel checked spinner bag $248
$126
(49% off)
AMAZON
'I'm in desperate need of a new checked bag, but anything too massive makes navigating ferry and train transfers a headache. Delsey's medium-sized spinner is the perfect compromise: It's roomy (it comes with an expandable compartment!) but still easy to maneuver,' says commerce lifestyle editor Elly Leavitt.
Biodance
Bio-Collagen Real Deep Mask $62
$50
(19% off)
AMAZON
Vogue's senior beauty commerce writer Kiana Murden says that after using Biodance's Bio-collagen Real Deep mask, it 'improves skin's elasticity and reduces pore size via a blend of low-molecular weight collagen peptide, galactomyces ferment filtrate, niacinamide, and hyaluronic acid.' Plus, she notes that it clings to skin well. For best results, make sure not to remove this sheet mask until completely transparent.
Vogue's senior beauty shopping writer Kiana Murden uses Biodance's Bio-collagen Real Deep Mask.
Amazon
Kindle $110
$85
(23% off)
Amazon
'If you know me, I want a Kindle e-reader so badly—my last one was stolen, but I do not want to spend the money to get a new one,' says production and editorial associate Irene Kim. 'I am hoping that there is a mega deal so I can score another one and stop carrying around heavy new books on my commute—plus it's great for binge reading literary fiction while beachside (any recs for a good love story on Kindle Books?).'
Boll & Branch
Signature Hemmed Sheet Set $299
$239
(20% off)
AMAZON
'There's no better time to things pick up a few things for the apartment,' says Abbas. 'Boll & Branch's sheet sets are on sale—and arguably some of the best around.'
La Roche-Posay
micellar water
$19
AMAZON
'Boutique drug stores in New York City are quite pricey, so I like to stock up on my European pharmacy favorites while they're on sale,' says Madeline Fass, associate fashion director. 'From La Roche-Posay's micellar water to Klorane's dry shampoo, these are the usual beauty cabinet items I bring back from my travels. Now I won't need to check a bag for my next trip!'
Zimasilk
Mulberry Silk Pillowcase and Sleeping Mask $52
$45
(13% off)
AMAZON
'I couldn't resist this silk pillowcase and sleep mask bundle—it smooths my waves so I wake up frizz-free, and keeps me fast asleep while my apartment gets insanely bright during the summer,' says Fred Sahai, associate commerce producer.
Prime Day Trending Buys
Deep dive into all things trending with the latest and greatest finds on Amazon, included within the Prime Day discounts. From viral TikTok buys, like the Sacheu peel-off lip liner stain, to the at-home matcha making kit our editors actually use, stock up on It girl essentials in the fashion, home, and beauty departments that influencers swear by. This is your ultimate guide to what's hot right now—whether you're going for a Sardine girl summer or in your tomato era (there's a candle for that!), these picks will keep you on point.
Sacheu
Stay-N Peel Off Lip Stain $14
$10
(29% off)
AMAZON
Vogue Shopping beauty writer Conçetta Ciarlo sain her review that the Sacheu lip stain gave her a 'defined, long-lasting look that didn't budge through coffee, lunch, or a sticky subway ride home.' She added, 'No smearing, no weird patchiness—just a soft, lived-in stain that looked like my lips, only better.'
Jade Leaf
matcha traditional starter set $22
$18
(18% off)
AMAZON
Whether you are new to at-home matcha making, or just need a spare to travel with, this kit has all the equipment you need—minus the matcha powder.
Prime Day Summer Dress Deals
Sundress season is in full swing, and you're going to need plenty of solid options for work, weekend, and of course, all of the season's best events. Fill your cart now—before everyone else snags your sizes. You'll find wedding guest dress options, such as A.L.C.'s printed midi dress or Ulla Johnson's floral fantasy, while Simon Miller's slinky, little mini dress, is the packable pick for your next trip. We are saying a big yes to these dresses!
Veronica Beard
saude dress $168
$105
(38% off)
AMAZON
Summer work outfits are sorted, with this utilitarian dress that's going to look oh-so-nice, paired with a brown leather sandal.
A.L.C.
Rem dress $695
$489
(30% off)
AMAZON
From date night to summer soirées, your closet will be a whole lot fresher with this breezy dress that can play major double duty.
Prime Day Denim Deals
Summer standbys always include denim and you are going to want to strike while the iron is hot on these deals. From our favorite baggy jeans from Levi's that feel like you plucked them straight from a vintage store, to a designer denim jacket from Stella McCartney, and a cool girl-approved jean skirt from Frame, these are the pieces we plan to wear all summer long, and certainly transition them to fall when the time comes. Load on up!
Levi's
94 baggy wide leg jean $80
$53
(34% off)
AMAZON
Levi's wide-leg jeans sit high on waist but are relaxed everywhere else. Associate shopping director Talia Abbas wears them above in a size 24, adding: 'They are far too long on my 5'1 frame, but because they're still fitted around the hips, the legs don't look comically large! Anyone taller than me should give these a definite try—size up if you want a more relaxed fit in the hips.'
Stella McCartney
lace yoke oversized denim jacket $1,490
$894
(40% off)
AMAZON
Invest in some designer denim this Prime Day—Stella McCartney is always hot on our hit list. This jacket will be a forever staple in your closet.
Prime Day Deals on Summer Fashion
Who knew all the best contemporary brands would be in one place, and on sale? Shop the best markdowns of fashionable favorites such as Favorite Daughter best-selling trouser, Rag & Bone's capri pants and By Malene Birger's knitted skirt. Plus, seasonable updates like Baum Und Pferdgarten's striped blouse, and a cute, puffy sleeved top from Ganni, mean you're about to have some fresh options to work with in your closet, all at discounts galore. Is there a better feeling than a sale?
Ganni
yarn-dyed striped blouse $295
$206
(30% off)
AMAZON
What to wear when it's 90+ degrees outside but you still want to look presentable? A puff-sleeve top is the answer.
Favorite Daughter
The Favorite pants
$82
AMAZON
There's a reason these Favorite Daughter pants are always in rotation. You can't get more classic than a khaki option to pare back to white T-shirts, button-downs, and more.
Prime Day Summer Accessories Deals
You have your Bissell Little Green vacuum, you're fully stocked on Laneige lip sleeping masks, and you sure don't need a second Vitamix (who has the space?!). Turn your attention instead to summer's best accessories deals. Standby favorites, such as Havaianas and Emme Parsons sandals, are high on our editors' shopping lists, while contemporary handbag must-haves, like Staud's mini Moon bag and Hat Attacks raffia shopper, are fail-proof options, you're sure to wear over and over. Don't forget those seasonal staples—like a straw sun hat (we adore Lack of Color) and Ray-Ban Wayfarers, the iconic sunglass style that never loses its cool-factor, at a fraction of the cost. What's not to love?
Ray-Ban
RB0840s mega wayfarer sunglasses $202
$152
(25% off)
AMAZON
It doesn't get more timeless than a pair of Ray-Bans.
Chan Luu
drop earrings $145
$65
(55% off)
AMAZON
Go for something bold to swap out your usual gold hoops once in awhile. These Chan Luu earrings are perfect as a wedding guest dress accompaniment.
Prime Day Summer Shoe Deals
Time to stock up on the good stuff—and yes, we mean shoes, sandals, and more! From some of the season's hottest sneakers, including the bestselling Adidas Sambas, you'll be hard-pressed to find as great deals on classics anywhere else. Plus, so many sandals, all yours for the picking! Take a peek at Stuart Weitzman's thong heel, never-fail Havaianas flip-flops, or a classic espadrille from Castañer—it's the quintessential summer shoe!
Stuart Weitzman
Rio Sleek 35 pump sandals $450
$338
(25% off)
AMAZON
Flip-flops are trending, and thong sandals are here to stay! These from Stuart Weitzman, pictured above, have the faintest kitten heel—perfect for elevating relaxed denim.
Reebok
Club C 85 sneakers
$90
NORDSTROM $85
$60
(29% off)
AMAZON
Katie Holmes loves a white sneaker—and she's been spotted numerous times in retro court kicks. These Reebok's Club C 85 sneakers achieve a similar look.
Prime Day Wardrobe Essentials Deals
Leaving the tech deals on read but loading up on the best basics instead? Right this way. Amazon's fashion sale section has you covered with evergreen buys, on limited-time markdowns. Scoop up mainstays, including Leset's Margo tee, Levi's Ribcage jean, or Madewell's high-neck tank top in soft cotton. Think of this as your off-duty wardrobe road map, all supermodel-approved mainstays, you'll live day in and day out in, so go ahead and grab a few of our favorites.
Prime Day Beauty Deals
If a wave of ferocious spring cleaning depleted your personal beauty supply, it's time to refresh with the good stuff. Choose from on-sale skincare, makeup, haircare, and devices—the best Amazon Prime Day 2025 has to offer, such as Ulike's IPL hair removal device, which our beauty writer Conçetta Ciarlo recently tested and reviewed—or Biodance's collagen-boosting face mask, which our senior beauty writer Kiana Murden has raved about for boosting hydration since discovering it last Prime Day. Argan Oil of Morocco shampoo is a newly added discount, while Summer Fridays is offering never-before-seen deals. Don't overlook the device section, either—Oura Ring and T3 are significantly reduced and some of their best prices we've seen yet!
Prime Day Deals on Summer Sets
What's more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia's gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC's long-sleeved eyelet pick. And Ulla Johnson's printed set is a must-have for anyone packing for an upcoming vacation—it's going to look great over your favorite swimsuit, styled with a sun hat and leather slides.
Prime Day Swimwear Deals
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with a sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don't worry—they're not all printed. Minimalists will find the perfect black one-piece from Onia, on sale, here. These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don't forget the SPF.
Onia
Chelsea one piece swimsuit
$175
AMAZON
A simple black one-piece that's easily styled with any kind of beach coverup—be it a kaftan, poolside pant, or pareo.
Maygel Coronel
Merly two piece bikini $330
$165
(50% off)
AMAZON
Glam up your swim drawer with this maximalist bikini from Maygel Coronel. It's the perfect pool-to-dinner option—just add a sarong or flowy linen pant.
Prime Day 2025 Deals: Summer Activewear
Although all the fashion buys might have captured your attention—don't bypass the amazing activewear Prime Day deals. Keep your summer sport 'fits feeling fresh with new markdowns on Beyond Yoga—so many amazing Spacedye pieces are on sale, like the customer-favorite leggings or racerback crop top. Tennis players: snatch the Year of Ours white tennis dress before anyone else does, while perusing other great buys, such as On running sneakers to Feetures socks, to outfit your sport looks in full.
Prime Day K-Beauty Deals
Masks, pore pads, gentle face cleansers! If you're scrolling fast through our edit of the best Amazon Prime Day deals, may we pause you here? Among our edit of Prime Day K-beauty deals, we happened upon a bevy of collagen-boosting, congestion-clearing, skin-balancing solutions. Beauty writer Conçetta Ciarlo puts Sungboon's Deep Collagen Overnight Mask to the test—have you ever seen skin look so instantly smooth? At 32% off for a set of four, that's a good deal (we'll let you do the math!). Meanwhile, senior beauty writer Kiana Murden shows how seamless Round Lab's sunscreen applies. No white cast, no excessive rubbing—just luminous skin that's shielded by SPF45 protection. A top-rated product (and a top pick of the team's) for a reason!
Sungboon Editor
Deep Collagen Overnight Mask $19
$13
(32% off)
AMAZON
Meant to be worn for at least four hours, or better yet overnight, this jelly-like sheet mask blends 2,160,000 ppb of molecular collagen. Plus, its packed with a host of additional hydrators and skin-nourishers like glycerin, nine types of peptides, and hydrolyzed hyaluronic acid for skin that feels soft and bouncy. In fact, this mask is so hydration packed, that it nearly slips away from you while trying to apply it to your face!
Vogue's beauty commerce writer Conçetta Ciarlo uses Sungboon Editor's Deep Collagen Overnight mask.
Vogue's senior beauty shopping writer Kiana Murden tests the Sulwhasoo Gentle Cleansing Foam.
Sulwhasoo
Gentle Cleansing Foam $38
$27
(29% off)
AMAZON
Board-certified dermatologist Dr. Christina Chung is a fan of this gentle cleanser, noting that it's become a favorite for everyone in her family, from teens to elders. 'Sulwhasoo products are generally ginseng-based and fabulous for sensitive skin types,' she previously told Vogue.
Laneige
Bouncy and Firm Sleeping Mask $36
$29
(19% off)
AMAZON
'Laneige's sleeping mask feels like rubbing a delicious whipped mousse all over your face (or what I imagine that would feel like),' Ciarlo muses, likening this K-beauty pick to an airy dessert. Dr. Spearman is also a fan, naming it a good pick for dry or sensitive skin types. The formula blends a peony and collagen complex with green tea probiotic lysate, hyaluronic acid, and peptides for added radiance.
Vogue's beauty commerce writer Conçetta Ciarlo uses Laneige's Bouncy and Firm Sleeping Mask.
Prime Day Deals on Summer Travel Necessities
Your flight is booked, the hotel secured, the cars booked—it's time to start packing for that next big vacation. Summer travel often means needing a few little extras to make the journey all the easier. Whether that's a security camera for peace of mind while you're away, an investment in luggage to take on board (Away is on sale this week only and a great deal), or simply stocking up on wireless earbuds with noise cancellation features; iPhone power banks and USB-c plugs to make sure your battery life keeps up wherever your destination leads, these are the gadgets and travel hacks our editors swear by to keep them perfectly prepared (plenty of which are at their lowest prices for Prime members!).
Cadence
travel containers basic skincare set $42
$34
(19% off)
AMAZON
Cadence's compact, magnetic containers are the ultimate travel hack for storing pills, shampoos, conditioner, and other liquids or lotions you don't want to bring full-size versions of with you while on the go.
Away
bigger carry-on luggage
$295
AMAZON
For those who never considered themselves a carry-on only type of traveler, Away's bigger version is here to change that.
Prime Day on Button-Downs
Perhaps one of the most versatile fashion picks, crisp shirting in the summertime is a no-fail purchase with serious lasting power—and Amazon has markdowns on a few of our favorites right now. Roll up your sleeves and dive deep into the best button down shirts Prime Day has to offer. You'll find black, white, and blue options in cotton, from essential brands such as Polo Ralph Lauren, Theory, and Vince—all on sale. Or grab the western denim shirt from Levi's, a perennial classic in our books—whether or not you're looking for outfit inspiration for the remaining Cowboy Carter shows. And news flash: editor favorite Donni is also seeing reductions. We are snagging their pink poplin shirt and styling it with swimsuits, wide-leg trousers, and flip-flops, all summer long.
Polo Ralph Lauren
Oxford classic fit button down shirt $129
$113
(12% off)
AMAZON
You can't go wrong with a classic like Polo Ralph Lauren. From Kendall Jenner to Jennifer Lawrence—do as the celebs do, and make sure you take a size up, for extra style points.
Madewell
boxy button-up shirt $98
$88
(10% off)
AMAZON
Planning your next getaway? Pack this striped number from Madewell. Although on the bolder side, it remains timeless, styled with denim shorts and a slide sandal.
Prime Day Deals on Raffia Bags
If you've already pulled the plug on those big investment purchases the first day of Prime Week, now's the time to load up on seasonal goodies to see you through the summer. Whether you have an upcoming vacation planned and are needing a fresh basket bag to load up with a new book and your SPF at the beach, or are simply looking to liven up your everyday sundresses, score big with Amazon's best raffia bags, included in the deals. These woven wonders are sure to spark a little joy in your accessories closet—with just the right dose of seasonal cheer. The best part? They are all under-$200.